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America’s

Warrior Partnership: Media


COVERAGE
3,700+
PEOPLE REACHED WITH WRAP-UP
VIDEO (960+ VIEWS, 160+ POST
CLICKS & 95+ REACTIONS)

303
CONTACTS GATHERED FOR
GEORGIA-BASED VETERAN-SERVING
ORGANIZATIONS

250+
SOCIAL MEDIA POSTS LEADING UP
TO AND DURING SYMPOSIUM

8
E-MAIL BLASTS DRAFTED
ANALYSIS
• Our efforts helped position America’s Warrior Partnership as a thought leader and spread the word about
the Symposium to untouched audiences.

70+
• Through media outreach and social media promotion, we were able to help America’s Warrior Partnership
exceed their registration goal.
• Tips for next year:
• Collect Twitter handles for all speakers and make them easily visible in the agenda and app.
MEDIA PITCHES/FOLLOW-UPS
• Invite or work with keynote speakers or sponsors to announce news at the symposium.
• Develop local Atlanta-based story with attendees or panelists in months leading up to symposium.
• Continue using the app—everyone loved it!
• Use Twitter to share news stories that your followers will find interesting in addition to sharing
information about America’s Warrior Partnership.
Social Media Impact

#WarriorSymposium
1,029,646 573,716
Timeline Deliveries Hashtag Reach

14k • During lead-up to the symposium,

ANALYSIS
TOP TWEETS
America’s Warrior Partnership’s
social media pages saw significant
ORGANIC TWITTER
IMPRESSIONS DURING SYMPOSIUM
increases in both engagement and
followers.

7k
• ScoutComms efforts’ resulted in 21
new Twitter followers and 64 new
Facebook fans from Sept. 7 – Sept.
FACEBOOK IMPRESSIONS DURING 9.
SYMPOSIUM
• Throughout the Symposium,

612
Twitter impressions increased by
140.8% and Facebook impressions
increased by 506.4%.
SOCIAL MEDIA ENGAGEMENTS • Key influencers were talking about
DURING SYMPOSIUM (TWITTER & FB)
the symposium and America’s
Warrior Partnership efforts,

2,036%
INCREASE IN ENGAGEMENT ON
including the Department of
Veterans Affairs, Got Your 6, IAVA,
First Data, TAPS, Team RWB, MOAA,
SOCIAL MEDIA DURING SYMOSIUM NAVSO, PwC LLP and more.