Documentos de Académico
Documentos de Profesional
Documentos de Cultura
In Fulfillment
By
Denver Dumo
Lovely Francisco
Jovelyn Fuentes
August 2017
CHAPTER I
INTRODUCTION
Nowadays , many teenagers love to travel because they want to see different
places and they want to see outside their own environment and its one of the reason
why they travel is to taste different kinds of foods here in the Philippines. They try
many different kinds of foods that satisfy their cravings and foods that bring joy to
them.
One restaurant that offers different kinds of foods is Greenwich. This restaurant
serves different varieties of pasta dishes and pizza. This company aim to satisfy their
customer by giving the customers wants and they make a promo called “Barkada
Bundle” that containing their specialties that can the customers affords it by a small
prize.
The researchers conducted a study about this restaurant for us to know how they
patronize their product and what are their strategies to attract customers. Furthermore,
to give an idea to the future workers if they intend to create a business and to help them
The study will give a benefits to our society considering that many people in our
country are really love to eat pizza that was popular nowadays in social media as we
The generalization of this study would be a big contribution to our food industry
and will help the customers to get some tips about the strategy of Greenwich behind of
their successful marketing business, The essential result of this investigation could be
Greenwich - The study will help the Greenwich restaurant to become aware about
To the Future Workers- The idea of the study would help them to gain knowledge that
The research study will focus in the promotional and bundles offered by
Greenwich. The research will look at a restaurant that has a popular of making pizza
offers that can be satisfy for teenagers. The research finds results or a detail proves that
Greenwich is the one of most business company offering a variety of pizza and pasta
dishes.
The study will look for what are they strategies to attract customers to buy their
products. The research paper will not cover like the customer services, their financial
income to create their business, the employees etc. which not related in our study.
Hypothesis
The purpose of this research is to know how the Greenwich promote their
products and also to ensure that their food can satisfy the cravings of their customers ,
how can maintain their sales, and find out what are their strategies to attract the
The study specifically wants to prove that there is a significant relationship between the
Page
TITLE PAGE………………………………………………….........i.
TABLE OF CONTENTS…………………………………………..ii.
CHAPTER
Introduction…………………………………………2
Hypothesis…………………………………………..5
CHAPTER II
This chapter presents some of the related literatures and studies which provided the
Foreign literature
Food Quality
economic environment, customers are even more often constantly evaluating the
presented value versus actual quality. Sometimes the customer’s perceptions of quality
is usually thought of as meeting the needs and expectations of guests and thereby are
Food is the most crucial part of the overall restaurant experience (Sulek and Hensley,
2004) because food is the reason why customers wants to go back to the certain
restaurant, like in Greenwich Sangandaan pizza and pasta is of the reason why
customers go back to that restaurant and not only by food but also for the affordable
price. Peri (2006) also considered food quality as an essential condition to fulfilvarious
expectations and needs for customers. Furthermore, Gagić et al. (2013) found that food
Price Fairness
According to Lim (2010) that, customers are likely to come back again and again if
price is perceived to be fair. On the other hand if they perceive that the price is
unfair they will complain and finally defect to other restaurants. Just like in
Greenwich Sangandaan they serve a food package called The Barkada Meal which
have an affordable price and can satisfy the customers, they made this for the
Local Literature
Customer Satisfaction
According to Sabir et al. (2014), customer satisfaction has become the most significant
aspect in the field of business, because satisfied customers have significant impact on
new products to capture an even broader base of highly satisfied customers. Greenwich
offered new products including Pizza Square, the delicious and popular BLT (Bacon,
Lettuce and Tomato), Pepperoni Overload, Mozzarella Garlic and introduced Chicken
Pasta in the pasta line while making the Lasagna Supreme and Baked Chicken
Macaroni creamier, cheesier and meatier. Greenwich offered new dessert products as
well. Through its advertising campaign “Sa Totoo Lang, Masarap!” (Honestly, It’s
Service Quality
Service quality is not an easy task to quantify and being evaluated, because it is not
give service as per customer requirement or need, greater will be the level of
satisfaction and vice versa. If the restaurants personnel have good characteristics
towards the customers the restaurants receive a good feedback from the customers.
BIBLIOGRAPHY
Miller, D. Getting Food Quality Precise is an Ingredient for Sustaining and Growing a
Peri, C. (2006). The universe of food quality. Food quality and preference, 17(1), 3-8.
Gagić, S., Tešanović, D., & Jovičić, A. (2013). The vital components of restaurant
654.
Sabir, R. I., Ghafoor, O., Hafeez, I., Akhtar, N., & Rehman, A. U. (2014). Factors
Research Methodology
This chapter illustrates and explains the research design, locale of the study, the
population of the study/sample size, research instrument, data gathering procedures and
statistical treatment.
Research Design
The researchers used the quantitative research in obtaining reliable data about
the promotional strategy of Greenwich in conjunction with its Barkada Bundles promo.
also used descriptive research design as the measurement of what exists and may be
Sampling Technique
target population and the number of customer who experience taste the foods offered by
Greenwich. The customers who will attend in Greenwich to experience eating their
foods. This type of purposive sampling technique is a probability sampling that can
represent the population. Purposive sampling may also be used with both sampling
The target population of this research is the customer who experience eating in
Greenwich. The researchers obtained 50-100 people to interview in order to satisfy our
research.
Research Instrument
The researchers used survey for data gathering, if the respondents cannot
answer the some question, the researcher will base on customer satisfaction, customers
1. The researchers made a questioner for the customers of Greenwich for them to know
if the strategy of making the Barkada Meal is effective and has a great impact to the
2. The researchers gather and their surveys is within in CAMANAVA area only.
3. The researchers made at least 7 questions per survey for them to satisfy their study.
CHAPTER IV
This chapter presents the data and findings of the research. The statement of the
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Pasta Dishes Pizza Rice Meals
Graph 1 showed the average number of customers Who answer what product of
Based from the answers given by the Greenwich customers. The researchers proved
that 71% of the customers answered Pizza, it means they more prefer to eat pizza in
Greenwich. The 23% of the survey contains the customers who choose pasta dishes
as the product they more prefer when they eat in Greenwich. Lastly the 6% of the
respondents choose rice meals as the product they prefer. It means their pizza dishes
is the food that their customers much prefer when they eat in the restaurant
2. Why did you choose Greenwich?
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Because of the food Instgramable Affordable Favorite Fast Food
Graph 2 showed the average number of customers who answer why they
choose Greenwich.
Based from the answers given by the Greenwich customers. The researchers
proved that the 91% of the total respondents answered that they choose
was their favorite restaurant. It means that Greenwich has good food quality
that helps them to attract more customers and help th increase their sales.
3. What promo of Greenwich do you prefer?
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Overloaded Meals Barkada Bundle Big Barkada Feast
In Graph 3 showned that 62 people who have been surveyed, The promo that
they prefer is Barkada Bundle. The 26 people choose the Over loaded Meals and
Based from the people who have been surveyed they have a different taste in
terms of the food. 62 people choose Barkada Bundle and the 26 people choose Over
loaded Meals and the remaining people choose Big Barkada Feast and the total of
100 people. The researchers encounter different people with different taste. They
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Delicious Affordable Friends/Family No comment
In table 4 showned the people who have been surveyed 62 people who choose
their promo says ‘’It is Affordable’’ and 21 people says because of their
1 says ‘’Nothing’’.
Based from the answers of 100 people who have been survey 62 of them says
14 people says because it its Delicious and the remaining 1 says nothing. Going
back from the Table 3 the people who choose their own preferred promo like
Barkada Bundle, Over loaded Meals and Big Barkada Feast have been explained in
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Very Good Good Satisfied Poor
In this graph,representing persons who choose the barkda bundles promo and
what their rate for it.Most of their answered is very good that has a 36%,21% for
good,5% in satisfied and 0 poor which are considered has their own rating in
Only)
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Yes No Maybe
In this graph,shown of most answered are yes because some persons had still eat
in greenwich even without barkada bundles and not all of them are together with
their friends.But others are did not yet to still eat in greenwich because they are
.
7. Are you satisfied to their services
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Yes No