Marketing Batch 5th Business Communication Methods Days TEST

Content
Units
Introduction to Business Communication for
Managers
Unit 1 1-4classes
Present Indian Business Scenario and business Lecture and Discussion, Guest Lecture 5
Communication TEST 1 MARKS
Business Communication Foundation Chapter 1 Use of Visuals in Communication 2 ,3
Business Proposals What proposal Looks like?? Google Test 2
Unit 2 Effective Communication Development. Action Groups on Different selected 4-8Class
Communication skills
Visuals, Verbal’s, NVerbal’s, Listening
Principles of Business Communication Chapter 4 8-9 5Activities
skills ( 4 MEM IN GROUP)
Print and Electronic Messages Chapter 5
Unit 3 Correspondence and Written Report Application 10-16 Class
Case on writing
Correspondence Application Chapter 6, 7, 8 9. Case study Method Well
Message Formats, Use of Positive and Neutral messages. Case study Method WEB CASE
Negative Messages and Persuasive Messages.
Business letters and Memo Develop Letter and Memo 1.FILE
Business Research and Report Writing Referring SIP Reports Library ( M + Pan) 2.FILE
3.FILE
Visual Support for Presentation
Unit 4 Oral and Nonverbal communication. 17 - 22 Class

Case on
Interpersonal Communication and Team Work Chapter13 Case Study Method Communication Failure
Listening and Nonverbal Messages. Chapter 14
Oral and Visual Communication Essentials. Chapter 15
Unit 5 Part V: Employment Communication. Develop Resume 22-24 Class Emp Case 4.FILE
Job Search and Resume Job Search on Net FORMAT 5.FILE
Employment Communication and Interviewing. Interview Sessions 6.FILE
(BUS LT)
7.
Eassy
Evaluation Format for Business Communication Marketing 5th Batch

A) Individual Assignments – 5 Marks

1. Use of visuals in presentations(Develop a PPT, 15-20 Slides) (any topic )

B) Contemporary Knowledge Quizzes- 10 Marks

1. Chapter 1(Business Communication Foundation – Dr. Madhavi Pandya)
2. Chapter 2 (Multicultural & Global Communication-Pankaj)

C) Internal Viva - 15 Marks (Dr. Madhavi + Pankaj)

3. Chapter 4 6 78 (Mohit and Pankaj ) 10 Marks
4. Chapter 13,14 & 15
5.

D) Minor Assignment to be filed - 10 Marks- (Dr. Madhavi + Pankaj )

1. Resume Formats (Hard Copy Only) (Chapter 16 & 17) 2
2. Business letters (Hand written) (Chapter 16 & 17) 2
3. Memo (Hand written) (Chapter 16 & 17) 2
4. Mind map of Principles of Business Communication 2
5. Mind map of Business Research 2

E) Class Discussion/ Class Participation/ Case Discussion – 10 Marks

F) Analysis of three cases to be filed (Hand written) ½ page different cases
1. Case Lets Developed -1 (Communication Failure)
2. Case Lets Developed -2 (Contract Acceptance by Company)
3. Case Lets Developed -3 (Employment Interview of RP Sinha)
Kindly maintain Individual Files