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Company Profile

Gardenia began as a humble in-store bakery in Bukit Timah Plaza ,
Singapore in 1978. Mr. Horacio Slocumm, the owner gets the name “ Gardenia “
from his favorite flower. Mr. Slocumm brought with him 35 years of baking
experience with one of America’s leading chain of bakeries then Gradenia was
born. For many years, Gardenia has been the market leader in Singapore and
has expanded its operations in Asia to other countries such as Malaysia and
Thailand, with the latest in the Gardenia chain of bakeries being here in the
Philippines in 1997.

In 2011, Gardenia opened its new bakery in Lapu-Lapu City, Cebu,
producing a daily capacity of 50,000 loaves of bread serving the needs of the
entire province of Cebu and the Northern Mindanao area.


Gardenia Philippines offers a wide array of superior bakery products
including white, wheat and health breads, flavored loaves, pandesal and snack
items like snack cakes, muffins and toasts. The most popular Classic White Bread

The classic white bread is made from Uncle Slocumm’s American recipe that’s really soft. The breads are produce continuously in high-volumes approximately 2000 loaves per hour and are make-to-stock because of large inventories of final product. special-purpose equipment. B1. About 50% of the product is made from the necessary ingredients to make bread like wheat flour. and salt. B3. B2. seven days per week with infrequent maintenance shutdowns and the company operates 24/7 Facility Layout Gardenia has a product-oriented plant layout. water. The process involves automated. It is a continuous process because the materials or fluids that are being processed are continuously in motion. and is vitamin and mineral fortified. Its product slogan “So good…you can even eat it on its own” best describes the product benefits. It also contains essential vitamins such as Vitamin A. exceeding DOH recommendations. Iron and Folate. making the raw materials and machinery follow the product path. great tasting. sugar. Process Strategy In producing and manufacturing Gardenia cholesterol free and bromate free. smells good and nutritious. In every stage of production the machineries’ functions change and also the materials needed are added . has zero transfat. Continuous usually means operating 24 hours per day. undergoing chemical reactions or subject to mechanical or heat treatment. Iodine. the company uses Continuous Mass Production Process. They only use high quality ingredients for their products. C and minerals like Calcium.

Gardenia was accorded Superbrands status by Superbrands Ltd. Quality Management Gardenia has been awarded with International Organization for Standardization ISO 9001: 2000 certifications from 2003 to 2009 and has now upgraded to ISO 9001:2008 in compliance with Quality Management System and certification for product quality excellence. batch number for traceability. These are color-coded locks imprinted with the price. The production area workers are required to be at least high school graduate and willing to undergo training. evaluation.. longevity. and expiry date completes the whole package which ensures the freshness of every bread bag.simultaneously throughout the process. Gardenia is HACCP (Hazard Analysis and Critical Control Point) certified since 2003 to present—proof of the company’s adherence to the systematic approach in the identification. goodwill. The employees are sent to . Another notable award is the Annual National Consumers’ Award (ANCA) as the “Outstanding Bread Manufacturer” for five straight years. Moreover. It can also be noticed that the Gardenia has a G-Locks in every bread bags which aid in controlling the quality of their bread. This award reaffirms that Gardenia has met the stringent criteria of market dominance. and control of food safety standards. customer loyalty and overall market acceptance. This kind of layout is seldom to be changed. From 2004–2010. Human Resource and Job Design Gardenia has 153 regular employees in different departments and the others are contractual. an independent authority and arbiter on branding.

HACCP and ISO procedures. Iligan. First Out Method of managing their inventory since the Gardenia products has only a shelf life of one (1) week. As soon as products come out of the factory. Supply Chain Management Pilmico and General Media Corporation are the suppliers of Gardenia’s raw materials within the Philippines and the other ingredients are coming from foreign countries like the raisins and chocolates for some of their products. Lapu-Lapu City. Malaybalay. The Lapu-Lapu plant now serves the bread requirements of Cebu. delivery vans leave the production plant as early as 4 o’clock in the morning to bring the products to specific locations and replacing unsold breads in store shelves with freshly baked products. Cagayan de Oro and Davao. This is also to avoid any spoilage of their bread and to manage any costs. This is done because the company does not want to compromise the freshness of their products to be delivered all throughout Visayas and Mindanao.the company’s modern manufacturing facility in Laguna for intensive training especially on the most advanced baking technique. Location Gardenia’s main branch is located at Laguna and the management decided that it is strategic to put up a plant in Cebu specifically at Pajo St. The . Butuan. Inventory Management The Company uses the First In. Bohol .

They have 3 shifts with 8 hours per shift to ensure that they can deliver freshly baked breads to the consumers. Once in a month they allot a whole-day cleaning and maintenance for the plant. Maintenance Gardenia currently adapts preventive maintenance wherein their facilities and machineries are regularly checked and cleaned to avoid any over hauling and unexpected shutdowns. . supermarkets and other retail store all Visayas and Mindanao. Scheduling The Gardenia’s production area operates 24 hours a day for 7 days a week.finished products are distributed to their outlets.