STRENGHTS

HIGH BRAND VALUE

AT&T ranks 7th in the directory of Brand Finance. It has a brand value of $59.904 billion. This
gives them a very big edge.

TELECOMMUNICATION INDUSTRY RANKING

In the Telecom industry it ranks 2nd in the world. This is a massive strength for the company
and shows its coverage.
Market Leader: AT&T is a well-established and the market leader in its segment. It has a
market share of 34% in the US.AT&T has 120.6 million wireless subscribers, 19.9 million
access line subscribers, and 16 million broadband subscribers as of FY2014.

ESTABLISHED name

WELL-DEVELOPED INFRASRUCTURE
They have a giant network of wired and wireless access capabilities, worlds most advanced
internet protocol backbones. This gives them an edge over their competitors in terms of
seamless service delivery. The AT&T global backbone network carries around 82.8
petabytes of data traffic on an average business day. The network caters to more than 16.5
million total broadband customers for their telecommunication various needs.

DIVERSE BUSINESS PORTFOLIO

AT&T caters to businesses, individuals and government agencies. It has a huge diversity in
their portfolio which reduces risk and their dependency on any one segmen

WEAKNESSES

COST OF SERVICES
BADLY POSITIONED IN THE MARKET PLACE
LACK OF FLEXIBILITY

FINANCIAL DECLINE
AT&T had registered a loss of $11.746 billion. A decrease of 65.9% over the last year. This
shows a huge fall in financials and a problem for the company.

LOWER WIRELESS NETWORK QUALITY PERFORMANCE

A good "unlimited" plan isn't as worthwhile if it comes with shoddy internet. Sadly, a big
chunk of the country still suffers from mediocre mobile coverage.

It's hard to give exact metrics on how the carriers' current networks compare, but a recent
PCMag report found Verizon to have to best mix of speed, coverage and reliability, with T-
Mobile and AT&T close behind.
 LIMITED PRESENCE IN ASIA PACIFIC REGION

OPPORTUNITIES

NEW ACQUISITIONS
For inorganic growth, the company relies on acquisitions. It acquired DIRECTV for pay
television services. This would triple AT&Ts cable and TV customer base to more than 30
million customers. Nextel Mexico was acquired for $1.9 billion by them for spectrum
licences, network assets, retail stores and subscribers.

INTERNET OF THINGS
A ccording to industry estimates, the IoT market is expected to reach $7.1 trillion by 2020
from $1.9 trillion in 2013, growing at a CAGR of 21% during 2014-20. Further, it is estimated
that 4.9 billion connected things will be in use in 2015 and is expected to reach 25 billion by
2020. AT&T offers a rangeof IoT solutions, including fleet management, cargo management,
energy management, connectedcar services, M2X data services, M2M platform, Global SIM,
SIM management, and collaborationsolutions. IoT is a strong revenue generator for the
company.

ESTABLISHMENT OF SMART CITIES & THE WEARABLE MARKET

 THREATS

MARKET SATURATION
W ireless penetration in the country was more than 110% in FY2014. This showssaturation
in the market and no potential for growth. This will only result in price wars and loss in
revenues.

LAW REGULATIONS
A T&T has to oblige to the laws and regulation of US for its domestic operations but for
international operations it has to follow their countys regulations. There is high irregularities
in laws and regulations. This has an adverse effect on the data traffic and companys
revenues

EQUIPMENT FAILURE AND SECURITY ISSUES