1. The first idea that struck me were the paragraphs under Using Emotions to Sustain an Argument on page 34.It first goes on to talk about how you can use emotional appeals to support a logical standpoint. Personally in my writing, I usually stay as far away from emotions as possible and try to use as much ethos and logos instead to persuade my reader. After reading this however, and learning that by adding emotional appeals you can further support your logical statements just like most news stations do, I will definitely by trying to incorporate them more into my writing. 2. The second part that I enjoyed and that really made me think was the last paragraph on page 38 that spills into page 39. It states that Writers and Journalists routinely use what are called human-interest stories to give presence to issues or arguments. You can do the same incident to evoke sympathy, understanding, outrage, or amusement. Take care though, to tell an honest story. What I understood this as was that they will try to make you think on their side before the actual story is revealed. By telling a true story and by adding in key phrases and statements you can get the reader in a specific mindset before the actual story begins. I will definitely be looking out for that from now on. 3. The third analysis that evoked pondering on my behalf are the paragraphs on the pope and his ethos skills on page 41 and 42. They state several examples of when pope Francis used his words or his actions to make the people feel a certain way about him. The most interesting one that I saw was his analysis on the response to the reporter asking about the Popes opinion on gay priests in the church. He responded with Who am I to judge? This shifted the entire tone from a disapproving one with tension in the air, to one that is more open and less tense. This was deliberately done this way by the pope to make the people understand his side and personality better than just telling them ever could. 4. The fourth thing that stuck out to me was the analysis of J.K. Rowlings speech at Harvard on page 43. She uses humor in her speech to make a personal connection to the listener and make it so that every word she says turns from just a boring speech where the words are long and half of it is not relatable, to one that even while using the same exact words afterwards, will create a different response where the listener will hang on every word because this person has shown her human side by appealing to emotions. 5. The fifth thing is the quote from Fortgangs article on page 47. This quote goes on to address the situation that many will already attack him for by setting the basis of the argument up and then using his word choice and his experiences and lineage in order to further support his stance. He uses the power of ethos in order to show just how hard it was for his family before him while still bringing up the point that people try to attack him for about his privilege. Fortgang does an excellent job of removing himself from the situation but instead looking at what led to him in order for him to be so successful and shows that the story is not one of luck or ease, but instead of perseverance and hardship. 6. The sixth thing that I reflected on were the tips for writing your own ethos statements and arguments on page 49. It is a well put together checklist to make sure that your ethos arguments are as strong as they can possibly be. These include whom are you addressing and what is your relationship with that person? What knowledge are you expected to have? Is it appropriate or expected for you to demonstrate that knowledge? What tone is appropriate? And remember: politeness is rarely, if ever, inappropriate. These are less of what to do and more of things to keep in mind when writing one in order to make sure that your argument is informative enough while also being appropriate while also giving everything away to your audience. 7. The seventh thing that I chose was the analysis of the images on page 51. Instead of just talking about the specific characters traits and what makes them memorable and how that correlates to the furthest right image, they instead analyze the logos present in each character and how that applies to the right image. They go on to explain things that I never even thought about when looking at the characters they showed. Of course it makes sense that Sherlock is all about looking at things logically, but just from that image I would not have known that that was what they were trying to convey. 8. The eighth that I found intriguing was the chart on artistic proofs versus inartistic proofs on page 52. This chart by aristotle puts logos into these two separate categories. I find it interesting that even though you can appeal to logos through common sense and reasoning, this is classified differently than providing quantifiable data in your support. I would have thought that they would have worked together but I guess one is created while still being true while the other was pulled from somewhere else and is able to be proven time and time again. 9. The ninth thing that I liked reading was the section about Statistics on page 57. It talks about how numbers are quantities and that the numbers, as accurate as they may be, can still be lying if in the wrong context or interpreted the wrong way. Numbers by themselves without an exact explanation of what the numbers mean can be manipulated to support any narrative. Even numbers that are interpreted the right way can be made to seem more or less drastic depending on the words that the author writes around them. 10. The tenth thing was the section on Surveys and Polls on page 60. By using the surveys and polls to a writers advantage, they can gain trust from the reader that they are in fact using a random sample size in an area and that these numbers are most likely a general representation of the population. This however is not true most of the time due to the voluntary nature of polls and surveys and that people that are too busy doing something else will not participate in them. In addition, if they are in person in a city, the city will have differing views than those in another city. If it is online then it is whoever has the time and will to click the survey and complete it. Either way it is not a true 100% random sample and the author can use these numbers to their advantage. 11. The eleventh thing that I decided to chose was the examples of enthymemes on page 65. Before this, I had no idea what an enthymeme was. Now that I do I can see that they are used nearly everywhere when describing certain in order to make it less wordy while also containing the same inferences that you can gather from the full wording itself. People dont even think before saying and typing some of them now because it has been so heavily used that everyone will understand what you are saying even though you arent saying the same thing. 12. The last thing that appealed to me in this reading is the excerpt on precedents on page 69. It states that If motorists in most other states can pump their own gas safely, surely the state of Oregon can trust its own drivers to be as capable. Its time for oregon to permit self service gas stations. As it goes on to explain later in the next paragraph, the way that this quote is structured makes it evoke a certain response. It starts with the precedent that is simple and easy enough to understand, that people almost everywhere else can safely fill up gas. Then it goes on to make a glorified version of, are we too stupid to do that here, are they calling us stupid? It makes you feel like it is a stupid idea for them to not have self service pumps in Oregon