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Automation in Construction 17 (2008) 480 – 488

www.elsevier.com/locate/autcon

Improving sub-contractor selection process in construction projects:


Web-based sub-contractor evaluation system (WEBSES)
Gokhan Arslan a,⁎, Serkan Kivrak a , M. Talat Birgonul b , Irem Dikmen b
a
Anadolu University, Civil Engineering Department, 26555 Eskisehir, Turkey
b
Middle East Technical University, Civil Engineering Department, 06531 Ankara, Turkey
Accepted 14 August 2007

Abstract

One of the most important phases in the construction industry (CI) is the bidding process. During the bidding process, selecting the most
appropriate sub-contractors (SCs) for the relevant sub-works is highly critical for the overall project performance. In order to select the most
appropriate SCs for the project and prepare the most realistic and accurate bid proposal, general contractors (GCs) have to know all financial,
technical and general information about these SCs. Within this context, GCs should consider several factors in the selection process. These factors
may include the quality of production, efficiency, employment of qualified members, reputation of the company, accessibility to the company,
completion of the work on time etc. This paper proposes a web-based sub-contractor evaluation system called WEBSES by which the SCs can be
evaluated based on a combined criterion. It enables GCs to select the most appropriate SCs for their relevant sub-works, speed up the selection
process and gain time and cost savings during the bidding process.
© 2007 Elsevier B.V. All rights reserved.

Keywords: Sub-contractor; Construction industry; Information technology (IT); Evaluation

1. Introduction evaluating SC performance becomes more crucial. Although


there are no generalized sets of rules in evaluating SCs, several
Sub-contracting has extensively been used in the CI. It allows factors should be considered by the GC in the selection process.
GCs to employ a minimum workforce in construction projects These factors may include the quality of production, efficiency,
and promotes specialization [1,2]. Many GCs only act as employment of qualified members, reputation of the company,
construction management agents in construction projects and accessibility to the company, completion of the work on time, etc.
sub-contract a large volume of their work to SCs [3]. The use of information technology (IT) applications in the CI
SCs play an important role in the success of construction has been recognized as highly essential for improving business
projects [4,5]. The success level of these projects may depend on performance [9,10]. IT tools enable companies to speed up the
the philosophy of selecting “the right person for the right job” [6]. business activities. Especially, Internet-based technology has
Clearly, the correct choice of SCs increases the overall success of been recognized as the most important tool to facilitate in-
a construction project. However, the importance of SC selection is formation transfer effectively and a collaborative working en-
mostly underestimated and neglected in construction [7,8]. vironment in construction projects [11]. A considerable amount
SC evaluation is a vital part of the project management cycle. of time and cost saving can be achieved by the use of Internet
As construction projects become more complex, the need for technologies. A construction company has generally several
projects that are located in different geographical areas. In-
formation exchange can be performed effectively between the
⁎ Corresponding author. Tel.: +90 222 321 35 50; fax: +90 222 323 95 01.
members of these projects through the use of web-based
E-mail addresses: gokhana@anadolu.edu.tr (G. Arslan),
applications. Thus, problems caused by geographic fragmenta-
serkankivrak@anadolu.edu.tr (S. Kivrak), birgonul@metu.edu.tr tion can significantly be reduced [12]. When considered the
(M.T. Birgonul), idikmen@metu.edu.tr (I. Dikmen). advantages, the use of web-based technology can be an effective
0926-5805/$ - see front matter © 2007 Elsevier B.V. All rights reserved.
doi:10.1016/j.autcon.2007.08.004
G. Arslan et al. / Automation in Construction 17 (2008) 480–488 481

way in the SC evaluation process. This paper presents a web- awarding the contract to the winner of the bid are among the major
based sub-contractor evaluation system called WEBSES by duties of the client. The GCs also follow the same sequential
which the SCs can be evaluated based on a combined criterion. procedure for the selection of their SCs [15].
GCs can select the most appropriate SCs for their relevant sub- Construction company's bidding strategies change according
works, speed up the selection process and gain the advantage of to bidding system, client, country and bid evaluation criteria
saving time and cost during the bidding process through this [16]. The methods of preparing bid proposals for construction
system. projects also vary according to the structure and characteristics
of the project. The bidding process requires a great deal of time
2. Bidding process in the construction industry and effort especially for complex projects. Therefore, a sys-
tematic procedure should be followed to prepare bid proposals
Bidding for construction projects is a critical decision for for such projects. In Fig. 1, the necessary phases that should be
construction companies. It is especially crucial for international followed for bid proposal preparation are illustrated. It should be
construction projects by which the companies aim to position noted that these phases are summarized according to the tra-
themselves in the international construction market [13]. The ditional approach of the bidding process, that is, without using
bidding process is also a critical task in the construction industry. the latest technologies such as e-bidding. It should also be
The amount of profit level is critically determined at this stage. considered that any omitted item in these phases would cause
Since the major objective of the construction companies is to delays or mistakes in the bidding process.
expand business volume by successful bidding on various proj-
ects, preparing realistic and accurate bid proposals is the most 3. Sub-contractor selection in the bidding process
significant component for the expansion. The bidding process in
the CI is characterized by the involvement of many different In the CI, biddings usually occur between GCs and SCs. GCs
parties including the client, architectural and engineering firms, rely mostly on the bid prices submitted by the SCs to estimate the
GCs, specialized contractors, material suppliers, manufactur ers, final bid sum for the projects. Thus, SCs play an important role in
etc [14]. Preparing tender documents, evaluating bids, and the bidding process. During the bidding process, selecting the

Fig. 1. Phases during a typical bidding process.


482 G. Arslan et al. / Automation in Construction 17 (2008) 480–488

most appropriate SCs for the sub-works is highly critical. projects in which a more detailed evaluation methodology is
Therefore, GCs must be extremely careful while selecting the usually needed may result in serious money losses for con-
most appropriate SC for a certain part of the work or the entire struction companies in the long run. It is relatively easy for the
project [15]. They have to be fair and objective in their relations SCs to enter into the CI but many of them do not have the
with the SCs. Poor selection of SCs may lead to the elimination necessary expertise to complete the work satisfactorily [7,20].
of qualified SCs from business or result in a lowering of their Thus, inappropriate SCs that do not have the required expertise
standards, thus, producing cheap and poor quality work [3]. Also to carry out the work satisfactorily can be awarded the contract
the GCs may loose time and money by selecting unqualified SCs through this kind of selection practices. Selecting SCs without a
for the relevant sub-works. systematic approach would generally cause problems in quality
In the traditional way of SC selections, construction com- of work, delay in project duration and create additional costs in
panies generally choose familiar SCs that had already done construction projects. Hence, this traditional approach to SC
business with them. The benefits and problems of this kind of selection may not usually meet the needs of construction proj-
selection practices have been highlighted by several researchers. ects. Within this process, construction companies should there-
Tserng and Lin [17] pointed out the benefits of this kind of SC fore consider not only the bid price of the SCs but also several
selection practices as flexibility, stability, mutual trust, decrease criteria such as past business experience, financial stability and
of transaction and search costs. On the other hand, difficulties in quality of products. This method of assessment can eliminate
cost control and adoption of new technologies, and inefficiencies insufficient financed, inexperienced and incompetent SCs,
in SC selection and negotiation processes were some examples reduce risks and contribute significantly to the overall success
of the problems stated in their study. Additionally, they stated of the project.
that lack of objective decision-making and reliable standards in Insufficient time for execution, complicated procedures or
sub-contracting selection and planning processes result in poor information channels may be the reasons of problems in the
shortcomings during initial planning to predict overall perfor- selection of SCs [21]. SC evaluation has been recognized as a
mance and risk levels in carrying out a project. particularly complex task due to its ambiguity and difficult
A simplified SC selection during the bidding process is formalisation [17,21,22]. It is usually based on intuition and past
illustrated in Fig. 2. The lowest bid price is usually the key experience and carried out by the GC management [19,22].
determinant factor for selecting SCs in traditional approaches There have been no generalized sets of rules for the evaluation
[17–19]. However, depending on the lowest bid price alone process. However, when considered the limited time period of
in the selection process, especially for complex construction bids and the large number of SCs, it can be a difficult and
complex task for construction contractors. The important factor
in SC evaluation is that companies should reduce expert's sub-
jectivity and it should be based on a combined assessment of
various criteria. As a result, companies should implement a
systematic evaluation process in the selection of the right SCs for
the right job.

4. Previous studies

Many selection methods for contractors and SCs have been


proposed in the literature. In this part, contractor selection meth-
odologies proposed in the literature have also been given con-
sidering that these can be adapted to SC selection where possible.
Methods have been proposed using approaches such as multi-
criteria utility theory models [23], evidential reasoning [24], de-
cision criteria [25], fuzzy set theory [26] and linear programming
[27]. Rahman and Kumaraswamy [28] showed the importance of
relational, trust and joint-responsibility-related factors for select-
ing different parties. Edum-Fotwe et al. [29] proposed trans-
formed financial ratio models for improved contractor evaluation.
Palaneeswaran and Kumaraswamy [6] focused on developing a
model for contractor prequalification and bid evaluation in design
and build projects. Moreover, Jaselskis and Russel [30], Crowley
and Hancher [31], Russel [32], Kumaraswamy [33] and Alsugair
[34] have identified commonly used criteria for prequalification
and bid evaluation and have proposed methodologies for con-
tractor selection.
Alarcon and Mourgues [35] proposed a contractor selection
Fig. 2. Simplified sub-contractor selection during the bidding process. system that incorporates the contractor's performance prediction
G. Arslan et al. / Automation in Construction 17 (2008) 480–488 483

as one of the criteria for selection. They developed a conceptual uation process. The main important issues of this system when
model that helps to identify information needed for a com- compared to others are its practical usage, easiness to learn and
prehensive evaluation and used it for the proposed contractor simplicity.
selection system. Russell and Skibniewski [36] developed
QUALIFIER-1, a computer program to aid decision makers in 5. Web-based sub-contractor evaluation system (WEBSES)
prequalification. Then, Russell et al. [37] developed QUALIFI-
ER-2 by adding some extra functions to QUALIFIER-1. In this part, the proposed SC evaluation system called
Holt et al. [38–43] provided example applications of multi- WEBSES has been presented. The main objective of developing
attribute analysis for evaluating construction bidders. Further- WEBSES is to facilitate the SC selection process in construction
more, Holt [44] reviewed and analyzed the use of different projects. In addition, it is aimed to minimize the problems that
contractor selection methodologies and discussed the advan- may occur in traditional selection processes as described earlier.
tages and disadvantages of these methods. The system is designed as a web-based system to perform the
Kumaraswamy and Matthews [7] showed how partnering evaluation process more effectively. As mentioned earlier, the
principles can be profitably applied to the SC selection process. use of web-based technology provides great advantages in per-
Maturana et al. [1] developed an on-site evaluation method forming business activities. Skibniewski and Abduh [46]
based on lean principles and partnering practices. The method categorized the advantages of web technologies as; the support
supports SC selection based on their previous performance and of relevant information services, communication between project
allows GCs to help SCs improve their performance by providing participants, and engineering and management computing.
them with periodic feedback. Moreover, web applications have many benefits over desktop
Albino and Garavelli [22] proposed a neural network ap- applications. They can reach a larger audience, and they are easier
plication to support management in SC rating. They investigated to install and develop.
the neural network implementation and the related managerial WEBSES can help the construction contractors to select the
and technical innovations by an application case related to an most appropriate SC that is highly critical during the bidding
assembly operation in a construction site. Tserng and Lin [17] process. It allows GCs to evaluate the SCs in a systematic
developed an integrated XML (eXtensible Markup Language) of manner. The evaluation process is based on a combined criterion
Accelerated Sub-contracting and Procuring (ASAP) model. including cost, quality, time and adequacy as the main criteria. It
They developed a web-based decision support system for GCs in is developed as a general system for all GCs and constructed
order to decide an appropriate trade-off between risk and profit under the Internet-based environment.
for different combinations of SCs. The primary aim in the development phase of this system was
Luu and Sher [19] developed a case-based reasoning pro- to design it as a user-friendly system. Therefore, the system is
curement advisory system for SC tender selection. In this system, designed such that every user can use it without having any
SC selection cases are represented by a set of attributes elicited training. One of the most important issues in the survey of
from experienced construction estimators. Shiau et al. [21] this study (presented in the succeeding section) was the time
developed an SC selection management aid system, including limitation in preparing a bid proposal. In order to facilitate this
basic database, budget management module and SC selection process and create a simple but effective selection method,
module. They acquired the evaluation criteria and calculated their WEBSES is designed as a simple and user-friendly system.
weights by conducting surveys and using AHP (Analytical ASP (Active Server Pages) is adopted as the programming
Hierarchy Process) and integrated them into the system. Ko et al. language for WEBSES. MySQL, one of the most popular Open
[45] developed a model called Sub-contractor Performance Eval- Source Databases, is used in this system. It is a database
uation Model (SPEM). In their study, an Evolutionary Fuzzy management system that can handle large volume of data, and
Neural Inference Model (EFNIM) is adapted as a learning and provide fast search and short processing time. A relatively new
inference engine to execute the assessment process. technique known as ‘AJAX’ (Asynchronous JavaScript And
Previous researches listed above had significantly improved XML) is used to create a faster and more interactive web
the SC selection process in the CI. However, some of the pro- application. AJAX uses asynchronous data transfer between the
posed methods and approaches could be complex and difficult to browser and the web server that allows web pages to request
apply in practice. The CI needs simple but effective methods in small bits of information from the server instead of whole pages.
SC selection process due to the limited time intervals of the Thus, it makes the web application faster and more user-friendly.
bidding periods. GCs have to prepare realistic and accurate bid AJAX is based on JavaScript, XML (eXtensible Markup Lan-
proposals generally in a limited time period for the construction guage), HTML (Hyper Text Markup Language) and CSS
projects. Therefore, using complex, computational or mathe- (Cascading Style Sheets) open standards. HTML has been suc-
matical models might not be effective in this process. Complex cessfully used since 1990 as a language used to create documents
models and systems also require training of the personnel who on the World Wide Web. However, it has major limitations such
will use such systems. Thus, a simple and user-friendly system as extensibility, structure, and validation [12]. XML, designed
that facilitates the SC selection process can be an effective by the W3C (World Wide Web Consortium), overcame these
method during the bidding process. WEBSES, the proposed limitations by providing a more flexible and adaptable in-
system in this study, differs from the previous proposed meth- formation identification [47]. CSS is a language used to specify
odologies and systems by its user-friendliness and faster eval- the layout or formatting properties of HTML elements. For this
484 G. Arslan et al. / Automation in Construction 17 (2008) 480–488

Fig. 3. An example of an SC search result.

system, XHTML (eXtensible Hyper Text Markup Language) 1.1 to their overall, cost, quality, time and adequacy scores through
validation is done. Thus, all browsers would likely to display the the evaluation score option. Also the searching process can be
web pages in the same format. XHTML is a rewrite of the HTML done through ‘added by’ option in which author names who
as an XML application. Additionally, the XML files used in evaluated the relevant SCs in the past are listed. An example of an
WEBSES are compatible with RSS (Really Simple Syndica- SC search result according to the same sub-group is shown in
tion), which is an XML-based format for content distribution. By Fig. 3. Users can also rank SCs according to their evaluation
adopting XHTML 1.1 and RSS to this system, the users are scores on this web page. In the relevant SCs page, all necessary
allowed to access information from WEBSES through different information including firm name, sub-work area, contacts and
browser technologies such as mobile phones and Personal Dig- completed projects of the company could be obtained.
ital Assistants (PDA). Furthermore, users can transfer informa-
tion from this system to Microsoft Word in the same format. 5.1. Identifying the criteria
Every company user can access to this system by opening the
web browser and using a password authorized by the GC. This The main and sub-criteria for evaluating SCs in this system are
application provides speedy access to the relevant information identified according to a study conducted by the authors of this
about the SCs. However, only the administrator has the per- paper. The study is carried out in a mid-sized construction
mission for making necessary updates and changes in the system. company based in New York (USA) during the period from 2001
The reason for giving the responsibility to the administrator is to to 2003. The company is a GC having a yearly business volume of
provide a systematic updating progress and prevent the misuse of approximately $200 million and focuses mainly on commercial
the users. There are three different authorization levels in this projects in Tri-state area. The main objectives of the study were to
system. Users in level 1 can only search SCs from the database investigate the problems encountered during SC selection and
and take necessary information. Users in level 2 can add and identify the criteria for selecting SCs in the bidding process. The
evaluate SCs additionally to user level 1. Level 3 is the admin- study was carried out in the estimating and bidding department of
istrator level. The sub-options of the administration option consist the company. A chief estimator and two estimators participated in
of the following: user preferences, evaluation categories, sub- this study. During the period of the study, the SC selection
contractors, sub-contractor information, evaluation criteria and process, problems in SC selection and the criteria for SC selection
work areas. GCs can evaluate SCs according to the evaluation were investigated at each bid proposal preparation step of con-
criteria in the relevant options of the system. When adding new struction projects. For this purpose, face-to-face interviews were
criteria by the administrator into the system, they can be assigned carried out with the participants regularly.
to one of the main criteria. Adding a criterion will cause a change The company generally sub-contracts a large volume of its
in the weighting of the other criteria. However, this change is work to the SCs. The estimating department of the company
under the control of the administrator. In such conditions, the used a database in SC selection for the relevant sub-works. The
evaluation of the previously rated SCs will not change. database had a list of approximately 4000 SC firms however; it
The system consists of four options in the main menu in- included only general information such as name, contact in-
cluding SC search, SC evaluation, user option and administrator formation and business areas of the SC firms. Past business
option. The SC search option provides user's immediate access records were not available in this database. A common problem
to the relevant SCs. The users can search SCs by the specialized caused by this lack of information was the re-selection of in-
areas of sub-works including site, concrete, materials, plastering, adequate SCs that performed relatively unsuccessful works in
reinforcement, etc. the previous projects of the GC. It was observed that experienced
Additionally, alternative search criteria in this system are the estimators leaving the company with their knowledge gained in
evaluation score and author name list. SCs can be listed according the past caused shortcomings in the selection of the right SCs.
G. Arslan et al. / Automation in Construction 17 (2008) 480–488 485

Fig. 4. Evaluation criteria for sub-contractor selection.

Fig. 5. An example of a sub-contractor evaluation result in WEBSES.


486 G. Arslan et al. / Automation in Construction 17 (2008) 480–488

Fig. 6. Quality evaluation option.

Since inexperienced estimators or new employees hired in the The first step of the evaluation is the cost criteria option which
estimating department generally had not enough knowledge is divided into the following sub-criteria: financial capacity,
about all of the SCs listed in the database, proposals were timely payment to laborers and completion of job within the
submitted again for new projects to the inadequate SCs and budget. It should be noted that the GC can adjust the sub-criteria
awarded the contract. Furthermore, as there were not a sys- depending on the demand of each project. The critical point is
tematic evaluation process and thus inadequate SCs were not that the selected sub-criteria should have a direct effect on
eliminated, the GC dealt with many SCs in almost every bid performance. In addition, the selected evaluation criteria should
proposal preparation of the projects. Thus, the company spent a
great amount of time in almost every new project for the SC
selection process.
During the period of the study, several problems had arisen
between the GC and the SCs. At the end of the study, these
problems were categorized in four main headings as cost,
quality, time and adequacy which are decided to be chosen as
the main criteria in WEBSES. These four main headings had
their sub-headings which are identified as the sub-criteria in this
proposed system. The list of the sub-criteria under the main
criteria is illustrated in Fig. 4.

5.2. SC evaluation in WEBSES

In the SC evaluation option, SCs can be evaluated according


to the sets of evaluation criterion which are grouped under these
headings: cost, quality, time and adequacy. Each of these main
criteria is divided into sub-criteria. For instance, the cost cri-
terion is divided into sub-criteria as financial capacity, timely
payment to laborers and completion of job within the budget.
In Fig. 5, an example of an SC evaluation result is illustrated.
Also the last evaluation score and last three author evaluations
regarding the SC can be seen on this web page. Additionally, the
users can print or send these information as e-mail through the
relevant options on this page. General information about the
SCs are also posted on this web page. Fig. 7. Evaluating and selecting sub-contractors using WEBSES.
G. Arslan et al. / Automation in Construction 17 (2008) 480–488 487

also based on the measurement culture of the GC. Each sub- ficult to calculate the exact time saving by using such a system, it
criterion will be scored on a 1 to 10 scale, 1 being unsatisfactory is believed that it can significantly reduce the overall amount of
and 10 being satisfactory. Then, the SC's score will be calculated time required for SC selection when compared to the traditional
as a weighted sum of ratings over all sub-criteria, i.e., multi- approaches. Having past business records and immediate ac-
plication of each sub-criterion by their weights. In this study, the cess to relevant information of SCs, it can improve the selection
weights of main and sub-criteria are considered as equal. process.
However, the GC can set different weights for them depending
on the demand of each project. The sub-criteria of the cost option 6. Conclusions
can be evaluated by the estimating department of the GC since
these criteria are more relevant to this department. The es- SC selection in construction projects is crucial. Choosing the
timating department can also evaluate the criteria in time and right SC for the right job influences the quality of work as well as
adequacy options whereas the construction department can the construction progress. Especially during the bidding process
evaluate those of quality, time and adequacy. optimum selection of SCs is vital for an accurate and realistic bid
The second step of the evaluation is the quality criteria option. proposal. As construction projects and sub-contract works be-
An example of this option is shown in Fig. 6. Further steps include come more complex, a combined assessment of various criteria
time and adequacy options. Similar to other options, adequacy should be considered by the GCs in order to select the most
scores are related with the past records of the SCs on the relevant suitable one.
criteria. For example the scores of adequacy of labor resources, Traditional selection of SCs such as choosing those with
one of the sub-criteria of adequacy, shows that whether the SC had whom the GC had already done business can lead to ineffi-
enough labor resources in the previous projects or not. After ciencies in projects and poor project performance. The proposed
completing the further steps the system will calculate the overall system in this paper, WEBSES, can help to improve the selection
score of the SC. Then the GC can compare the result with other process and obtain the best decision of selecting an SC. It can
SC evaluations. Finally, the most appropriate SC can be selected reduce the overall amount of time required for the selection
based on the results of the evaluation scores. The answer of ‘who process. Objective evaluation with various criteria can lead to
is the most appropriate one for the job?’ will be a critical the elimination of unqualified SCs during the bidding process.
judgement for the GC management. Depending only to overall WEBSES is developed for the use by GCs. A fair and ob-
score for the selection may not be the right way to choose the best jective assessment is provided by this system. It eliminates the
SC. The GC may also consider the importance or weights of the dependence on lowest bid price by considering a combined
main criteria. At this stage, the combination of the main criteria criterion. WEBSES can speed up the sub-contracting process
can be thought of as a chain, and as in any chain, it is the ‘weakest and improve the decision quality. It can also reduce costs of the
link’ that will cause the downfall. Therefore, the GC can consider selection process. Therefore, problems that arise from traditional
the weakest link of the SCs that correspond to their lowest practices can be avoided.
evaluation score of main criteria and make the selection according The overall benefit of selecting the most suitable SC can be
to it. For example, an SC may get a higher overall score from other the improvement of the GC's overall performance. If properly
SCs. However, if one of the evaluation scores of main criteria is done, SC evaluation through WEBSES could be an effective
far lower than the other SCs, the GC may eliminate this SC. The way in the selection of the right SCs for the sub-contract works
flowchart of evaluating and selecting SCs by using WEBSES is of the construction projects.
illustrated in Fig. 7.
The system was implemented in the GC organization surveyed References
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