Documentos de Académico
Documentos de Profesional
Documentos de Cultura
CLUSTER
COURSE: ENTREPREPRENEURSHIP
COURSE CODE: PFS 3233
Participation and
Writen report for
Group Project in
organizing
Seminar/ Talk/
Visit)Written
Access to
kemahiran
komunikasi dan
nilai,sikap &
profesionalisme.
3 Form a complete business D3 Lectures 5% 20% 20% Quiz/ Case Study 36 hrs
plan which includes Kemahiran to evaluate on the
important ideas such as komunikasi Team
marketing strategies, sosial work relevant topic.
assessing the financial activities. o Access to
strength and viability and D4 domain
financing of the new Kemahiran Group kemahiran
business venture. Kesedaran Project keyakinan diri
kendiri
Presentati dan kemahiran
(D3, D4, D5, D6) D5 on penyelesaian
Kemahiran masalah.
tanggungjawab
sosial. Business Plan -
Presentation and
D6
Sikap Written Report
penyelesaian o access to
masalah domain
kemahiran
komunikasi,
kemahiran
penyelesaian
masalah &
kemahiran
tanggung
jawab social.
4 Develop strategies for the D1 Lectures 10% 10% Test related to topic of 36
growth of the firms that Keyakinan diri (Test2) developing strategies for
involve internal and external Field work the growth of the firms
growth, product growth, D3 - Intervie product growth, along
along with the international Kemahiran w
with the international
expansion such as the komunikasi success
franchising business ful
expansion such as the
social
systems. entrepr franchising business
D4 eneur systems.
( D1, D3, D4, D6) Kemahiran - Acces to domain
Kesedaran Round kemahiran
kendiri table komunikasi dan
discussion
nilai sikap &
D6
Nilai,sikap & Profesioanlisme
profesionalism o Kepimpinan
e dan kemahiran
penyelesaian
masalah.
Entrepreneurship
activities
access to domain
kemahiran
komunikasi, dan
nilai,sikap &
profesionalisme
kemahiran
penyelesaian
masalah &
kemahiran
tanggung jawab
social.
WEEK/ TOPIC DETAILS LO/Hasil Pembelajaran HOUR METHOD Method of assessment & Student
DATE Relations with the Learning
general skills domain of Time
MQA
WEEK 1 Students will be able to:-
(CLO 1) 1. Introduction to i. Describe entrepreneurship,
Entrepreneurship corporate entrepreneurship and the 3 Lecture 6
(Chapter 1) characteristics of entrepreneurial
firms. Round Table Report Writing
Introduction, ii. Discuss three main reasons people Talk Rubric 6 : Komunikasi
What it is? decide to become entrepreneurs. Bertulis
Why is it important? iii. Identify four main characteristics of Article
Why do people entrepreneurs. Review/Case Rubric 6 : Komunikasi
become entrepreneurs? iv. Discuss the positive effects of Study Lisan
Characteristics of entrepreneurship and
Successful Entrepreneurs? entrepreneurial firms on economies
and societies.
v. Explain the entrepreneurial process.
Presentation (20%)
Panels of lecturers in
different background
will assess students
presentation.
Essay Questions
2 Q = 20 marks
WEEK 5 7. Assessing a New Venture’s i. Learn about the importance of
(CLO 3) Financial Strength and understanding the financial 3 Lecture 6
Viability management of an entrepreneurial
(Chapter 8) firm.
ii. Identify the four main financial Group
Financial Management objectives. Discussion
Overview iii. Describe the process of financial
Financial Objective of a management as used in
Firm entrepreneurial firms.
Financial Statements iv. Explain the difference between
Pro Forma Financial historical and pro forma financial
Statements statements.
v. Explain the purpose of pro-forma
financial statements.
8. Getting Financing or i. Describe the importance of
Funding financing for entrepreneurial Lecture 6
(Chapter 10) success.
ii. Explain why most entrepreneurial Group
The importance of ventures need to raise money Discussion
Financing or Funding. during their early life.
Why Most New Ventures iii. Identify and describe the three
need Funding? sources of personal financing Article Report Writing
Sources of Personal available to entrepreneurs. Review/Case Rubric 6 : Komunikasi
Funding. iv. Identify the three steps involved Study Bertulis
Sources of Equity Funding In properly preparing to raise debt
Sources of Debt Funding or equity funding. Rubric 6 : Komunikasi
Creative Sources of v. Explain the three most important Lisan
Funding and Financing. sources of equity funding that are
available to the entrepreneurial
firms.
vi. Describe common sources of debt
financing entrepreneurial firms use.
vii. Describe several creative sources
of financial entrepreneurial firms
may choose to use.
WEEK 6
(CLO 3) 9. Preparing and Evaluating the i. Describe how firms can properly 3 Lecture Seminar/ Talk/ Workshop 6
Challenges of Growth prepare for growth. / Visit/ Conference
(Chapter 13) ii. Discuss the six most common 3 Evaluation based on
reasons firms pursue for growth. respective rubric.
Preparing for Growth iii. Explain the importance of being
Reason for Growth able to manage the stages of
Managing Growth growth. Round table Report Writing
Challenges of Growth iv. Describe the challenges of firm Discussions Rubric 6 : Komunikasi
growth, particularly those of Bertulis
adverse selection and moral hazard.
Rubric 6 : Komunikasi
Lisan
WEEK 7 10. Strategies for Firm’s Growth i. Identify and discuss the core
(CLO 3) (Chapter 14) internal growth strategy for
entrepreneurial firms. Quiz 2 Quiz (OMR or Structured 6
Internal Growth Strategies ii. Describe additional internal (5%) Questions :
Additional Internal Product product-growth strategies
Growth Strategies entrepreneurial firms can use. (25 marks)
External Growth Strategies iii. Examine international expansion as
a growth strategy.
International Expansion
iv. Discuss different types of external
growth strategies.
WEEK 8
(CLO 3) 11. Franchising i. Explain franchising and how this 3 Lecture Seminar/ Talk/ Workshop 6
(Chapter 15) form of business ownership works. / Visit/ Conference
ii. Describe steps entrepreneurs can Group Evaluation based on
Franchising : An Overview take to establish a franchise Discussion respective rubric.
Buying a Franchise systems.
Steps in Purchasing a iii. Become familiar with advantages
franchise and disadvantages of establishing a
More about Franchising franchise system. Test 2 (10%) Test Assessment :
iv. Describe actions and issues
associated with a decision to buy a Structured Questions
franchise. 4 Q = 20 marks
v. Explain the steps an entrepreneur
goes through to buy a franchise. Essay Questions
vi. Discuss additional issues –franchise 2 Q = 20 marks
ethics and international franchising
–entrepreneurs should think about
when considering franchising.
WEEK 9 CLASS DISCUSSION/ CASE In classroom with details of rublic on 3 Class Discussion/ Case 6
(CLO 1 & STUDY/ ROUND TABLE TALK kemahiran generik. Study (5%)
CLO 3) Rubric 6 : Komunikasi
Lisan & Bertulis
WEEK 10 SEMINAR/ TALK/ FIELD VISIT/ Entrepreneurship Course 3 Report Writing (30%) 12
(CLO 3) OPEN BOOTH/ WORKSHOP/ Organized by Student with details of Rubric 6 : Komunikasi
CONFERENCE/ INTERVIEW rublic on kemahiran generik. Bertulis
Rubric 6 : Kommunikasi
Lisan.
Rubric 6 : Kerja
Berpasukan
WEEK 11 SEMINAR/ TALK/ FIELD VISIT/ In classroom with details of rublic on 3 Report Writing (30%) 9
(CLO 1) OPEN BOOTH/ WORKSHOP/ kemahiran generik. Rubric 6 : Komunikasi
CONFERENCE/ INTERVIEW Bertulis
Rubric 6 : Kommunikasi
Lisan
……………………………………
Deputy Dean Academic
…………………………………….
Dean
Quality Division
…………………………………….
Ketua Pengurusan Kualiti Fakulti
PART C: RUBRIC ASSESSMENT
APPENDIX 1
RUBRIC- BUSINESS PLAN REPORT WRITING (20%)
Market Analysis
Demographic characteristics of market
Geographic location 10 Points
Identify the need for the product/service
Strategies to appeal to market.
Competitive Analysis
Assessment of direct and indirect
competitors 10 Points
Assessment of businesses competitive
advantage
How business will overcome entry
barriers to chosen market.
Market Plan
Sales strategy
Pricing plan 10 Points
Proposed advertising
Promotion activities
Product or service’s benefit
Operating Plan
Businesses physical location
Facilities and equipment 10 Points
Inventory requirements and suppliers
Manufacturing process (if applicable).
Financial Plan
Startup capital requirement
Might include the following as applicable:
Legal & Administrative expenses 10 Points
Cash, inventory & other assets
Short term liabilities
Long term liabilities
Owner’s Investment
Debt requirement
Pro-forma Balance Sheet,
Pro-forma Income Statement,
Pro-forma Cash Flow.
APPENDIX 2
RUBRIC - BUSINESS PLAN PRESENTATION (20%)
1. Concept Statement Group did not Missing parts Had each Had each Presented in a
-Presenting the include in of the component. component way that was
product, reason for presentation or concept Might not have overall clear but clear and made
selecting the product to such a statement. been clear or might have left sense to
and summarizes the limited degree it Left some well described. some questions. stakeholders.
general plan. would not questions. Left some Had each
count. questions. component.
2. Marketing Plan Group did not Missing parts Had each part of Had each part Had each part
- Presents the need for include in of the the marketing of the of the
the product, who it will presentation or marketing plan but not marketing plan marketing plan
be marketed to and to such a plan. Left presented in a and started to and supported
why that group. limited degree it some very clear or support some of the decisions.
The 4 P’s marketing would not questions. organized way. the decisions Clearly
mix. count. Was not but still left for presented.
- Present a sample of a supported. Left some questions.
marketing strategy. some questions.
3. Finance & Group did not Only Presented both Presented both Presented both
Accounting include in presented the cost and revenue cost and cost and
- Show an accounting presentation or cost or the but did not revenue and revenue and
plan for the business, to such a revenue. provide support provided provided
outlining the fixed and limited degree it or research for support. Not support. Clear
variable costs as well would not how they got the completely and well
as project ted revenue. count. information. clear but overall presented to
-Give supporting good. stakeholders.
evidence using :
Proforma
Balance Sheet
Proforma
Income
Statement
Proforma Cash
Flow
APPENDIX 3
RUBRIC REPORT WRITING – ASSIGNMENT (INTERVIEW) => 10%
Not able to analyze Some ability to Able to analyze the Able to analyze
the given tasks analyze the given given tasks the given tasks
Analytical Skill tasks with good
illustration
The content was The content was The content was The content was
Writing skill minimally relevant quite relevant to the relevant to the highly relevant to
a) Content to the given tastk given tasks given tasks the given tasks
Poorly organized; Some organization; Organized; points Good
no logical points jump are somewhat organization;
progression; around; beginning jumpy; sense of points are logically
b) Organization
beginning and and ending are beginning and ordered; sharp
ending are vague unclear ending sense of beginning
and end
Unable to find Details are Some details are Supporting details
Quality of specific details somewhat sketchy. non-supporting to specific to subject
Information Do not support the subject
topic
Numerous errors More than two Only one or two No errors
Grammar, Usage,
distract from errors errors
Mechanics, Spelling
understanding
Basic vocabulary; Vocabulary is Vocabulary is Vocabulary is
needs descriptive unimaginative; varied; supporting varied; supporting
Interest Level words details lack “color” details useful details vivid
APPENDIX 4
Criteria Marks
1 2 3 4 5 Weighted
Marks
Obtained
Teamwork All members Most members Some members Most members are All members
Attendance frequently miss are not present are not present at present at most attend all
meetings at most most meetings. meetings. When meeting.
meetings When When members members have to
members have have to be absent be absent they
to be absent they inform inform and/or seek
they DO NOT and/or seek the the agreement of
inform and/or agreement of the the team.
seek the team.
agreement of
the team.
Teamwork - The team The team There is a Most team Every team
Team Member atmosphere is atmosphere is general member is treated member is
Support competitive and slightly atmosphere of with respect. Most treated with
individualistic competitive and respect for team members listen to respect. All
rather than individualistic members, but most ideas. The members listen
cooperative and but sometimes some members work of most to all ideas.
supportive. members may not be heard person is The work of
cooperate and as much as acknowledged. each person is
support each others. Members may not acknowledged.
other. Acknowledging feel free to seek Members feel
others' work is assistance from free to seek
serendipitous others or to ask assistance from
rather than questions. others or to ask
planned. Some questions.
members may
not feel free to
turn to others for
help.
Teamwork - Time Never gets Rarely gets Tends to Usually uses time Routinely uses
Management things done on things done by procrastinate, but well throughout time well
time. the deadlines always gets the project, but throughout the
things done by may have project to
the deadlines procrastinated on ensure things
one thing. get done on
time.
Leadership Skills – Gives an Looks Looks Uses fairly strong Uses strong
Confidence impression of comfortable but comfortable and verbal and non verbal and non
reluctance or less confident in confident in verbal behaviour verbal
uncertainty exercising exercising to convey behavior to
about exercising leadership leadership duties authority and convey
leadership duties concern authority and
concern.
Total /20
ASSIGNMENT 3
APPENDIX 5
Not able to analyze Some ability to Able to analyze the Able to analyze
the given tasks analyze the given given tasks the given tasks
Analytical Skill tasks with good
illustration
The content was The content was The content was The content was
Writing skill minimally relevant quite relevant to the relevant to the highly relevant to
a) Content to the given tastk given tasks given tasks the given tasks
Poorly organized; Some organization; Organized; points Good
no logical points jump are somewhat organization;
progression; around; beginning jumpy; sense of points are logically
b) Organization
beginning and and ending are beginning and ordered; sharp
ending are vague unclear ending sense of beginning
and end
Unable to find Details are Some details are Supporting details
Quality of specific details somewhat sketchy. non-supporting to specific to subject
Information Do not support the subject
topic
Numerous errors More than two Only one or two No errors
Grammar, Usage,
distract from errors errors
Mechanics, Spelling
understanding
Basic vocabulary; Vocabulary is Vocabulary is Vocabulary is
needs descriptive unimaginative; varied; supporting varied; supporting
Interest Level words details lack “color” details useful details vivid
RUBRIC PEER GROUP EVALUATIONN – BUSINESS PLAN REPORT, BUSINESS PLAN PRESENTATION,
INTERVIEW AND SEMINAR (ORGANIZER) (5%)
D2: Sikap
D3: Komunikasi
D4: Kerja berpasukan
Sangat Lemah Lemah (4-5) Memuaskan Baik Sgt Baik Method MARKS
(1-3) (5-6) (7-8)) (9-10) Assessment
Keyakinan Diri Ekspresi diri 1. Tidak 1. Kurang Kadang kala: Kerap kali: Sentiasa: Lawatan
berkeyakinan keyakinan 1. Menunjukkan 1. Menunjukkan 1. Menampilkan sambil belajar
diri untuk diri untuk keyakinan diri keyakinan diri. keyakinan diri /main peranan
melakukan melakukan 2. Menerima yang tinggi. /kajian kes /
suatu kerja. suatu persepsi 2. Menerima 2. Menerima ujian(berdasark
2. Sangat kerja. orang lain persepsi persepsi orang an senario)
mementingkan terhadap orang lain lain terhadap
diri. 2. diri. terhadap diri
3. Tidak sedar Mementingkan 3. Memberi dan diri dengan hati dengan hati
akan kebolehan diri menerima terbuka. terbuka.
dan potensi diri. sendiri. pujian 3. Memberi dan 3. Memberi dan
3. Hanya dapat serta maklum menerima menerima
menyedari balas. pujian serta pujian
kebaikan maklum balas serta maklum
diri apabila secara balas membina.
dibangkitkan rasional. 4.Mempengaru
oleh hi orang lain,
orang lain. mampu menarik
perhatian dan
memberi tunjuk
ajar.
Komunikasi Interaksi 1. Kurang 1. Mengambil 1. Mengambil 1. Memulakan, 1. Memulakan, Main peranan /
Sosial dengan berminat bahagian inisiatif mengekalkan mengekalkan & pembentangan
orang mengambil dalam memulakan dan mengakhiri / perbincangan
lain bahagian dalam perbualan perbualan. mengakhiri perbualan kumpulan/
perbualan. apabila perbualan secara demonstrasi/
dimulakan 2. Hubung dengan ramah. semula jadi. temu duga
2. Tiada hubung oleh orang lain pandang
pandang. yang sesuai. 2. Mengekalkan 2.
3. Sentiasa 2. Hubung 3. Mengambil hubung Menggunakan
mengganggu pandang giliran pandang hubung
atau memonopoli yang terhad. dalam yang baik. pandang
perbualan. 3. Mengganggu perbualan. 3. Mengambil dan bahasa
atau giliran badan
memonopoli perbualan yang sesuai.
perbualan. dengan
hormat. 3. Mengambil
giliran
perbualan
dengan
hormat & aktif
mendengar.
Kerja Menghormat Tidak Kurang Menghormati Menghormati Menghormati
berpasukan i menunjukkan menghormati dan dan menerima dan menerima
dan rasa hormat dan dan menerima dengan baik dengan sangat
Menerima tidak menerima menerima pendapat ahli pendapat ahli baik pendapat
Pendapat pendapat pendapat ahli kumpulan bagi kumpulan bagi ahli kumpulan
anggota kumpulan alam mencapai mencapai bagi mencapai
kumpulan mencapai objektif. objektif. objektif.
sehingga objektif
menimbulkan kumpulan.
konflik.
………………………………………. .………………………………………
FAIRUZ BT YUNUS NOOR MALINDA BT MOHAMAD MOHAN