IKEA Infographic

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Massive Store Wide Range Encourages impulse buying Child Minding'One of a kind store' Showroom

Sust
ainabl e Fo restry IKEA
I ngvar K amprad E lmtaryd A gunna

Ingvar Kamprad was born in 1926, in Smaland, Southern Sweden.
He desired from a young boy to develop his own business. Ingvar
was raised on a farm called ‘Elmtaryd’, near a small village called
‘Agunnaryd’. From Ingvar’s early years of his life, he sold matches
to his neighbourhood. He discovered that he could buy in bulk, yet
still gain profit by selling them for cheap prices (IKEA, 2015). With
this discovery, Kamprad had an idea for the foundation of a
successful business.
IKEA is a ‘One of a Kind’ store. From the moment you enter the massive
being both consciously and unconsciously marketed to. The strategic floo
forces customers to walk through the entire store to reach the only
marketing strategy encourages impulse buying because of the unbelieva
for exceptional products. IKEA offers a wide range of products with a hu
stock. This way people can buy a large amount of one product at one ti
multiple different showrooms and demos in each sector. This allows peo
visual image of what they could do in their own house. Unlike other
warehouses, IKEA has a restaurant in store. This gives people to ability t
all day, resulting in buying more ‘stuff’.

In 2012, 522 million Togetherness

people visited IKEA Sustainable Affordable
stores worldwide
Charitable Simplicity

Respect Wide Ra

Fit more products on trips IKEA Business Philosophy

Reduce Carbon Footprint
Environmentally Friendly
Saves Money
Saves $$
High Volume Runs
 s IKEA ca
o rm allow n em
Distin ct un i f staff in plo
b e r e c ognizable other
them to
Staffing System
Produce minimum waste
Price check, self scan & Express Checkout allow
employees to be available to customers in other
areas

IKEA’s staffing strategy is highly effective. Throughout IKEA store there Corporate Social Responsibility is the way organizations genuinely conte
are various self-serve installations. This allows employees to be available way their actions impact the community and provide to the whole societi
to customers throughout the store. This staffing method saves IKEA (Rasmussen, Mylonas, Beck, p10, 2012). IKEA’s Corporate Social Respo
money as they do not have to employ as many staff members. IKEA staff extremely effective, both in the way IKEA benefits people and in their repu
members are easily recognised because of the distinct pattern and colours work closely to be a sustainable, environmentally friendly business. They
printed on the uniform. IKEA runs by the ethnocentric staffing policy. This forests that have been cut down for their wood, they ensure that child la
means that it is compulsory for the manager of every IKEA store to be being exploited in any of their factories, they work actively to reduce thei
Swedish. This strategy allows IKEA to maintain a genuine Swedish climate change and they keep their waste to the absolute minimum. I
atmosphere with the stores. implemented the usage of ‘flat packs’. By flat packing their products, IKE
IKEA Family
IKEA use high volume runs to save money, reduce their carbon footprint and the amount of products that can be transported at one time. This prov
Benefits,
be transport products more Deals,
efficiently.Special
IKEA useInvites
the method of ‘flat packing’ effective when being environmentally sustainable. IKEA has an IKEA fami
to allow a larger amount of product onto one transportation. As a result of is free to join. It offers customer benefits, deals and special invites. This
packing more products onto single trips, IKEA is being environmentally general public feel included and therefore grow an emotional attachme
friendly by reducing their carbon footprint and minimalizing the pollution business (IKEA, 2015). It is extremely important for IKEA to uphold the i
they create. High volume runs create competitive prices towards other their business philosophy as this makes their business a reputable and t
businesses. Due to the massive size of IKEA’s franchises, they are able to keepproduct source. If IKEA becomes less sustainable, charitable and do not liv
prices as low as possible. This makes it hard for other business in the same affordable prices, their customer sizes will rapidly decrease as this is t
area to compete against their affordable prices. customer attraction.

1943
The first commercial 1985
1975
business was started by IKEA arrives in
IKEA arrives in
the name of IKEA the USA
Australia

1963 1976
IKEA arrives in IKEA arrives in
Europe, Norway North America, Canada

Facts and Figures 2015, IKEA, accessed 6 March 2015,<http://www.ikea.com/ms/en_AU/about_ikea/facts_and_

March 2015, <http://www.statisticbrain.com/ikea-statistics></http:>.Our Business Idea 2015, IKEA, accessed 4 M
<http://www.ikea.com/ms/en_SG/about_ikea/our_business_idea/index.html>.IKEA Values 2010, IKEA, accesse
<http://www.ikea.com/ms/en_US/jobs/join_us/ikea_values></http:>.IKEA History 2015, IKEA, accessed 4 March
<http://www.ikea.com/ms/en_AU/about_ikea/the_ikea_way/history></http:>.IKEA Expansion 2015, IKEA, acces
<http://www.ikea.com/ms/en_AU/about_ikea/the_ikea_way/history/1960_1970.html>. Milestones in Our Histo
<http://inter.ikea.com/en/about-us/milestones></http:>.Our Low Prices 2015, IKEA, accessed 12 March 2015,
<http://www.ikea.com/ms/en_AU/about_ikea/the_ikea_way/our_business_idea/our_low_prices.html>.About S
<http://www.ikea.com/ms/en_JP/customer_service/faq/help/about_ikea/social_environment.html>.Our Low P
<http://www.ikea.com/ms/en_AU/about_ikea/the_ikea_way/our_business_idea/our_low_prices.html>.
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