2018 BOSTON WHERE CITY GUIDE

The Complete Guide To Go

OUR MISSION
Where is the worlds premier name in travel publishing and
cultured city-based editorial. In April 2017, Where Boston, New
York, San Francisco, Miami, Seattle and Washington D.C.
relaunched with a more contemporary and content-rich version
of the popular magazine. The new city-guide layout provides our
savvy, passionate and affluent readers both visitors and
residents with a deep look at the community it serves,
offering features and tips about how to best explore the city
and the region.

Where has a fresh look a more portable, European digest

size (6.875 x 10 inches) thats convenient for readers on the go,
printed on high quality matte stock, and a new treatment of the
cover logo. Readers can expect over a dozen pages of addition-
al content and translated pages into simple Chinese aimed at
Chinese travelers.

From magazines and books to maps and a renewed commitment

to compelling and comprehensive digital content, Where gives
travelers everything they need from a local perspective and from
an insiders point of view. Each year, 246 million travelers trust
Where for up-to-date information on where to go and what to see
in more than 90 cities worldwide.

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Media Channels 2018 BOSTON WHERE CITY GUIDE

Where Magazine is an integrated media company with multiple media

channels, including social, print, and digital.

Where Print Products & Advertising Options

Where Magazine, Where GuestBook, Where QuickGuide, Where Menu Guide,
Where Maps and Where Concierge are all part of the diverse Where family.
Original content, gorgeous photography and detailed maps cover every facet
of the travel experience.

Where Digital Products & Advertising Options

Wheres digital universe is the first stop for savvy travelers. Wheretraveler.
com has the scoop on the hottest new spots from editors in each city, infor-
mative neighborhood guides and complete digital versions of Where print
publications. Just a click or touch away on any PC, Mac, iPad, iPhone,
Android or other smartphone. Where is at your fingertips 24/7.

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Demographic Profile 2018 BOSTON WHERE CITY GUIDE

AUDIENCE READER ENGAGEMENT

Female 58%
97% of readers receive valuable information as a result of reading Where
Male 41% magazine
Average age 39.5
86% of readers take action as a result of reading Where magazine

AFFLUENCE 65% are repeat readers of Where magazine

Average Household Income: $113,100
50% of readers visit a restaurant as a result of reading Where magazine

Readers spend an average of 41 minutes, in total, reading Where magazine

DIGITAL
60% traffic growth since January 2017 Visitors refer to the magazine 4 times during their trip
Average time spent on site: 2.34 minutes
Readers share the information with others: each issue has 4.5 readers per copy
Average session visit: 6 content pages
Where magazine is the primary source of visitor information for 100% of readers.

Source: 2015 Where Magazine Reader Profile Study, GfK, MRI

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Editorial Calendar 2018 BOSTON WHERE CITY GUIDE
This must-have visitor magazine (circulation 74,000 per month) incorporates shopping, dining, attractions, entertainment,
museums, galleries and more in every issue.

STAPLES
EDITORS NOTE
Our editors personal suggestion on how to seize the stay in the city
JANUARY Fine Wines & Wild Chefs JULY Gourmet & Connoisseurs

WHERE NOW FEBRUARY Art & Bar Culture AUGUST Style & Genius
Top ways to connect with the city, insider tips on whats new, and a timely
calendar of events
MARCH Winter Fitness & Curators SEPTEMBER Hyper-Local & Couture
FEATURES
Narrative pieces that explore local trends, culture and worthwhile destinations
APRIL Super Sounds & Fancy Gear OCTOBER Brawn & Finesse
CHINESE LANGUAGE
Editorial content geared toward Chinese speaking travelers
MAY Grad & Fashion NOVEMBER Tech & Indulgence
THE GUIDE
A curated index of favorite places in nightlife, the arts, retail, restaurants,
wellness, attractions and more JUNE Artisans & Anti-Heroes DECEMBER Finery & Counter Culture
THE FIX
Local influencers weigh in on where to feed their obsessions

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Chinese Content 2018 BOSTON WHERE CITY GUIDE

EDITORIAL CONTENT GEARED TOWARD

NATIVE CHINESE SPEAKING TRAVELERS

Every issue of Where contains three pages of editorial content geared to

the Chinese travelers. For the first time, there have been more Chinese
tourists in Boston than tourists from the United Kingdom. According to
the GBCVB, Chinese tourists are staying twice as long as other tourists,
just over 16 nights on average. Do you need another reason to get your
brand in front of these travelers? Take a look below.

THE PROOF IS IN THE NUMBERS:

Y The number of Chinese visitors to Boston has more than doubled over the
last five years
Y China is the biggest source of tourism in Boston, over 250,000 Chinese
tourists visited Boston last year alone
Y Chinese tourists spent over $300 million in Boston in 2016
*These statistics are according to the GBCVB

EVEN MORE EXPOSURE:

Y Concierge Event & Promotion Y Concierge Newsletters
Y Social Media Y And More!

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Digital Opportunities 2018 BOSTON WHERE CITY GUIDE

Readers come to Wheretraveler.com to be inspired for future travels and

STATS
informed about in-destination travel options. Theyre excited to engage
with travel brands and products that pique their interests.

Average pageviews per month: 1.2 million

The voice of travel since 1936, Where has been continuously
publishing the most diverse and hyper-local print media while also Average 3 pages per user per month
adapting to the latest trends and platforms in the digital world. The brand
has grown an authentic, engaged and passionate travel audience.

Reach our highly desired audience through engaging content, digital

advertising, email newsletters and integrated custom digital programs. ENGAGEMENT
20 percent average growth month over month in 2016
Reaching 1 million+ users through social media channels
Digital Advertising
Reaching 65K+ avid travelers through emails and
Display Ad Units newsletters
Enhanced listings/spotlights

Email Marketing

Exclusive dedicated eBlasts

AUDIENCE
eNewsletters ads 90% of online audience is from U.S.
41 percent is mobile traffic
Native Advertising 58 percent is female
Custom Content Average age is 34
Digital Contests

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Rates, Specs & Schedules 2018 BOSTON WHERE CITY GUIDE
RATES/SIZES
UNIT 1 X 6X 12X
2 Pg. Spread $9,820 $8,840 $6,550
Full Page $5,520 $4,730 $3,500 1/4 V
1/2 H 2.75 in
1/2 Page H/V $3,690 $3,320 $2,460 2 Page Spread 5.6875 in x 4.1875 in x
Trim: 13.75 in x 10 in 1/2 V 4.1875 in
1/4 Page Vertical $1,840 $1,640 $1,230 Bleed: 14 in x 10.25 in 2.75 in
1/8 Page Horizontal $920 $820 $620 Live Area: 13.25 in x 9.5 in x
8.5625 in 1/8 H
Premium Square $2,300 $2,070 $1,552 1/2 H 2.75 in x 2 in

Premium Vertical $4,612 $4,151 $3,113 5.6875 in x 4.1875 in

1/8 H
Cover 2 $6,300 $5,670 $4,200 2.75 in x 2 in

Page 1 $6,300 $5,670 $4,200

Cover 3 $5,780 $5,200 $3,850
Cover 4 $6,560 $5,910 $4,380
Premium Square Premium
Opposite TOC $5,780 $5,200 $3,850
4.1875 in x 4.1875 in Vertical
*PREMIUM SIZE ONLY
Sold Cover $7,500 AVAILABLE IN LISTING
4.1875 in x 8.5625 in Full Page
SECTION Trim: 6.875 in x 10 in
SPECIFICATIONS *PREMIUM SIZE
Bleed: 7.125 in x 10.25 in
UNIT NON-BLEED BLEED* TRIM Live Area: 6.375 in x 9.5 in
Premium Square ONLY AVAILABLE IN
LISTING SECTION Non - Bleed: 6.375 in x 9.5 in
2 Pg. Spread 13.25 x 9.5 14 x 10.25 13.75 x 10 4.1875 in x 4.1875 in
*PREMIUM SIZE ONLY
AVAILABLE IN LISTING
Full Page 6.375 x 9.5 7.125 x 10.25 6.875 x 10 SECTION
1/2 Page H 5.6875 x 4.1875
1/2 Page V 2.75 x 8.5625
1/4 Page Vertical 2.75 x 4.1875
USEFUL MEASUREMENTS
1/8 Page Horizontal 2.75 x 2
1/8 = .125 5/8 = .625
Premium Square 4.1875 x 4.1875
1/4 = .25 7/8 = .875
ADVERTISING DEADLINES
Premium Vertical 4.1875 x 8.5625 3/8 = .375 7/16 = .4375 ISSUE AD CLOSE MATERIALS DUE ISSUE AD CLOSE MATERIALS DUE
January Nov. 23 Nov. 24 July May 24 May 25
*Bleed Safety: Keep all live matter 1/4 from the trim size on all four sides. February Dec. 22 Dec. 26 August June 21 June 22
**Add 1/4 on each side of center line of spine for safety margin. March Jan. 20 Jan. 23 September July 24 July 25
April Feb. 22 Feb. 23 October Aug. 25 Aug. 26
All ads must conform to the dimensions above. If they do not, the ad will be modified to fit the May March 22 March 23 November Sept. 22 Sept. 25
appropriate space at the advertisers expense.
June April 21 April 24 December Oct. 20 Oct. 23

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Sponsored Covers 2018 BOSTON WHERE CITY GUIDE

Cover position includes:

Sponsor text bubble on cover
Image description on Table of Contents Page
Custom Design & Collaboration
Where Seattle
Wraps/gatefolds
TOC Sponsor
73% of readers take action: saving the ad, visiting the website cover caption
or store, buying product. for MoPOP
(Museum of
78% better recall than all other ads in the book.
Pop Culture)

Sponsored
Where Seattle
cover featuring
MPOP (Museum
of Pop Culture)
with cover
Sponsored Where caption Sponsored Where New York cover
Boston cover featuring Tourneau with cover caption
featuring John F.
Kennedy Presidential Where Boston TOC
Library and Museum Sponsor cover caption wheretraveler.com
with cover caption for John F. Kennedy
Presidential Library
and Museum
Technical Information 2018 BOSTON WHERE CITY GUIDE
MECHANICALREQUIREMENTS
Where is produced in accordance with accepted standards for web offset printing
(SWOP), using four-color process inks (CMYK). Please refer to
these standards for more information. You may obtain these at
http://www.idealliance.org/specifications/swop/.
No film will be accepted.
Final digital ads should be supplied as PDF/x1-a or Press format PDFs, saved as
version 1.3 (Acrobat 4.x) with high-resolution transparency flattening. Include all fonts
subsetted at 100%. These files must be created using one or more of the following
software programs only: Adobe InDesign, PhotoShop or Illustrator, and QuarkXpress.
PDFs may be generated directly from the application or distilled from PostScript files
using Acrobat Distiller. Please
do not use Microsoft Publisher or Office applications, as these cannot create
acceptable PDFs.
Build your ad so that it conforms to these specifications AT FINAL SIZE:
Image (photo) files should be 300 pixels per inch in CMYK, in Tiff or EPS formats. One-
bit images (such as black-and-white logos) should be minimum 600 pixels per inch.
Check that all colors used are 4/C process colors (CMYK). No Pantone, RGB, or Lab
Color.
Check that the maximum total ink coverage (TAC) does not exceed 300%.
Minimize the number of steps used to create a gradation or blend.
Provide 1/4" bleeds (image beyond trim) in bleed ads.
Keep all live matter 1/4 from the trim on all four sides.
All ads must conform to the spec sheet dimensions. If they do not, the ad will be
modified to fit the appropriate space at the advertisers expense.
Files must be in .zip format if compression software is used.
Ad Proofs: We follow industry standards on press. If running a color ad, you may supply
a color proof, which we will check for content. Please note that consumer inkjets
cannot be relied upon to predict press color, as the inks
used are not true press colors (i.e. they cannot always be achieved in
process printing).
GENERALINFORMATION
MVP is not responsible for, nor does it guarantee, the accuracy or reproduction quality
of materials that do not meet these specifications. Changes to supplied material will
be made by the publisher only on written instructions from agency or client, and such
changes must be received at least 30 days prior to cover date. MVP can accept native
files in a limited number of formats. Changes can only be made if the native files, fonts,
and graphics are supplied. MVP endeavors to comply with all advertisers changes.
However, MVP assumes no responsibility
for errors and omissions resulting from such changes.
Digital/Web:
Be sure to include your Web address in your ad creative.
Online editions will include your ad exactly as it appears in print, but for us
to legally link the ad to your website, your Web address must be included
in the ad.
SHIPPING INFORMATION
All materials must be received on or before issue closing date.
Ads can be submitted on CD, DVD or via electronic transmission. Please contact your
sales rep regarding digital transfer of ad materials. Many of our publications can
accept materials by a proprietary web-based system called AdDrop. Please ask your
publication's Advertising Services Coordinator for unique private ftp credentials if AdDrop
is unavailable. We do not have a "common use" ftp site for security reasons.
Mail to:
Where Boston
45 Newbury Street, Suite 506
Boston, MA 02116
Email to:
sarah.dale@morris.com
CANCELLATIONS
 ancellations not received in writing prior to the space reservation date will
C
not be accepted. Advertisers not completing contract schedule are subject
to short rate.
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Distribution
Reaching over 4.4 million readers annually. Currently distributed in over 250 hotels, residences and visitor centers.
Average monthly circulation of 74,000.
BACK BAY
Boston Common Hotel
Boston Park Plaza Hotel and Towers*
Charlesmark Hotel*
Club Quarters Boston
Colonnade Hotel
Copley House
Copley Inn
Copley Square Hotel*
Fairmont Copley Plaza*
Four Seasons Hotel
Gryphon House*
Hilton Boston, Back Bay
Hotel 140*
Inn at St. Botolph*
Lenox Hotel
Lowes Hotel
Mandarin Oriental Hotel
Marriott Copley Place
Midtown Hotel*
Newbury Guest House*
Ritz Carlton Boston Common
Sheraton Boston, Dalton Street*
Taj Boston
The Courtyard by Marriott at Copley
Square*
Westin Copley Place
BEACON HILL
Beacon Hill Hotel and Bistro
Boxer Hotel*
Club hotel by Doubletree, Beacon Hill
Liberty Hotel
Wyndham Boston Beacon Hill
XV Beacon Hotel
BROOKLINE/BRIGHTON
Best Western Roundhouse Suites
Best Western Terrace Inn
Double Tree Guest Suites, Soliders Field
Road
2018 BOSTON WHERE CITY GUIDE
Double Tree Hotel, Washington Street
EnVision Hotel
Farrington Inn
Medical Inn at Longwood
CHARLESTOWN
Constitution Inn
Residence Inn, Charles River Ave
FENWAY/KENMORE SQUARE
Days Hotel Boston, Fenway
Eliot Hotel
Hotel Buckminster*
Hotel Commonwealth*
Residence Inn Boston, Fenway
Verb Hotel
FINANCIAL DISTRICT
Ames Hotel
Courtyard Boston Downtown
Friend Street Hotel
Godfrey Hotel
Harborside Inn*
Hilton Boston Financial District
Hyatt Regency Boston
Langham Boston Hotel*
Marriott Custom House
Millennium Bostonian Hotel
Nine Zero Hotel
Omni Parker House
Onyx Hotel*
LOGAN
Comfort Inn & Suites, Logan Airport*
Courtyard by Marriott, Logan Airport
Embassey Suites, Logan Airport
Four Points Sheraton, Logan Airport
Hampton Inn, Logan Airport
Hilton Boston, Logan Airport
Residence Inn, Logan Airport
THEATRE DISTRICT/SOUTH END
Boston Ballet School
Chandler Inn*
Encore B & B
Hampton Inn, Mass Ave
Milner Hotel
Oasis Guest House
Revere Hotel
W Hotel*
Hostelling International
WATERFRONT
Boston Harbor Hotel*
Boston Yacht Heaven
Fairmont Battery Wharf
Hyatt Harborside
Intercontinental Hotel
Marriott Long Wharf
Renaissance , Waterfront
Residence Inn, Seaport
Seaport Hotel*
Troca One Luxury Yacht
Westin Boston Waterfront
YOTEL Boston
CAMBRIDGE
Best Western Hotel Tria*
Charles Hotel
Courtyard by Marriott, Memorial Drive
Doubletree Guest Guites Boston*
Fairfield Inn and Suites, Cambridge
Hampton Inn Cambridge
Hampton Inn, Cambridge
Harvard Square Hotel
Holdiay Inn Express, Cambridge
Hotel Marlowe
Hotel Veritas*
Hyatt Regency, Cambridge
Irving House
Kendall Hotel*
Le Meridian Hotel*
Marriott Cambridge Kendall Square*
Residence Inn, Cambridge
Royal Sonesta Hotel Cambridge
Sheraton Commander Cambridge*
SOUTH OF BOSTON
Best Western Adams Inn
Clarion Nantasket Beach Hotel and Spa
Comfort Inn, Dorchester*
Comfort Inn, Randolph
Courtyard by Marriott, Norwood
Courtyard by Marriott, South Boston
Courtyard by Marriott, Stoughton
Four Points Sheraton, Norwood*
Hampton Inn, Braintree
Hiton Hotel, Dedham
Holdiday Inn Express, Braintree*
Holiday Inn, Dedham*
Hyatt Place, Braintree
Marriott Hotel, Quincy
Newport Marriott Hotel
Ramada Inn
Renaissance Boston Hotel and Spa at
Patriot Place
Residence Inn, Brockton*
Residence Inn, Dedham*
NORTH OF BOSTON
AC Hotel Boston North
Beauport Hotel*
Comfort Inn and Suites, Revere
Comfort Inn, Woburn
Courtyard by Marriott @Unicorn Park,
Woburn
Courtyard by Marriott, Andover
Courtyard by Marriott, Billerica
Courtyard by Marriott, Woburn*
Crowne Plaza, Woburn*
Double Tree Hotel, Bedford
Doubletree by Hilton, Danvers
Extended Stay America, Danvers
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Distribution 2018 BOSTON WHERE CITY GUIDE

Extended Stay Deluxe, Woburn Holiday Inn Brookline The Kensington Residences
RESIDENTIAL BUILDINGS
Faifield Inn, Revere Homestead Studio Suites, Waltham* The Tower at One Greenway
2 Commonwealth Avenue
Four Points Sheraton, Wakefield Hotel Indigo The Victor
10 Farnsworth Residential Building
Hampton Inn Revere Hyatt House, Waltham* Trinity Place Condominiums
22 Liberty Drive
Hampton Inn, Peabody* Longfellow's Wayside Inn* West Village, Mansfield
28 Exeter at Newbury
Hawthorne Hotel Marriott Newton Waterside Place
30 Dalton
Hilton Hotel, Woburn Residence Inn, Framingham
100 Pier Four Apartments, Seaport PRIVATE CLUBS
Holdiay Inn, Somerville Residence Inn, Needham
180 Brookline Condominiums Harvard Club
Holiday Inn Express, Woburn Residence Inn, Westford
1330 Boylston Somerset Club*
Holiday Inn, Peabody Sheraton Hotel, Framingham
1330 Boylston Street Condominiums Taj Club and Suites
Holiday Inn, Saugus Sheraton Hotel, Needham*
Avalon Exeter Union Club
Hyatt House, Burlington* Sturbridge Host Hotel
Avalon North Point Boston Athenaeum
Inn at Hastings Park Westin, Waltham*
Avalon North Point Lofts
La Quinta Inn, Somerville CORPORATIONS
VISITOR SERVICES/ATTRACTIONS Avalon Prudential
Marriott Peabody* Fideltiy Investments
Acorn Tours Avalon North Station
Marriott, Burlington Liberty Mutual, Boston
Assembly Row Visitor Center Boston Properties, Waltham
Nantasket Hotel at the Beach
Bostix, Copley Square Broadluxe Condominums TRANSPORTATION
Residence Inn, Woburn
Bostix, Fanueil Hall Marketplace Churchill Corp Housing Amtrack Lounge, North Station
Salem Waterfront Hotel*
Boston Common Visitor Information Colonnade Residences Amtrack Lounge, South Station
Sonesta ES Suites, Burlington*
Booth Compass Apartments Black Falcon Terminal
Springhill Suites, Andover
Boston Duck Tours Dartmouth Group Limo Liner
Springhill Suites, Peabody
Boston Harbor Cruises Dorset Square Residences Logan Airport
The Stonehedge
Boston International Travel Fenway Triangle Massachusetts Port Authority
Wyndham Hotel, Andover*
Boston Yatch Haven Folio Boston Condominiums
Wynham Hotel, Chelsea Bourne High School Flats on D RETAIL
WEST OF BOSTON Cambridge Tourism Booth FP3 Lofts, Seaport Anne Fontaine
Aloft Hotel CambridgeSide Galleria GTI Properties Escada
Anthony's Town House Cheers Harbor Towers Exhale Spa
Best Western at Historic Concord Chelsea Public Library Hazell House Hermes
Best Western TLC, Waltham City View Trolley Heritage on the Garden Skinner
Residence Inn, Concord Fanueil Hall Information Booth Intercontiental Hotel Residences St. John
Colonial Inn Concord Lindo Travel Irving House
Courtyard by Marriott Brookline Macy's Visitor Center Millennium Place Residences
Courtyard by Marriott, Natick Mountain Reading Service Oakwood
Cresent Suites Hotel National Parks Service, Freedom Trail One Canal
Crowne Plaza, Natick National Parks Service, State Street One Charles Street
Crowne Plaza, Newton Information Center Park Lane, Seaport
Element Hotel, Lexington Shops at Prudential Center Prince Condominiums
Embassey Suites, Marlborough Residences at the Ritz-Carlton
CONVENTION CENTERS
Embassey Suites, Waltham Stone Gate, Marlborough
Greater Boston Convention and Visitor wheretraveler.com
Extended Stay America, Waltham* Tillinger's Concierge
Bureau
Hampton Inn, Natick The Belvedere
World Trade Center, Seaport
Hilton Garden Inn, Waltham The Lofts at Atlantic Wharf