CEIC8204

Business Management in Chemical Engineering

Project Management Plan

For a social media campaign for the governmental advisory group on plastic
recycling in Australia

9.10.17
Prepared for: Dr Owen Standard
Prepared by: Cindy Vo Tran
Table of Contents
1 Overview .............................................................................................................................................. 3
1.1 Background Information ......................................................................................................... 3
2 Scope Management ........................................................................................................................ 4
2.1 Scope Definition ...................................................................................................................... 4
2.2 Goals and Objectives............................................................................................................... 4
3 Contractual Aspects ............................................................................................................................. 5
3.1 Reporting Requirements and Specific Management Agreement ................................................. 5
3.2 Customer Supplied Resources ...................................................................................................... 7
3.3 Liaison Arrangements ................................................................................................................... 7
3.4 Advisory Committees .................................................................................................................... 7
3.5 Project Review Procedures ........................................................................................................... 7
3.6 Technical Deliverables & Schedules .............................................................................................. 7
4 Resources ............................................................................................................................................. 8
4.1 Budget ........................................................................................................................................... 8
4.2 Cost of Monitoring & Control Procedures .................................................................................... 8
5 Personnel ............................................................................................................................................. 9
6 Schedules ............................................................................................................................................. 9
7 Auditing Controls & Project Review ................................................................................................... 11
8 Potential Problems & Risk Assessments ............................................................................................ 12
11 References ....................................................................................................................................... 13
1 Overview

This is a project management plan created for the governmental plastics industry advisory

group, aim at promoting plastic recycling in Australia through a social media campaign. The

objective of this is to excite and educate the public about plastic waste in the country and how

to reduce this. The website and application developed specifically for this campaign will have

geolocation implemented to share the photographs and hashtags instances of plastic wastes

taken by the public with other social media users and how these can be recycled instead of

leaving it as a major environmental problem. This project will include, a project manager,

web/application developers, a PR and marketing team and the governmental advisory group

collaborating with each other to work on:

Developing a strategic plan to promote the cause and creating an enticing phone

application and websites

Numerous meetings and various interactions with each other

Monitoring and Controlling the projects budget

1.1 Background Information

Majority of the plastics in Australia are petroleum based polymers that is a major

environmental issue as it is non-biodegradable and must be recycled through various

processes or else it will remain as plastic wastes in the ecosystems once discarded. Thus a

social campaign is launch to educate the community on what can be recycled in hope of

reducing plastic wastes in Australia.

2 Scope Management

2.1 Scope Definition

The scope of the project management plan accounts for the following aspects:

Providing the social campaign management team with a comprehensive

understanding of what is required to setup and run and effective social campaign.

Create a plan on when things are to be action so that the launch of the campaign can

be as effective and successful as possible. For example. Weekly meetings are

necessary for team members to touch-base on the progress of the project, any

problems that have surface and that deadlines are met by the individuals so that there

are no delays.

Define the resources and responsibilities of each member.

Analyse the Cost and Budget necessary for the launch of the campaign.

Identify the potential problems and conduct a risk assessment

2.2 Goals and Objectives

The goals for the business are:

1. Develop an application/website that is user friendly for the public and a sustainable

reward scheme.

2. Secure advertisements deal with various social platform to promote this campaign

3. Continuous reviews of the social campaign performance are needed.

The key objects of the project are as follows:

Negotiate and secure advertisements deals with social media websites such as

Facebook, Twitter, Snapchat, Instagram and YouTube.

 Develop an application for Android and IOS users where it links all the hashtags and

share it with other users.

Plan & develop a reward scheme for the social campaign, for example: users collect

points for each time they recycle and these points can be redeemed for small prizes.

Ensure that everything is actioned as schedule so that there will be no inconvenience

to key stakeholders and staffs.

3 Contractual Aspects

3.1 Reporting Requirements and Specific Management Agreement

For the project to run effectively and smoothly, it is vital that all departments report their

developments daily to ensure that everyone is kept up to date with the overall development of

the project, specially the project manager and the team leaders. Below is the managerial

hierarchy and communication plan.

Managerial Hierarchy

Governmental
Advisory Group

Project Manager

Web/App Developer PR& Marketing Team

Team Leader Leader
Communication Plan
Target Audience Messenger Objective Vehicle Frequency

PR and Marketing Team & Project Manager To create a project plan for Meetings with PowerPoint Once a fortnight when
Project Manager the social campaign. presentation, the project starts
documentation and
discussions.
Project Manager PR & Marketing Team Discuss possibility of Meetings with PowerPoint Once at the beginning
leader promoting the social presentation, discussions of the project
campaign. with open Q & A.
Web/Application PR & Marketing Team Discuss what kind of Classroom meetings with Once in the beginning
Developers websites or application is PowerPoint presentation
required. and open discussion
between the teams
PR & Marketing Team and Web/Application Progress reports. Face to face meetings Once a week
Project Manager Developers Team Leader

Stakeholders Project Management Team Present a pitch and put PowerPoint presentation Once to determine in
Leader & Project Manager forward a proposal for the presented by project the outcome
social campaign to the key manager
stakeholders.
Stakeholders Project Manager Budget Review & Progress Face to Face Once a month
reports
3.2 Customer Supplied Resources

The governmental plastics industry advisory group is the customer asking the company to

develop a project management plan for a social campaign to promote plastic recycling. A

proposal that matches the customers needs is created and presented. If the customer agrees

with the plan then contracts will be negotiated and funding is given to launch the social

campaign.

3.3 Liaison Arrangements

Team leader of each department must report the progress of their team to the project manager

who is responsible for overseeing the project and controlling the budget cost.

3.4 Advisory Committees

The advisory committees will be internal and will include the project manager and key

stakeholders who will define the cost of the project and that a holistic approach is

implemented.

3.5 Project Review Procedures

The project will constantly be reviewed through classroom meetings to see if the objectives

and goals have been actioned as scheduled.

3.6 Technical Deliverables & Schedules

Technical deliverables will constantly be measured through classroom meetings where the

progress of the project is compared against the schedule to determine the team performance.

Unsatisfactory performance reviews can result to the termination of an individual personnel

or external party, these consequences would be negotiated prior signing the contracts.
4 Resources

4.1 Budget
The budget estimation for the launch of this social campaign is below with reference to the

Community Walk for Cure Project Plan and other references.

Publicity Estimated Actual

Graphic Work $300.00
Twitter account $2000.00
Facebook account $3000.00
Total $5300.00 $0.00

Technical
Web Development $500.00
Domain Registration (2yrs) $90.00
Application Development $17,500.00
with geolocation
Hosting Service (2 years) $9600.00
Maintenance (2years) $12,000.00
Total $39,690.00 $0.00

Prizes
Reward Scheme (2 years) $10,000
Total $10,000 $0.00
TOTAL EXPENSES
$54,990.00 $0.00

4.2 Cost of Monitoring & Control Procedures

Cost monitoring and controls are required to ensure that the project stays within the budget

and tasks are completed as scheduled. The earned value management principle and To-

Complete Performance Index (TCPI) are implemented to assures that the performance and

cost of the project are in control.

5 Personnel

Personnel required for this project are a project manager, web/application developers, PR and

marketing team members. A project manager is required for an effective decision-making

process and to ensure that the project remain within the budget scope. Web/application

developers are employed to develop the website and application that will function on both

IOS and Android phones as well as fixing any complications with the application with

constant updates. The PR & Marketing team is employed to finds effective ways to promote

the campaign and constantly develop ideas that will gain new users.

Possible recruitment problems may be finding someone with the required experience to create

a phone application. Due to the job being a small contractual job that probably only requires a

few months, it may not appeal to individuals with the required skill set.

6 Schedules

Below are the tasks that must be completed for the social campaign to kick start. Refer to the

Gantt chart for a more detailed schedule of the tasks required.

1. Acquire funding for the social campaign

2. Employ two software engineers and a PR & Marketing team

3. Create a plan on what functions is required and how the PR & Marketing team will

promote the campaign

4. Develop the website

5. Develop the application

6. Negotiate contracts with big social media platforms to promote the campaign.
 Gantt Chart
01-Nov-17 21-Nov-17 11-Dec-17 31-Dec-17 20-Jan-18 09-Feb-18

Acquire funding for the social media campaign

Employ two software engineers and PR & Marketing Team

Create a plan on what functions is required and how the

Develop the website

Develop the phone application

Negotiate contracts with big social media platforms to

Create a plan on
Negotiate contracts
what functions is Employ two
with big social Acquire funding for
Develop the phone Develop the required and how software engineers
media platforms to the social media
application website the PR & Marketing and PR & Marketing
promote the campaign
team will promote Team
campaign.
the campaign
Start Date 15-Jan-18 18-Dec-17 18-Dec-17 06-Dec-17 03-Nov-17 03-Nov-17
Days To Be Completed 24 30 21 14 30 20

Work Breakdown Structure

Acquire funding for the

project

Hire engineering team

and PR & Marketing
team

Negotaite contracts with

Create a plan on what
Develop the website and big social media
the website and
application platforms to promote the
application requires
campaign
7 Auditing Controls & Project Review

Auditing is conducted by an external body to ensure that the correct review procedures are in

place and what can be done to enhance the review procedures by the standards. The purpose

of the audit controls is to identify any problems that cannot be resolve, validate corrective

actions achievements and to provide progressive reports to the management team. These are

implemented to ensure accurate reporting and validation of progress as well as the quality of

the performance compared as the schedule.

8 Potential Problems & Risk Assessments
Risk Rating
Task/ Hazard Associated harm
Controls
Scenario

R
L
Funding does not Companys Administrative controls make sure funds are approved before proceeding
Acquire funding
go through reputation
for the social
3 C M
campaign
Set back on the
campaign launch
date

Does not have Set back to the Administrative controls ensure that candidates are experience in the filled, do referee
Employ 2 software 3 C M
the required launch date checks and look at their work profile before hiring them
engineers and a PR
experience or
& Marketing Team
knowledge Unsuccessful
social campaign
which can cause
companys
reputation
Application is Set back on Engineering controls a lot of test runs and reviews is needed from test subjects or the
Develop the 3 B M
not user friendly launch date marketing team before launching the application. Seek advice internally when developing
application
or is what the application
expected Unsuccessful Administrative controls regular meetings meeting with the marketing team is required to
social campaign establish the key features needed in the application
which can cause
companys
reputation
Unsuccessful Unsuccessful Administrative controls meetup with a variety of social media platforms to secure ways
Negotiate with big 2 C M
negotiations launch due to of promoting the campaign
social media
lack of
platforms to
Prices is not promotion
promote the social
within the budget
campaign
scope
11 References

1. How Much Does Mobile App Development Cost?

(Merrick, 2017)
Merrick, L. (2017). How Much Does Mobile App Development Cost?. [online] Buzinga.
Available at: http://www.buzinga.com.au/buzz/how-much-does-app-development-cost/
[Accessed 8 Oct. 2017].
2. Cost of Running a Social Media Campaign
(Author, 2017)
Author, G. (2017). Cost of Running a Social Media Campaign. [online] 60 Second
Marketer @AskJamieTurner. Available at:
http://60secondmarketer.com/blog/2011/10/12/social-media-costs/ [Accessed 7 Oct. 2017].
3. HOW MUCH DOES IT COST TO BUILD AN APP?
(Appsterhq, 2017)
Appsterhq. (2017). How Much Does it Cost to Build an App?. [online] Available at:
http://www.appsterhq.com/blog/app-development-cost [Accessed 8 Oct. 2017].
4. WHAT PLASTICS CAN YOU RECYCLE?
(ABC News, 2017)
ABC News. (2017). What plastics can you recycle?. [online] Available at:
http://www.abc.net.au/news/2017-05-24/what-plastics-can-i-recycle-war-on-
waste/8548658 [Accessed 8 Oct. 2017].
5. UNSW Moodle(2017) PMP Example [online] Available at:
https://moodle.telt.unsw.edu.au/pluginfile.php/2846309/mod_resource/content/2/PMP%20
Example%20-%20Charity%20Walk-Run.pdf [Accessed 8 Oct. 2017].