INTERNATIONAL BISNESS MANAGMENT

PROJECT FRUIT ARAZA

PRESENTED BY

KAREN JULIETH GARAY MEJÍA

NICOLLE RODRIGUEZ NOVOA

KAREN TATIANA ROMERO POVEDA

JOHANA RODRIGUEZ SANDOVAL

PRESENT TO

UNIVERSITY ECCI

FACULTY OF ECONONOMIC AND ADMINISTRATIVE SCIENCES

INTERNATIONAL TRADE

2017

PROJECT

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PRODUCTS

INTRODUCTION

Our project will be carried out in order to determine the feasibility of production and
marketing of the pulp of arazá. Permitiéndonos, to be pioneers in the distribution of
what we will call "ARAZA-PULPA"

It is important to make known to the community the main properties and benefits that
the arazá has, since besides being a rich fruit the human palate enjoys great and
important protein and vitamin benefits which makes it attractive to our potential
consumers

COMPANY

NAME: ARAZAFRUIT S.A.S

MISSION

We are a company created to satisfy the needs of the consumers through the
commercialization of the tropical fruit of the amazon “Arazá” of high quality,
contributing to the nutrition, natural and exotic flavor.

With excellent quality standards seeking to meet the needs of the international
market that we serve through a committed and competent work team.

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VISSION

We will be in 2020 a colombian company leader in the marketing of “Arazá”. We

will be a competitive and recognized company in the international market through
the delivery of a quality product, with state-of-the-art technology for this purpose.

CARACTERISTICS OF PRODUCT

Consumer preferences have changed over time by improving incomes and

improving living standards, the trend of consumption of natural products is
increasing, the popularity of exotic fruits has increased and is currently booming, this
is a great opportunity that as a company we have because our product is of natural
manufacture, which contains high degrees of health benefits.

ADVANTAGE

The fruit is very susceptible to damage by handling and transport, especially when it
is ripe, so the harvest should be done when the fruit is almost green (pintón),
approximately 82 days after flowering.

The fruit continues its physiological process and ripens after harvest, but the ripe
fruit has more to rome. Once harvested it should be placed in boxes with less than
three rows of fruits each and transported with care to avoid damages in the fruit and
must be processed as soon as possible after the harvest.

BENEFITS

The fruit is used in the preparation of juices, nectar, ice cream and jams. Given the
high percentage of pulp (70%) it can be used to combine with other fruit trees. The
fruit also has potential for the extraction of aromatic principles for its very pleasant
and exotic odor that can be used in the perfume industry.

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COMPETITORS

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Fuente: http://www.colombiatrade.com.co/oportunidades-de-negocio

Francia - Frutas frescas

Trend:
In France more than 70% of the population exercises
a minimum of once a week and are increasingly
aware of the importance of healthy eating. Due to
obesity problems, fruit consumption has increased
especially in the Christmas and New Year period.
They are also used for the preparation of new
cocktails in restaurants and hotels. Bananas,
mangoes, avocados and pineapples are consumed
throughout the year. The French prefer to consume
drinks that are adapted to their needs, that is, those
packaged in small individual bottles and easy to
transport. The emergence of food and beverage
distributors is on the way to work, school and home.
Low-sugar, dietetic, decaffeinated and dye-free
beverages are being consumed in large quantities,
especially to improve appearance.

Distribution channel: France has a well-developed

distribution system for fresh fruits and vegetables.
Most of France is served by importers around the
ports of Rotterdam (the Netherlands) and Le Havre
(France). However, unprocessed fresh fruits use air
cargo more, especially since it is of high quality for
this type of products

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Estados Unidos - Frutas frescas

United States - Fresh Fruits

Trend:
In the last ten years, the use of pineapple has increased
greatly, reaching a weighted annual increase of 6%.
This growth in per capita consumption has been driven
by the trend towards healthy lifestyle, globalization and
technological advances that have allowed the word
"seasonality" to be rarely used in the supply of fruits in
supermarkets. Domestic demand for tropical fruits such
as pineapples, mangoes, avocados and limes grew
faster than conventional fruits, allowing higher imports
of these products to meet domestic demand. Ethnic
population growth likewise contributes to increased
demand for this type of product and the variety
available to meet specific ethnic needs. The US
government is expected to continue its educational
campaigns focused on the health of consumers by
promoting diets rich in fruits and vegetables because of
their high content of vitamins, minerals and fiber, which
help control weight and blood pressure .

Distribution channel:
The conventional channels for the distribution of
pineapple in the United States are through the
wholesale distributors of perishable products, which
have a presence throughout the country, of which there
are more than 33,000 distributors. In turn this product
reaches the final consumer through hypermarkets and supermarkets. The main
companies in the hypermarket segment are: Costco Wholesale, Sam's Club, BJ's
Wholesale Club, and Meijer. These four companies account for 90% of the industry's
revenues in the market. In turn, there are 50 supermarket chains that concentrate
approximately 70% of the income of the category.

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Canadá - Frutas frescas

Trend: Concern for the environment and taste for

healthy foods are factors that predominate in the
decision of Canadians when buying fresh fruits.
Certifications like Fair Trade are appreciated by buyers
because they add value to the products. It is necessary
to emphasize that the tastes of the consumers are
focused mainly on exotic and ethnic flavors, that offer
variety at comfortable prices. Growing interest in the
consumption of tropical fruits such as pineapple,
mango, guava, papaya and avocado, leaving behind the
perception of these as exotic products. Consumers are
looking for healthy products. It is important to note that
the Canadian population is aging, has increased its
income levels and has experienced a demographic
change by receiving immigrants from countries in Africa,
Asia and Latin America that increase demand. Organic
fruits are well received and the favorites are
strawberries, bananas, kiwis, oranges and apples. As
far as vegetables more than 75% of the supply in the
market is imported, the main presentations are mini peeled carrots, carrots, onion,
tomato, paprika, romaine hearts, broccoli and fresh vegetable mix. Mango, guava
and pineapple also have space. It is striking the presentation of the product in
individual portions, easy to carry or prepare. It is estimated that three out of four fresh
products sold are imported; However, in autumn and summer there is great
competition with local products due to prices.

Distribution channel: The distribution channel for fresh food consists of three
stages: an importer distributing the product directly to the supermarkets, an agent
dealing with imported products to sell directly to supermarkets and supermarkets;
Channel of processed industrial foods that is responsible for distributing the product
to the institutional sector, state food service or retailers. It is important that the
exporter is part of a cooperative and, if possible, directly the producer, that way he
can reach the intermediary, who is in charge of contacting the importer or agent.
Once this task is completed, it will reach the wholesaler or industrial user, which will
allow him to enter the food and institutional services sector, where the hotel industry
is located. It is also possible to reach in these instances supermarket chains,
specialized and independent stores.

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THE CHOSEN COUNTRY IS CANADA

In the north of the continent, in Canada, large cities such as Toronto, Montreal,
Vancouver, Ottawa and Quebec are located. All are full of consumers with very good
income per capita and eager to acquire products of very good quality. Especially as
far as food is concerned, according to statistics from Statistics Canada, on average,
each citizen invests a little over 7,000 Canadian dollars in food alone.

Rodolfo Moseres, Director of the Commercial Office of Proexport in Toronto,

believes that the fact that the country has seasons and that winter is a particularly
long time opens a very special opportunity for sales of fruits and vegetables, since
there are long periods in which there is no domestic supply.

TRENDS

Consumer preferences have changed over time by improving incomes and

improving living standards, the trend of consumption of natural products is
increasing, the popularity of exotic fruits has increased and is currently booming, this
is a great opportunity that as a company we have because our product is of natural
manufacture, which contains high degrees of health benefits.