The National Tourism Development

Strategy and Programs Improving

Human Resource Capacities
Briefing on the National Tourism Development Plan, 2011 - 2016

DEPARTMENT OF TOURISM
 Policy Declaration

Vision Goal
To make the Develop an environmentally
Philippines THE and socially responsible
“must experience tourism industry that
and MORE fun” delivers more widely
destination in Asia distributed income and
employment opportunities.

DEPARTMENT OF TOURISM
 Sectoral Targets
Million Million

Billion Pesos Million

P P P PPPP
DEPARTMENT OF TOURISM
 Strategic Directions

Develop and market competitive tourist products

and destinations – by grouping or “clustering”
them into POTENT but MANAGEABLE units
linked by complimentary geography,
infrastructure and appeal.

DEPARTMENT OF TOURISM
 1
LEGEND :

Competitive Products
International Airport
Principal Airport - Class 1
Principal Airport – Class 2

and Destinations
2

Community Airport -
4 3 Sea Port
6
1 EXISTING Tourist
5 Development Areas

Tourism Clusters
EMERGING Tourist
1
7 Development Areas
9
12
10
Tourism Cluster
11
15 8
14
13

20 Cluster Destinations covering

22
20 17

16 19

78 Tourism Development Areas

18
23
21

24
25
27
26 28

 7 clusters in Northern Philippines

32
30

covering 27 TDAs
33 29
52
31

34 50 51
40

41 48

 6 clusters in Central Philippines

47
42
35
38

39

covering 25 TDAs
49
43

36 53
44 46
54
45 59
37
55

 7 clusters in the Southern 68

67

62
61
60

63
56
57

Philippines covering 26 TDAs

58

64 66
78 71

76 72 69

65
70

73
74

75

DEPARTMENT OF TOURISM 77
 Competitive Products and Destinations
MICE & Events
Product Portfolio
Tourism
Nature Health,Wellness,
Tourism and Retirement
Tourism
Cultural
Tourism Cruise and
Nautical Tourism
Sun and
Beach Tourism Diving & Marine
Sports Tourism
Leisure and
Entertainment Education
Tourism Tourism

DEPARTMENT OF TOURISM
 Competitive Products and Destinations

Quality Tourism Investments

Mandatory Lower Business
Accreditation Cost
Skills Public-Private
Development Partnership

DEPARTMENT OF TOURISM
 Competitive Products and Destinations

Marketing and Promotions

Branding Market Advertising Travel Fairs

Diversification

DEPARTMENT OF TOURISM
 Strategic Directions

Develop and market competitive tourist

products and destinations

Improve market access, connectivity and

destination infrastructure

DEPARTMENT OF TOURISM
 Connectivity and Destination Infrastructure

Premier Gateway Priority Airports

Cluster Airports

Congestion Metro Manila NAIA

Central Visayas Mactan-Cebu
Safety Western Visayas Kalibo/ Iloilo
Taxes & Fees Central Luzon Clark
Davao Gulf Davao

Secondary Gateways Palawan Puerto Princesa

Cagayan de Oro Laguindingan

New Terminal Laoag-Vigan Laoag

Budget Terminal New Airports

Central Visayas Bohol
Modular Terminal
Modular Capacity Airport Terminal.ppt Bicol Daraga

DEPARTMENT OF TOURISM
 Connectivity and Destination Infrastructure

Domestic Gateways Priority Airports

Cluster Airports

Night Landing Central Visayas Tagbilaran

Leyte-Samar Tacloban, Borongan,
Terminal Upgrade Catarman
Siargao-Dinagat Siargao
Navigational Aid
Bicol Daet, Pili, Legaspi, Naga,
Masbate
Market Access Batanes Batanes
Marinduque- Marinduque, Tugdan, San
Romblon-Mindoro Jose
Air Seats Agusan River Butuan
Travel Formalities Zamboanga Zamboanga, Dipolog
Cotabato Mlang

DEPARTMENT OF TOURISM
 Strategic Directions

Develop and market competitive tourist

products and destinations

Improve market access, connectivity and

destination infrastructure

Improve institutional governance and

human resources

DEPARTMENT OF TOURISM
 Governance and Human Resources

Local Governance
Planning Safety & Security
Product Dev Cleanliness
Licensing Local Promotion

Human Resources
Skills Training Recruitment
Secondary and Labour Practices
Higher Education

DEPARTMENT OF TOURISM
 Projected Room Requirement by Major
Island Grouping, 2016
Island Room Available In the Room
Grouping Demand in 2010 Pipeline Gap
Northern 71,831 38,913 8,111 24,807
Philippines
Central 74,551 47,674 8,222 18,655
Philippines
Southern 17,406 9,465 536 7,405
Philippines
Total 163,788 96,052 16,869 50,867

DEPARTMENT OF TOURISM
 NTDP Implementation
Convergence
LGUs, DILG (PNP, ROs),
TESDA, DOT, Private
Sector

LGUs, DTI (BOI & ROs),

DENR, DA, DOH, DSWD,
DOTC (LTFRB, Marina),
DOT (TPB, ROs), Private
Sector, Cultural Agencies

LGUs, DOTC (CAAP,

Airport Authorities, CAB),
DPWH, DFA, DOJ, DOF,
DBM, DOT (TIEZA), Private
TDA TDA
Sector
Gateway &
Service Centre LGUs, Congressmen,
Governors, Mayors,
TDA TDA
Communities, Private
Sector, DOT (ROs)
Other NGAs

DEPARTMENT OF TOURISM
 The Culture of Tourism
 Preservation / Enhancement of
our Natural / Cultural
environment

 Development of Clean and

Healthy surroundings

 Advocacy of safety and security

measures to protect lives and
property

DEPARTMENT OF TOURISM
 SITUATION
 Per WTO, the Philippines supplies 1.5% of
the total labor force in the global tourism
industry

 25,800 Tourism and Hospitality Management

Seniors are expected to graduate from 685
higher educational institutions in 2011

 20,500 new jobs in tourism in 2011

DEPARTMENT OF TOURISM
 SITUATION
 Many schools particularly in remote regions
have difficulty placing their graduates
 insufficient relevant skills
 poor language proficiency
 shortage in apprenticeship venues
 Among the 685 colleges and universities
offering B.S. Tourism related programs, less
than 5% have achieved an Accreditation Level
III Status
 Heavy concentration of better schools in Metro
Manila - it produces 1/3 of total graduates
DEPARTMENT OF TOURISM
 SITUATION
 National curriculum has 150 and 151 units –
compared with some countries:
 other countries have ladderized curriculum
 general education subjects are very limited
compared to our 54 units
 strong focus on apprenticeship
 opportunities are diverse to expose students
in humanities, languages, personality
development and problem-solving

DEPARTMENT OF TOURISM
 SITUATION
 The Technical Education Skills Development
Authority (TESDA) has an extensive national
certification program; bartending, F&B
service, laundry, cooking, etc. but has
limited capability to service all regions
 Shortage of qualified assessors
 Average turnover rate of managers,
supervisors and R & F employees is
estimated between 12% to 23% per annum
(tenure) and 35% to 64% (casual)
DEPARTMENT OF TOURISM
 RECOMMENDATIONS
TOURISM EDUCATION
 Revision of curricula to reflect
 longer apprenticeship hours – 1,200 hours
 mandatory foreign language
 mandatory inclusion of personality
development, domestic tourism, tourism
laws, HR management, tourism planning
and sustainable development
 Only practitioners or faculty with direct
experience should teach major subjects
DEPARTMENT OF TOURISM
RECOMMENDATIONS . . .
TOURISM EDUCATION

 Upgrade laboratories
 MOA with partner establishments and
association linkages before granting
government accreditation
 Ladderized curriculum be adopted

DEPARTMENT OF TOURISM
 1–2 4 years

3-6 year
month
1–3
month

DEPARTMENT OF TOURISM
RECOMMENDATIONS . . .
HR & Training Service
 Tourism training services should be
monitored and accredited by DOT and TESDA
 Tourism establishments need to invest more
on career development of staff including
employee motivation and recognition
programs
 Tourism establishments need to partner more
with training institutions to expand and
improve apprenticeship programs
DEPARTMENT OF TOURISM
TOURISM IS EVERYONE’S
BUSINESS

DEPARTMENT OF TOURISM
Thank you!

DEPARTMENT OF TOURISM