CAREERS IN MARKET RESEARCH

1 2 3 4 5 6 7

MD/ Proprietor
Research Agency
A

6 MD/ Proprietor
Social Listening/ Mkt
Intelligence Agency
Director Qual Agency
B
Director Continuous/
Audit Director Quant/ Mixed

5
Operations Director

5
Methodology Director Social Listening/

AD Quant/ Mixed
Mkt Intelligence Agency
7
AD Qual Methodology

4
Quant Op Mgr

4 Account Director
6
Continuous/ Audit

C 3 RM Quant/ Mixed
Quant Project Mgr Methodology
4
RM Qual
Qual Op Manager
3 Senior Account Exec

2 Continuous/ Audit
SRE Quant/ Mixed
Methodology Account Director
Social Listening/ Mkt
Intelligence Agency
Qual Field Exec Account Exec
SRE Qual DP, Programming,
Field Exec 1 Continuous/ Audit
2
D RE Quant/ Mixed

7 6 543 2 1 Methodology Project / Account Manager

Social Listening/ Mkt
Intelligence Agency

1 Data Analyst
3 5 Director of Business
Intelligence, Data Analytics,
Marketing Science
RE Qual
Senior
AGENCY Consultant
6 7
Planning Director Senior Planner
E Digital Agency Digital Agency Planning Exec
1 Data Miner/
Programmer
Analyst/
Scientist
4 Director Research CRM/

1 Retail/ Management
Consultancy
Planning Director Senior Planner
Ad Agency Ad Agency Planning Exec SRE Head of Research

7 6 5 4 3 CONSULTANCY

Director Brand Brand Planner Planning Exec 2

Media Agency RE
5
F Consultancy - Planning Innovation Exec/

2
Media Agency SRE Media Planning Director of Planning/
Sensory
Research MGR Insight Media Agency

CLIENTSIDE
Data Mining/ Analyst
3
6 7
Insight Exec
Shopper Category
Exec Business Analyst/
Head of Innovation Scientist Key to symbols Explanation to zones
G
Qual technical research/

6 Insight Manager Shopper Research

MGR, Category
info/ data skills

Quant technical research/

7 Highest pay

7 info/ data skills 6

Head of Insight Head of Shopper

5 Head of Business
Intelligence
Data stats technical
research/ info/ data skills 5
Interpretation/ info/
research/ data skills 4

H
6 Insight
3
Management skills
Global Intelligence
& Insight Manager Communication skills 2
Specific market/ industry
knowledge 1 Lowest pay

Qual Agency Quant/ Mixed Methodology, Agency Planning/ Insight Media Agency Innovation Consultancy/ Clientside

Qual Field /Ops Social Listening/ Mkt Intelligence Agency Brand Consultancy Business Intelligence/Database clientside
CAREERS IN MARKET RESEARCH
Quant Field /Ops Business Intelligence, Data Analytics, Marketing Science Ad Agency Planning Shopper/Category Clientside

Retail audit/Continuous agency Research CRM/ Retail/ Management Consultancy Digital Agency Planning Insight Clientside

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