Capital para la Inversion

Costos Directos de Inversion

App para Android y iOs S/. 15,132.00
Diseo replicado de la pag web S/. 12,105.00
Compras dentro de la app S/. 6,053.00
Sistema de registro S/. 6,053.00
Integracion con el sitio web S/. 6,053.00
Panel de Administracion S/. 6,053.00
Total Inversion (solo Aplicacin) S/. 51,449.00

1.2. CONSTITUCION DE LA EMPRESA

Busqueda de ndice S/. 4.00 CATEGORIAS
Reserva de nombre S/. 18.00 Promocion en las 3 principales redes soc
Solicitud de RUC - Google+)(1 hora al dia) = 20 EUR
Elaboracin de la minuta (notario) S/. 300.00 Costo de Landing Web + Blog en Google
Elevar la minuta a escritura publica S/. 150.00 visitantes por mes(Web) = 16 EUR
Elevar la escritura publica en la SUNARP S/. 90.00 Research de Keyewords (Apps) 3 MESES
Legalizacion de lo Libros S/. 60.00 TOTAL
INDECOPI (registro de nombre, marca) S/. 564.68
TOTAL DE CONSTITUCION S/. 1,186.68

Capital para la Inversion

Otros Gastos Iniciales
Oficina S/. 2,919.50 m
SERVICIOS (Telefono, Internet) S/. 89.90 m
2 laptop S/. 3,798.00
Impresora S/. 149.90
Materiales Diversos S/. 100.00 m
Total Otros Gastos S/. 7,057.30

Capital para la Inversion

Gastos de Publicidad Iniciales
Promocion en las 3 principales redes sociale S/. 2,262.00 m
Blogger S/. 326.00 m
Asesoramiento S/. 4,890.00 m
Diseos S/. 247.76 m
Total S/. 7,725.76 m

Capital para la Inversion

Total Inversion
Total Costos Directos S/. 51,449.00
Constitucin de empresa S/. 1,186.68
Total Otros S/. 7,057.30
Total Gastos de Publicidad S/. 7,725.76
TOTAL INVERSION S/. 67,418.74

MANO DE OBRA TOTAL MENSUAL TOTAL ANUAL

Asistentes (3*850) S/. 2,550.00 S/. 30,600.00
Gerencia S/. 3,000.00 S/. 36,000.00
TOTAL S/. 5,550.00 S/. 66,600.00
 COSTO
CATEGORIAS DIARIO MENSUAL
mocion en las 3 principales redes sociales (Facebook, Twitter y S/. 75.51 S/. 1,510.29
gle+)(1 hora al dia) = 20 EUR
o de Landing Web + Blog en Google (Mediante Keywords) 5k
antes por mes(Web) = 16 EUR S/. 60.41
arch de Keyewords (Apps) 3 MESES = 230 EUR S/. 868.42
TOTAL S/. 75.51 S/. 2,439.12
 Capital de Inversion
Capital de Inversion S/. 69,857.86
Capital por Financiarse S/. 69,857.86

Financiamiento de entidades financieras y personas terceras a la empresa.

Inversion por Cubrir S/. 69,857.86

Financiamiento S/. 69,857.86
BCP

Prstamo S/. 69,857.86

n 24 meses
TEA 23.00% Tasa Moratoria
TEM 1.74% Tasa Moratoria
Seguro de
DESGRAVAME
N (mensual) 0.090% Saldo capital
Mtodo Francs
Portes (S/.) S/. 10.00

DEUDA
N SALDO INTERS AMORTIZACIN
1 S/. 69,857.86 S/. 1,215.59 S/. 2,370.02
2 S/. 67,487.84 S/. 1,174.35 S/. 2,411.26
3 S/. 65,076.57 S/. 1,132.39 S/. 2,453.22
4 S/. 62,623.35 S/. 1,089.70 S/. 2,495.91
5 S/. 60,127.44 S/. 1,046.27 S/. 2,539.34
6 S/. 57,588.09 S/. 1,002.08 S/. 2,583.53
7 S/. 55,004.57 S/. 957.13 S/. 2,628.48
8 S/. 52,376.08 S/. 911.39 S/. 2,674.22
9 S/. 49,701.86 S/. 864.85 S/. 2,720.76
10 S/. 46,981.10 S/. 817.51 S/. 2,768.10
11 S/. 44,213.00 S/. 769.34 S/. 2,816.27
12 S/. 41,396.74 S/. 720.34 S/. 2,865.27
13 S/. 38,531.47 S/. 670.48 S/. 2,915.13
14 S/. 35,616.34 S/. 619.75 S/. 2,965.86
15 S/. 32,650.48 S/. 568.15 S/. 3,017.46
16 S/. 29,633.02 S/. 515.64 S/. 3,069.97
17 S/. 26,563.04 S/. 462.22 S/. 3,123.39
18 S/. 23,439.65 S/. 407.87 S/. 3,177.74
19 S/. 20,261.91 S/. 352.57 S/. 3,233.04
20 S/. 17,028.88 S/. 296.32 S/. 3,289.29
21 S/. 13,739.58 S/. 239.08 S/. 3,346.53
22 S/. 10,393.05 S/. 180.85 S/. 3,404.76
23 S/. 6,988.29 S/. 121.60 S/. 3,464.01
24 S/. 3,524.28 S/. 61.33 S/. 3,524.28
S/. 16,196.78 S/. 69,857.86
 i 1 i n
10% anual
A P n
1 i 1
0.80% mensual

GASTOS FINANCIEROS
CUOTA SEG. DESGAV. PORTES TOTAL A PAGAR
S/. 3,585.61 S/. 62.87 S/. 10.00 S/. 3,658.48
S/. 3,585.61 S/. 60.74 S/. 10.00 S/. 3,656.35
S/. 3,585.61 S/. 58.57 S/. 10.00 S/. 3,654.18
S/. 3,585.61 S/. 56.36 S/. 10.00 S/. 3,651.97
S/. 3,585.61 S/. 54.11 S/. 10.00 S/. 3,649.72
S/. 3,585.61 S/. 51.83 S/. 10.00 S/. 3,647.44
S/. 3,585.61 S/. 49.50 S/. 10.00 S/. 3,645.11
S/. 3,585.61 S/. 47.14 S/. 10.00 S/. 3,642.75
S/. 3,585.61 S/. 44.73 S/. 10.00 S/. 3,640.34
S/. 3,585.61 S/. 42.28 S/. 10.00 S/. 3,637.89
S/. 3,585.61 S/. 39.79 S/. 10.00 S/. 3,635.40
S/. 3,585.61 S/. 37.26 S/. 10.00 S/. 3,632.87
S/. 3,585.61 S/. 34.68 S/. 10.00 S/. 3,630.29
S/. 3,585.61 S/. 32.05 S/. 10.00 S/. 3,627.66
S/. 3,585.61 S/. 29.39 S/. 10.00 S/. 3,625.00
S/. 3,585.61 S/. 26.67 S/. 10.00 S/. 3,622.28
S/. 3,585.61 S/. 23.91 S/. 10.00 S/. 3,619.52
S/. 3,585.61 S/. 21.10 S/. 10.00 S/. 3,616.71
S/. 3,585.61 S/. 18.24 S/. 10.00 S/. 3,613.85
S/. 3,585.61 S/. 15.33 S/. 10.00 S/. 3,610.94
S/. 3,585.61 S/. 12.37 S/. 10.00 S/. 3,607.98
S/. 3,585.61 S/. 9.35 S/. 10.00 S/. 3,604.96
S/. 3,585.61 S/. 6.29 S/. 10.00 S/. 3,601.90
S/. 3,585.61 S/. 3.17 S/. 10.00 S/. 3,598.78
S/. 86,054.64 S/. 837.72 S/. 240.00 S/. 87,132.37
10.a - Proyeccion de ingresos a 5 aos

5 aos Mercado (MUNDO) Participacion en el mercado Ingresos Anuales

2019 S/. 51,000,000.00 0.12% S/. 59,790.46
2020 S/. 71,400,000.00 0.16% S/. 115,003.12
2021 S/. 99,960,000.00 0.65% S/. 654,223.73
2022 S/. 139,944,000.00 0.88% S/. 1,226,190.18
2023 S/. 195,921,600.00 1.04% S/. 2,032,830.19
 PROYECION DE INGRESOS EN EL PRIMER AO
Meses Gastos Mensuales (Fijos) Ganancias Estimadas Ganancias Reales
Enero S/. 3,658.48 S/. 14,000 S/.10,341.52
Febrero S/. 14,491.51 S/. 14,700 S/.208.49
Marzo S/. 14,489.34 S/. 15,435 S/.945.66
Abril S/. 14,487.13 S/. 16,207 S/.1,719.62
Mayo S/. 14,594.92 S/. 17,017 S/.2,422.16
Junio S/. 14,482.60 S/. 17,868 S/.3,385.34
Julio S/. 14,480.27 S/. 18,761 S/.4,281.06
Agosto S/. 14,477.91 S/. 19,699 S/.5,221.50
Septiembre S/. 14,475.50 S/. 20,684 S/.6,208.87
Octubre S/. 14,473.05 S/. 21,719 S/.7,245.54
Noviembre S/. 14,470.56 S/. 22,805 S/.8,333.96
Diciembre S/. 14,468.03 S/. 23,945 S/.9,476.72
Total Anual 1 AO S/.59,790.46
S/. 163,049.31 163049.31

PROYECION DE INGRESOS EN EL SEGUNDO AO

Meses Gastos Mensuales (Fijos) Ganancias Estimadas Ganancias Reales
Enero S/. 9,001.69 S/. 25,142 S/.16,140.30
Febrero S/. 8,999.06 S/. 26,399 S/.17,400.02
Marzo S/. 8,996.40 S/. 27,719 S/.18,722.65
Abril S/. 8,993.68 S/. 29,105 S/.20,111.31
Mayo S/. 8,990.92 S/. 30,560 S/.21,569.33
Junio S/. 8,988.11 S/. 32,088 S/.23,100.15
Julio S/. 8,985.25 S/. 33,693 S/.24,707.42
Agosto S/. 8,982.34 S/.35,377 S/.26,394.97
Septiembre S/. 8,979.38 S/. 37,146 S/.28,166.79
Octubre S/. 8,976.36 S/. 39,003 S/.30,027.11
Noviembre S/. 8,973.30 S/. 40,954 S/.31,980.35
Diciembre S/. 8,970.18 S/. 43,001 S/.34,031.15
Total Anual 2 AO S/.292,351.56
S/. 107,836.65 107836.65

PROYECION DE INGRESOS EN TERCER AO

Meses Gastos Mensuales (Fijos) Ganancias Estimadas Ganancias Reales
Enero S/. 5,371.40 S/. 45,151 S/.39,780.00
Febrero S/. 5,371.40 S/. 47,409 S/.42,037.57
Marzo S/. 5,371.40 S/. 49,779 S/.44,408.02
Abril S/. 5,371.40 S/. 52,268 S/.46,896.99
Mayo S/. 5,371.40 S/. 54,882 S/.49,510.41
Junio S/. 5,371.40 S/. 57,626 S/.52,254.50
Julio S/. 5,371.40 S/. 60,507 S/.55,135.79
Agosto S/. 5,371.40 S/. 63,533 S/.58,161.15
Septiembre S/. 5,371.40 S/. 66,709 S/.61,337.78
Octubre S/. 5,371.40 S/. 70,045 S/.64,673.24
Noviembre S/. 5,371.40 S/. 73,547 S/.68,175.47
Diciembre S/. 5,371.40 S/. 77,224 S/.71,852.82
Total Anual 3 AO S/.654,223.73
S/. 64,456.80

PROYECION DE INGRESOS EN EL CUARTO AO

Meses Gastos Mensuales (Fijos) Ganancias Estimadas Ganancias Reales
Enero S/. 5,371.40 S/. 81,085 S/.75,714.03
Febrero S/. 5,371.40 S/. 85,140 S/.79,768.30
Marzo S/. 5,371.40 S/. 89,397 S/.84,025.28
Abril S/. 5,371.40 S/. 93,867 S/.88,495.12
Mayo S/. 5,371.40 S/. 98,560 S/.93,188.44
Junio S/. 5,371.40 S/. 103,488 S/.98,116.43
Julio S/. 5,371.40 S/. 108,662 S/.103,290.83
Agosto S/. 5,371.40 S/. 114,095 S/.108,723.94
Septiembre S/. 5,371.40 S/. 119,800 S/.114,428.70
Octubre S/. 5,371.40 S/. 125,790 S/.120,418.71
Noviembre S/. 5,371.40 S/. 132,080 S/.126,708.21
Diciembre S/. 5,371.40 S/. 138,684 S/.133,312.20
Total Anual 4 AO S/.1,226,190.18
S/. 64,456.80 64456.8

PROYECION DE INGRESOS EN EL CUARTO AO

Meses Gastos Mensuales (Fijos) Ganancias Estimadas Ganancias Reales
Enero S/. 5,371.40 S/. 145,618 S/.140,246.38
Febrero S/. 5,371.40 S/. 152,899 S/.147,527.26
Marzo S/. 5,371.40 S/. 160,544 S/.155,172.20
Abril S/. 5,371.40 S/. 168,571 S/.163,199.38
Mayo S/. 5,371.40 S/. 176,999 S/.171,627.92
Junio S/. 5,371.40 S/. 185,849 S/.180,477.88
Julio S/. 5,371.40 S/. 195,142 S/.189,770.35
Agosto S/. 5,371.40 S/. 204,899 S/.199,527.43
Septiembre S/. 5,371.40 S/. 215,144 S/.209,772.37
Octubre S/. 5,371.40 S/. 225,901 S/.0.00
Noviembre S/. 5,371.40 S/. 237,196 S/.231,824.61
Diciembre S/. 5,371.40 S/. 249,056 S/.243,684.41
Total Anual 5 AO S/.2,032,830.19
S/. 64,456.80
Ganancias Reales
S/.10,341.52 Se estima una ganancia por mes del 5% a partir de una ganancia estimada de 14000
S/.208.49
S/.945.66 GASTOS MENSUAL (1 AO)
S/.1,719.62 Oficina S/. 2,919.50
S/.2,422.16 SERVICIOS (Telefono, Internet) S/. 89.90
S/.3,385.34 Materiales Diversos S/. 100.00
S/.4,281.06 Promocion en las 3 principales redeS/. 2,262.00
S/.5,221.50 Blogger S/. 326.00
S/.6,208.87 Asesoramiento S/. 4,890.00
S/.7,245.54 Diseos S/. 247.76
S/.8,333.96 TOTAL S/. 10,835.16
S/.9,476.72 CUOTA AL BANCO (PRESTAMO)
S/.59,790.46 GASTOS MENSUALES (FIJOS)

Ganancias Reales
S/.16,140.30 GASTO MENSUAL (2 AO)
S/.17,400.02 Oficina S/. 2,919.50
S/.18,722.65 SERVICIOS (Telefono, Internet) S/. 89.90
S/.20,111.31 Materiales Diversos S/. 100.00
S/.21,569.33 Promocion en las 3 principales redeS/. 2,262.00
S/.23,100.15 TOTAL S/. 5,371.40
S/.24,707.42 SALDO A FINANCIAR ?
S/.26,394.97 GASTOS MENSUALES (FIJOS) TOTAL + G.F
S/.28,166.79
S/.30,027.11
S/.31,980.35
S/.34,031.15
S/.292,351.56

Ganancias Reales
S/.39,780.00 GASTO MENSUAL (3ER AO)
S/.42,037.57 Oficina S/. 2,919.50
S/.44,408.02 SERVICIOS (Telefono, Internet) S/. 89.90
S/.46,896.99 Materiales Diversos S/. 100.00
S/.49,510.41 Promocion en las 3 principales redeS/. 2,262.00
S/.52,254.50 TOTAL S/. 5,371.40
S/.55,135.79
S/.58,161.15
S/.61,337.78
S/.64,673.24
S/.68,175.47
 S/.71,852.82
S/.654,223.73

Ganancias Reales
S/.75,714.03
S/.79,768.30 GASTO MENSUAL (4TO AO)
S/.84,025.28 Oficina S/. 2,919.50
S/.88,495.12 SERVICIOS (Telefono, Internet) S/. 89.90
S/.93,188.44 Materiales Diversos S/. 100.00
S/.98,116.43 Promocion en las 3 principales redeS/. 2,262.00
S/.103,290.83 TOTAL S/. 5,371.40
S/.108,723.94
S/.114,428.70
S/.120,418.71
S/.126,708.21
S/.133,312.20
S/.1,226,190.18

Ganancias Reales
S/.140,246.38
S/.147,527.26 GASTO MENSUAL (5TO AO)
S/.155,172.20 Oficina S/. 2,919.50
S/.163,199.38 SERVICIOS (Telefono, Internet) S/. 89.90
S/.171,627.92 Materiales Diversos S/. 100.00
S/.180,477.88 Promocion en las 3 principales redeS/. 2,262.00
S/.189,770.35 TOTAL S/. 5,371.40
S/.199,527.43
S/.209,772.37
S/.0.00
S/.231,824.61
S/.243,684.41
S/.2,032,830.19
stimada de 14000
 AO 1
INGRESOS S/. 59,790
COSTO VNTA O EGRESO S/. 163,049
UTILIDAD BRUTA S/. -103,258.85
DEPRECIACIN S/. 5,000.00
UTILIDAD ANTES DE IMPUESTOS S/. -108,258.85
Impto R. 18% IMPUESTO A LA RENTA S/. -19,486.59
UTILIDAD NETA S/. -88,772.26
suelarios GASTOS OPERATIVOS S/. -66,600.00
FLUJO NETO -22,172

En el primer ao, es donde realizamos la insercion de la App al mercado Objetivo,

En el Segundo ao, tendriamos ingresos netos, a medida que tendriamos
 2 3 4 5
S/. 115,003 S/. 654,224 S/. 1,226,190 S/. 2,032,830
S/. 107,837 S/. 64,457 S/. 64,457 S/. 64,457
S/. 7,166.47 S/. 589,766.93 S/. 1,161,733.38 S/. 1,968,373.39
S/. 5,000.00 S/. 5,000.00 S/. 5,000.00 S/. 5,000.00
S/. 2,166.47 S/. 584,766.93 S/. 1,156,733.38 S/. 1,963,373.39
S/. 389.96 S/. 105,258.05 S/. 208,212.01 S/. 353,407.21
S/. 1,776.51 S/. 479,508.88 S/. 948,521.37 S/. 1,609,966.18
S/. -66,600.00 S/. -66,600.00 S/. -66,600.00 S/. -66,600.00
68,377 546,109 1,015,121 1,676,566

de la App al mercado Objetivo, teniendo mas gastos que ingresos.

s, a medida que tendriamos menos costos ya que se reduce el pago al mkt de ingreso
(AOS) 0 1 2 3 4
-69,858 -22172.26 68376.51 546108.88 1,015,121
-S/. 21,982 S/. 67,207 S/. 532,159 S/. 980,695
-S/. 21,982 S/. 45,225 S/. 577,384 S/. 1,558,078

COK 0.87%
VAN S/.3,094,017
TIR 159%
PRC 24 MESES

SI EL VAN RESULTA SER POSITIVO SE LOGR O SE PUEDE INVERTIR

SI EL TIR ES MAYOR QUE EL COK ES BUENA SEAL PARA PODER INVERTIR
 5
1,676,566
S/. 1,605,796
S/. 3,163,875