Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Could your products resonate better with users? Are too many “Loaded with real-
features creating bloat? Are technological constraints driving
world stories that
lackluster design? Cooper believes good design focuses on human
needs first, and technology second. In this comprehensive three- explain why Cooper’s
day workshop, you’ll learn how to use our time-tested, human- design process holds
centered design framework and tools, including ethnographic
research, personas, scenarios, and design frameworks. You’ll
value in application.”
apply what you learn to a practice digital project to ensure you
have it down pat.
COST
Public: $2,100 per person
YOU’LL WALK AWAY KNOWING HOW TO:
For corporate pricing, e-mail
++ Plan and conduct research interviews to identify customer training@cooper.com
goals
LENGTH
++ Extract behavioral patterns and insights from user research 3 days
++ Create design personas to encapsulate and communicate
behavioral patterns IDEAL FOR
process
++ Personas: Use research data and insights to You’ll get hands-on practice with storytelling tools that
create design targets communicate your product vision.