Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Dr Bex Lewis
August 2010
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Abstract
Appendices
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Changes within the Higher Education (HE) sector have been accelerated by the
home, part-time, mature, or from overseas. Students will expect better access to
Cross indicates “people do not know what they like; they like what they know”.2
David Rush in 2006. The creation of the post was a recognition by the University
that it was valuable to have someone promoting Blended Learning, but what
does that mean? The term ‘Blended Learning’ is a contested term, but most
supporting students.4
Cross questions whether the term “blended learning” has any value, unless “the
‘blend’ to be considered can include any mix and may not include any face-to-
face at all”.5 Macdonald recognises that blended learning may not be the most
helpful term, but it is widely used in the HE sector,6 and as more flexibility is
1
BBC News (20/03/10), ‘Universities Look Into the Future’
http://news.bbc.co.uk/1/hi/education/8577272.stm, accessed 20/03/10. A look at any number of
Times Higher Education over the past few months will demonstrate similar debates.
2
Cross, J. (2007) Informal Learning p171
3
Lewis, B., (2009), ‘The Potential Impact of Blended Learning on the Learning and Teaching
Experience of Staff and Students at the University of Winchester’,
http://www.slideshare.net/drbexl/university-of-winchester-blended-learning
4
Macdonald, J. (2008) Blended Learning and Online Tutoring: Planning Learning Support and
Activity Design, p2
5
Cross, J. (2007) Informal Learning pp.170-1
6
Macdonald, J. (2008) Blended Learning and Online Tutoring: Planning Learning Support and
Activity Design p1
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required from students,7 we need to find the right tools to meet that need, and it
is those needs that need to be identified. White argues that far too much
attention is paid to the technology itself, “it’s like talking about the internal
combustion engine, rather than stepping back about where we’re trying to
head”. The phone, which is now culturally normalised, is now “the conversations
institutions are being networked into a grid of learning. As campuses run out of
are looking for other ways to increase capacity, particularly through the use of
but it is people that transform and add value to it: ‘Tutors, mentors and online
facilitators are now seen as the asset that makes all the difference to student
‘openness to new technologies and the willingness to try out new software and
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In recent years the internet has moved from an information tool, to a relationship
tool, built upon relationships of trust,14 with increasing numbers using peer-to-
peer services.15 In 2001, Prensky coined the term ‘Digital Natives’,16 which many
believe applies to all young students, who are seen as technologically savvy. At
the JISC E-Learning Fair ‘digital natives’ were identified as those whose
expectations were global, responsive, and flexible but with a tendency towards
the facile.17 Reports such as the CLEX report18 and Childwise Monitor Report 19
have identified that the use of Web 2.0 as ubiquitous from the age of 12. White,
visitors’, who see the web as a collection of useful tools, and ‘digital residents’
who see the web as a ‘place to live’.20 Arguably, whatever the definition, tech-
savviness is strong amongst many students, but, despite a strong drive from
management, there is much resistance amongst staff. CLEX identified that staff
time and support issues are critical; not just familiarity with the technology, but
where they fit strategically.21 Staff need to understand that many students don’t
use online tools well, lacking critical skills, and have developed shallow research
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academics, but also administrative staff, as we seek to encourage an
Lave and Wenger in 1991, is ‘one of the most articulated and developed
term, using the term practice to indicate professional practice and the term
common sense of identity with which members of the community can associate
25
themselves.’ Cross likens an effective CoP to a beehive: “It organises itself,
buzzes with activity, and produces honey for the markets”, whilst “newcomers
learn the ropes from working alongside veterans.” 26 “In a community of practice,
peers learn from one another” rather than thinking that knowledge has to be
trickled from the top down,27 and people can’t be forced to join them. 28 At
#iblc10, Solent discussed their efforts to create a Blended Learning CoP. They
had developed lots of relationships with individuals, which wasn’t efficient, but
people liked it, and thus good will was developed.29 Salmon identifies the
those conversations that you can best have down the pub’. The best institutions
have a centralised person, dragging people out of their Faculties and into cross-
subject discussions, but often we have to recognise that the innovations come
23
Barton, D. & Tusting, K. (eds) (2005) Beyond Communities of Practice: Language, Power and
Social Context p1
24
Wenger. E. (2006) Communities of Practice: a brief introduction,
http://www.ewenger.com/theory/index.htm, accessed 30/07/10
25
Mason, R. & Rennie, F. (2006) Elearning: The Key Concepts pp24-28
26
Cross, J. (2007) Informal Learning pp.151 -2
27
Cross, J. (2007) Informal Learning p153
28
Lewis, B., quoting Fraser, J. ‘Keynote, #Pelc10’, http://digital-fingerprint.co.uk/2010/04/josie-
fraser-keynote-pelc10/, accessed 07/04/10
29
Lewis, B., quoting Lee, B. & Moxon, D., http://digital-fingerprint.co.uk/2010/06/creating-a-
community-in-blended-learning-using-the-talents-of-all-iblc10/, accessed 17/06/10
30
Salmon, G. (2004) EModerating: The Key to Teaching and Learning Online, p34
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from grass roots. There is a recognition that e-learning strategies shouldn’t be
which can be a difficult and delicate job. Cakes are essential to this process.31
individual meetings which have provided spaces for discussion. For 2010/11, a
series of workshops has been prepared to engender confidence in using both the
online tools that the students would be using, and the Wimba package to enable
for workshops, with a strong basic schedule, but allowing time for flexibility,
The material that feeds into these meetings has been collected not only from
texts and online materials, but also from developing an external CoP amongst
Wheeler,37 James Clay,38 Josie Fraser,39 Christian Payne,40 Sarah Knight (JISC),41
31
Lewis, B., quoting White, D., http://digital-fingerprint.co.uk/2010/04/dave-white-keynote-pelc10/,
accessed 08/04/10
32
Lewis, B. (2010) ‘The 21st Century Learner: Blended Learning Tools and the Use of Social
Networks’, http://www.slideshare.net/drbexl/the-21st-century-learner-blended-learning-tools-and-
the-use-of-social-networks
33
Lewis, B. (2010), ‘Department of English and Creative Writing’,
http://www.slideshare.net/drbexl/blended-learning-forenglishcreativewritingfeburary2010, ‘Faculty
of Education, Health and Social Care’, http://www.slideshare.net/drbexl/blended-learning-for-
education-event-april-2010, ‘Faculty of Humanities and Social Sciences’,
http://www.slideshare.net/drbexl/blended-learning-for-fac-hss-april-2010-edit.
34
Lewis, B., (2010) ‘Workshops 2010/11’, http://wblb.wordpress.com/workshops/, accessed
15/08/10
35
Chambers, R. (2002) Participatory Workshops, p.xvi
36
Add information on conferences attended “Floods? Snow? Swine Flu? Terrorist Threats?
“Keep Calm and Carry On”: Internal Collaboration” April 2010; “Good CoP? Bad CoP? Twitter for
Communities of Practice” June 2010
37
Wheeler, S. ‘Learning with ‘e’s’ http://steve-wheeler.blogspot.com/ accessed 16/08/10
38
Clay, J., ‘Elearning Stuff’ http://elearningstuff.wordpress.com/ accessed 16/08/10
39
Fraser, J. ‘SocialTech’ http://fraser.typepad.com/socialtech/ accessed 16/08/10
40
Payne, C. ‘Our Man Inside’ http://ourmaninside.com/ accessed 16/08/10
41
Knight, S., ‘Twitter Feed’ http://twitter.com/sarahknight accessed 16/08/10
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David Hopkins,42 ProfHacker,43 and Jane Hart.44 I also sit upon a number of
Working Group and the Learning Network Working group. For Wimba, a specific
projects. [Identify the conversations have had with people, and the surveys
undertaken – to start to change the kind of resources that will be using (e.g.
planning to circulate some paper based information now there’s a solid structure
for the BL blog). In many ways uptake in the Community is slow, but this is not
as they learn the practices their participation becomes more central.”47 There
are a large number (148) of people signed up the ‘Blended Learning Network’,48
but not all are engaging with the associated offline activities.
A Becta report from 2004 indicated that the key internal barriers for teachers
perception of the benefits’. Added to that were the external barriers: ‘lack of
42
Hopkins, D., ‘Don’t Waste Your Time’ http://www.dontwasteyourtime.co.uk/ accessed 16/08/10
43
Chronicle of Higher Education ‘Profhacker’ http://chronicle.com/blog/ProfHacker/27 accessed
16/08/10
44
Hart, J., ‘Centre for Learning and Performance Technologies’, http://www.c4lpt.co.uk/ accessed
17/08/10
45
Lewis, B., Stuart, E., and El-Hakim, Y. , (2009) ‘Wimba Strategy’,
http://learn.winchester.ac.uk/mod/resource/view.php?id=50013,
46
http://www.work-with-it.org.uk/EmbeddingWorkwithIT/WinchesterODG.aspx
47
Beetham H., & Sharpe, R. (eds) (2007) Rethinking Pedagogy for a Digital Age p19
48
http://learn.winchester.ac.uk/user/index.php?contextid=32327
49
John, P.D. and Wheeler, S. (2008) The Digital Classroom: Harnessing Technology for the Future
p2 1
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First are the enthusiasts. They see the enormous potential in digital
technology and try to master its complexities. They also see its use as a
some of its excesses but see its potential to improve aspects of learning.
are the ‘New Luddites’ who are so critical of new technology that they
themselves”,51 with the responsibility shifting onto the individual learner, who is
University of Canterbury demonstrates in its DEBUT model, staff are offered the
learners, and this all counted towards CPD: Awareness, Confidence, Evaluation,
Reflection, Adaptability.53
The Internet has introduced to all educational settings a ‘wealth of new materials
Trojan Horse, designed to deprofessionalise their roles, whilst others simply view
50
John, P.D. and Wheeler, S. (2008) The Digital Classroom: Harnessing Technology for the Future
p2
51
Fee, K. Delivering E-Learning (2009) Delivering E-Learning: A complete strategy for design,
application and assessment, p.42
52
Sloman, M. (2003) Training in the Age of the Learner, p.xiii
53
Lewis, B., quoting Westerman, S. ‘DEBUT #iblc10’ http://digital-fingerprint.co.uk/2010/06/debut-
iblc10/ accessed 16/06/10
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ICT as another ‘costly, time-consuming and problematic addition to a profession
already replete with challenges’.54 For many there is scepticism as the benefits,
or fear of using e-tools, so the role of the Blended Learning Fellow is to sell the
benefits and present case studies.55 With the emphasis on ‘impact’ there’s a
need for scholars to have their work known in a wider field, as I did with my
research on ‘Keep Calm and Carry On’.56 If we agreed with the term ‘digital
natives’ students are already familiar with the Web 2.0 world, which is:
is fast, fluid and personal, and the number of people it can reach is
news and ideas. What drives all media is the story, reporting information
Staff therefore need to engage with this also. Some refuse to engage, and say
that ‘e-learning is not for them’, but this is akin to saying that “they wanted to
learn but they didn’t like reading books” … something no employer would
learning blog I have created,59 contribute to the Wiki that I plan to build on the
Learning Network, and come out from the silos to provide information that I can
share.
54
John, P.D. and Wheeler, S. (2008) The Digital Classroom: Harnessing Technology for the Future
pp15-24
55
Workshops are a good place to do this, see: http://prezi.com/8tpmp_ulevnd/twitter-for-the-
university-of-winchester/, http://prezi.com/gld20g5qrwtk/facebook-groups/,
http://prezi.com/dok9yjzrvhjt/introduction-to-blogging-software-wordpress/, and
http://prezi.com/j_iiee86hbqr/blogging-strategically/, which allow staff to gain confidence in
frequently used tools online. The development of a new course for 2010/11, which relies heavily
upon social media is also significant: http://manipulating-media.co.uk/
56
http://ww2poster.co.uk/publications/
57
Tyson, W. (2010) Pitch Perfect: Communicating with Traditional and Social Media for Scholars,
Researcher, and Academic Leaders, p16
58
Fee, K. Delivering E-Learning (2009) Delivering E-Learning: A complete strategy for design,
application and assessment, pp.11-12
59
LTDU, ‘Winchester’s Blended Learning Blog’ http://wblb.wordpress.com, accessed 16/08/10
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Part of the rationale for visiting Faculties was that Beetham and Sharpe indicate
that
new community, it is likely that for the time being, there will be a
There are benefits to working with existing communities and networks with
there’s a genuine sharing of their concerns, and are then within a group of
61
people with whom they can identify. The fact that I remain an active lecturer
learning, and also offers the opportunity to use appropriate tools in my own
community.63
60
Beetham H., & Sharpe, R. (eds) (2007) Rethinking Pedagogy for a Digital Age p122
61
Beetham H., & Sharpe, R. (eds) (2007) Rethinking Pedagogy for a Digital Age p123
62
Lewis, B. ‘Clickers – Taught Session for Media Studies’
http://wblb.wordpress.com/2010/04/07/clickers-taught-session-for-media-studies/, accessed
07/04/10
63
Wenger, E., White, N., Smith, J.D., (2009) Digital Habitats: Stewarding Technology for
Communities, p.25
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Achieving an understanding of how a community functions “will require a
institution, and its needs from a range of perspectives. As Fee indicates, the e-
learning advocate will need to enact a change management plan: “ It will not be
will not be quick or easy, but in most organisations, winning support from senior
management, and making the plan explicit, should help accelerate the process.
“65
their needs and the key messages that need to be communicated to them.
Through a series of case studies, you then need to plan how you are going to get
the message across.66 Albert Einstein said “Setting an example is not the main
means of influencing another, it is the only means”.67 Salmon offers the example
of a tutor experimenting with using an eforum within teaching for the first time.
No one wanted to be the first to post, so the students were forced to with specific
questions and a deadline. Once students started they really enjoyed it and
interacted well. It’s like standing on the side of a pool waiting to be the first to
jump in – do you ‘be in the water and do the coaxing’ or ‘get behind them and do
materials that are easily accessible across the disciplinary areas. For example,
64
Wenger, E., White, N., Smith, J.D., (2009) Digital Habitats: Stewarding Technology for
Communities, pp.26-7
65
Fee, K. Delivering E-Learning (2009) Delivering E-Learning: A complete strategy for design,
application and assessment, p.40
66
Lewis, B. ‘Plenary, #iblc10’, http://digital-fingerprint.co.uk/2010/06/plenary-iblc10/, accessed
17/06/10
67
Fee, K. Delivering E-Learning (2009) Delivering E-Learning: A complete strategy for design,
application and assessment, p.41
68
Salmon, G. (2004) EModerating: The Key to Teaching and Learning Online, p31
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within the Wimba working group, we have emphasised that those on the
bring people into the fold, rather than being confrontational. I seek to recognise
and respect others point of view, accommodate where possible, and try to
practice spaces within the University: “Too often vendors, selfishly, sell products
when faced with so many tools and options,70 and as other institutions have
done, and as confidence is gained in a wider range of tools and software, the
expectation is that the role of Blended Learning Fellow becomes one more of
Salmon mentioned that the “[m]otivation to take part, and continue to take part,
Wimba (not labelled ‘play’ sessions, as ‘play’ will be sidelined when timetables
fill up). As a personal online identity is stabilised, and group dynamics kick in, it
becomes easier for participants.71 Building trust and networking are key to
action.72
69
Fee, K. Delivering E-Learning (2009) Delivering E-Learning: A complete strategy for design,
application and assessment, p.41
70
Wenger, E., White, N., Smith, J.D., (2009) Digital Habitats: Stewarding Technology for
Communities, p.171
71
Salmon, G. (2004) EModerating: The Key to Teaching and Learning Online, p32
72
Mason, R. & Rennie, F. (2006) Elearning: The Key Concepts pp24-28
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Identifying whether the resource is of benefit can be difficult to establish, but a
number of factors indicate that it is. The expansion of the role from 0.2 to 0.4
from August 2010 indicates there’s a recognition of the value of the work being
done, and that there is more that can be done. The number of people involved in
institution with only 200 academics), the number of people requesting to meet
with me, and coming along to the CET lunch (around 20, a high number at short
notice. When messages are posted on the portal with reference to the blog, the
can’t really be determined until the semester starts again, but even over the
of Practice,73 and we are not there yet, but there are plenty of plans for the
future, including ways to reach those who still aren’t interested. As with Solent,
where the Emerging Technology User Group meet once a quarter (sharing
converted.74 Johnson & Johnson in 2004 indicated that educators need to use the
tools that are common in the social context of their day, because they are
determining the way that people learn, and therefore a key part of the role is to
context.75
believed would affect academics and academies. With the growing use of crowd-
73
Wenger, E., White, N., Smith, J.D., (2009) Digital Habitats: Stewarding Technology for
Communities, [Part 1, Chapter 5]
74
Lewis, B., quoting Lee, B. & Moxon, D., http://digital-fingerprint.co.uk/2010/06/creating-a-
community-in-blended-learning-using-the-talents-of-all-iblc10/, accessed 17/06/10
75
Mason, R. & Rennie, F. (2008) E-Learning and Social Networking Handbook: Resources for Higher
Education p13
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sourcing, there is a threat to universities as the traditional repositories of wisdom
and knowledge creation, as it draws upon the wisdom of the crowd, rather than
the wisdom of the expert. The growth of an amateur culture also challenges the
over the huge amount of data on the internet, and the use of tools for
Academics need to be prepared for change, and the resources are now available
76
Mason, R. & Rennie, F. (2008) E-Learning and Social Networking Handbook: Resources for Higher
Education p177
77
Wheeler, S., (2010) ‘The ivory towers are crumbling’, http://steve-
wheeler.blogspot.com/2010/08/ivory-towers-are-crumbling.html, accessed 23/08/10
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Beetham H., & Sharpe, R. (eds) (2007) Rethinking Pedagogy for a Digital Age
Oxon: Routledge
Garrison, D. R., Randy, D. (2003) E-learning in the 21st century : a framework for
Jarvis, J. (2009) What Would Google Do? New York: Harper Collins
John, P.D. and Wheeler, S. (2008) The Digital Classroom: Harnessing Technology
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Macdonald, J. (2008) Blended Learning and Online Tutoring: Planning Learning
Salmon, G. (2004) EModerating: The Key to Teaching and Learning Online Oxon:
RoutledgeFalmer
Rosenberg, S., (2009) Say Everything: How Blogging Began, What’s it’s
Indianapolis: Wiley
Tyson, W. (2010) Pitch Perfect: Communicating with Traditional and Social Media
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Wenger, E., White, N., Smith, J.D. (2009) Digital Habitats: Stewarding Technology
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Appendix 1
E-Toolkit
Learning Network
Twitter Feed
Facebook Group
Blog
http://learn.winchester.ac*.uk/course/view.php?id=1203
http://www.twitter.com/blwinch
http://www.facebook.com/group.php?gid=106375376072443&ref=ts
http://ltinpractice.blogspot.com/
http://wblb.wordpress.com/