Documentos de Académico
Documentos de Profesional
Documentos de Cultura
de marketing
LEVANTAMENTO PRELIMINAR DE CONTEÚDO
CENTRO DE ALTOS
São Paulo, junho de 2014
ESTUDOS DA ESPM
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CENTRO DE ALTOS
ESTUDOS DA ESPM
Códigos de ética
de marketing
Equipe: São Paulo
Junho de 2014
Ricardo Zagallo Camargo (Coordenação)
Maria Caramez Carlotto
Mariana Lorca
Viviane Tavares Mota
Desing: Guilherme Cohen
Apresentação
Este documento apresenta uma síntese do Levantamento realizado pelo CAEPM sobre
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II. Levantamento de Códigos de Ética
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I. Lista de artigos acadêmicos levantados
ACEVEDO, Claudia Rosa; NOHARA, Jouliana Jordan & CAMPANARIO, Milton De Abreu; Telles,
Cecilia Caraver Prado. Advertising ethics from the viewpoint of advertising executives/Ética da
propaganda sob o olhar dos publicitários. RAE Eletrônica, v.8, n.1, 2009.
Attitudes Toward Ethics in Marketing Research. Journal of Business Ethics, v. 109, n. 4, p. 463-481.
2012.
BALMER, John; POWELL, Shaun & GREYSER, Stephen. Explicating Ethical Corporate Marketing.
Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then
BELAK, Jernej & ROZMAN, Mateja Pevec. Business ethics from Aristotle, Kant and Mill’s
CABRERA, Sergio & WILLIAMS, Christine. Consuming for the Social Good: Marketing, Consumer
Citizenship, and the Possibilities of Ethical Consumption. Critical Sociology, v. 40, n. 3, p. 349-367,
2012.
CALLAGHAN, Michael; WOOD, Greg; PAYAN, Janice M.; SINGH, Jang & SVENSSON, Göran. Code
of ethics quality: an international comparison of corporate staff support and regulation in Australia,
Canada and the United States. Business Ethics: A European Review, v. 21, n. 1, p.15-30, 2012.
CHATTERJEE, Samir Ranjan & TATA, Ratan. Convergence and Divergence of Ethical Values across
Nations: A Framework for Managerial Action. Journal of Human Values, v. 4, n. 1, p. 5-23, 1998.
CHITAKORNKIJSIL, Pranee. Brand integrity, advertising and marketing ethics as well as social
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CHOU, Lin-Yuan. Knowledge discovery through bibliometrics and data mining: an example on
D’ANGELO, André Cauduro. A ética no marketing. Rev. adm. contemp., v.7, n.4, p.55-75, 2003.
ERWIN, Patrick. Corporate Codes of Conduct: The Effects of Code Content and Quality on Ethical
FERRELL, O. C. & KEIG, Dawn L. The Marketing Ethics Course: Current State and Future
FERRELL, O.C. & FERRELL, Linda. A Macromarketing Ethics Framework: Stakeholder Orientation
FRECHTLING, Douglas & BOO, Soyoung. On the Ethics of Management Research: An Exploratory I
GREIN, Andreas F. & GOULD, Stephen J.Voluntary Codes of Ethical Conduct: Group Membership
HARKER, Debra & HARKER, Michael. The Role of Codes of Conduct in the Advertising Self-
HOLDER-WEBB, Lori & COHEN, Jeffrey. The Cut and Paste Society: Isomorphism in Codes of
KAPTEIN, Muel. Toward Effective Codes: Testing the Relationship with Unethical Behavior. Journal
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LACZNIAK, Gene & KENNEDY, Ann-Marie. Hyper Norms: Searching for a Global Code of Conduct.
LACZNIAK, Gene & MURPHY, Patrick. Normative Perspectives for Ethical and Socially Responsible
MASON, J. Barry; BEARDEN, William O. & RICHARDSON, Lynne Davis. Perceived Conduct and
Professional Ethics Among Marketing Faculty. Journal of the Academy of Marketing Science, v. 18, n. 3, p.
185-197, 1990.
MAYO, Michael A. & MARKS, Lawrence J. An Empirical Investigation of a General Theory of Marketing
Ethics. Journal of the Academy of Marketing Science, v. 18, 2: pp. 163-171, 1990.
MIHAI, Berinde & ALINA, Andreescu Nicoleta. Business ethics implementation in the organizational
culture of companies. Annals of the University of Oradea, Economic Science Series. v. 22, n. 1, p.44-53,
2013.
necessidade de expandir mercado?. Trab. educ. saúde, v.5, n.2, p.189-250, 2007.
NILL, Alexander & SCHIBROWSKY, John A. Research on Marketing Ethics: A Systematic Review of the
NYILASY, Gergely & REID, Leonard N. Advertiser Pressure and the Personal Ethical of Newspaper
PAYNE, Dinah & PRESSLEY, Milton. A transcendent code of ethics for marketing professionals.
PENA, Roberto Patrus Mundim. Ética y estrategia en un marco teórico referencial de la ética de
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RAWWAS, M. ; ARJOON, S. & SIDANI,Yusuf. An Introduction of Epistemology to Business Ethics: A
RINALLO, Diego; BASUROY, Suman; WU, Ruhai & JEON, Hyo. The Media and Their Advertisers:
Exploring Ethical Dilemmas in Product Coverage Decisions. Journal of Business Ethics, v. 114, n. 3, p.
425-441, 2013.
ROMANI, Laurence & SZKUDLAREK, Betina. The Struggles of the Interculturalists: Professional
Ethical Identity and Early Stages of Codes of Ethics Development. Journal of Business Ethics. v. 119,
n. 2, p. 173-191, 2014.
ROSSY, Gerard. Five questions for addressing ethical dilemmas. Strategy & Leadership, v. 39, n. 6,
p.35-42, 2011.
SHARBATOGHLIE, Ahmad; MOSLEH, Mohsen; SHOKATIAN, Taha. Exploring trends in the codes of
ethics of the Fortune 100 and Global 100 corporations. Journal of Management Development, v. 32,
n. 7, p.675-689, 2013.
SHERRELL, Daniel L.; HAIR JR., Joseph F. & GRIFFIN, Mitch. Marketing Academicians’ Perceptions of
Ethical Research and Publishing Behavior. Journal of the Academy of Marketing Science, v. 17, n. 4: p.
315-324, 1989.
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SVENSSON, Göran & WOOD, Greg. A conceptual framework of corporate and business ethics
across organizations: Structures, processes and performance. Journal Learning Organization, v. 18, n.
1, p.21-35, 2011.
SVENSSON, Göran; WOOD, Greg; SINGH, Jang; PAYAN, Janice M. & CALLAGHAN, Michael. The
embeddedness of codes of ethics in organizations in Australia, Canada and the United States.
SWAIDAN, Ziad. Culture and Consumer Ethics. Journal of Business Ethics, v. 108, n. 2, p. 201-213,
2012.
SYNDER, Wally. Making the Case For Enhanced Advertising Ethics. Journal of Advertising Research, v.
51, n. 3, p.477-483.
TSALIKIS, John; SEATON, Bruce & SHEPHERD, Phillip. Business Ethics Index: Latin America. Journal of
TSENG, Fan-Chuan & FAN,Yen-Jung. Exploring the Influence of Organizational Ethical Climate on
Knowledge Management. Journal of Business Ethics, v. 101, n. 2, p325-342, 2011.
WARREN, Richard C. Are we making progress in international business ethics? Humanomics, v. 27, n.
WILLIAMS, John & AITKEN, Robert. The Service-Dominant Logic of Marketing and Marketing Ethics.
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II. Lista de Códigos de Ética levantados
www.legalmarketing.org/d/do/545
12. Direct Marketing code of practice DMA
The Direct Marketing Association
http://www.dma.org.uk/sites/default/files/tookit_files/code-of-practice-feb2012.pdf
13. The direct marketing code of ethics
Japan Direct Marketing Association
http://www.jadma.org/e/guideline/01.html
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Códigos de ética de outras profissões
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