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A NETWORK FOR PUBLIC EDUCATION REPORT


Online
Learning:
What Every Parent Should Know

INTRODUCTION:
Using technology to deliver instruction in Beyond questions of effectiveness, there are
schools has become increasingly popular. also student privacy concerns. Online
Students are required to use online learning, in all of its forms, captures a
programs, textbooks and apps as part of treasure trove of student data. Who owns the
their classwork and homework. BYOD (Bring data and to what ends may it be used? Can
your own device) school policies have filled private student information be sold for
classrooms and hallways with students commercial purposes, with or without
carrying smart phones, laptops and iPads. parental consent? What educational
decisions are being made for students based
In some states students are required to take on data that may or may not actually capture
at least one online course. In 36 states, their achievement or abilities?
students may attend a virtual, full-time
charter school, never meeting teachers or These are some of the big questions our
classmates face to face. report Online Learning: What Every Parent
Should Know answers. Through an extensive
The increased reliance on technology in review of the research literature, thin as it
schools is moving at a breakneck speed— may be, our report provides critical
one that far exceeds the accumulation of information on what is known and what
research on its effectiveness. Does online remain unknown. It also provides parents
and blended learning enhance student with the questions they should ask their
learning? What do we know about virtual schools as technology is rolled into the
schools? How does profit influence policy classroom.
decisions on the use technology?


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A Network for Public Education Report www.networkforpubliceducation.org
The Network for Public Education (NPE) is Thank you to NPE Communications Director,
grateful to scholar Michael Barbour whose Darcie Cimarusti, for the design on this
extensive knowledge of the research helped report and to Donna Roof, our copy editor.
guide this report. We also wish to thank NPE Finally, special thanks to the Board of
Board member Leonie Haimson whose Directors of the Network for Public
knowledge of the use of technology, blended Education, especially to President Diane
learning, and concerns regarding student Ravitch, and to all who financially support our
privacy provided invaluable input to this efforts. 
report. Ms. Haimson also serves as Co-Chair
of the Coalition for Student Privacy.

Carol Burris

Network for Public Education


Executive Director



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A Network for Public Education Report www.networkforpubliceducation.org
Online
Learning:
What Every Parent Should Know

O
nline learning is a growing part of million dollars on developing online learning
K-12 instruction. Schools are programs and incentivizing schools to
increasingly implementing digital adopt them.
learning and requiring that
students use online programs and apps as The new Secretary of Education, Betsy
part of their class work. Some students DeVos, is a long-time supporter of online
even attend a virtual, full-time charter schools, and she and her husband, Dick,
school, never meeting teachers or were early investors in K12 Inc., a for-profit
classmates face to face. corporation that operates a chain of online
charter schools and sells online
The Obama administration was a strong coursework for home-schooled students.
supporter of the use of online instruction
as part of K-12 education, and co- During her confirmation hearings as
sponsored an initiative called “Future Ready Secretary of Education, in response to
Schools,” encouraging Superintendents written questions from Senators, Ms. DeVos
and other school leaders to “to maximize inflated the four-year graduation rates of
digital learning opportunities” in order to virtual full-time online schools, in some
“transform teaching and learning using the cases by as much as 300%. Her responses
power of technology to help drive appeared to be drawn directly from a report
continuous improvement.” The U.S. by K12 Inc.
Department of Education gave half a billion
dollars to implement online learning, and With so much attention focused on online
has promoted individual online products learning, it is important that parents be
developed by for-profit vendors on its armed with the facts. What does the
website. In addition, many foundations have research tell us about online learning, and
accelerated the expansion of technology in what are the different types? How well do
classrooms, including the Bill & Melinda students do when they take courses online
Gates Foundation, which has spent $300 vs. courses with face-to-face classmates


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A Network for Public Education Report www.networkforpubliceducation.org
and teachers? What is online learning’s Blended or hybrid learning is the term used
promise, and what are its pitfalls? What role when students attend a brick-and-mortar
does profit play in online learning? When school but spend a significant part of the
virtual schools get dismal results, why are school day engaged in online instruction
they still supported? And what are the through digital tools. 1 In practice it may be
privacy implications of outsourcing more difficult to easily classify a school as one or
and more student data into private hands, the other. For example, many charter
as occurs when more learning goes online? schools have a “check-in” component;
however, the day-to-day instruction is
These are a few of the questions this guide primarily provided via online programs.
will attempt to answer. As millions upon
millions of taxpayer dollars flow to online There is also the related concept of
schooling, it is time to examine if the “competency-based” learning, which allows
investment is worth it. And for parents who students to progress as they demonstrate
are considering whether full-time or part- mastery of academic content based upon
time online learning may be a good option accomplishing specific tasks, including
for their child, these questions are even passing tests. These methods could
more critical to answer. include online or blended learning,
community service or internships, project-
based learning, or credit recovery, among
others. Proponents of competency-based
HOW ARE DIFFERENT VARIETIES education advocate for schools to be
OF K-12 ONLINE LEARNING funded based on student completion of the
DEFINED? content rather than actual attendance or
amount of time spent in the classroom.

The shifting terminology of online learning Proponents of online learning also


is confusing, making it difficult for commonly use the term “personalized
researchers, practitioners, policy makers, learning” to emphasize the adaptive nature
and the general public to know what K-12 of some computer programs that may
online learning really is. The term virtual adjust content and questions according to
school or cyber-school is generally used whether the student has answered earlier
when students are engaged in full-time questions correctly or not.
online instruction and do not attend a brick-
and-mortar school. Most full-time virtual What all of these programs have in
schools rely upon a learning management common is that they generally rely upon a
system to deliver online course content to learning management system to deliver
students. These systems work by providing online course content. It is important to
the student with a multiple-choice quiz at note in the online learning context, the
set intervals to determine if the student has “teacher” may or may not be a certified
“mastered” the material. The content can teacher. Even if the “teacher” is certified, he
be text-based or videos. If students fail to or she may not have expertise in the
achieve mastery, as defined by a subject matter in which the student needs
standardized exam, they must re-take the assistance.
exam. Sometimes the exam will contain the
same questions or sometimes different Many of these programs have a student-to-
questions that they must pass to advance teacher ratio in which each teacher is
to new material. responsible for 200-300 students. A
confidential 2010 K12 Inc. memo revealed


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that high school student-teacher ratios blended learning school may still receive
vary from 225 to 275-to-one. the full per-student funding amount that a
district public school or charter school is
Because of its relative lack of personal provided by the state – while having far
interaction, a growing number of critics, fewer costs for teachers, services,
including education historian Diane Ravitch, transportation or facilities.
have proposed that this form of instruction
be renamed “depersonalized learning” Proponents of K-12 online learning argue in
instead. Even more conservative favor of funding equivalent to brick-and-
commentators like Michael Petrilli of the mortar schools. The actual costs to
Fordham Institute have compared online educate a student online range from 60%
learning to processed foods, and warned, to 80% of what it costs to educate a
“Let’s not double-down on the old industrial student a traditional school.
model, by turning it into the robotic model.”
In advocating for the transition to full-time
or part-time blended learning, proponents
such as Michael Horn and Clayton
WHAT IS THE PROFIT POTENTIAL Christensen have proposed eliminating
OF ONLINE LEARNING? policies or laws that regulate class size and
student-teacher ratios, as well as those that
Currently, many online or blended learning require classes be supervised by certified
schools are operated as charter schools, teachers. They propose that supervision by
often run by for-profit educational para-professionals would be sufficient,
management organizations (EMOs). thereby increasing profit.
In 2015, for-profit Education Management
Organizations (EMOs) operated more than It is interesting to note that in most cases,
29% of full-time virtual schools, accounting journalists and researchers have been
for more than 69% of all students enrolled unable to discern what percentage of
in this form of education. public funding provided to online schools
actually goes to educating students and
The two largest full-time online EMOs are what percentage is profit.
K12 Inc. and Connections Academy, the
latter owned by Pearson. Combined, these
two companies account for 52% of all full- HOW MANY K-12 STUDENTS
time virtual school students in 2015-16.
LEARN ONLINE?
In addition, as many as 24 states run their
own online schools, often in partnership There is no authoritative source that
with for-profit or not-for-profit providers. provides a reliable estimate of the number
For example, Florida Virtual School, the of K12 students engaged in online or
country’s largest and oldest state virtual blended learning.
school, contracts with Connections
Academy to provide full-time online The latest edition of the National Education
courses. State-run online schools enrolled Policy Center’s Virtual Schools in the U.S.
over 523,000 students during the 2015–16 2017 report included a total of 309,190 full-
school year. time online students in their analysis.

What makes this method of instruction Whatever the actual figures, various forms
potentially profitable is that an online or of online learning are being implemented in


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increasing numbers of schools across the interpretation is that we have not yet
country. become good at the kind of pedagogies
that make the most of technology; that
adding 21st century technologies to 20th
century teaching practices will just dilute
HOW DO K-12 ONLINE the effectiveness of teaching.”
STUDENTS PERFORM
COMPARED TO THEIR FACE-TO-
FACE COUNTERPARTS? RESULTS FROM FULL-TIME
ONLINE LEARNING
According to the most comprehensive
meta-analysis of online learning carried out Whether the analysis is done by academic
by the US Department of Education: researchers, independent state auditors,
investigative journalists, policy centers, or
“Few rigorous research studies of the advocacy groups, almost all of the research
effectiveness of online learning for K–12 to date has found that students who are
students have been published. … when learning in a full-time online learning setting
learners’ age groups are considered perform considerably worse when
separately, the mean effect size is compared to their face-to-face
significantly positive for undergraduate and counterparts.
other older learners but not for K–12
students.” For example, it was reported that the
scores of Colorado students who attended
Most published studies are not rigorous online schools were consistently lower than
and were funded and/or produced by the brick-and-mortar students. Similarly, 100%
ed-tech industry or their supporters. To the of online charter schools in Pennsylvania
extent that there are positive results, much performed significantly worse than their
of the research has been focused on self- brick-and-mortar counterparts in both
motivated and high-achieving students reading and math.
taking Advanced Placement, higher-level
mathematics and science, or foreign The 2015 study by the Center for Research
language courses.2 on Education Outcomes at Stanford
University (CREDO) concluded that
A recent study by the Organization for students at full-time online charter schools
Economic Co-operation and Development fell far behind similar students in district
(OECD) concluded that that the countries public schools or traditional charter
which have invested heavily in education schools, equivalent to receiving 180 fewer
technology have seen no noticeable days of learning in math and 72 fewer days
improvement in their performance on in reading. Macke Raymond, CREDO
international assessments in reading, director, said that the gains in math were so
mathematics or science: small, it was "literally as though the student
did not go to school for the entire year.” 3
“One interpretation of all this is that building
deep, conceptual understanding and The 2015 graduation rates of full-time
higher-order thinking requires intensive virtual schools were 43.4% and 43.1% in
teacher-student interactions, and blended schools, far lower than the national
technology sometimes distracts from this average of 82.3%.
valuable human engagement. Another


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The only groups that have consistently and administrative duties. Essentially, the
claimed positive results for full-time K-12 parent/guardian is expected to be the
online learning have been advocacy primary instructor – regardless if the
organizations supportive of charter student is only in first grade and learning
schooling and school choice or the for- how to add and spell, or if the student is
profit corporations that operate many of taking high-school chemistry or calculus.
these schools.

The proponents of virtual charter schooling


argue that they generally enroll students PART-TIME ONLINE LEARNING:
who are more at-risk of dropping out or that RESULTS FROM BLENDED
are already significantly behind, and that
this is the reason that the sector’s LEARNING SCHOOLS
performance is so comparatively poor.
However, the student demographic Most of the research that has found
enrollment data for virtual charter schools blended learning or part-time online
tell a different story. learning to be effective has been produced
by organizations that promote this strategy.
The most comprehensive examination of Commenting on the problem of the lack of
student characteristics in full-time online evidence, Robert Murphy and colleagues
school compared to their brick-and-mortar concluded that:
counterparts has been the annual National
Education Policy Center’s (NEPC) Virtual “Claims are made about the relative
Schools in the U.S. reports. Those reports effectiveness of various blended learning
consistently show that students in virtual models relative to more traditional forms of
schools are more likely to be white and less instruction…thus far little evidence has
likely to be poor, have disabilities and/or be been collected to back these claims.”
English language learners than students
attending brick and mortar schools. For example, one of the few independent
studies that has purported to find positive
Given the importance of teacher support, it results from K-12 schools implementing
is not a surprise that students who are blended or “personalized learning” was
enrolled in full-time online learning – like produced by the RAND Corporation in
those enrolled in virtual or cyber charter 2015. The study was funded by the Gates
schools – are often not successful. An allied Foundation, which has also spent millions
analysis by Mathematica found that online promoting online learning through
charter schools on average provided advocacy and direct investments in
students with less live teacher contact time education technology and blended learning
per week than students in conventional schools.
schools had in a day, and that they
expected parents to provide much of the The RAND study looked at 62 schools, all of
support and instruction to compensate. which had also received funding from the
Gates Foundation, as they implemented
In fact, most full-time virtual charter various forms of “personalized learning”
schools require the parent/guardian or between 2013 and 2015. Students were
someone within the home to take matched with similar students of the same
responsibility for overseeing the student’s grade and gender who had similar pre-test
online studies in the role of the learning
coach, including instructional, motivational,


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scores on the Northwest Evaluation and middle schools, not charter high
Association Measures of Academic schools.
Progress (NWEA MAP) assessments, and
who attended schools with a similar overall • Many of the “personalized learning”
student population as measured by race schools had received significant
and economic status. Students in the additional funding, not just from the
“personalized learning” schools made Gates Foundation, but also from the
significant gains on the NWEA MAP Next Generation Learning Challenges4
assessment compared to matched and the Charter School Growth Fund,
students, with an average effect size of which could have generated
0.27 standard deviations in math and 0.19 differences in other unobserved factors
standard deviations in reading. or resources.

However, there are several important • The study was not randomized and
caveats to this study. RAND researchers were unable to
obtain results from students at
• The study employed no single neighboring schools who might have
definition of “personalized” learning, more closely matched the populations
and many of the schools also featured of the schools under study. Students
one-on-one tutoring and small group could not be matched by anything
instruction with teachers – meaning the other than gender, grade and prior test
technology component had an scores, as NWEA did not allow for
uncertain impact. In fact, the authors comparisons based on other student
observed that the most effective characteristics, such as race or
components seemed to be the use of economic status.
small group instruction, spaces
allowing for small groups to collaborate • Students at the “personalized learning”
without noise and distraction, and schools took a much longer time on the
having students discuss their own data. spring post-tests than comparison
The RAND researchers did not seem to students, which could also have biased
find that the technology component the results.
was as effective as these other factors,
though their conclusions were One of the oft-cited selling points of
admittedly uncertain because of their “personalized learning” is ostensibly to
subjective nature and the limitations of allow for student agency, creating more
the data. engagement because students can
supposedly direct their own learning paths.
• The only significant achievement gains A recent report from the New Schools
were made by students at Venture Fund called for $4 billion dollars to
“personalized learning” charter be invested in “personalized learning”
schools, not “personalized learning” because students “feel ownership of their
public schools, making it unclear if learning.” 5 While announcing their big push
other aspects of schooling such as into investments in education technology,
different attrition rates, more parental Jim Shelton, head of education for the
involvement or other disparities may Chan Zuckerberg Initiative, an LLC worth
have been responsible for the positive nearly $45 billion in Facebook stock,
results. In addition, significant gains claimed that “personalized learning…is
were only found at charter elementary about understanding students, giving them


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agency, and letting them do work that is sizes being too large, and their students
engaging and exciting.” varying too much in achievement -- similar
to the percentage of teachers responding
Yet perhaps the most interesting aspect of this way in the national survey. Finally,
the RAND study is that the student and students in these schools were less likely to
teacher surveys reveal quite a different feel safe in their schools (78% vs. 92%), to
result. Only 25% of students responded feel there was at least “one adult in the
that they had “opportunities to choose school who knows me well” (77% vs. 86%)
what topics I focus on in class,” and they and to say “I am an important part of my
were far less likely to say that they were school community” (72% vs. 79%).
engaged in, and enjoyed, their schoolwork
than matched students at comparison According to lead RAND researcher, John F.
schools. Finally, high teacher turnover was Pane, the evidence for personalized
a common problem at the “personalized learning is still “very weak.”
learning” schools– further evidence that Here is the bottom line. Despite being
they provided neither favorable learning hugely promoted and publicized, many full-
nor teaching environments.6 time online schools and part-time blended
and “personalized” learning schools receive
In July 2017, RAND released another report significant funding and attention only to
focused on a smaller and more selective yield disappointing results over time. While
group of 32 schools funded by the Next these school models may be effective at
Generation Learning Challenge. Eight obtaining grants and gaining positive media
schools were district public schools, while exposure, there is no consistent evidence
24 were charter schools. Many of the that they are advancing student learning or
methodological problems in the earlier creating other benefits.
analysis remained, though the researchers
tried to adjust for them in various ways.
According to this study, students in the
personalized learning schools showed WHAT ARE SOME PROMINENT
smaller gains when compared with the BLENDED LEARNING MODELS,
gains of the previous RAND study--
approximately 0.09 in mathematics and AND WHAT DO WE KNOW
0.07 in reading, with only the mathematics ABOUT THEM?
gain being statistically significant. 7 Overall,
only a slight majority of schools were
estimated to have positive effects, with 15
schools out of 32 with statistically ROCKETSHIP CHARTER SCHOOLS
significant positive effects in math, and 11
schools significantly positive in reading.
When separated by grade spans, the effect Rocketship is a chain of blended learning
in math was statistically significantly charter elementary schools founded in
positive only in middle schools, and of California by John Danner in 2005. The
those schools only charter schools had chain received significant funding from
significant positive effects in math. both Reed Hastings, the CEO of Netflix, as
well as from the New Schools Venture Fund
About half of all teachers in the schools in (NSVF). At the same time, both Hastings
the RAND study reported that there were and an NSVF board member, John Doerr,
important barriers to implementing also invested in a for-profit math
personalized learning, such as their class instructional software company also


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started by Danner, called DreamBox by Rocketship students largely disappeared
Learning, that is used by Rocketship by their third year of middle school.
students. The most rigorous analysis from the What
Works Clearinghouse concluded in 2013
When Rocketship began, students spent that the program “has no discernible
two hours a day in the Learning Lab on effects on mathematics achievement for
computers, using various software elementary school students,” according to
programs including DreamBox Learning. their rigorous standards.8 After a complaint
The labs contained upwards of 100 children from Rocketship-commissioned
at a time, monitored by paraprofessionals. researchers, this conclusion was upgraded
Neither art nor music was offered at these to “potentially positive effects” based on
schools, and only 20 minutes of play or “small evidence.”
recess each day.
The study that these updated conclusions
In 2011, Rocketship received a $1.9 million were based upon compared MAP test
dollar federal grant to open 56 elementary scores for Kindergarten and first grade
schools in Oakland, California; Chicago, students who had received 20 to 40 extra
New Orleans and Milwaukee. The chain also minutes a day of math on DreamBox
received more than a million dollars from Learning compared to other students who
the Gates Foundation between 2011 and received extra time on an online literacy
2013. In December 2012, PBS aired a show program instead – showing that additional
in which correspondent John Merrow time doing math can boost results, not that
observed that many students “sit at their DreamBox Learning is an especially
computers for long periods of time, effective method of delivering this
seemingly just guessing.” In response, one instruction.
Rocketship principal told him, “If you come
back in a year, you won’t see a learning lab.”
Another confided, “Next year, we’re thinking
of bringing the computers back to the SCHOOL OF ONE OR NEW
classrooms and the kids back to the
classrooms.” CLASSROOMS
In January 2013, John Danner left to start Another aggressively promoted model of
another ed tech company. Test scores blended instruction in math, in this instance
began to precipitously slip, and for middle schools, was originally called
Rocketship’s aggressive plans to expand School of One when it originated in a few
stalled. NYC public schools in the summer of 2009.
Though Rocketship administrators In 2010-2011 it was implemented as a full-
continue to claim students achieve big time mathematics program in three NYC
gains on the MAP tests, several current and middle schools, costing at least $3.3 million
former staffers revealed to NPR in 2016 dollars, with about a million dollars of that
that some students had been allowed to spent by the NYC Department of Education,
retake portions of these exams to boost and the rest provided by venture
their results– and others had been allowed philanthropists, including the Robin Hood
to retake state standardized tests. In any Foundation, the Michael and Susan Dell
event, an independent evaluation released Foundation, and the Gates Foundation. The
in 2016 showed that whatever test score program was later renamed New
gains in elementary school were achieved Classrooms or Teach to One when the
venture spun off as a separate non-profit


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company and was introduced in other study, which is not mentioned by New
districts around the country. Classrooms nor posted on the i3 website of
U.S. Department of Education, concluded
Before it was even tried out during the that:
school year anywhere, Time magazine
touted the School of One as one of the 50 “School of One had no statistically
top innovations of 2009. It quickly garnered significant effects on student achievement
positive media in The Wall Street Journal, —positive or negative–relative to traditional
The New York Times and Education Next. math instruction.”
Gates repeatedly praised the value of this
program, most recently in an April 2016
speech in which he said that New Nevertheless, School of One, now renamed
Classrooms “represents the future not only Teach to One (TtO), received another $3
of math, but a number of subjects.” Indeed, million dollars in the form of another i3
the Gates Foundation provided this grant from the US Department of Education
company with more than $10.5 million in 2015, to help fund its expansion in
dollars in funding between 2011 and 2014. Elizabeth, New Jersey public schools. A
first-year randomized controlled study
The New Classrooms model involves found “no significant impact of TtO on
placing up to 150 students in a large room student mathematics performance as
and putting them in front of computers measured by state-mandated
loaded with “playlists” of various software assessments.”
packages, including videos, games, and/or
multiple-choice tests. Each student’s Most recently, after what has been called
playlist is supposedly based on an an “avalanche” of parent opposition and
algorithm or analysis of his or her strengths poor test scores, the Mountain View
and weaknesses. Students also take turns Whisman School District in California
receiving small group instruction from announced it would cease using the New
teachers or teaching assistants in the same Classrooms program in January 2017. A
room. letter signed by 180 parents of fifth and
sixth graders observed that “topics are
Two of the three NYC schools that had taught in an incoherent and seemingly
adopted School of One dropped it after the random order, are riddled with mistakes and
first year. Yet supported by a federal outright wrong answers, and students are
Innovation or i3 grant of $5 million dollars, frequently given math problems that are
matched by another $1 million dollars from better-suited for ninth-graders and
the Carnegie Corporation of New York, the beyond.” The local newspaper noted, “Many
Wallace Foundation, and JP Morgan parents say their children are frustrated
Charitable Giving Fund, the program was with math or have lost interest in the
adopted by several other NYC middle subject because of Teach to One.”
schools in 2012-13 and 2013-14, and
expanded into middle schools in Charlotte, The article also revealed that the district’s
North Carolina; Chicago, Northern New contract with New Classrooms had a “non-
Jersey and Washington, D.C. disparagement” clause, forbidding
teachers or district officials from publicly
Jonah Rockoff, and a team of researchers criticizing it.
at Columbia Business School, funded in
part by the federal i3 grant, conducted a
randomized study of School of One. This


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SUMMIT PERSONALIZED screens, and critiques of screen time often
overlapped with critiques of SLP as a
LEARNING PLATFORM platform and teacher.”

The latest blended learning program that


has received attention from the media is
the Summit Personal Learning Platform, or WHY DO VIRTUAL SCHOOLS,
PLP. This platform, designed by Summit CYBER CHARTERS, AND
Charter Schools in collaboration with
Facebook, is purportedly being used in 100 BLENDED SCHOOLS CONTINUE
schools across the country, and has TO BE SUPPORTED, DESPITE
aroused significant privacy concerns
among parents because of its exceptionally UNIMPRESSIVE OR
open-ended Privacy Policy and Terms of DISAPPOINTING RESULTS?
Service.In March 2017, it was announced
that the Summit online platform would be Online charter schools, the various
transferred from Facebook to the Chan/ governmental agencies and foundations
Zuckerberg Initiative, the private for-profit that support digital learning, and the for-
LLC owned by Mark Zuckerberg and his profit education technology sector employ
wife. Shortly thereafter, Summit announced an aggressive strategy to encourage
that they would no longer provide parents popular support and ensure a favorable
with the right to consent to their ability to regulatory environment. There are four
share their children’s student data with an main avenues that the for-profit cyber
unspecified number of partners and for a charter companies use to expand and
wide number of uses. promote weak governmental oversight and
regulations: direct lobbying, donations
Many parents have also expressed directly to candidates and legislators,
concerns regarding the time their children involvement with and support of advocacy
spend on computers, a lack of teacher groups, and advertising.
attention and the Summit curriculum.9
The parent outcry in at least two districts Due to a lack of regulation in the online
has been so vociferous that the Summit charter school sector, there is insufficient
program was suspended midyear in one information in many states regarding the
and rolled back in the other. A survey of amount of money companies spend
Indiana Area middle school students using promoting their interests. Most of the
the Summit platform found that 39% using information that we have regarding
the platform said it should not be used at lobbying, political contributions and
all, and another 30% said that it should be advertising generally comes from
made fully optional. investigative journalists. According to
Education Week, K12 Inc. and Connections
As the researchers summarized the results, Education spent more than $14.5 million
“most [students] did not feel that SLP helps dollars on lobbying since 2000 in the 25
students be creative, prepares them for the states with public records. Google and nine
future education or future careers, helps other technology companies spent more
them think critically or problem solve, helps than $61 million dollars lobbying
them socialize or prepare them for future Washington, D.C. officials in 2013.
social situation, or strengthens the school
community.” In addition, students
“expressed a desire to spend less time on


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The for-profit corporations that run the The fourth and final way by which these
online charter schools are also active in corporations gain support and recruit
supporting political candidates and students is through advertising. Like the
legislators directly. Arianna Prothero from amount of money spent on lobbying, there
Education Week reported that: are generally no requirements for these
corporations to disclose how much money
“Together, K12 Inc. and Connections have is spent advertising and promoting their
spent nearly $2 million on contributions to schools. As a part of a USA Today
political campaigns and parties since the investigation, Greg Toppo reported that his
mid-2000s, according to the National “analysis found that 10 of the largest for-
Institute on Money in State Politics. That profit operators have spent an estimated
number does not include spending on $94.4 million dollars on ads since 2007. The
political action committees or donations largest, Virginia-based K12 Inc., has spent
made by individuals who work with either about $21.5 million dollars in just the first
company.” eight months of 2012.” He further
indicated that:
For-profit online organizations increase
influence through their membership in the “A look at where K12 is placing the ads
American Legislative Exchange Council suggests that the company is also working
(ALEC). Corporations pay to become ALEC to appeal to kids: Among the hundreds of
members and then donate money to outlets tapped this year, K12 has spent an
sponsor state legislators to attend private estimated $631,600 to advertise on
conferences where they urge elected Nickelodeon, $601,600 on The Cartoon
officials to introduce bills written by them or Network and $671,400 on MeetMe.com, a
by ALEC staff. They also provide talking social networking site popular with teens. It
points on how to sell these bills to other also dropped $3,000 on
legislators and to constituents. VampireFreaks.com, which calls itself "the
Web's largest community for dark
An example of the interconnectedness of alternative culture."
the first three aspects is useful. As the
issue of opening up the educational Though intensive lobbying and large
marketplace to online charter schools was donations often forestall rigorous oversight
being debated in Maine in 2012, Colin and regulation of online charter schools,
Woodward of the Portland Press Herald some states are attempting to hold these
undertook an in depth special report on the schools accountable.
political influence and relationship between
corporate providers of online learning and The California Attorney General sued K12
the advocacy organizations that support Inc. alleging that K12 and the California
this mode of instruction. His reporting, Virtual Academies (CAVA) schools it
which won a George Polk Award, revealed operates falsely advertised its results. The
how the decision to expand online learning lawsuit was settled by K12 Inc. for $168.5
in the state was the result of direct lobbying million dollars. Most recently, the ECOT
and contributions to Governor Paul LePage charters, the largest online chain in Ohio,
by K12 Inc. and Connections Academy, as lost its authorization after the state ordered
well as the influence of ALEC and Jeb it to pay back $80 million dollars for
Bush’s Foundation for Education inflating the number of students enrolled. It
Excellence, which receives funding from was forced to close in January 2018, even
K12 Inc., Connections and other ed tech though thousands of its students re-
corporations.10


Online Learning: What Every Parent Should Know 14
A Network for Public Education Report www.networkforpubliceducation.org
enrolled in other online charter schools evidence of actual learning beyond the
with similarly poor records. allotted grade. As the authors concluded,
“the rigor of these courses and the level of
student learning cannot be measured with
the available data.”
WHAT ARE THE OTHER POPULAR
USES OF ONLINE TECHNOLOGY Another study randomly assigned Chicago
high school students who had previously
IN SCHOOLS? failed Algebra 1 to either online or face-to-
face make-up courses. That study
concluded “Students found the online
I-READY AND MAP EXAMS course more difficult and had more
negative attitudes about mathematics than
Another popular trend is the use of online students in the face-to-face course.” In
formative assessments, primarily i-Ready, addition, compared with students receiving
owned by Curriculum Associates, and/or face-to-face classes, students in the online
MAP exams, owned by Northwest courses received lower grades, had lower
Evaluation Association (NWEA). The pass rates, and lower scores on the end-of-
purpose of interim or formative course algebra exam.
assessments is to provide feedback to
teachers so that they can modify their There is also evidence in schools
instruction, thus increasing learning. Few if throughout the country that low-quality
any independent evaluations published in online credit recovery courses are being
peer-reviewed journals have offered used to inflate graduation rates, as high-
evidence of the validity of either schools face increasing pressure to
assessment nor any positive impact on improve results or risk closure or the
student learning. The best study, a replacement of the staff. In many cases
randomized experiment, indicated that there is very little oversight of students
schools using the MAP test and additional taking online credit recovery courses,
teaching resources provided by NWEA had making it relatively easy for them to cheat.11
no significant effect on reading
achievement for students at 32 elementary
schools in Illinois.
BEHAVIOR MANAGEMENT APPS
ClassDojo is an online app that allows
CREDIT RECOVERY teachers to award “dojo” points to students
under various categories like “hard work,”
One of the growing uses of supplemental “participating,” “teamwork,” “leadership,”
online courses is for credit recovery—that and “perseverance and grit” or take away
is assigning students who have failed points depending on their behavior.
courses to retake them online. One study
Teachers can communicate their students’
found that Florida high school students
ratings to parents through cell phones,
who previously failed and took online credit
computers or other devices – and the
recovery courses were more likely to
ratings can also be disclosed to the entire
receive a “C” or higher than students who
class on a smart-board. The company
retook these courses in face-to-face
claims the app is being used in 90% of K-8
classes, but the study provided no


Online Learning: What Every Parent Should Know 15
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schools in the U.S. and in over 180 As one critic, author John Warner, recently
countries. wrote about the HeroK12 promotional
video:
Parents can log-in to a website to see how
many points or demerits their children have “Notice the entire lack of human discretion
accumulated, and to see class photos of within the system. We do not know (or care)
the class, messages and videos posted by why Jill arrives late, if her mother’s car
teachers—which are also sometimes broke down (again) or if perhaps there is a
tweeted for all to see. younger sibling needing escorting to
school. What matters is not the individual,
While the use of such apps may be but the lateness itself, apparently a threat to
effective in the short run for classroom the orderly, well-functioning school….”
management and to keep unruly students
on track, there is concern that such
systems substitute extrinsic rewards for
the development of intrinsic motivation.
IS PRIVACY SUFFICIENTLY
Because the app is provided to teachers for
free, there is worry that the company is PROTECTED WHEN STUDENTS
planning to make money through targeted LEARN ONLINE?
advertising based on student data. An
earlier version of the privacy policy said Whether used for instruction, assessment,
that the company may show users ads administration or behavior modification, all
“based in part on your personally these ed tech apps have privacy
identifiable information.” implications that no parent should ignore.
By design they are intended to collect
That statement has now been removed, highly sensitive personal student data, thus
and the company says it plans to make putting this information in third-party
money through “premium features” for hands, often with weak security protections
which they will charge schools and parents. and without parent knowledge or consent.
In general, vendors who offer apps This runs the risk that the makers of these
ostensibly for free are really being paid apps may misuse the data for non-
through the use of student data for educational purposes, redisclose it to other
commercial purposes, either to help them vendors and “partners,” or store it in ways
market their products or create new ones. that make it vulnerable to hackers.
Another behavior modification product For example, K12 Inc. uses personal
called Hero K12 is designed for older student data for marketing purposes. A
students and reportedly raised $150 million recent letter from the US Department of
dollars in venture capital in the first half of Education to Agora Cyber Charter Schools,
2017. The system requires students to an online chain owned by K12 Inc, ordered
carry electronic cards at all times that are the schools to stop violating federal privacy
scanned by teachers and track student law by requiring parents who enroll their
absences and attendance. Teachers can children to waive their rights to have their
also add digital points to the cards, children’s personal information protected
depending on whether the students have from unrestricted disclosure and/or
done their homework or subtract points if commercial use.
they’ve committed misdeeds. Inadvertent breaches have also become
more widespread in recent years. In April


Online Learning: What Every Parent Should Know 16
A Network for Public Education Report www.networkforpubliceducation.org
2017, it was revealed that Schoolzilla, a HOW CAN A PARENT EVALUATE
popular student data storage company, had
exposed the personal data of about 1.3 THE USE OF AN ONLINE
million students. One month later, a hacker SCHOOL, BLENDED LEARNING
stole the personal information of up to 77
million students and teachers from the PROGRAM OR EDUCATIONAL
popular education platform Edmodo, and PRODUCT?
put the data for sale on the so-called “dark
web.” Based on the preponderance of evidence,
as well as the fraud and mismanagement
According to EdTech Strategies, a Virginia associated with cyber charter schools, we
consultancy, the number of student data strongly recommend that parents not enroll
breaches more than doubled in 2017. their children in virtual schools. When
Student data is very valuable to hackers for evaluating an online course, parents should
the purposes of identity theft because very check out the class size or teacher/ student
few children have negative credit histories. ratio associated with the course. Clearly,
Most troublingly, the computer databases the smaller the better. Also, how much time
of a growing number of schools and does the program allow for actual student/
districts have been assaulted by hackers, teacher interaction or classroom
who have accessed personal student discussion and debate? What kind of a
information and threatened to release it to commitment will you have to make for your
the public if not paid “ransomware” in student to be successful? What is its
exchange. In the fall of 2017, the U.S. student retention rate and passing rate? 
Department of Education put out a warning
to school districts, parents and teachers on Many students tend to become bored and
the need to safeguard personal student disengaged and fail to learn critical
data from this growing threat. communication skills and critical thinking
For more information on how parents can when there is too little time devoted to
evaluate the privacy policies of ed tech human interaction and too little feedback
vendors, we refer readers to the Parent offered by their teachers and fellow
Toolkit for Student Privacy, published by students. You should inquire how much
Parent Coalition for Student Privacy and the time per day your child will be expected to
Campaign for a Commercial Free spend on the online program or an
Childhood. electronic device. Excessive screen time
has also been associated with both obesity
Finally, there is mounting awareness that and sleep disorders in children and
schools are increasingly using educational adolescents, as well as other health and
apps that employ predictive analytics and emotional problems.
algorithms to drive instruction and
assessment. Yet these algorithms may Another important issue relates to the
amplify bias, reinforcing inequities among quality of an online program or app. A good
students rather than dispelling them. For question to pose to your child’s teacher or
example, the use of these systems could principal is what is the purpose of the
steer some students towards less program, and where can you find evidence
challenging courses and less productive of its effectiveness. If an algorithm is being
careers based on data in their school used to direct your child’s education, ask to
records – or even erroneous information. have it explained to you. If a school is using
Parents may not even know what these a commercial product to make educational
decisions are based upon given that many decisions, we believe transparency is
of these algorithms are non-transparent crucial.
and proprietary, guarded closely by
vendors for commercial reasons. Vendors often inflate claims for their
products with self-serving studies of
questionable quality or those
commissioned and paid for by


Online Learning: What Every Parent Should Know 17
A Network for Public Education Report www.networkforpubliceducation.org
“consultants.” Ask if there are any studies your school or district to ensure that your
published in peer-reviewed journals or by child’s data is safe from accidental
the Institute of Education Sciences What disclosure, commercial use or other forms
Works Clearinghouse attesting to the fact of abuse. The Toolkit also has advice on
that the product helps kids learn. how to advocate for your school to adopt
stronger privacy protections.
You should also ask if any other schools or
districts have used the product and if so, if Responses to these questions will allow
you can contact teachers, administrators or you, as a parent, to determine whether
parents in those districts who might attest online learning and its tools are in the best
to its value. Be sure to search the internet interest of students, parents and taxpayers.
for reviews, critiques and/or news stories It is always wise to be skeptical when
for the experience of those who may have corporations stand to profit from public
tried the product or the program out dollars.
elsewhere.
To learn more about online learning, as well
Another important issue to investigate is as other topics related to public education,
how much the program will cost to become a member of a local, state or
purchase devices or software or training national organization that fights for true
staff members in its use. Who is footing the personalized learning in the form of smaller
bill? If the program is free, how will the classes and other education policies that
company make money? Will the vendor sell have been proven to work. Such
your child’s data or use it for marketing organizations include ours – the Network
purposes? for Public Education. We also list national,
state and local grassroots organizations
Start a conversation with your child’s with similar goals on our website.
teacher or principal about these issues.
Section IV and Appendix D of the Parent
Toolkit offer a list of questions you can ask


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A Network for Public Education Report www.networkforpubliceducation.org
1 See Graham, C. R. (2006). Chapter 1: Blended learning system: Definition, current trends, future
directions. In C. J. Bonk & C. R. Graham (Eds.), Handbook of blended learning (pp. 3-21). San Francisco,
CA: Pfeiffer.

2 See https://www.academia.edu/2426553/
Barbour_M._K._2013_._The_landscape_of_K-12_online_learning_Examining_what_is_known._In_M._G
._Moore_Eds._Handbook_of_distance_education_OE3rd_ed._pp._574-593_._New_York_Routledge

3 As
quoted in: http://blogs.edweek.org/edweek/DigitalEducation/2015/10/
CREDO_online_charters_study.html

4 The Next Generation Learning Challenges is focused on the use of technology to improve student
outcomes, and is funded by the Bill & Melinda Gates Foundation, with additional support from the William
and Flora Hewlett Foundation, the Eli and Edythe Broad Foundation, and the Michael and Susan Dell
Foundation.
5See Stacey Childress and Meghan Amrofell, Reimagining Learning; A Big Bet on the Future of American
Education, Dec. 2016; http://www.newschools.org/bigbet/

6Survey Results Addendum, visit www.rand.org/t/RR1365z2. Siler-Evans, Kyle, Elizabeth D. Steiner,


Laura S. Hamilton and John F. Pane. Personalized Learning Instructional Staff Survey Results (Spring
2014). Santa Monica, CA: RAND Corporation, 2014. https://www.rand.org/pubs/working_papers/
WR1062.html.
7These effect sizes, according to the authors, translate to gains of about 3 percentile points;

meaning that a student in a personalized learning school at the median would have performed about 3
points higher than the median in the comparison group in both subjects. Pane, John F., Elizabeth D.
Steiner, Matthew Baird, Laura S. Hamilton, Joseph D. Pane, Informing Progress: Insights on Personalized
Learning Implementation and Effects, Santa Monica, CA: RAND Corporation, July 2017; https://
www.rand.org/content/dam/rand/pubs/research_reports/RR2000/RR2042/RAND_RR2042.pdf

8 See U.S. Department of Education. 2014. Elementary School Mathematics Intervention Report:
DreamBox Learning, Updated. Institute of Education Sciences, What Works Clearinghouse. https://
ies.ed.gov/ncee/wwc/Docs/InterventionReports/wwc_dreambox_121013.pdf
For more on this updated report, see http://www.epi.org/publication/school-privatization-milwaukee/

9See http://www.cincinnati.com/story/news/2017/03/06/facebook-program-school-causes-controversy/
97711414/ and http://www.nkytribune.com/2016/10/carrie-cox-some-parents-dont-like-the-new-summit-
personalized-learning-platform-want-to-opt-out/

10The investigation was based upon emails obtained by the organization. In the Public Interest available
here: https://www.inthepublicinterest.org/maine/ For FEE emails to other states officials, see https://
www.inthepublicinterest.org/jeb-bush-emails/


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11 See the Slate series of investigative articles at http://www.slate.com/articles/news_and_politics/
schooled.html including Zoë Kirsch, The New Diploma Mills, Slate, May 2017; http://www.slate.com/
articles/news_and_politics/schooled/2017/05/
u_s_high_schools_may_be_over_relying_on_online_credit_recovery_to_boost.html see also http://
www.latimes.com/local/education/la-me-edu-pass-credit-recovery-20170701-htmlstory.html


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