SURVEY QUESTIONS CLIENT RESPONSE

General Questions
001 Do you have a brick-and-mortar business
or is it business purely online?
002 Are you a member of any business
association or organization?
003 Is your business or any of your products
seasonal?
004 Have you engaged the services of SEO
consultants in the past?
005
Is your company involved with any
charities or non-profit associations or
organizations?
006
Are you currently making
improvements/enhancements to your
website?
007
Do you have in-house website designers
and developers or do you contract their
services?
008 What is the online age of your website
(beginning with domain purchase)?
009
How did you grow in the past five years?
What is the single contributory factor in its
growth?
010 What projects are your company setting
its sights on in the next six months?
011 What type of marketing strategies (online)
have you used in the past?
012 Did the online strategies you used in the
past convert into sales?
013 Are you using Pay Per Click advertising?
014 Does your brand have a voice and
personality?
015
What is your biggest marketing challenge?

Technical SEO Questions

016
What is the platform of your website
(WordPress, Joomla, Drupal, other cms,
custom, files)?
017 What is your process for making changes
to your website?
 SURVEY QUESTIONS CLIENT RESPONSE

Technical SEO Questions (cont'd)

018 If you have in-house developers, how
often do they update your website?
019 What is your deployment cycle or
schedule?
020
Is your website in good standing with
Google and other major search engines
(no pending warnings, no blacklisting,
etc)?
021
Have you performed a full scale technical
audit on your website since it was
deployed? How many times?
022 If your website fully responsive?
023 If your website mobile friendly?
024
Have you submitted a sitemap to Google?
025 How did you create your sitemap file?
How do you manage it?

Content Strategy Questions

026 Do you have priority keyword targets?
027 How did you come up with your keyword
targets?
028 Which of your priority keywords have the
highest conversion rate?
029 Did your in-depth content help your
customer queries?
030 Do you have an editorial plan in place for
your website?
031 Do you have copywriters to create
content? How about graphic artists?
032 Do you currently have a content
governance policy?
033
Do you have a blog, forum, or newsletter?
How much interaction do you see from
them?

Link Building and Digital PR Questions

034 Were any links built in the past to your
website?
035 Do you currently have a PR team?
 SURVEY QUESTIONS CLIENT RESPONSE

Social Media Questions

036
To your knowledge has there been any link
building activities that would inhibit or
hurt rankings (such as buying links, or
comment and forum spam)?
037 Do you have social media accounts? If yes,
please name at least four.
038 What are you social media goals?
039 Have you developed a social media
strategy?
040
What are your follower counts for each of
your four (or less) social media network?
041 Do you use your social media profiles for
content distribution?
042 Do you buy Paid Ads on social networks?

Measurement Strategy Questions

043 Do you currently have analytics setup on
your website?
044 Do you have Google Webmaster Tools set
up?
045 How do you currently attract most of your
customers / clients / patients?
046 Who is your target audience?
047 What are your primary business goals?
048
Are you looking to drive branded
recognition, non-branded recognition or
both?
049

What are your primary Key Performance

Indicators (Examples: keyword diversity
trend, non-branded keyword traffic trend,
referral traffic trend, conversion rate)?
050 How do you determine your SEO success
metrics and targets?
051
What positive indicators have you
measured? What negative indicators have
your measured?
 SURVEY QUESTIONS CLIENT RESPONSE

Measurement Strategy Questions (cont'd)

052 What is the average life (in months or
years) value of a customer?
053 What are the current conversion rates?
054
Can your visitors perform conversion
actions on your website? If yes, what are
these actions?
055
What positive indicators have you
measured? What negative indicators have
your measured?
056
Have your search rankings ever dropped
drastically? If so, when and for how long?

Campaign Logistics
057
How would you prefer to receive updates
(weekly status meetings, monthly reports,
phased)?
058
Are there others involved (marketing,
writing, technical) that we will need to
meet with?
059
Who is the primary point of contact for
this project? What is their role
(marketing / technical)?
060 What is your preferred form of contact
(email, phone)?

Local SEO Questions

061
What are the 10 most important keywords
your company would like to rank locally
for?
062
Your business address. Please specify what
type of address it is: office, store, home,
virtual office, PO Box, etc.
063
Do you share this street address with any
other businesses (including any other
businesses you own)?
064
Is that the only location of your business?
If not, please list the addresses of your
other locations and what types of
addresses they are (office, storefront,
etc.).
065 Where do you do business with your
customers: at your address or at theirs?
066 Roughly how long has your business been
located at that address?
 SURVEY QUESTIONS CLIENT RESPONSE

Local SEO Questions (cont'd)

067
Please list all former / alternate business
names, addresses, and phone numbers for
the location(s) you’d like my help on.
068
Your website URL: Is this the only website
you use for this business? If not, please list
your other sites.
069 Do you have the ability to make changes
to your website whenever you’d like?
070
Have you ever experienced sudden and
steep drops in traffic or rankings in
Google? If so, please describe.
071
Do you have any plans to redesign your
site, rename your website, rebrand your
business, or move to a new business
address in the foreseeable future?
072
Has your Google Places page ever
“disappeared” or taken a severe hit in
rankings, to your knowledge?
073 Do you have access to your Google Places
page?
074 What is the specific geographical area you
would like to be visible in?
075 How do you currently attract most of your
customers / clients / patients?
076
Have you listed your business on sites like
Yelp, Angie’s List, etc.? If so, who has the
login info for those listings?
 SURVEY QUESTIONS CLIENT RESPONSE

Local SEO Questions (cont'd)

077
If I suggested that you write a few pages
of info about your services, would you or
someone in your company be willing to
write those pages?
078
Have you ever tried to “build links” to your
website, or paid someone else to do so?
079 What is your USP (Unique Selling Point)?
080
Have you worked with any SEO
professionals or entities in the past? If so,
what was your experience?