Running head: ANNOTATED BIBLIOGRAPHY 1

Annotated Bibliography: Rise of green technology industry in Canada and in the world

Student Name: Jane Doe

Student Number: 300XXXXXX

Centennial College
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Annotated Bibliography: Rise of green technology industry in Canada and in the world

The green technology industry is one of the fastest growing industries in Canada,

doubling its profit every 10 years. Climate changes, threatening levels of carbon emissions, water

and air pollution, as well as shortages and inefficiencies in energy production make the

environmental sustainability issue extremely important on a global scale. Recent significant

scientific innovations and inventions make it possible for the green technology industry to

develop and offer meaningful solutions to the serious problems our planet is facing. Even though

nanotechnologies, renewable sources of energy, and innovative green startups provide plenty of

hope for the further growth of the sector, large hurdles like vague regulation and intellectual

property right policies, lack of funding, and uncertainty in the market persist. The following

articles further explore this, and many other issues, from different angles to give a basic

understanding of todays green technology industry in Canada and in the world.

Annotated Bibliography

Berger, R. (2012). Green technology is becoming the driving force for growth in traditional

industry sectors. European Business. Retrieved from http://www.european-

business.com/news/business_economy_news/green_technology_is_becoming_the_drivin

g_force_for_growth_in_traditional_industry_sectors/

This article is based on the Roland Berger Strategy Consultants firm GreenTech Atlas that

provides a review of the green technology industry, its specific features and general trends.

Moreover, it provides green technology market analysis not only from global perspective, but on

a national level as well. The global demand for green technologies continue to rise and
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companies that work in the industry will receive greater advantages rather than their traditional

rivals. In this article the author states that the global green market is rapidly growing and it is

expected to double by 2025 and worth approximately EUR 4 billions. He identifies this trend to

be driven by five main forces such as the shift in demographic factors, the increase of number of

urban cities, globalization, the lack of resources and climate change. Those are primary reasons

that motivate countries to increase energy and materials efficiency to obtain strategic benefits in

terms of global competition.

Roland Berger claims in the article that the green tech industry is represented in two

different ways: the green tech sector itself and the traditional sectors that integrate sustainability

strategies into business. Afterwards, the author comes to the conclusion that the green technology

sector can help solve complex ecological and social challenges, which would aid their industrys

growth. This article has several strengths like the credible background and professional expertise

of the author as well as relevant statistical data that supports research. The article was published

in one of the biggest and most respectable European international business magazines "European

Business". The originality of this article is in the research it is based on - The GreenTech Atlas,

which was made by a global consulting firm and can be considered to be trustworthy and

reliable.

The utility of this article for my research is in its European orientation. It expands the

scope of my research and helps to see the industry from really global perspective. It provides not

only current information on the topic but also gives a forecast for the following 10 years. This

article fills some gaps in my research in terms of understanding the European position in the
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world green tech market. This knowledge can assist when comparing different international

green technology markets.

Brooks, D. (2015). The green tech solution. The New York Times. Retrieved from

http://www.nytimes.com/2015/12/01/opinion/the-green-tech-solution.html?_r=0

This article is focused on the Paris climate conference and the impact it has on the

technology industry, both traditional and green. It states that the burning problem of our

generation is carbon emission reduction. The author suggests that society ask people to pay for

future benefits they may never see. In this article the author explains why green technologies are

the key answer to climate problems and how those technologies can be implemented in life. In

this article the importance of carbon emission reduction is discussed from a global standpoint. It

is mentioned that improvements can be achieved collectively, when everyone puts forth

individual efforts to make things work.

Mr. Brooks comes to the conclusion that science labs could work on geoengineering

issues to remove CO2 from the atmosphere. On the other hand, he points out that carbon

emission reduction is a good idea in theory, but it has not worked in reality so far. The author

provides a great conclusion by saying that green technologies will beat traditional only when

they will have technical and economic meaning. The strength of this article is in its challenging

and provocative context that gives food for reflection and encourages readers to obtain personal

opinion regarding the problem. As for weaknesses, this article is retrieved from a well-known

paper, The New York Times, and primarily reflects author's personal opinion without credible
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background or support. This article was recently published and responds to current news and

changes in the industry. The limitation of this article is in its prior focus on only one event - Paris

climate conference and its outcomes, which restricts further discussion and development in the

topic.

This article can help in my research in terms of providing valid examples of what green

technology industry could and should do for humankind. This article stresses the importance of

climate protection and the role of green technologies in this process. It shows that innovation in

the green sector is the key for essential improvements in our lives, which makes this article

worthy of consideration.