Documentos de Académico
Documentos de Profesional
Documentos de Cultura
This report analyses the market that the company is targeting, opportunities,
and financial of the company. This report has also explained the competitiveness
of the app and providing some survey for the tested samples of 50 people. After
analyzing the market, financial, and market research, the company concluded the
venture is feasible and the company would pursue this business.
Table of Contents
EXECUTIVE SUMMARY .................................................................................................................... 2
LIST OF FIGURES ............................................................................................................................... 4
1. INTRODUCTION ............................................................................................................................ 1
2. DESCRIPTION OF THE BUSINESS CONCEPT ........................................................................ 1
Mission ................................................................................................................................................................. 1
Objectives ........................................................................................................................................................... 1
Strategy ............................................................................................................................................................... 1
Task....................................................................................................................................................................... 2
Tactics.................................................................................................................................................................. 2
2.1. IDENTIFY AN OPPORTUNITY ................................................................................................................... 2
Solving a problem........................................................................................................................................... 2
2.2. COMPETITIVE ADVANTAGES .................................................................................................................. 2
2.3. COMPARATIVE ADVANTAGES ................................................................................................................. 2
2.4. ASSESSING OPPORTUNITIES ................................................................................................................... 2
Investment ......................................................................................................................................................... 2
Risk ........................................................................................................................................................................ 3
Return .................................................................................................................................................................. 3
Impact of change ............................................................................................................................................ 3
Time ...................................................................................................................................................................... 3
3. MARKET ANALYSIS ...................................................................................................................... 4
3.1. MARCRO-ENVIRONMENT (PESTEL) ................................................................................................... 4
Political ............................................................................................................................................................... 4
Economic ............................................................................................................................................................ 4
Social .................................................................................................................................................................... 4
Technological ................................................................................................................................................... 4
Environmental ................................................................................................................................................. 4
Legal ..................................................................................................................................................................... 4
3.2. 7 PS OF THE MARKETING MIX ............................................................................................................... 5
3.4. CUSTOMER PROFILE ................................................................................................................................ 6
Customer Age range ...................................................................................................................................... 6
Educational Background ............................................................................................................................ 6
Gender.................................................................................................................................................................. 6
4. MARKET RESEARCH FINDINGS................................................................................................ 6
5. FINANCIAL ANALYSIS.................................................................................................................. 6
5.1. JOBSWIPE PROJECTED CASH FLOW 2015 ........................................................................................... 6
Business Model................................................................................................................................................. 7
JobSwipe Cash Flow Analysis 2016 ........................................................................................................ 7
5.2. BREAKEVEN .............................................................................................................................................. 9
6. CONCEPT EVALUATION.............................................................................................................. 9
6.1. MANAGEMENT TEAM .............................................................................................................................. 9
Chief Executive Officer ................................................................................................................................. 9
Chief Technology Officer ............................................................................................................................. 9
Chief Financial Officer ................................................................................................................................10
Chief Marketing Officer..............................................................................................................................10
Chief Information Officer ..........................................................................................................................10
6.2. FEASIBILITY ........................................................................................................................................... 10
6.3. PRODUCT EVOLUTION .......................................................................................................................... 10
6.4. EVALUATION GRID ................................................................................................................................ 10
7. CONCLUSION ................................................................................................................................11
REFERENCES .....................................................................................................................................12
APPENDICES .....................................................................................................................................13
APPENDIX 1: SURVEY QUESTIONS .............................................................................................................. 13
APPENDIX 2: MARKET RESEARCH FINDINGS ............................................................................................ 14
Mission
To make JobSwipe the most convenient way for customers to get employed and
find employees
Objectives
To be known as the most practical and most useful way to find jobs
Strategy
Following the trend of switching from web-based environment to an app world,
convincing customers to choose JobSwipe as the prime way to find jobs
Tactics
As an App is not a product where customers can have a taste of it before buying
it, as time progress, there will be ads on billboards and on subway trains stations
and more for customers to be aware of the products.
Investment
Instead of investing it in the building, machinery, and etcetera, in app industry,
capital mostly goes into software. Investment needed to develop an app can start
from tens of dollars to hundreds of thousands of dollar, depending on the app
type (Say, 2014). That said, the investment needed for developing an app is
moderate.
Return
The return in a mobile app is not always the same, and it may not be as
proportional to the investment. However, with a good design and use pay-per-
download method for the app, will have a faster return on investment (Ballester,
2015).
Impact of change
The impact of an app is strong, as it helps people to connect to everyone in a
single device. It saved up a lot of work in terms of time efficiency (Propel
Businessworks, 2014).
Time
In making an app, it takes at least 18 weeks. After the app is approved in app
store or Google store which takes 7 – 10 days, then the company can start
making money by selling the app in the store.
Opportunities Stats
Investment
20
15
10
Time Risk
5
Percentage (20% is the most
0
for each)
Impact of
Return
change
Political
Singapore’s government is highly rated as one of the most stable in the world. It is
easier for a startup project to materialize and develop as the government encourages
it by providing financial support if deemed viable.
Economic
The unemployment rate in Singapore is relatively low compared to other countries.
However, it is common for employees to constantly look out for other available jobs
that pay the better salary and benefits. As such, the app would be very useful to help
employees narrow down the most suitable jobs using its filter options.
Social
Singapore’s population is known to be “tech-savvy” especially the younger
generation. As such, many would find the swiping function, modern while also being
simple and convenient.
Technological
Once the app gets officially launched, further innovations and improvements will be
made, taking into account the feedbacks of the users.
Environmental
There will be little to no negative environmental impact as the product is virtual.
Legal
The most significant legal factor that the company might face would be regarding
intellectual property protection. As JobSwipe emulates Tinder's swiping as its core
function, it is possible that the function is patented by Tinder. This will prevent the
company from implementing the swiping function that is one of the key features that
is unique to this app compared to other job finder apps.
Produc
t
Physical Pric
evidence
e
7 PS
MARKETING
Proces MIX Place
s
People Promotio
n
Figure 4: 7Ps Marketing Mix
The app is designed to
Physical Users are able to interact have a simple and easy to
with potential employees use interface. By simply
evidenc easily via the app’s 1:1 Product swiping, users are able to
e chat feature. browse the jobs available.
Educational Background
The app has a feature whereby users are able to filter the job postings to suit
their current educational background. The app does not restrict users based on
their educational level.
Gender
The app is able to categorized jobs based on gender. For instance, if a female user
wants to see jobs mostly for females, she will be able to do so via the filter
options and only jobs mostly suited to females will only be listed. Same goes for
the male counterparts.
5. Financial Analysis
5.1. JobSwipe projected Cash Flow 2015
On January 2 2016 (as the beginning of the year), the company (JobSwipe) starts
work on a cash flow projection for the next 12 months. The company start by
putting the $15,000 the company has in the business bank account in the "Cash
at Start of Month" column for January. In the "Cash coming in" section, the
company includes the cash sales, investment, advertisement, and other. In the
"Cash going out" section, the company includes the variable and fixed costs,
administrative expense, marketing, interest expense, etc.
5.2. Breakeven
As a new company, the company needs to know how many sales and profit have
to be made before all the cost and expenses are covered. Some business can
make a lot of money from their sales, but also losing a lot of money. This is where
the calculation of break-even point is used in order to find out where the profit
really starts
The formula is:
Average month's fixed running costs
______________________________ = break-even point (number of units to sell)
(Unit selling price – cost to produce)
Insert your figures here: $20,000 average month's fixed running cost
$ average month's fixed running costs $2 average revenue per unit
$ average revenue per unit $0 average per unit cost
$ average per unit cost
20,000 = 4000
_______ = units you’ll need to sell per month (5 – 0)
before you start making profit
Figure 7: Breakeven analysis
The company breakeven point is 4000, which means the company start making a
profit each month when there are 4,000 people, downloaded the company’s
JobSwipe application, and that is not including the company’s income from
advertising.
6. Concept Evaluation
6.1. Management Team
In JobSwipe, there are five members bearing important roles based on their skills
and experience to contribute to the company. Here are the skills and
competencies of each member:
6.2. Feasibility
Having performed market analysis, financial evaluation and etcetera, it is
concluded that the venture is feasible. In industry analysis, even though it will
need an enormous amount of time and money investment, looking at the
company’s financial capabilities and the industry market, it is feasible to pursue
the venture.
7. Conclusion
In developing a business concept, a company must first assess the business
opportunity, and analyze the market and financial status. In JobSwipe, the
company is in the process of building and upgrading the app. The company’s
approach for this venture is in a step-by-step manner. First, the company tries to
target Singapore market and make the way around the world. The app is very
useful to find jobs, and its practicality helps human resource departments to
quickly find the best candidates for their company. JobSwipe believes that this
app will help a lot of people, and would not be worried to find customers.
How to use the 7Ps Marketing Mix? - Smart Insights. 2016. How to use the 7Ps
Marketing Mix? - Smart Insights. [ONLINE] Available
at: http://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-
the-7ps-marketing-mix/. [Accessed 14 March 2016].
Survey Software Tool for Free Professional Research | SurveyMonkey. 2016. Survey
Software Tool for Free Professional Research | SurveyMonkey. [ONLINE] Available
at:https://www.surveymonkey.com/mp/survey-templates/. [Accessed 14 March 2016].
3) Have you heard about JobSwipe on any other platforms? (more than one option
can be chose)
- Social media
- Emails
- Online advertise
- Newspaper, flyers, radio
5) In the duration of 2 weeks, were you able to get any jobs successfully?
- Yes
- No
6) On the scale of 1 to 5, 1 being the lowest and 5 the highest, how do you rate
JobSwipe?
1 2 3 4 5
Have you heard about JobSwipe on any other platform? (More than one
option can be chose)
Social media Emails Online Newspaper,
88% (44 20% (10 advertisement flyers, radio
pax) pax) 30% (15 pax) 6% (3 pax)
In the duration of 2 weeks, were you able to get any jobs successfully?
Yes No
70% (35 pax) 30% (15 pax)
On the scale of 1 to 5, 1 being the lowest and 5 being the highest, how do
you rate JobSwipe?
1 2 3 4 5
24% (12 pax) 68% (34 pax) 6% (3 pax) 2% (1 pax) 0% (0 pax)