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DSQUARED2

SBA COLLECTION
SS18 MAN PRE-COLLECTION

[ STRICTLY CONFIDENTIAL - FOR INTERNAL USE ONLY ]


SBA OFFER

The SBA collection is not only a complementary offer to Dsquared2 RTW but
a strong commercial force that is continuously growing and becoming one of
brands core business. Furthermore, the longer selling life of the Pre-
Collection thanks to the deliveries timing, offer a great opportunity to
improve the sell-through and have great seasonal results.

For the Spring/Summer 2018 the overall offer was refreshed and enlarged in
every product category, presenting a strong consistent and consolidate
collection structure between Mens and Women's, targeting new costumers
while loyalizing actual clients with novelties and statement pieces.

Key transversal families embodies the seasonal themes and strengthen


Dsquared2 DNA through a splash of patches, prints and details that captures
the playful sensibility of the Brand, together with a cool and boldly touch.
SHOES COLLECTION

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MAN SS18 PRE-COLLECTION

SHOES
The shoes collection is enlarged and refreshed presenting a wide product offer in terms of functionality, design colors
and materials, suitable for every type of clients and occasions. The overall offer was strategically divided as following:

SPORT FASHION CASUAL SUMMER CLASSIC

Laced-ups and Ankle Ankle Boots, loafers


Sneakers Sandals
Boots and laced-ups
Sporty-Chic offer Summer season offer
Rock and Casual offer Business/formal offer

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MAN SS18 PRE-COLLECTION: SPORT SHOES

HIGHLIGHTS

SEASONAL INTERPRETATIONS Sneakers: enlarged and refreshed offer


Novelties introduction
Unified offer thanks to shoes structures:
SNM0003 SNM0006 SNM0001
Box sole
Pillars consolidation: New Runner, 551
NOVELTIES and Santa Monica
NEW MODELS
Accurate development on new
SNM0002 SNM0407 SNM0004 materials, colors and workmanships
Slip-on style updated: new family New
Tennis
Seasonal interpretations: eye-catching
SNM0005 SNM0409 SNM0410
pieces
CONTINUATIVE Key Novelty: Box Sole and New tennis
MODELS family
SNM0404 SNM0419 SNM0403 Key Elements: Washed Denim,
patches, color block mix and studs

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MAN SS18 PRE-COLLECTION: SPORT SHOES

KEY NOVELTIES
SNEAKERS

551 Box Sole


Boosting the trend and refreshing the offer of Dsquared2 iconic models, a skater-like appeal is given to the 551 with a
new flat Box Sole structure. Available in two heights (2cm and 4cm), these models combine comfort with timeless
style and are available in a wide combination of colors and materials that recalls the brands DNA and collections
inspiration. Dsquared2 clients have this season the possibility to find the historical model in a new different and
comfortable fit. Soles are made from rubber and present a unique design on the outsole as seen on the picture below.

NEW PLAQUE

LOW-BOX SOLE VERSION MAXI-BOX SOLE VERSIONS

OUTSOLE
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MAN SS18 PRE-COLLECTION: SPORT SHOES

KEY NOVELTIES
SNEAKERS

New Tennis
A new interpretation of the slip-on tux models is presented this season with this sleek and clean silhouette, set on the
lower box sole and decorated with all seasonal prints and colors to give an edgy-twist to the casual looks. Furthermore,
designed as a chic alternative, a more sophisticated version is proposed with materials that perfectly matches with
Dsquared2 classic evening offer. This new family is completed with a laced up model. Following the small leather goods
design, Dsquared2 logo is printed in gold on the laced-ups thong while all the leather pieces feature raw-cut edges in the
same color of the upper part.

Evening Offer

SLIP ON MODEL LACED- UPMODEL

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MAN SS18 PRE-COLLECTION: SPORT SHOES

KEY NOVELTIES
SNEAKERS

Asylum
This family represents the fashion offer of the sneakers category with an utmost quality manufacturing. Finished
with metal hardware and set on the new box sole, this sneakers perfectly blends sleek and sporty in both
versions. The offer is extended with a wide option of materials and colors, suitable for day-to evening
occasions.

LOW-TOP VERSIONS HIGH-TOP VERSIONS

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MAN SS18 PRE-COLLECTION: FASHION SHOES

SEASONAL INTERPRETATIONS

HIGHLIGHTS

Innovation is developed in two specific


mood styles:
NOVELTIES
NEW MODELS
ABM0004 ABM0010 ABM0008 Rock Offer: Strong-rugged mood
Casual Offer: Outdoors mood
Continuative models reinforcement and
novelties introduction
Versatility: Essentials and easy-to-wear
ABM0007 ABM0005 pieces adaptable to any occasion of use

Key Novelties: Scout Boots


CONTINUATIV Key Elements: Brushed leather, Color
E MODELS block mix, squared toe shape and hooks

ABM0009 LUM0116

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MAN SS18 PRE-COLLECTION: FASHION SHOES

KEY NOVELTIES
ANKLE BOOTS

Rock Mood
Embracing a rocker attitude, this season the ankle boots offer was extended in two new families, mostly detailed with
harness or buckle straps. Crafted in Italy and finished with black-rapid construction technique, this ankle boots are Men's
wardrobe-essentials, perfect to wear with Dsquared2 denim collection for a casual yet rugged look. The Gibson family is
composed of three different models in brushed leather that feature squared toe shapes and a sole leather with 2cm pitch.

GIBSON FAMILY

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MAN SS18 PRE-COLLECTION: FASHION SHOES

KEY NOVELTIES
ANKLE BOOTS

Cleated Soles
Inspired from the scouts world, the previous Construction model has been restyled while new versions such as the Max
and Scout Boots have been introduced for a more edgy and rugged look. A chunky cleated sole presents functional
features as traction while also a e key style-detail that perfectly matches with the RTW collection themes. The scout boots
family presents the same structure of the Whistler boots, featuring a squared toe shape and contrasted seems.

SCOUT BOOTS FAMILY MAX FAMILY CONSTRUCTION FAMILY

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MAN SS18 PRE-COLLECTION: FASHION SHOES

KEY NOVELTIES
ANKLE BOOTS

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MAN SS18 PRE-COLLECTION:CASUAL SUMMER SHOES

SEASONAL INTERPRETATIONS
HIGHLIGHTS
NOVELTIES Enlarged and refreshed offer, perfect for the summer
NEW MODELS
season: From the beach to the city
FSM0002 FSM0005 Dune family update: Dsquared2 logo and best seller
patch were introduced
Seasonal interpretations: Statement Pieces
CONTINUATIVE FSM0102 FSM0103 FSM0101
MODELS Key Novelties: New brands trademarks for the
dune family and soles structures

Key Elements: Pins, leather and cork


FFM0001

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MAN SS18 PRE-COLLECTION: CASUAL SUMMER SHOES

KEY NOVELTIES
SANDALS

Perfect for the summer season, sandals offer was extended and refreshed with new models that perfectly blends
functionality with style. Slides versions for the beach or leather sandals for the city are proposed in seasonal
interpretation with developed rubber soles that ensures a comfortable fit.

DUNE SANDALS FLIP FLOP SANDALS MOSES SANDALS FASHION SANDALS

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MAN SS18 PRE-COLLECTION: CLASSIC SHOES

SEASONAL INTERPRETATIONS HIGHLIGHTS

NOVELTIES Offer reinforcement as a pillar category of the Shoes Collection


NEW MODELS
Continuative models refresh and novelties introduction
LUM0002 LUM0003
Seasonal interpretations: Statement Pieces
Evening Loafers enlarged offer: Designed to be worn with
Dsquared2 Tuxedos and inspired from the classic Ubaldo family
CONTINUATIVE LOM0404 LOM0001
MODELS Sophisticated and sleek versions regarding materials and colors

Key Novelties: Loafers and bobo new versions

LUM0420 LOM0004 Key Elements: Jacquard, velvet and details (studs and buckles)

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MAN SS18 PRE-COLLECTION: CLASSIC SHOES

KEY NOVELTIES
LACED-UPS

Bobo Family
Dsquared2 continuative model family was extended with two new models
that features decorative elements such as the fringes and a buckled strap,
giving a refresh and chic twist to the laced-ups offer. The peculiarity of this
family remains the fact that shoes can be wear without laces thanks to the
internal structure, giving a sleek yet stylish touch to the casual looks.

FRINGES VERSION BUCKL STRAP VERSION

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BAGS COLLECTION

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MAN SS18 PRE-COLLECTION

BAGS
The SS18 Pre-Collection represents a new beginning for Dsquared2 Bags Collection, with a new development structure.
The offer has been renewed for a better sales performance with new bags models and different functionalities that not
only follow the market trends but also strengthen the brands stylistic identity and reinforced the importance of this
category within the complete product offer. The offer is composed from all types of bags adaptable to any occasion:

BUSINESS CASUAL - DAY FASHION - DAY

Colorful Handles Capsack

Multi Zip Capsack Military trimmed


Military trimmed Multi Zip

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MAN SS18 PRE-COLLECTION: BAGS
KEY NOVELTIES
MULTI ZIP FAMILY (CLASSIC)

Intended as the reinterpretation of the Classic Bags, this new family is


composed from a briefcase and a backpack models that channel a formal yet
modern style.

Crafted from printed leather, this family features contrasting sewed edges and
it is finished with metal hardware. Perfect for the business men that seeks for
stylish pieces. This family presents a particular and smart detail: a small
external pocket designed for the business cards.

BRIEFCASE BACKPACK

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MAN SS18 PRE-COLLECTION: BAGS
KEY NOVELTIES
MULTI ZIP FAMILY

Oversize travel-like bags have been always designers favorite silhouette to


complement any look while adding a twist of style and coolness. Therefore, for
the SS18 Pre-Collection a structured and very spacious model is introduced in
two different sizes (medium and large) in a wide variety of colors and
materials.

This new family features asymmetrical zips, contrasting edges and a travel tag
detail on the front.

Pop colors and contrasted mixs are presented in smooth calf leather. Designed
for the fashionable business men, a more formal offer is introduced in solid
colors such as white and brown.

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MAN SS18 PRE-COLLECTION: BAGS

KEY NOVELTIES
COLORFUL HANDLES

A functional take on the military style is presented in the Colorful Handles family composed from a shopping bag and a tote
that features an exchangeable and contrasted shoulder strap, making it a very versatile and practical bag for daily-use.

The shoulder strap presents a release buckle fastening and comes in black with Dsquared2 logo printed all over the strap and
in a mix and match version with yellow and red straps to give a hint of color and a sense of fun, accentuated by DSQ
patch. Both straps are included and allow clients to play and customize their own bag.

Bags are made from a water repellent and very resistant technical material, available in black and military green.

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MAN SS18 PRE-COLLECTION: BAGS

KEY NOVELTIES
FUNNY HANDLE

Exchangeable shoulder straps made from tabular nylon

Internal pocket with a small carabiner used to clasp


pouches, keys or/and charms
Release buckle fastening

Bags lining matches with the outside Small metallic stud in nickel as closure

Super relaxed and flexible structure


without rigid supports

Printed Dsquared2 logo

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MAN SS18 PRE-COLLECTION: BAGS

KEY NOVELTIES
CAPSACK
As a sporty-casual offer, a new bags family was created SERASONAL INTERPRETATIONS

for the SS18 Pre-Collection. Made from a resistant and


water repellent material is composed from a backpack
and a bum bag that feature seasonal patches of the Bad
Scout theme in a wide variety of colors and Dsquared2
iconic themes as Canada Flag and ICON. Important to
highlight that most of all the patches versions are also
presented in the Baseball Cap offer as a complete and
consistent offer for the daily looks.

Backpacks are very flexible and lightweight models,


finished with two zipped compartments and available in
two different sizes: medium (man) and small (woman). ICONIC THEMES

Twining with the backpack offer, the bum bag is a


product novelty for Dsquared2 and its finished with a
release buckle fastening and one frontal pocket. Patches
and colors gives a playful and cool touch to the bags
offer while embody a young spirit in terms of attitude
and thus of casual and spontaneous way of wearing.
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MAN SS18 PRE-COLLECTION: BAGS

KEY NOVELTIES
MILITARY TRIMMED
The sporty offer was widely extended with this important family that
embrace Dsquared2 love for patches, practical yet cool designs and
functionality. Made from a very durable and resistant technical material is
detailed with antique metal hardware.

This family have a military-like appeal and is composed of four different


models: Tote, Backpack, Hobo Bag and Postman Bag, available in three
colors: Black, honey and green with or without patches.

Intended to be introduced as timeless pieces, models have a strong


inspiration to Dsquared2 DNA, in fact the overall offer is inspired from the
original Canadian postman bags.

POSTMAN TOTE BACKPACK HOBO

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ACCESSORIES COLLECTION

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MAN SS18 PRE-COLLECTION: FASHION JEWELRY

SEASONAL INTERPRETATIONS
HIGHLIGHTS

Offer strongly associate to the Scouts World


CHM0005 CHM0008 CHM0001 CHM0009 Focus development: Pants chain offer was enlarged
NOVELTIES
as a key accessory to use with pants
NEW MODELS Fashion interpretation of Dsquared2 trademarks
ARM00004 KRM0001 KRM0003 ARM0003 DD restyling
Seasonal interpretations: statement pieces
Transversal elements with Bags and Shoes
NEM0003 NEM0005 ARW0002 PNM0002 Collections
Classic Offer reinforcement as a pillar category of the
Mens Fashion Jewelry Collection
CONTINUATIVE Key Novelties: Brands trademark development
CFM0003 CFM0002 SGM0001 SGM0003
MODELS offer
Key Elements: Charms, metal, wood and pins
PNM0001 CHM0002

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MAN SS18 PRE-COLLECTION: FASHION JEWELRY

KEY NOVELTIES
SCOUTS ESSENTIALS

For the SS18 Pre-Collection, accessories offer is loaded with details and
charms that fully embrace the Scouts world. Personalized whistles, pins,
compasses, flasks, lanterns and braded laces give a playful and ironic twist to
the accessories collection while strengthening Brands DNA. These elements
are mainly presented in the pant chains offer and then recreated in belts and
other fashion jewelry product categories.

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MAN SS18 PRE-COLLECTION: BELTS

HIGHLIGHTS

Accurate buckle development and


SEASONAL INTERPRETATIONS innovation according to the seasonal
themes and Dsquared2 main identity
elements
Combination of functionality and
BEM0030 BEM0010 BEM0011 BEM0014 fashion to accessorize the pants offer
NOVELTIES Development focus: Denim Offer
NEW MODELS
Continuative models reinforcement
BEM0007 BEM0028 BEM0044 BEM0019 and novelties introduction: DD Family
Seasonal interpretations: statement
pieces
BEM0043 BEM0034 BEM0033 Transversal elements with Bags,
Shoes and Fashion Jewelry
CONTINUATIVE Collections
CLASSIC
MODELS Key Novelties: Ribbon embellished
BEM0004 BEM0001
BEM0005 BEM0003 belts new closure clasps
Key Elements: Scouts emblems,
Dsquared2 trademarks

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MAN SS18 PRE-COLLECTION: BELTS

KEY NOVELTIES

Continuing focusing on the belts category, the offer was attentively developed in three main groups in order to
improve performance and present a more coherent and consistent product offer. Groups were established by
occasion of use and style features. Transversal elements are presented together with special embroideries,
workmanships and strong-look buckles, that highlight the fact that belts are not just complementary but statement
pieces for any look.

CLASSIC COLLECTION DSQUARED2 TRADEMARKS FASHION

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MAN SS18 PRE-COLLECTION: BASEBALL CAP

KEY NOVELTIES

The baseball caps has turned into one of


Dsquared2 best-seller categories as well
as brands distinctive product. For this
season, the offer was extended with a wide
variety of colors, materials and
workmanships, in seasonal and
continuative models. Novelties are
introduced in a new mix of Polyester+Net
and Washed Denim versions that
embodies Dsquared2 DNA and refresh the
offer with stylish pieces.

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MAN SS18 PRE-COLLECTION: SOFT ACCESSORIES & HI-TECH

SEASONAL INTERPRETATIONS

HAM0004 HAM0005 HAM0005 KNM0001

HIGHLIGHTS
FUM0002 FUM0002 FUM0004 FUM0006
Focus Development: Seasonal Hats and Foulards
SEASONAL as key pieces for the RTW looks
CONTINUATIVE
MODELS PAM0001 PAM0002 PAM0004 PEM0002 Classic Offer refreshed with new fashion versions
Key Novelty: Hats and foulards offer
Key Elements: Prints and patches
SCM0002 TIM0001 TIM0004 ITM0003

ITM0004 ITM0005 ITM0008 ITM0009

ITM4002 ITM4002 ITM4010 ITM4010

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MAN SS18 PRE-COLLECTION: SOFT ACCESSORIES

KEY NOVELTIES
HATS

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MAN SS18 PRE-COLLECTION: SOFT ACCESSORIES

KEY NOVELTIES
FOULARDS

Seasonal Prints
For the SS18 Pre-Collection, foulards are a key piece for the
seasonal looks. Available in different shapes and sizes, the
offer is presented in cotton for a more casual and relaxed
look, in twill-satin as a more classic/elegant option and
leather for strong looks.

SHAPE MODELS

55X55 cm

70X180 cm 55X55 cm
70X70 cm

12X150 cm

SEASONAL PRINTS
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MAN SS18 PRE-COLLECTION: SOFT ACCESSORIES

KEY NOVELTIES
FOULARDS

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SS18 MAN SBA PRE-COLLECTION: HIGHLIGHT PIECES BY THEME

SNM0403124600013085 BPM000411700404M1409 BBM000211700404M1409 PNM000269200001M037 BCM002405C000018066

SNM0002218000013074 LUM0002015000012124 BPM000523400001M084 FUM0006189000012124 ARM0004142400015081

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