Está en la página 1de 31

DSQUARED2

SBA OFFER
SS18 WOMAN PRE-COLLECTION

[ STRICTLY CONFIDENTIAL - FOR INTERNAL USE ONLY ]


SBA OFFER

The SBA collection is not only a complementary offer to Dsquared2 RTW but a
strong commercial force that is continuously growing and becoming one of
brands core business. Furthermore, the longer selling life of the Pre-Collection
thanks to the deliveries timing, offer a great opportunity to improve the sell-
through and have great seasonal results.

For the Spring/Summer 2018 the overall offer was refreshed and enlarged in
every product category, presenting a strong consistent and consolidate
collection structure between Mens and Women's, targeting new costumers
while loyalizing actual clients with novelties and statement pieces.

Key transversal families embodies the seasonal themes and strengthen


Dsquared2 DNA through a splash of patches, prints and details that captures
the playful sensibility of the Brand, together with a cool and boldly touch.
SHOES COLLECTION

1
WOMAN SS18 PRE-COLLECTION

SHOES
The shoes collection is enlarged and refreshed presenting a wide product offer in terms of functionality, design colors
and materials, suitable for every type of clients and occasions. The overall offer was strategically divided as following:

SPORT FASHION CASUAL SUMMER EVENING

Sandals, ankle boots Sandals, espadrilles,


Sneakers Sandals
and pumps sabots and loafers
Sporty-Chic offer Sleek embellished offer
Seasonal interpretations Summer season offer
and statement pieces

2
WOMAN SS18 PRE-COLLECTION: SPORT SHOES

HIGHLIGHTS
SEASONAL INTERPRETATIONS
Sneakers: enlarged and refreshed offer
Novelties introduction
NOVELTIES
NEW MODELS
SNW0002 SNW0003 SNW0003
Continuative models reinforcement
Playful versions: Younger target
All-black versions: Mature/ Less-casual look
SNW0507 SNW0507
Summer pop colors: Fluo palette
Riri Family Update: New slip-on structure
CONTINUATIVE
MODELS
SNW0404 SNW0404 SNW0419 Tennis Club: Sponge internal lining inspired
from the tennis balls
Key Novelty: Maxi Sole
SNW0419 SNW0403 SNW0403
Key Elements: Patches, studs and glitter

3
WOMAN SS18 PRE-COLLECTION: SPORT SHOES

KEY NOVELTIES
SNEAKERS

Maxi Box Sole


Boosting the trend and refreshing the offer of Dsquared2 iconic models, a skater-like appeal is given to the continuative
model 551 with a new high Box Sole structure (4cm). This new model combines comfort with timeless style and is
available in shiny seasonal versions for a feminine edgy touch.

The 551 upper part was restyled and simplified with no metal ring eyelets, no embroidery on the external side and a
new DSQ2 plaque. Dsquared2 clients have this season the possibility to find the historical models in a new different and
comfortable fit. Soles are made from rubber and present a unique design on the outsole as seen on the picture below.

551 OUTSOLE
4
WOMAN SS18 PRE-COLLECTION: FASHION SHOES

SEASONAL INTERPRETATIONS

HIGHLIGHTS

Sandals
NOVELTIES
HSW0014 HSW0013 HSW0030
NEW MODELS Enlarged and refreshed offer: Day-to-evening
products
Development focus on heel heights: Functionality
Continuative models reinforcement and novelties
HSW0041 HSW0038 ABW0006 introduction
Seasonal interpretations: Statement Pieces
Riri Family: Accurate evolution and development
CONTINUATIVE PPW0002
PPW0001 PPW0007 Key Novelties: Heel Heights
MODELS

Key Elements: Glitter, fashion details, rock studs,


and laces

ABW0009 HSW0509 HSW0510

5
WOMAN SS18 PRE-COLLECTION: FASHION SHOES

KEY NOVELTIES
SANDALS

Seasonal Fashion elements


Perfect to give a style spin to the summer looks, for the SS18 Pre-Collection the sandals offer is loaded with eye-catching
seasonal interpretations. Families are composed from different sandals models creating a special and consistent offer to
collection structure. The pic-nic family is embellished with an acorn-like detail, while continuing embracing the Scouts
world a more playful offer is given by the Yukon Knots with braided contrasting cords details.

Heel- Heights Development


In order to cover all type of clients and market
requests, Dsquared2 sandals are all set on
comfortable mid-heels perfect for day-to
evening occasions but still giving the sexy feel
women look for. Heels measures available are
60mm, 90mm and 120mm for the block and
fragile heel models and 90mm and 110mm for
PIC-NIC FAMILY YUKON KNOTS the pumps heels.

6
WOMAN SS18 PRE-COLLECTION: FASHION SHOES

KEY NOVELTIES
SANDALS

Riri Family
The Riri family has become celebrities street style and gala favorite shoes making them an important family within the
Dsquared2 Womens Shoes Collection. Therefore, reaffirming its iconic significance within the product offer, the entire
family has been enlarged this season with new heel heights in all models and an ample color palette with special focus on
glitter versions.

120mm 120mm 70mm 120mm

ANKLE BOOTS SANDALS KNEE HIGH SANDAL


7
WOMAN SS18 PRE-COLLECTION: EVENING SHOES

KEY NOVELTIES
SANDALS

Evening Offer
Simple yet modern open-toe sandals silhouettes embody
Dsquared2 refined value. Designed for evening occasions
these sandals gives the shiny hint to the looks, and elegantly
frame womens foot with sleek ankle-framing straps.

8
WOMAN SS18 PRE-COLLECTION: CASUAL SUMMER SHOES

SEASONAL INTERPRETATIONS

HIGHLIGHTS
NOVELTIES
ESW0002 ESW0002 FSW0008
NEW MODELS

Offer strongly associate to the summer season


Predominance of flat models
FSW005 FSW0009 Continuative models reinforcement and novelties
introduction: Dune Family
Seasonal interpretations
Transversal Elements and designs with high heels
CONTINUATIVE FFW0102 FFW0102 FFW0102 models
MODELS

FFW0101 FFW0001

9
BAGS COLLECTION

10
WOMAN SS18 PRE-COLLECTION

BAGS
The SS18 Pre-Collection represents a new beginning for Dsquared2 Bags Collection, with a new development structure.
The offer has been renewed for a better sales performance with new bags models and different functionalities that not
only follow the market trends but also strengthen the brands stylistic identity and reinforced the importance of this
category within the complete product offer. The offer is composed of the following types of bags:

CROSS-BODY BACKPACKS HANDBAGS


BAGS
Twin Pack Family
Disco Bag Family Capsack Family
Multi Zip Family

CLUTCHES SHOPPING BAGS SMALL LEATHER


GOODS

Pearl Clutch Shoppers DD Dsquared2 family

11
WOMAN SS18 PRE-COLLECTION: BAGS

KEY NOVELTIES
DISCO BAG FAMILY

A slim-line design, perfect for day-to evening occasions was created in a wide variety of colors, materials and
embellishments giving an edgy yet stylish offer. Finished with an internal pocket and a zipped compartment is a very
practical and versatile bag. The fine chain shoulder strap can be tucked inside to carry it as a clutch.

A daily and younger offer is presented in multicolor patent leather versions, featuring a maple leaf as a closure clasp while
recalling Canada influence in the collection. The chain for this versions is available in nickel + patent leather.

Playfully embellished with seasonal patches and studs this family fully embodies also the seasonal themes with eye-catching
pieces. As a more classic offer, grained leather versions are presented in solid colors with Dsquared2 logo in the front and
nickel/gold chains.

PATENT LEATHER VERSIONS SEASONAL VERSIONS GRAINED LEATHER VERSIONS

12
WOMAN SS18 PRE-COLLECTION: CLUTCHES

KEY NOVELTIES
CLUTCHES

The evening offer is completed with this delicate and sleek family available
in gold and black ayers. Finished with a metallic frame and clasp, this boxy
clutch gives that elegant touch to the looks.

* Models from FW16

13
WOMAN SS18 PRE-COLLECTION: BAGS

KEY NOVELTIES
TWIN PACK FAMILY

For the SS18 Pre-Collection the Deana family was restyled making the SMALL
original pouch detachable and as a consequence giving double functionality
and adding a modern-edgy touch.

Available in three different sizes (small, medium and large), the Twin Pack
family is proposed in smooth leather as the classic option and in Denim and
Patches versions as a more fashionable seasonal offer. MEDIUM

This structured and day-to-day handbag is a perfect bag for the business
women who seek for versatility and elegance. The multifunctional internal
pouch is available in Crystal PVC and in Laminate for the calf leather
versions.
LARGE

14
WOMAN SS18 PRE-COLLECTION: BAGS

KEY NOVELTIES
MULTI ZIP FAMILY

A boxy structured bag family is presented for the Womens SS18 bags
collection as a classic offer detailed with contrasting zips. Crafted from calf
leather this family is available in medium size with three zips.

This compact handbag features a travel tag detail, metallic hardware in


gold, nickel, black or vintage gold colors and comes with a detachable
shoulder strap for cross-body wear.

15
WOMAN SS18 PRE-COLLECTION: BAGS

KEY NOVELTIES
CAPSACK

As a sporty-casual offer, a new bags family was created for the SS18 Pre-
Collection. Made from a resistant and water repellent material, this family
features Dsquared2 iconic themes: ICON and Canada Flag.

Backpacks are very flexible and lightweight models, available in small size
and finished with two zipped compartments, it embody a young spirit in
terms of attitude and thus of casual and spontaneous way of wearing.

16
WOMAN SS18 PRE-COLLECTION: SHOPPING BAGS

KEY NOVELTIES
SHOPPERS FAMILY

The Shoppers family follows a simple yet modern silhouette with a capacious interior that makes it a very practical, lightly
and functional bag for the summer season while an outstanding alternative to the classic Shopping Bags.

Made from PVC, this family is finished with scripted Dsquared2 texts that give a touch of humor and coolness. Available in
two sizes: Medium and Large.

MEDIUM

LARGE

17
WOMAN SS18 PRE-COLLECTION: BAGS

KEY NOVELTIES
SHOULDER STRAPS

Shoulder Straps have been introduced for the SS18 Pre-Collection as a new product category for the bags offer
to channel a military vibe. Suitable also with some of Dsquared2 previous models, this new offer embodies
versatility and give the option either to refreshed or to add a unique touch with the seasonal pins. Straps are
available in black and military green.

18
WOMAN SS18 PRE-COLLECTION: SMALL LEATHER GOODS

KEY NOVELTIES
DD DSQUARED2

For the SS18 Pre-Collection the small leather goods collection includes a zip wallet, a continental wallet and a credit card
holder, available in grained or glossy leather in white, black and red versions. For a more classic offer the grained leather
version features Dsquared2 embossed gold logo on the front while for a more playful and striking appeal glossy pieces are
printed with DSQ2 maple leaf print, presented along other product categories. Wallets interiors is kitted with card slots,
sleeves, zipped pouch and space for bills.

GLOSSY LEATHER VERSION GRAINED LEATHER VERSION

19
WOMAN SS18 PRE-COLLECTION: SMALL LEATHER GOODS

KEY NOVELTIES
TRAVELLER

A new family was introduced in the SS18 Pre-Collection to travel on style with Dsquared2. The emblematic maple leaf has
been matched with an airplane design creating vibrant accessories. Made from heat-sealed PU and finished with a silk-
screen, this family is composed from a document and passport holders and a travel bag available in pop colors such as
blue, black and red.

DOCUMENT HOLDER TRAVEL TAG PASSPORT HOLDER

20
ACCESSORIES COLLECTION

21
WOMAN SS18 PRE-COLLECTION: FASHION JEWELRY

SEASONAL INTERPRETATIONS

HIGHLIGHTS
ARW0005 ERW0006 ERW0007 MLW0005
Offer strongly associate to the Scouts World
Development focus: earrings
AAW0002 ARW0002 KRW0003 PNW0001 Novelties introduction: Icon Family

NOVELTIES Seasonal interpretations: statement pieces


NEW MODELS
Transversal elements with Bags and Shoes
KRW0001 RIW0005 ERW0009 ARW0008 Collections
Brands signature pieces: Maple leaf
Key Novelties: Denim charms, icon family and
ERW0010 ERW0003 ERW0004 ERW0012 hair accessories
Key Elements: Pins, metal, crystals and pearls

ERW0012 CHW0002 AAW0004 RIW0006

22
WOMAN SS18 PRE-COLLECTION: FASHION JEWELRY

KEY NOVELTIES
ICON FAMILY

Following the trend of boldly slogan accessories, the icon family was transformed into a strong collection family within the
Fashion Jewelry offer featuring a gourmette chain to create the icon script. A special focus has been made on the earrings
category with new designs. The offer is composed of rings, armlets, belts and earrings, available in Rose Gold.

Swarovski Crystal star


Single Earring

EARRINGS RING ARMLET BELT

23
WOMAN SS18 PRE-COLLECTION: FASHION JEWELRY

KEY NOVELTIES
SCOUT PINS

In line with the Mens collection, scout pins detailed the statement accessories for the summer season. A complete offer
is presented, having as a novelty new hair accessories. This family adds a playful and colorful touch to collection,
embracing Dsquared2 values and collection themes.

This family represents the achievement pins in the Boyscout world: in particular, this kind of pins symbolizes the different
skills that a Boyscout gains.

ARMLETS PINS EARRINGS

HAIR ACCESSORIES

BELTS DENIM CHARMS

24
WOMAN SS18 PRE-COLLECTION: FASHION JEWELRY

KEY NOVELTIES
EVENING OFFER

The SS18 Pre-Collection is all about sparking crystals declined in different accessories and bags. Inspired from the
Crystal Flowers family from the FW17 Show, a new family called Star Garden, was created for the Capsule Collection,
topping the ramage design with delicate shiny stars.

All the pieces of the Star Garden family are unique and handmade. The Swarovski stones are carefully casted by hand,
reason why all products are very delicate.

Additionally, giving jewelry a modern spin, pearls were set on gold structures creating the Pierce-me pearl family as a
sleek yet edgy alternative for day-to evening occasions.

STAR GARDEN FAMILY PIERCE-ME PEARL FAMILY


25
WOMAN SS18 PRE-COLLECTION: FASHION JEWELRY

26
WOMAN SS18 PRE-COLLECTION: BELTS

HIGHLIGHTS
SEASONAL INTERPRETATIONS
Accurate buckle development and innovation
according to the seasonal themes and
Dsquared2 main identity elements
NOVELTIES
BEW0007 BEW0016 BEW0017 BEW0018
NEW MODELS Combination of functionality and fashion to
accessorize the pants offer
Development focus: Icon buckle family
BEW0018 BEW0022
Continuative models reinforcement and
novelties introduction: Icon Family
Seasonal interpretations: statement pieces
CONTINUATIVE BEW0002 BEW0003 BEW0003 BEW0009
MODELS Transversal elements with Bags, Shoes and
Fashion Jewelry Collections
Key Novelties: DD and Icon Buckles
BEW0009 BEW0011 BEW0013
Key Elements: Statement buckles

27
WOMAN SS18 PRE-COLLECTION: BELTS

28
SS18 WOMAN SBA PRE-COLLECTION: HIGHLIGHT PIECES BY THEME

SNW0403065002851062 GLW0001124100012124 HDW0003015004085092 MLW000570600001M037 PNW000537200001M037

SNW0002218000019207 ABW0006218000019207 SDW0001015000029207 BEW000711300001M802 HAW0005189000012124

HSW003802200406M834 PPW0002168S0059M271
29

Intereses relacionados