(814) 341-2070

LUCAS lucaswalkowski@gmail.com

lucaswalkowski.weebly.com

WALKOWSKI New York, NY

EDUCATION
Bachelor of Science in Business Administration University of Pittsburgh 2012 2016
Major: Marketing | Minors: Italian & Theatre Arts | Certificate: International Business

PROFESSIONAL EXPERIENCE
IPSOS | Research Analyst New York, NY June 2016 Present
Manage several projects simultaneously consisting of concept, messaging and in-home product tests
Draft questionnaires and analytic plans while liaising between operations and client services
Conduct study fieldwork, analyze data and design reports to present our findings to our clients
Assisted in creating and implementing a formal internship program for our Marketing division
MADISON SQUARE GARDEN | Student Associate New York, NY May 2015 August 2015
Designed an all-inclusive strategic marketing plan for instituting a summer comedy series at MSG
Conducted various competitive analyses for show positioning on marketing, pricing, and branding
Reported daily and weekly figures on tickets and merchandise sales for multiple MSG productions
INFLUENCE ASSOCIATES | Public Relations Intern London, UK September 2014 December 2014
Monitored and reported media coverage for our large motor clients such as Jaguar and Tesla
Served as the liaison for the Junior Academy of Media 2015 in addition to coordinating its social media
Contacted major and minor media outlets for coverage at our clients product events
PITTSBURGH CLO | Cabaret Theater Intern Pittsburgh, PA May 2014 August 2014
Marketed and promoted current and future shows at the CLO Cabaret through various outlets
Coordinated social media and grew fan base by 1,500 Facebook, Twitter, and Instagram followers
Facilitated media interviews, organized special events, and assisted production staff during the show

LEADERSHIP EXPERIENCE
Pitt Tonight | Marketing Director 2015 2016
Led a committee of 12 in creating materials for advertising, social media, and out-of-home
Organized both the ticketing process and front-of-house management as well as website design
Phi Beta Lambda | Member/Historian/Recruitment Chair 2012 2016

SKILLS/INTERESTS INTERNATIONAL EXPERIENCE

Market Research SPSS Survey Reporter Global Business Institute: London

Social Media Intermediate Italian Fall 2014
Adobe Photoshop Television
International Marketing in Ecuador
MS Office Suite Piano
Spring 2016