Title: CASA DE LA CALIDAD-CORREA DE CUERO

Legend
Author: VSQUEZ PLASENCIA HCTOR JOS
RODRIGUEZ ANGULO MARCO

Date: 27/10/2017 Strong Relationship 9

Notes: Moderate Relationship 3

Weak Relationship 1

Strong Positive Correlation

Positive Correlation

Negative Correlation

Strong Negative Correlation

Objective Is To Minimize

Objective Is To Maximize

x Objective Is To Hit Target

Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Direction of Improvement: Competitive Analysis
Minimize (), Maximize (), or Target (x) x x x x x x x x x x x x x x x (0=Worst, 5=Best)

Quality

TIEMPO DE SECADO DE ADHESIVO

Characteristics Our Company Competitor 1

ALMACENAMIENTO DEL CUERO

(a.k.a. "Functional
Max Relationship Value in Row

Requirements" or

MTODO DE AGUJEREADO
"Hows")

MTODO DE COSTURA

EMPLEO DE PINTURA
ESTADO DEL CUERO

MTODO DE CORTE
Weight / Importance

Competitor 2
TIPO DE CUERO
Demanded

Our Company
Quality

Competitor 1

Competitor 2
(a.k.a. "Customer
Row #

Requirements" or
"Whats") 0 1 2 3 4 5

1 9 4 Precio accesible 3 2 1

2 9 3 Material resistente 2 3 1

3 9 2 Flexible 2 3 2

4 9 5 Diseo elegante 2 3 3

5 9 1 Espesor adecuado 3 3 2

10
POR SACABOCADO
COLOR UNIFORME
SIN RAJADURAS Y

PERIMETRALES
LUGAR SECO Y

PARALELO AL
CUERO TIPO

COSTURAS

TINTE CON
CORTE EN

ESPINAZO

5 HORAAS
VAQUETA

ANILINAS
AIREADO

Target or Limit Value

Max Relationship Value in Column 9 9 9 9 1 9 1 3

Weight / Importance 71 30 27 24 3 63 5 15