5G Consumer Survey

Key motivations and use cases in 2019 and beyond

September 2017
Methodology & Approach
Survey sample
Participants in each country:

1,002 1,010 1,000 1,006 1,002 824 5,844

WW total

Smartphone owners

Census representing mix of gender,

age, region, carrier, and OS

Data weighted by tier to represent the

next smartphone market

Online: Approximately 35 min

Fielding dates: July 30 to August 5, 2017
Consumer 5G survey
key findings
> 86 %
~ 50 %

~ 50 %

10x 10x cost-effective

Source: “Making 5G a reality: Addressing the strong mobile broadband demand in 2019
and beyond,” September 2017, jointly published by Qualcomm Technologies, Inc. and Nokia. 3
86
of respondents want
% faster connectivity for
their smartphones

4
86% of respondents want faster smartphone connectivity
2% 2% 1% 3%
9% 15% 12% 14%
26%
Faster speed, Desired frequency
3%
11% 15% 33%
32%
34%
30% 50% 39%

Sometimes+ 89% 98% 85%

3% 4% 4%
10% 16% 9% 8%
14%
21%
32% 21%
39%
27%
32%
42%
Sometimes+ 86% 41%
45%

Sometimes+ 88% 81% 75%

Always Often Sometimes Rarely Never

CA2.Thinking about all the activities that require connectivity (i.e. internet browsing, video streaming, social media, messaging, etc.), how often do you need or would like those connected activities to run faster than typical on your current primary 5
smartphone? （Total N=5484 for Global; N=1002 for US; N=1010 for China; N=1000 for UK, N=1006 for France; N=1002 for Germany; N=824 for Finland）
50
of respondents
% are likely to be
early 5G adopters

6
Close to 50% of respondents likely to be early 5G adopters
With over 60% of them willing to pay on average $50 extra for 5G

5G believability 47% 56% 62% 42% 55% 37% 27%

5G appeal 62% 76% 73% 65% 60% 55% 39%

5G relevance 52% 68% 62% 54% 54% 44% 26%

5G purchase 47% 61% 60% 48% 43% 40% 28%

intent

MEDIAN
Extra willing
$50 $50 $32 $67 $59 $47 $59
to pay for 5G ￥335 ￥211 ￡50 €50 €40 €50
smartphone 64% >0 65% >0 82% >0 64% >0 55% >0 60% >0 52% >0

CT1. Based on this description, how believable are the benefits of 5G? CT2. Based on this description, how appealing is 5G to you?
CT3. Based on this description, how unique is 5G to you? CT4. Based on this description, how relevant is 5G to you personally and how you use technology?
CT5. For your next smartphone, how likely are you to purchase a phone that has 5G? CT7. You mentioned earlier that you plan to spend [INSERT THE ANSWER FROM S11] [INSERT CURRENCY SIGN] on your next smartphone. How much
extra would you be willing to pay out of pocket for 5G on top of the price of your next smartphone? （Total N=5844 for Global; N=1002 for US; N=1010 for China; N=1000 for UK, N=1006 for France; N=1002 for Germany; N=824 for Finland） 7
5G will address the pain points of today’s mobile networks
Top 5G eMBB use cases in 2019 and beyond

Never need to
Instant cloud Social media live
1 48% log onto public 6 21% access
11 16% sharing in UHD
Wi-Fi again

Lightning-fast Rich mobile Seamless

2 48% browsing
7 19% information
12 14% screen mirroring

Download content
3 37% 10x faster 8 19%
Share/transfer
files instantly
13 14%
Next-gen
VR experience

Remote office Interactive/

Better quality
4 27% video calls
9 19% with wire-like
connectivity
14 14% graphics-intensive
gaming

Stream UHD & Instant apps no Mobile AR

5 21% 360° videos
10 18% download/install
15 12% services

8
 of respondents

50
% prefer unlimited
data plan with
their 5G device

9
The desire for unlimited data plan
Close to 50% of respondents prefer unlimited data plan with their 5G device
Unlimited data Guaranteed speed Pay-per-use data Pay-per-use data
(with speed limits) (with data usage limits) (with speed limits) (guaranteed speed)

49% 27% 8% 17%

58% 24% 8% 10%

25% 37% 10% 29%

49% 30% 8% 13%

42% 27% 11% 20%

46% 25% 9% 20%

78% 14% 3% 5%

F7. Assuming your next smartphone would be 5G enabled, please indicate which type of 5G cellular data service you would prefer for your next smartphone? (Total N=5844 for Global; N=1002 for US;
N=1010 for China; N=1000 for UK; N=1006 for France; N=1002 for Germany; N=824 for Finland) 10
Top 5G motivators are speed, latency, low cost-per-bit
1
Universal 10x faster
41% coverage 63% connection speed

5
Top 5 2

Concept
41%
Uninterrupted
experience RTBs 55%
10x quicker
response time

4 3

More cost-effective
54% data planning
11
Thank you
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