Training for Pakistan Project

Participants practicing street photography during a field visit

Pathways to Success
Training Completion Report (Photography) - December, 2017
Prepared for USAID Training for Pakistan Project

Submitted by: PEAD Foundation

29th November 2017

Disclaimer:

This publication was produced for review by the United States Agency for International Development (USAID).
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It was prepared by Engro Foundation. The views expressed in this publication do not necessarily reflect the
views of Training for Pakistan, World Learning, USAID, or the United States Government.
 Training for Pakistan Project

Contents
A. Abstract ............................................................................................................................................ 3
B. Background ...................................................................................................................................... 3
C. Activity Details ................................................................................................................................. 4
D. Results / Outcomes .......................................................................................................................... 6
E. Communication................................................................................................................................ 6
F. Challenges ........................................................................................................................................ 7
G. Key Takeaways ................................................................................................................................. 7
H. Way Forward.................................................................................................................................... 7
I. Annex I: Course Outline ................................................................................................................. 10
J. Annex II: Attendance Percentages of Participants ........................................................................ 12
K. Annex III: Final Result ..................................................................................................................... 14

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Abstract
This report highlights the successful completion of photography training under the PTS project by the
PEAD Foundation. This training was organized in College of Home Economics, University Campus
Peshawar during the period July to October 2017. This report aims to highlight beneficiary details,
program activities conducted, project achievements and challenges.

Background
This training was conducted under USAID Pathway to Success (PTS). During the training program,
adolescent girls from Peshawar were trained and supported in the development of skills required to
work as a professional photographer. All trainees were selected from the underserved and
disadvantaged backgrounds of district Peshawar.

All of the 30 inducted girls completed the training program. There were no dropouts from the course,
which indicates an exceptional level of interest in the training program. Only 3 girls failed to meet the
minimum attendance criteria of 75%. The team at PEAD finds that free transportation provided to these
girls not only contributed in exceptional attendance throughout the course but also helped in dispelling
security concerns of their family members. The participants identify a supportive attitude of their family
as an important factor in their development.

The complete training program was designed to cover a whole photography project cycle. Over the span
of 12 weeks the participants covered understanding of photography equipment, artificial and natural
lighting, setting up the shoot location, post processing of images, developing the concept of a story and
finally marketing your skills in today’s digital space.

The training program included educational and exposure visits for participants to experience living as a
professional photographer. Exposure visits were organized to 6 famous national and historic places with
immense photographic value. Visits to 3 operational studios in Peshawar were also organized.

Diversity and inclusion have been the programmatic themes of this training. 7 participants were from
non-Muslim minority groups.

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 Training for Pakistan Project

Activity Details
The program followed a series of steps to reach its desired goal. It began with selecting and recruiting
potential female entrepreneurs from Karachi through interviews and tests followed by selection and
training of volunteers for the program activities. The program followed a rigorous schedule of
entrepreneurship trainings, application of tools, conduction of pre and post-test and tabulation of
results.

Activity 1: Selection of Trainer

The PEAD team selected Jawad Afridi to conduct the training. He is a graduate in engineering
management from National University of Sciences and Technology. He has five years of experience as a
professional photographer. He has previously worked as a photography trainer at Beacon House School
System and Bloomfield School system. Jawad’s input was crucial is designing the course content

Activity 2: Selection of Participants

Activity 3: Design and Development of Training Material

PEAD foundation designed the course content in line with the objectives of the project. The curriculum
was developed to covers all aspects of the local photography industry. The training comprised of 12
modules. Each module covered one complete set of skills covering a core photography topic.

The course outline is attached as Annex I.

Activity 4: Training classes

The training was spread over a period of 12 weeks. The classes were organized as scheduled.
Participants were enthusiastic about this learning opportunity and regular attendance throughout the
course indicates that there was no decline in their interest and energy.

Activity 5: Evaluation and Assessments

Trainer conducted internal examinations on a monthly basis. He also assigned group tasks during the
weekly modules to encourage the participants to apply their new skills. An end of the training exam was
also conducted. The cumulative marking technique was applied for the final scoring. 75 % attendance
was set eligibility for certification from College of Home Economics , University Campus, Peshawar.

Activity 6: Educational Visits

To familiarize the trainees with industry practices and norms, PEAD Foundation organized educational
visits to three local studios, Base camp, Chaarbhai, Black and White Studios. These visits helped
participants to understand in detail the working standards of the local industry. Introductions and

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socializing with professionals created a perfect opportunity to develop linkages in an industry that
dominantly relies on reference based marketing.

Activity 7: Exposure Visits

Exposure visits to national and historic sites were conducted. These visits let participants copy work
from various renowned photographers. Studying someone else’s work and replicating their style in your
own allowed participants to analytically apply their training. The cohort visited following sites during
their training:

 Takht-i-Bahi Buddhist Remains Mardan

 Islamia College Peshawar
 Faisal Mosque Islamabad
 Daman-e-Koh Islamabad
 Shakar Parian Islamabad
 Jinnah Super F-7 Islamabad

Activity 8: Debriefing Session

The end of the training a debriefing session concluded the training program. Trainers and participants
shared their feedback about the program. The trainers input regarding the whole program was positive.
He said that the the trainees were very interested and showed high-level of interest. Despite challenges
due to insufficient educational qualifications, the majority of participants were able to grasp the basics
of the training. One third of them showed exceptional performance and were able to replicate
professional standards in practice. It is highly likely that they will be able to start their own businesses in
the near future.

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 Training for Pakistan Project

Results / Outcomes
Attendance

Attendance of the participants during the training

program was exceptional.

- 90% of the participants met the minimum

attendance criteria of 75 %
- 17 % participants

The attendance sheet is attached as Annex II.

Final Grades

The results are based on the assessments and final

examination carried out during the training period.
The participants were assessed for their
understanding of the equipment, command over
setting, general understanding of a photography
project and practical skills.

- 17 % participants scored outstanding

grades
- Only 1 student scored below average

The combined result is attached as Annex III.

Communication
All activities were recorded through photography and small video clips, which have been shared with
the project partners. PEAD Foundation regularly updated its social media with these pictures as a form
of communication with the public.

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Challenges
Overall, the PEAD Foundation’s diligent efforts have allowed for the fruitful completion of the training
program. The training was well-rounded, with multi-talented speakers, field trips, and experiential
learning activities. Our efforts not only resulted in the completion of successful training program, but
also allowed them networking opportunities that may lead to successful partnerships. Development of a
transportation plan, literacy issues, and permission for these girls from parents or guardians were the
major challenges faced by PEAD. Each challenge was met with a comprehensive solution.

Key Takeaways
The first intervention of this program has enabled the team to learn current best practices in training
adolescent girls. It is important to always keep the guardians of these adolescent girls in the
communication loop as they can act as facilitators instead of being barriers to the economic growth of
the girls. Furthermore, it has been noted that sessions are far more interactive when the trainees are
able to relate to program objectives. Therefore, it is ideal to offer programs in their area of interest.

Way Forward
PEAD foundation has agreed with different local photography studios to induct five students from this
cohort. Building up on the training objectives these girls will have an hands on experience in the industry
which will benefit them in their professional development.

5 participants of this course were interested in further entrepreneurial training. They have been
enrolled in a two-month long training program on entrepreneurship and income generation techniques.
This will improve their chances of successfully developing business plans and implementing them for
sustainable livelihoods.

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 Training for Pakistan Project

Pictorial View of the Training

Picture taken and edited by Mawra Mujeeb Group Photo at debriefing session

Picture taken by Maria Khatoon Product Photography by Iqra Malik

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 Training for Pakistan Project

Photography training participants during field trip to Islamabad

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Annex I: Course Outline

Module Description Tool

Introduction to DSLR Photography
 Digital Single Lens Reflex Cameras
1  Rule of thirds Presentation
1st Week  Angles
 Shots
Camera Body’s and Lenses
 Crop sensor, full frame, bridge camera,
II
mirror-less camera Lenses, Cameras
2nd Week
 Types of lenses
 Choice of lens
Understanding Camera Settings
 Checklist for DSLR Photography
 Perspective
III  Autofocus
Lenses, Cameras
3rd Week  Depth of Field
 Background
 Composition
 Color Balance
Understanding Exposure
 Exposure
IV
 F-stops Lenses, Cameras
4th Week
 Shutter Speeds
Lecture by guest speaker
Controlling Light
 Sensor Sensitivity
V
 Shutter speeds Lenses, Cameras
5th Week
 Aperture (f-stop)
Field Trip (Sethi House and Peshawar City)
Advanced Exposure
 Exposure Compensation Setting
 Automatic Exposure (AE)
VI
 Aperture priority AE(Av) Laptop, Cameras, Lenses
6th Week
 Shutter priority AE(TV)
 Program AE (P),
 Manual (M)

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Module Description Tool

 Metering Patterns Spot

 Histograms
Lecture by the guest speaker
Post Processing
 Editing and Retouching
VII
 Studio Lights and set up Lights, Laptop, Cameras ,Lenses
3rd Week
Field Trip ( )
Advanced Lighting
 Studio Lights and set up
VIII  Editing and Retouching
Lights, Laptop, Cameras ,Lenses
4th Week  Photographs
 Photo Manipulations
Lecture by guest speaker
Recall Week
 Photo Manipulations
IX
 Photo Editing and Retouching Lights, Laptop, Cameras ,Lenses
9th Week
 Natural light practice
Field Trip ()
Understanding Flash
 Flash Photography
X
 Flash on Camera Lights, Laptop, Cameras ,Lenses
10th Week
 Diffusing the Flash
 Bouncing the Flash
Story Telling
 Light theme
XI
 Outdoor and Indoor Storytelling Lights, Laptop, Cameras ,Lenses
11th week
 Practical Implementation
Field Trip
Product Marketing
XII  How to sell your skills
Lights, Laptop, Cameras ,Lenses
12th week  Management of a photography business
Lecture by guest speaker

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Annex II: Attendance Percentages of Participants

No. Name Father Name Attendance

1 Iqra Malik Zalakat Khan Malik 78

2 Arooba Iftikhar Iftikhar Ahmad 90

3 Carol Sattar Masih 84

4 Sinthia Siddique Siddique Masih 90

5 Urooj Sattar Sattar Masih 93

6 Mahnoor Naseem Naseem iqbal 89

7 Era Rubbab Sarfaraz Akhter Bhatti 80

8 Faria Baber Baber Masih 79

9 Neha Griffen Griffen Rafiq 84

10 Sumantha Patress Patres Masih 75

11 Zaryab Ismail Najma Ismail khattak 69

12 Zainab Ali Akhter Ali 75

13 Faryal Sami Nazneen Sami 79

14 Maria Shah Kamran Ali shah 75

15 Rimsha Ihsan Mohammad Ihsan 75

16 Sobia Ali Mohammad Ali 84

17 Urooj SaleeM Mohammad Saleem 87

18 Sana Saleem Mohammad Saleem 94

19 Aeman Zeb Jehan Zeb 85

20 Maria Khatoon Rehmat Ashraf 88

21 Muskan Mohammad Rauf Khan 90

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No. Name Father Name Attendance

22 Mawra Mujeeb Mujeeb Ur Rehman 75

23 Sataish Arif Jan 75

24 Nimra Gul Khalid Majeed 69

25 Hina Jabeen Shehbaz Khan 66

26 Robeqa Tariq Masih 75

27 Mariam Mudassir Mudassir Aziz 75

28 Mawra Fayaz Bibi Zuhra 75

29 Maryam Arif Mohammad Arif Arbab 80

30 Syeda Tahoora Asher Syed Asher Umer Qandi 77

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Annex III: Final Result

Equipment Command over General
No Name Practical Final
Understanding settings Understanding

1 Iqra Malik B A B B B+

2 Arooba Iftikhar A+ A B A+ A

3 Carol C B B B B

4 Sinthia Siddique A B B B B

5 Urooj Sattar A+ A+ A+ A A+

6 Mahnoor Naseem B B B B B

7 Era Rubbab B A B A B+

8 Faria Baber B A A A A

9 Neha Griffen B B B C B

10 Sumantha Patress B A B B B+

11 Zaryab Ismail C D D F D

12 Zainab Ali A A A A+ A

13 Faryal Sami B A A A+ A

14 Maria Shah B B B C B

15 Rimsha Ihsan B B B C B

16 Sobia Ali B A B A B+

17 Urooj SaleeM A+ A+ A+ B A

18 Sana Saleem B B A B B

19 Aeman Zeb A+ A+ A+ A+ A+

20 Maria Khatoon A+ A+ A+ A+ A+

21 Muskan A+ A+ A+ A+ A+

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Equipment Command over General

No Name Practical Final
Understanding settings Understanding

22 Mawra Mujeeb A A A A+ A

23 Sataish B B B C B

24 Nimra Gul B B B C B

25 Hina Jabeen B B B C B

26 Robeqa B B B C B

27 Mariam Mudassir B B B C B

28 Mawra Fayaz A+ A A B A

29 Maryam Arif A A A A+ A

30 Tahoora Asher A+ A+ A A A+

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