Documentos de Académico
Documentos de Profesional
Documentos de Cultura
September 2010
Level ≥ Advanced
Style ≥ Individual or group activities
Welcome to the Guardian Weekly’s special news-based materials to support learners and teachers of
English. Each month, the Guardian Weekly newspaper selects topical news articles that can be used to
practise English language skills. The materials are graded for two levels: Advanced and Lower Intermediate.
These worksheets can be downloaded free from guardian.co.uk/weekly/. You can also find more advice
for teachers and learners from the Guardian Weekly’s Learning English section on the site.
Materials prepared by Janet Hardy-Gould
September 2010
1 you find a way of avoiding it. says that they provide powerful marketing
2 you stop doing it. opportunities for cigarette manufacturers
3 you say strongly that it is wrong. to establish “a potent but unconscious bond
4 you try to have an effect on them. between their brands and the intense experience
5 you help to pay for it in exchange for the right to of the festival”.
advertise.
6 you make it popular by advertising it.
4 Several of the UK’s biggest festivals have allowed
Who might do the above actions in the article – a
tobacco firms to sell their products on site in
tobacco firm, an anti-smoking organisation or an
individual smoker? ways that have been condemned by health
experts. The Lovebox festival in east London’s
3 Look at the headline, photo and caption. Work with Victoria Park in July, headlined by Roxy Music,
a partner and complete the sentences below with was co-sponsored by Imperial Tobacco’s Rizla
your own words. rolling paper, which is exempt from the ban on
a Cigarette firms in the UK are now focusing on tobacco advertising.
outdoor events such as ...
5 An Imperial spokesman said the brand had
sponsored a number of festivals. “It’s all part
of creating brand awareness and it’s entirely
b The firms are probably targeting these events
legitimate.”
because ...
6 At last year’s Latitude festival in Suffolk, only
Marlboro cigarettes could be sold. The cigarettes
c Young people are an important target for these firms were available in black-and-red kiosks that lit up
because ... at night and were sold by young, attractive staff
wearing “Marlboro Red” T-shirts. This year’s
festival saw a similar exclusive deal signed with
John Player Special cigarettes, made by Imperial
Tobacco.
Article 7 “The tobacco industry needs to recruit new
Tobacco firms target music young smokers as their existing customers either
festivals to attract young quit or die,” said Deborah Arnott, chief executive
of Ash. “Most forms of advertising are illegal
1 Tobacco companies in Britain are using in the UK, so the industry plays a clever game
increasingly sophisticated marketing techniques staying at the edge of the law, but in truth they
to circumvent the law and promote their brands are engaged in a fierce battle to capture the illegal
to young people, according to health experts. teen market.”
2 Cigarette advertising is banned in the European 8 Outside Europe, the promotion of cigarettes
Union, but tobacco giants are increasingly to young people is more blatant. The Camel
targeting young people at music festivals to brand has sponsored the Creamfields festival in
create a “buzz” around their products. Buenos Aires. In 2008, the Indonesian unit of
Philip Morris International was forced to cancel
3 A survey of the major youth-orientated summer its sponsorship of an Alicia Keys concert after
festivals held across the UK has revealed that complaints from anti-smoking campaigners and
the events have become a key target for tobacco the singer herself.
firms. Action on Smoking and Health (Ash) ≥3
Jamie Doward
News-based English language activities from the global newspaper Page 3
September 2010
September 2010
Activity – Discussion
a Students work in pairs and read the statement
below. Half the pairs in the class will be in favour of
the statement and half against.
The government should stop cigarette companies from
targeting young people at music festivals.
b The pairs in favour prepare arguments to explain:
why the government should stop the companies; what
exactly the government should do to stop them.
The pairs against prepare arguments to explain: why
the government should leave the present situation as it
is; why trying to stop companies won’t work.
c Students debate the statement with a pair of the
opposite opinion.
d Students then reflect in their pairs on their
performance, try to improve their arguments, then
conduct the debate again with another pair.
While reading
1 b, d.
2 a Because cigarette advertising is banned in the EU and they need to find ways
to circumvent the law.
b A bond between their brands and the intense festival experience.
c Because it is exempt from the ban on tobacco advertising.
d He says that it’s part of creating brand awareness and it’s legitimate.