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MARKETING OF EVENTS AND THEIR STRATEGIES

I,AL.Chidambarampursuing my Master’s in Business Administration in Alagappa University,


Karaikudi,specializing in Marketing has proposed to undertake the research titled, “MARKETING OF
EVENTS AND THEIR STRATEGIES” [A study conducted at Annes Studios, Bangalore]. In this
regard, I request the managing team and employees of Annes studios, Bangalore, to fill this
questionnaire for the purpose of analysis and cooperate. I assure that the data collected shall be used
only for academic purpose.

Thanking you!

1. Name :
2. Age : 20-30[] 30-40 [] 40-50 [] 50 above []
3. Gender male[] Female[]
4. Designation: _______________________.
5. Experience in Annes studios 1-3 yrs [] 3-6 yrs[] 6-9 yrs[]
6. Can you specify the type of event your interested in producing?
[] academic event [] networking event
[] wedding reception [] themed party event
[] All the above [] other please specify…………
7. Do you use social media for planning an event?
[] facebook [] twitter
[]whatsapp [] Linked in
[] Instagram
[] other pleasespefiy…………..
8. How do you react to the technical problems occurred during the event?
[] calm & composed [] having substitutes
[] arranging for another source [] quit
9. What do you do to remain up –to - date with the event industry?
[] attending other events [] Discuss on blogs
[] through Media [] self search

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10. What type of event marketing you under take?*
[]online [] Advertisement
[] physical event [] Salesmen
11. What kind of event marketing mistakes you want to Avoid?
[]going in blind []forgetting relevant conversation
[]no clarity in number of labor required [] missing deadline
[] All the above
12. What kind of feedback your customers provide for your service?
[]satisfied [] not satisfied
[] can’t say [] Provide testimony
13. What trends are affecting the service of our studios?
[] Technology [] Social media
[]All the above [] others
14. What Is your level of satisfaction towards your annual marketing budget?

[] Highly satisfactory [] Satisfactory [] Neutral

[] Dissatisfactory [] Highly dissatisfactory

15. How many voluntaries shall be stationed for the event?


[] 10> [] 10-20
[]20 & Above
16. Are you monitoring your marketing success?

[] Daily [] weekly [] monthly

[] once 6 months [] yearly

17. Do you collect customer feedback?


[] Yes [] NO
18. Pricing for the service of event depends on

[] competitors [] Technology

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[] Customer [] Size of the events

[] All the above [] other please specify……

19. Please rank the following

PARTICULARS RANKING

Print Brochures
media
Calendars

magazines

Flyers

Radio Advertisements

Programs

public service announcements

Tele- Live
marketing
Robotics

Television Advertisement

Programme

public service announcements