Analysis of Company

Submitted to:
Prof. Mr.Srinivasan

Submitted from:
Sunny Agarwal

Next. Kenwood. Electrolux. It is also the third largest picture tube manufacturer in the world. Itlay. The Videocon group has an annual turnover of US$ 4. (5) DTH: In 2009. (4) Oil and Gas: An important asset for the group is its Rawa oil field with one of the lowest operating costs in the world producing 50. air conditioners. Hyundai. (3) Colour Picture tube glass: Videocon is one of the largest CPT glass manufacturers in the world. It launched its service on 7 march 2010 in Mumbai. As a pioneering offer in the Indian DTH market. The Group has 17 manufacturing sites in India and plants in China. washing machines. selling through a multi-brand strategy with the largest sales and service network in india. etc. PlanetM. Kenstar.Videocon Industries: Videocon is an industrial Conglomerate with interests all over the world and based in india. refrigerators. The table below listed shows the detail of the Videocon Industries which are as follows: . Moreover the Videocon group operates through six key sectors which are as follow: (1) Consumer electronics: In India the group sells consumer products like colour televisions. and China. Videocon launched its DTH product called D2H. Poland. and Mexico. microwave ovens and many other home appliances.000 barrels of oil per day. making it one of the largest consumer elextronic and home appliance companies in India. Kelvinator. (6) Telecommunication: Videocon Telecommunication Ltd has licensed for mobile service operations across India. Philips(TV products). Sansui. Itlay. Videocon offered LCD and TVs with built-in DTH satellite receiver with sizes 19 to 32 .1 billion. (2) Mobile phones: In November 2009 Videocon launched its new line of Mobile Phones. Toshibha. Poland. operating in Mexico. Videocon group brands include Akai.

13. Videocon has largest distributed capacity manufacturing base across india with 17 facilities and plant in china. 3. 4. 2. Poland. Large brand basket. Videocon has largest distribution manufacturing based across in india. 10. mobile phones. power US$ 4 billion(2010) US$276 milion(2010) www. Maharashtra. Customers are aware about videocon s products.40000 units. 3rd Largest picture tube mainufacturing in india. Multi brand basket 11. Globally acceptance.internet. 12. Mexico. 6. Tie up with the matsushita electric company of japan add to the goodwill of Videocon. Manufacturing capacity is 1. Cheap price. 8.Italy. Videocon has a network of 400 plus service and 85 mobile service vans to give better service to their customers. Strong backward integration. 9. .com Revenue Net Income Website Swot Analysis: Strenghts: 1. Company has good brand name. 7. India Venugopal Dhoot(Chairman) Consumer Electronics. 5.Videocon Industries Type Industry Founded Founder(s) Headquarters Key People Products Public(Bse:511389) Conglomerate 1979 Nandlal Madhavlal Dhoot Aurangabad.satellite television.petroleum. wireless.videocon.

12. 5. A new competitor in your home market. Competition in global CPT market especially from integrated players such as LG. Increased trade barrier. Videocon takes over the Electrolux. Market condition like slumps in market. which might lead to conflict of interest unless effictevely managed. Videocon buy Thomoson color picture tube manufacturing plant. 2. During the climate of jaipur becomes hotter day by day and coolers do not fully satisfy the customers requirement. Entrance of global competitior like china. Competitor has a new innovative substitute product or service. Less investment on advertisement of Videocon CTV. 7. Moving into new attractive market segments. 10. 7. No proper approach to largest customer. Focused on unconventional channels. 6. CRT technology is losing popularity. 11. No exclusive show rooms. 5. Wide brand basket. . 6. Mergers joint venture of strategic alliances. now more and more people are going for it. 2. Fewer margins to the distributor/dealer. Less focus on unconventional channel. Videocon international is going global. 3. Not providing good service. 4. 3. This provides a great opportunity for ac manufacturers. 7. Due to financial facilities even the medium segment is going for it. 8. Threats: 1. 8. 9. Growing semi urban market. 9. Brand trade barrier. 4. Price has come down. and Malsushita is intense. Samsung. Weak promotional strategy of CTV. 5. 6. Phillips. Industry is in increasing phase. Videocon exploring whole new segment. 2.Weakness: 1. 9. 8. 3. 4. Opportunities: 1. Brand reputation is not good. Purchasing power of people is increasing day by day. Brand loyalty is more of LG and other company.

99 0.Moreover in sep 05 the profit is 427.15 0. .17 55.46 10.50 Sep 05 427.11 Sep 07 855.13 968.66 Sep 08 982.26 93.210.68 crores and rises in sep 08 but in sep 09 the profit is decreased. So main conclusion frames that company is there for enhancing profit but due to this company has struggle more and should determine according to the swot analysis. In crores) Profit margin Net Profit Sep 09 400.53 25.16 2.88 671.68 As from the product details and profit margin the company is not performing well because profit is not obtained as for the previous four years.32 7. Audio And Sub-assemblies Audio & Other Electricals & Electronic Appliances Oil Crude Air Conditioners Gas Natural Service Income 2009 2009 2009 2009 2009 2009 12 12 12 12 12 12 34137037 5807763 452115 437662 141657384 0 Numbers Numbers Metric Tonnes Numbers Cu Metres Profit Magin: (RS.51 TV Sets.22 Sep 06 818.67 48.389. VCR.Product Current Scenario: VIDEOCON INDUSTRIES LTD. Product Name Year Month Sales Quantity UOM PRODUCT REPORT Sales Product Value Mix (Crores) 5.

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