Majed Rifaat Jabri

Riyadh, Saudi Arabia

Nationality: Lebanese

Date of Birth: 14/02/1988

Mobile: +966 5 57096177

Email: majedrifaatjabri@gmail.com

Residency Status: IQAMA (TRANSFERRABLE)

PROFILE

I am a highly motivated and dedicated professional with over 7 years experience in Marketing & Sales, Business
Development, Customer Relationship Management and Consulting, across different industries (FMCG, Retail
Healthy Food, and management consulting). I am a graduate of Concordia University in Canada, and have
completed a number of certified online marketing and communication courses to enhance my skills in an ever
changing technological environment.

Portfolio of achievements includes increasing revenue, improving profitability, developing social media strategies
including community management, introducing new products, developing new packaging, creating advertising
strategies and communication tactics, and leading integrated marketing communication campaigns. An absolute
team player that thrives on motivating my colleagues to do their best towards the common goal of protecting the
interests of the company I work for.

I am currently looking forward to invest my acquired skills & talents at a leading company. Expanding my
experience and contributing in a respectful working environment is my next target to achieve. I am very ambitious,
trying to build an honorable career and always looking forward to innovate at work, capture opportunities, and
develop business to attain highest professional levels.

EDUCATION

Concordia University- Montreal, Canada Sept/06-Feb/10

Bachelor of Commerce, Major Management, Minor Economics

WORK EXPERIENCE

Marketing, Business Development & CRM Manager- Nutrition & Diet Center- Riyadh, KSA Sep/14- Present
Promoted from previously held Marketing Manager position to additionally manage Business Development and CRM
department

Responsible for All Marketing Materials / Communication Strategy (Digital and Offline)

- Establish online marketing campaign from idea creation to commercial adaptation to execution and
linking with our website for SEO Optimization (All categories including 70 restaurant branches and
10 clinics across all regions of Saudi Arabia.
 - Create landing pages for our website and monitor traffic
- Launch design with our external agency partner
- Create operations for the restaurant outlets all over the Kingdom (70 Branches)
- Establish selling lines, taglines & keys in line with brand communication strategy
- Set up & train Call Center employees on driving leads during campaign time.
- Create periodic “health” newsletter to our website.
- Manage Website and upgrade when needed
- Utilize CRM system for insights
- Google Analytics / AdWords campaigns
- PPC/SEM/SEO whenever introducing new offers
- Drive traffic to ecommerce 3rd party website
- UI / UX Development

 Content Creation and Communication Strategy

- Creating content for all marketing materials including brochures, Mupis, In-Mall Mupis, flyers,
including copywriting in English and Arabic
- Creating material for the website after upgrading it from previous version
- Creating Corporate Brochure in English and Arabic to be used at trade shows and exhibitions such
as SAUDI HORECA,GULF FOOD
- Writing scripts (in Arabic) for Radio spots, Documentary

 Offline Campaigns
- Activate & manage offline marketing campaign
- Create ATL and BTL content pertaining to required product or service including brochures, flyers,
pamphlets, door hangers, stickers.
- Choose suitable specifications for marketing
- Supervise the print house for convenient printing
- Manage the warehousing of marketing material
- Coordinate with supply chain to distribute the marketing material for the designated location

 Social Media Management

- Changed from agency to in house social media team, created a 52-week social media plan &
content, along with procedure to govern our online operations
- Create new social media platforms for new brand ZN by a 3-platform online activation campaign &
a competition to win a trip to watch the final at France Euro Cup 2016
- Establish moderation & community management guidelines
- Generate a social media weekly competitor report
- Utilize CRM insights into better service for our customers
 Advertising
- Determine appropriate channels to push new products and services
- Determine budget
- Work with agency to develop advertising material
- Manage script reading & creation for TVC commercials & documentary

Product Management Experience

 Analysis & Decision Making

- Run sales trend reports & post campaign analytics for better decision making
- Monitor and analyze competitor & industry
  Introduction of new commercial products by suppliers to our retail shops
- Look up suitable products to introduce to our outlets
- Negotiate price with suppliers
- Negotiate display fees and listing fees with suppliers in order to display products at our shops

 New Product Development

- Lead the introduction of new products to the market, manage the product development process
from research to creating focus group, finalize the product & launch suitable activation campaigns

 Product Pricing
- Change pricing schemes for retail products & programs to abide with economic changes & keep
high profit levels without affecting consumers desire for consumption
- Change pricing in different categories for various programs & products (Clinic Programs & Shop
Products)

 Product Promotion
- Create multiple attractive promotions in relation to international days & newly opened locations
- Create numerous offers for our retail outlets
- Create multiple offers for our online sales through 3rd party.

 Product Packaging
- Introduce new product package for all products in the Kingdom’s outlet
- Innovate new package design
- Introduce package for new product line for retail outlets

Business Development Management Experience

 Identify targets – post branding 12 new products, the process of identifying leads & hot targets started to
set a good bank for our executives
 Approve budgets for our business development executives
 Met with retailers of all major supermarkets across the Kingdom and secured Listing and Display of some
of our product line at major outlets (TAMIMI,PANDA,DANUBE,CARREFOUR, BIN DAWOOD)
 Signed corporate and affiliation deals with major companies in KSA through cold calling, database targeting
and sales visits. Corporate deals included discount on restaurant and clinic products.
 Conduct training on sales tactics
 Identify special rates & pricing for catering programs, & products
 Create RFQs & RFIs
 Review legalities & contracts prior to CEO signature
 Activate & follow up of deal execution
 Monitor incoming sales out of the signed deals
 Visit customers & PR
Customer Relationship Management Experience

 Call Center
- Manage the daily call center operations
- Create standard operating procedures for inbound & outbound calls
- Enhance data capturing & client service operations
- Create a complaint trend analysis by capturing data in efficient matters to understand weaknesses
and improvement opportunities
- Create cross functional roles for call center agents to coordinate with multiple departments from
drivers’ management, to quality control, supply chain, operation, sales & marketing to direct
complaints & solve them instantly
- Create an internal digital CRM helpdesk to capture complaints & track it by a ticketing process
- Link the call center to the data entry department for better understanding of the client profiles

 Data Entry
- Manage Data Entry operations of menu for more than 2000 daily
- Create Standard operating procedures for receiving & processing clients’ menus & request
- Create new easy diet department In Eastern Province to fasten the operations
- Ensure all daily reporting for kitchen orders, forecasts & drivers’ list is well finalized and sent to the
concerned departments.
- Confirm data entry employees are well managing clients’ requests & account management

Marketing Manager- Nutrition & Diet Center- Riyadh, KSA Aug/13-

Sep/14

Reported directly to the Chief Executive Office

Managed a team of 1 Marketing executive & 1 Marketing Analyst

 Managed Marketing for 4 essential categories –

- Retail Category: Managed over 70 outlets distributed by Shops, University cafeterias, Hospital
cafeterias covering the Kingdom of Saudi Arabia
- Clinic Category: Managed Marketing special dietetic programs, 5 locations distributed between
Riyadh, Khobar & Jeddah
- Hospitals & Institutional Catering Category : Guaranteed marketing material, pricing & brand image
for our clients’ patients
- Frozen Foods Category: Worked on launching new brand manufactured for the first time in KSA
through a specialized frozen food factory to be the 1st high care factory in the Kingdom
 Led renovation process for all outlet shops throughout the Kingdom in terms of in shop advertising material,
branding & promotions for our products
 Contributed to a record breaking sales budget for the year 2015
 Created a 12-month integrated marketing plan with action plans & objectives
 Forecasted & allocated marketing budget for different categories
 Created & managed social media strategies in coordination with an external partner media agency
- Changed the brand voice
- Enhanced social media platforms followers by more than 100% in less than 1 year
- Established internal team & processes for social media follow up and coordination with social
media agency
 Expanded event’s participation throughout the kingdom by 20 more events to 2 done in 2014, covering all 3
main regions in KSA
 Sponsored & supported multiple college & students’ initiatives
Junior Consultant – Deloitte & Touche - Riyadh, Saudi Arabia Jun/12-Aug/13

Reported directly to the Senior Manager on the SAMBA account

 Was part of the consultants’ team selected by Deloitte to manage the Samba Bank client

 Handled daily project management operation tasks with regard to the bank’s new software introduction
project

 Created and maintained an issues log which documented and prioritized issues SAMBA was facing within
the project

 Ensured deliverables met work plan specifications and deadlines

 Interfaced with SAMBA’s management and personnel and maintained good working relationships with
them and management their expectations

 Provided weekly status reports to Deloitte senior management on the project

 Created and maintained a risk log which identified foreseeable risks the project could face while engaging
with Samba and senior deloitte management on mitigation plans

 Was the liaison between the client and third parties working on the project

 Developed complete project management office handbook by request from SAMBA

Customer Service Representative - VOXDATA Solutions Inc – Montreal, Canada Apr/10-Mar/12

VOXDATA is a call center services company. I was assigned to the TD Canada Trust account

 Supported General inquiries

 Developed customer satisfaction questionnaires and implemented them by contacting customer’s database
 Developed surveys in coordination with the client
 Handled calls aimed at customer retention and customer loyalty
 Was one of the few representatives that handled calls in 3 languages
 Receipt and follow up on customer complaints through multiple platforms

SKILLS

Languages:

 Arabic (Native), English (Extremely Fluent), French (Extremely Fluent)

 All 3 languages can be considered native, as I am extremely fluent in both speaking and writing in all 3

Computer Skills:

 MS Office (Word, PowerPoint, Excel, Access, Outlook, Visio)

 Enterprise Resource Planning (ERP): Official Certificate with Microsoft Dynamics Navision.

Personal Skills:

 Strong analytical skills

 Team Player
  Able to perform well under pressure

 Solid Interpersonal skills

 Strong Critical thinking skills

 Ambition to succeed

 Creative and innovative

 Organized and goal-oriented

 Excellent time management skills

ACHIEVEMENTS

 Received multiple awards for marketing activities & event sponsoring by Ministry of health, Qassim Med
college, Children Disability Saudi Association , General Council for Cooperative Insurance and more
 The Twitter Account I managed for Nutrition and Diet center was named the 10th most influential account in
the food sector in KSA in the 2016 year. Awarded by the ELMAM institution.
 Received 3 employee of the month awards during my tenure at the Nutrition & Diet Center
 Received the “jaguar” award for the 2016 year at my last job which recognizes exceeding targets while
demonstrating leadership skills.

INTERESTS

Basketball, Movies, Technology, Books.

REFERENCES

Available upon request