IMMEDIATE AND LONG TERM EFFECTS OF THE ACCESS HOLLYWOOD TAPE ON PUBLIC OPINION.

President Trumps comments and behavior toward women expressed in the

Access Hollywood tape had a profound impact.

PerryUndem conducted a comprehensive survey on gender, sexism, and the
election in December 2016. The results showed significant effects of the Access
Hollywood tape on opinion and behavior - the ripples of which we are still seeing
in our research.
Last December, most adults (91%) said the comments were unacceptable, and
61% felt upset by them, including 66% of women and 55% of men. After party
affiliation, reactions to Trumps comments on the Access Hollywood tape was the
biggest predictor of his favorability ratings in our 2016 survey: more than political
ideology, age, gender, race, ethnicity, rural/metro area, education, and beliefs
about gender.
One in four Latina women and Black women (25% each) felt more physically
unsafe as a result of President Trumps comments. Close to a third (29%) of Latina
women said they or a friend or family member re-experienced trauma as a result.
Two-thirds of the population (67%), including many non-voters, said they were doing
some things differently as a direct result of Trump winning the election, such as paying
more attention to news and donating to an organization. When we ran regression
analysis, we found the number one predictor of taking action after the election was
feeling upset by Trumps comments and behavior toward women expressed on the
Access Hollywood tape - more than feeling unfavorable toward him, party affiliation,
support for Clinton, ideology, or any other variable in our analysis. We saw the data
come to life a month later, on the placards of millions of people who participated in the
Womens Marches on January 21, 2017.
We think these cultural events - The Access Hollywood tape, Clintons loss, and the
Womens March - have been major contributors to a new atmosphere in which women
are coming forward around sexual assault and harassment, and men are facing
consequences.

76%
Close to one in four women Clinton voters (23%) said Trumps comments or
perceptions of sexism in the election had a harmful effect on a personal
relationship(s).

About one-third of adults felt that President Trump winning the election would Of voters think
increase the likelihood of women feeling unsafe (38%), more sexual assault (30%),
sexism (34%), and men feeling entitled to treat women as sexual objects (34%).
there should be an
About half or more Latina women, Black women, and college-educated women investigation into
said these things were more likely to happen because of President Trumps sexual harassment
comments. and assault
The Presidents comments and behavior toward women had lasting effects. Half allegations of
of mothers (50%) and 35% of fathers said they were teaching their children about President Trump.
consent or sexual assault issues as a direct result of President Trump winning the
election. One in three adults (32%) said they were feeling less tolerant of sexism PerryUndem national survey of n =
in their life as a direct result of the election. 1,058 voters, November 24 - 28, 2017
 VIEWS OF PRESIDENT TRUMP, WOMEN, HARASSMENT, AND ASSAULT.
National survey of n = 1,058 voters, November 24 - 28, 2017

Do you think President Trump has sexually What is the rst word that comes to mind when you think of
harassed or assaulted women in his past? President Trump and women? OPEN END

Definitely 45%

Probably 31%

Probably not 20%

Definitely not 4%

From what youve heard or read, do you

think President Trump has been abusive to
any of his wives?

Definitely 20%
Do you think there should be an investigation into the
accusations of sexual harassment and assault made about 74%
Of voters do not
President Trump, or not?
think male
Probably 38% Yes 76% politicians who have
sexually harassed
women can do a
Including 43% of Trump supporters
Probably not 31% No 23% good a job
representing the
interests of women.
Definitely not 10%