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  • VII. Continental Airlines Action Plan and Departmental Programs

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    jose ibarra serreon
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    Continental Airlines created an action plan with three parts: 1) Better understand customer wants through products to fly to win, 2) Change costs and cash flow to fund the future by continuing operations, 3) Focus on reliability to make it a reality by safely transporting customers and luggage on time. The airline also needed to create a culture where employees wanted to come to work by working together.

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    Actionplan & Grand Strategy Matrix

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    Continental Airlines created an action plan with three parts: 1) Better understand customer wants through products to fly to win, 2) Change costs and cash flow to fund the future by continuing operations, 3) Focus on reliability to make it a reality by safely transporting customers and luggage on time. The airline also needed to create a culture where employees wanted to come to work by working together.

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    16 vistas2 páginas

    VII. Continental Airlines Action Plan and Departmental Programs

    Cargado por

    jose ibarra serreon
    Continental Airlines created an action plan with three parts: 1) Better understand customer wants through products to fly to win, 2) Change costs and cash flow to fund the future by continuing operations, 3) Focus on reliability to make it a reality by safely transporting customers and luggage on time. The airline also needed to create a culture where employees wanted to come to work by working together.

    Copyright:

    © All Rights Reserved
    Descargue como DOCX, PDF, TXT o lea en línea desde Scribd
    Marcar por contenido inapropiado
    de 2

    VII.

    Action Plan and Departmental Programs

    Action plan
    Fly to Win Continental needed to better understand what
    products customers wanted and were willing to
    pay for.
    Fund the Future It needed to change its costs and cash flow so
    that the airline could continue to operate.
    Make Reliability a Reality It had to be an airline that got its customers to
    their destinations safely, on time, and with their
    luggage.
    Working Together Continental needed to create a culture where
    people wanted to come to work.
    GRAND STRATEGY MATRIX

    Rapid Market
    Growth

    Quadrant II (Conservative) Quadrant I (Aggressive)

    Weak Strong
    Competitive Competitive
    Position Position
    Quadrant III (Defensive) Quadrant IV (Competitive)

    Potential Strategies:-
    Backward Integration
    Forward Integration
    Horizontal Integration
    Slow Market
    Market Penetration
    Growth
    Market Development
    Product Development

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