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Itlay. Philips(TV products). Videocon launched its DTH product called D2H. refrigerators. Kenstar. making it one of the largest consumer elextronic and home appliance companies in India. Next. The Group has 17 manufacturing sites in India and plants in China. (5) DTH: In 2009.1 billion. and Mexico. It launched its service on 7 march 2010 in Mumbai. (3) Colour Picture tube glass: Videocon is one of the largest CPT glass manufacturers in the world. Itlay. etc. operating in Mexico. (6) Telecommunication: Videocon Telecommunication Ltd has licensed for mobile service operations across India.Videocon Industries: Videocon is an industrial Conglomerate with interests all over the world and based in india. PlanetM. selling through a multi-brand strategy with the largest sales and service network in india. The Videocon group has an annual turnover of US$ 4. Videocon offered LCD and TVs with built-in DTH satellite receiver with sizes 19 to 32 . (2) Mobile phones: In November 2009 Videocon launched its new line of Mobile Phones. microwave ovens and many other home appliances. Sansui. Electrolux. Videocon group brands include Akai. and China. Poland. Toshibha. It is also the third largest picture tube manufacturer in the world. air conditioners. The table below listed shows the detail of the Videocon Industries which are as follows: . (4) Oil and Gas: An important asset for the group is its Rawa oil field with one of the lowest operating costs in the world producing 50. Moreover the Videocon group operates through six key sectors which are as follow: (1) Consumer electronics: In India the group sells consumer products like colour televisions. As a pioneering offer in the Indian DTH market. Hyundai. washing machines. Poland. Kenwood. Kelvinator.000 barrels of oil per day.
5. Maharashtra. Strong backward integration. Company has good brand name. Videocon has largest distribution manufacturing based across in india.com Revenue Net Income Website Swot Analysis: Strenghts: 1. power US$ 4 billion(2010) US$276 milion(2010) www. Cheap price.Italy. Manufacturing capacity is 1. Customers are aware about videocon s products.Videocon Industries Type Industry Founded Founder(s) Headquarters Key People Products Public(Bse:511389) Conglomerate 1979 Nandlal Madhavlal Dhoot Aurangabad. 3rd Largest picture tube mainufacturing in india. Mexico. 10. 12. Poland. Multi brand basket 11. 3. 6. India Venugopal Dhoot(Chairman) Consumer Electronics. 2. 8. Tie up with the matsushita electric company of japan add to the goodwill of Videocon.petroleum.satellite television. 9. Large brand basket. Videocon has a network of 400 plus service and 85 mobile service vans to give better service to their customers. Videocon has largest distributed capacity manufacturing base across india with 17 facilities and plant in china. mobile phones.internet. . 4.videocon. wireless. 7. Globally acceptance.40000 units. 13.
2. Focused on unconventional channels. 8. 10. which might lead to conflict of interest unless effictevely managed. Less investment on advertisement of Videocon CTV. Growing semi urban market. 4. 11. CRT technology is losing popularity. 8. Brand trade barrier. Purchasing power of people is increasing day by day. Phillips. 5. 4. No proper approach to largest customer. 6. Opportunities: 1. 4. Increased trade barrier. Videocon international is going global. 9. No exclusive show rooms. During the climate of jaipur becomes hotter day by day and coolers do not fully satisfy the customers requirement. Industry is in increasing phase. Videocon takes over the Electrolux. Fewer margins to the distributor/dealer. 7. 5. 5. . Videocon buy Thomoson color picture tube manufacturing plant. Entrance of global competitior like china. 7. Weak promotional strategy of CTV. Wide brand basket. A new competitor in your home market. Less focus on unconventional channel. 8. 3. Price has come down.Weakness: 1. 3. 6. Due to financial facilities even the medium segment is going for it. 9. This provides a great opportunity for ac manufacturers. Brand reputation is not good. Videocon exploring whole new segment. Competitor has a new innovative substitute product or service. 2. Moving into new attractive market segments. and Malsushita is intense. 6. Competition in global CPT market especially from integrated players such as LG. 9. 3. 12. Market condition like slumps in market. Threats: 1. 7. Mergers joint venture of strategic alliances. Samsung. 2. now more and more people are going for it. Not providing good service. Brand loyalty is more of LG and other company.
26 93. VCR.15 0. So main conclusion frames that company is there for enhancing profit but due to this company has struggle more and should determine according to the swot analysis.50 Sep 05 427. .22 Sep 06 818.13 968.16 2.17 55.68 crores and rises in sep 08 but in sep 09 the profit is decreased.66 Sep 08 982.68 As from the product details and profit margin the company is not performing well because profit is not obtained as for the previous four years.53 25.11 Sep 07 855.67 48. In crores) Profit margin Net Profit Sep 09 400.46 10. Product Name Year Month Sales Quantity UOM PRODUCT REPORT Sales Product Value Mix (Crores) 5.99 0. Audio And Sub-assemblies Audio & Other Electricals & Electronic Appliances Oil Crude Air Conditioners Gas Natural Service Income 2009 2009 2009 2009 2009 2009 12 12 12 12 12 12 34137037 5807763 452115 437662 141657384 0 Numbers Numbers Metric Tonnes Numbers Cu Metres Profit Magin: (RS.389.Product Current Scenario: VIDEOCON INDUSTRIES LTD.51 TV Sets.210.88 671.Moreover in sep 05 the profit is 427.32 7.