Student Alfie Meiling

Assessor Owain Milford, Frazer McLeod

Date 18.10.17
Unit & Title 1 :- Introduction to creative media methods and skills
2 :- Introduction to production techniques in creative media
Project Title Exploring Animation, Graphic Design and Digital Art
Course/Level Level 2 Diploma in Creative Media Production & Technology

Indicates Indicates
Evidence not Pass Learner is Learner is Evidence and General Comments
Unit 1 provided Achieved working at a working at the i.e. Observation, video, essay etc
higher highest level
level If evidence is missing, note requirements.
R S G E

1 Understand a range of methods and

skills in the development, delivery and
communication of a creative media
activity.
1.1 Demonstrate the use of a range of methods https://alfiemeiling.weebly.com/exploring-
and skills in support of a creative media
activity.
animation.html
https://alfiemeiling.weebly.com/exploring-graphics-
and-digital-arts.html
1.2 Communicate ideas to support the https://alfiemeiling.weebly.com/exploring-
development and delivery of a creative
media activity.
animation.html
https://alfiemeiling.weebly.com/exploring-graphics-
and-digital-arts.html
1.3 Assess the effectiveness of communication https://alfiemeiling.weebly.com/exploring-
methods and skills to develop ideas in
support of a creative media activity.
animation.html
https://alfiemeiling.weebly.com/exploring-graphics-
and-digital-arts.html
 Indicates Indicates
Evidence not Pass Learner is Learner is Evidence and General Comments
Unit 2 provided Achieved working at a working at the i.e. Observation, video, essay etc
higher highest level
level If evidence is missing, note requirements.

2 Understand a range of production

processes and skills in the development
and delivery of a creative media activity.
1.1 Select and compare, through experimental
application, a range of production processes
in support of a creative media activity.
1.2 Demonstrate the use of production
processes and skills to affect outcomes in
creative media activity.
1.3 Assess the effectiveness of selected
processes and skills in creative production.
Final Grade Referral
https://alfiemeiling.weebly.com/exploring-
animation.html
https://alfiemeiling.weebly.com/exploring-graphics-
and-digital-arts.html
https://alfiemeiling.weebly.com/exploring-
animation.html
https://alfiemeiling.weebly.com/exploring-graphics-
and-digital-arts.html
https://alfiemeiling.weebly.com/exploring-
animation.html
https://alfiemeiling.weebly.com/exploring-graphics-
and-digital-arts.html
Although this unit is only marked as Pass the evidence
demonstrates the student is capable of working at a higher level
Fail Pass

Indicates the standard of work submitted for assessment

R = Referral / S = Satisfactory / G = Good / E = Excellent

Assessment Feedback / Referral Action Plan:

(Only one further opportunity will be given for submission of work that has been deemed unsatisfactory at the time of assessment)
Well done Alfie. Youve had a successful first seven weeks, showing development in your skills, methods and the production process..

Your Weebly portfolio is well-presented and well-organised. The portfolio evidences the different creative media methods and production
skills youve developed whilst completing this section of the course. Creative, technical and personal developments are reflected on and it is
clear to see how contextual learning during research phases has enabled you to develop and produce projects.

Unit 1

In your animation work you have demonstrated how you have used creative ideation tools that feed off research to inspire your productions.
You have used mood boards, mind mapping and storyboards to develop ideas and reflected on how group discussions and meetings
helped you adapt your own ideas or helped you build upon the ideas of others. Initially your creative planning tools were quite simple or
bare but as you have progressed through the first half term you have shown greater engagement with these ideation methods.

In your graphics and digital art work you have shown an ability to develop ideas for products. In addition to this you demonstrate an ability
to de-code connotative meanings (understand the hidden meanings i.e. use of colour) in examples such as typography. From this
knowledge you have been able to plan and develop your own products that communicate information to their audience.

Your weekly reflective tasks shows some consideration of success and issues encountered however there is much room for more detailed
breakdowns of your methods and processes and how you could work more successfully in the future. Your final evaluation does well to
identify effectiveness and usefulness of your planning and pre-production methods in allowing you to successfully complete projects. This
information also demonstrates that you have been able to develop your skills and abilities. You use good examples throughout to help
explain points. Furthermore you have identified areas for improvement and put forward ideas on how you can improve or develop in future
projects.

Unit 2

You have shown competency in using both physical equipment and specialist software to successfully realise projects. Through
experimental application you have applied a range of production processes evidenced through documents and your work during pre-
production, production and post-production. In your evaluative write up you have compared these techniques and explained the successes
and difficulties you have had utilising them.

During production you have shown a good ability at using production processes to help you achieve positive outcomes in your projects. A
wide range of skills is demonstrated through your portfolio of animations, graphics and digital art.
Your weekly reflective tasks shows some consideration of success and issues encountered however there is much room for more detailed
breakdowns of your methods and processes and how you could work more successfully in the future in regards to your production skills. In
your final write up you make clear statements on the way you have developed and how processes and skills have helped you in individual
projects as well in the subject overall. You use good examples to demonstrate these developments.

Developmental Points (How can I improve?)

Spend more time on your ideation stages making detailed mood boards, mind maps and storyboards with necessary
annotations.
Add extra detail to review/reflective handouts explaining in detail what you did, how it went, your successes and your
areas for improvements.
Add more reflective writing to tasks discussing the processes you went through to plan and develop your ideas as well as
discussing in depth your design choices.

Agreed referral deadline: Date of referral Referral Grade

(Two weeks after original submission:
assessment date) (Referral work is not eligible for
higher grading if applicable to the
FAIL PASS
unit)
Assessor Signature: IV Signature: Date: 01/11/2017

Student Signature Date:

Learner Name .. Date ...

Unit Number Assignment title

 What does the feedback say?
I have creative ideations and I have developed them by working with groups and I show these ideas with
mood boards and storyboards. I have been able to de-code connotative meanings in my graphics and
digital work. My work have been detailed and it shows I have been useful and effective.

What are the areas in which you need to improve?

Annotate the mood boards, mind maps and storyboards.
Put more effort into the handouts to make them more detailed.
Be more reflective with my writing.

What can you do to improve in these areas?

Spend more time on your ideation stages making detailed mood boards, mind maps and storyboards with necessary annotations.
Add extra detail to review/reflective handouts explaining in detail what you did, how it went, your successes and your areas for
improvements.
Add more reflective writing to tasks discussing the processes you went through to plan and develop your ideas as well as discussing in
depth your design choices.

Signed..