Conceptual map

Product

Result of an
activity or
process.

Intangible
Physical part.
part.

Total product
offer.
Durability.
Performance.

Weight.
Volume.
Form.

Consumer
Products.

Selection
Convenience. Specialty
Products.
Products.

Products that Services that Buyers are willing

customers are willing consumers buy to make an effort
to buy. frequently. to acquire them.
 Industrial
products.

They are directed

to other fields to
make more
products.

Product life
cycle.

Introduction. Growth. Decline.

Maturity.

The product is Demand for the Expectations Demand

made known product grows about product decreases due
through as well as its and earnings to competition.
advertising. incomes. are met.
 Product
Characteristics.

Weight-volume Value-weight Characteristic the

relationship. relationship. Replacement. risk.

Covers the costs of Customers find little In relation to

Transport and storage, distribution, or no difference the
storage costs inventory and between a characteristics
are directly transportation, all in company's product of the product.
related. relation to the weight and those of
of the ware. competing suppliers.

Muoz Encinas Abigail.