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Sarvajanik Education Society 1

B.R.C.M. COLLEGE OF BUSINESS ADMINISTRATION

QUESTIONNAIRE

Respected Sir/Madam, QUESTIONNAIRE


I am a management student of BRCM College of Business Administration conducting a
.
research on Mothers’/ Housewives’ buying behaviour of health drinks. I will be
thankful if you could provide me with your valuable time to give honest reply. I assure
you that the information is used for academic purpose only and kept confidential.
Thanking You,
Ankita Jariwala

1. Do you buy health drinks in your family?

Yes No

2. For whom do you buy health drinks? (Tick 1 or more)

Children Other family members


Yourself Others: ____________

3. For which purpose do you buy health drinks? (Tick 1 or more)

As a taste enhancer for milk


For its nutritional values
On the demand of others (children or other family members)
Because others are buying
Other: _________________________________

4. Which various brands of health drinks are you aware of?

_______________ ________________

_______________ ________________

_______________ ________________

Study of mothers’/ housewives’ buying behaviour of health drinks


Sarvajanik Education Society 2
B.R.C.M. COLLEGE OF BUSINESS ADMINISTRATION

5. How do you come to know about various brands of health


drinks in the market? ( Tick 1 or more)

Advertisements
Sales promotion by the companies
Tele marketing
Word of mouth
(From whom: _________________)
Other: ______________________

6. Where do you see the advertisement of the various health


drinks? ( Tick 1 or more)

Television Outdoor hording


Newspapers Internet
Magazines Newsletters
Brochures Radio
Other: ______________________

7. Rank the following attributes you give priority while selecting


the health drink? (Please give rank from 1 to 7 according the
priority )

Attributes Rank
Price
Nutritional values
Gifts
Packaging
Brand image
Advertisement
Brand ambassador/ Stars

8. Who influence your buying decision? (Tick 1 or more)

Children Media
Family members Friends
Health adviser Teachers
Other: _______________

Study of mothers’/ housewives’ buying behaviour of health drinks


Sarvajanik Education Society 3
B.R.C.M. COLLEGE OF BUSINESS ADMINISTRATION

9. How frequently do you purchase health drinks?

Once in a week
Once in a fortnight
Once in a month
Once in two months

10. How much quantity would you like to buy at a time?

200 gms 250 gms 500 gms 1 kg


Other ________

11. From where would you like to buy?

Shopping malls (eg. Picnic)


Super stores (eg. Dhiraj Sons)
General stores (eg. Kirana Store)
Shop near to your home (eg. Any kirana store)
Super markets (eg. Big Bazar)
Other: ___________________

12. Which different flavours the following brands would you like
to buy?

Bournvita ________________________________

Horlicks ________________________________

Boost ________________________________

Complan ________________________________

13. Which packaging would you like to buy?

Pet jars Glass bottles


Refill packs Shrink-sleeved packaging
Other ________

14. How much would you like to spend monthly for health drinks?

Rs.50-100 Rs.150-200
Rs.100-150 Rs.200-250

Study of mothers’/ housewives’ buying behaviour of health drinks


Sarvajanik Education Society 4
B.R.C.M. COLLEGE OF BUSINESS ADMINISTRATION

15. What would you love to get with your purchase?

Any gift Free Extra quantity


Discount Other __________

16. Do you buy the same brand every time?

Yes No

If ‘Yes’, do you suggest the brand to others?

Yes No

If ‘No’, why?

Just for a change Because of price


For better quality For trying new brand
For new taste Because you are not satisfied
with the brand
Other: ___________________

PERSONAL DETAILS:

Name: _______________________________________________________

Age Group: (Tick mark below)

20-25 25-30 30-35 35-40

40-45 45-50 Above 50

Area: ________________________________

Education: Undergraduate Graduate

Post-Graduate Professional

Occupation: Salaried Employee Business

Practicing Profession Any other (specify) ________

Study of mothers’/ housewives’ buying behaviour of health drinks


Sarvajanik Education Society 5
B.R.C.M. COLLEGE OF BUSINESS ADMINISTRATION

Study of mothers’/ housewives’ buying behaviour of health drinks

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