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UNITED ARAB EMIRATES - 2008 Millions US$ 2007 + 41% Millions US$ 200

Thousand SESU 909 + 7% Thousand SE


TOTAL MARKET ADVERTISING SPACE ALLOCATION
Y2008/2007Var % ALL MEDIA (SESU Units)* NEWSPAPERS (Pages) MAGAZINES (Pages) TELEVISION (Min) Ad Space & Seasonality
Period 2008 2007 % Var'n 2008 % Var'n 2008 % Var'n 2008 % Var'n (000 Units)

January 63493 58436 9 17628 -3 4635 1 8933 ### -45 140

February 63745 46977 36 19486 13 5076 16 9564 ### 0 120


March 60089 57105 5 18122 -5 5379 5 9046 ### -37
100
April 114940 81588 41 20031 6 5982 9 10881 ### -36
May 73919 86267 -14 22248 7 6242 7 10466 ### -36 80

June 78781 80598 -2 25912 37 5470 2 9659 ### -46


60
July 71673 69183 4 19022 12 5768 36 12473 ### -29
August 54330 67720 -20 17240 13 4426 34 13040 ### -16 40

September 81796 70806 16 21740 15 6108 22 26635 ### 15 20


October 84975 73443 16 22749 20 7291 17 11713 ### -41
0
November 82010 75941 8 19963 6 7362 13 11202 ### -15

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December 78766 79613 -1 16465 -15 4878 -26 13281 ### 30
2008 2007
908519 847678 7 240607 9 68618 10 146892 ### -23
Definition of SESU
Newspaper - Half a Page Magazine - One page Television, Cinema & Video - 30 seconds Radio - 60 seconds Outdoor - 40 faces * - All Media - Newspapers, Magazines, Television, Radio, Outdoor & Cinema

NEWSPAPERS MAGAZINES TELEVISION - KSA Time


Spend by Position 2008 2007 Spend by Position 2008 2007 Spend by Daypart 2008 2007
Var'n % Var'n % Var'n %
(Millions US $) Value % Value % (Millions US $) Value % Value % (Millions US $) Value % Value %
Cover 112 7 80 8 40 Back Cover 17 8 16 9 6 Morning 18 10 27 13 -32
Page 2/3 27 2 16 2 72 Front Page 12 6 11 6 12 Midday 14 8 18 9 -27
Inside 1323 87 828 87 60 Inter Page 176 86 154 85 15 Afternoon 24 13 23 11 3
Supplement 61 4 30 3 104 205 100 181 100 14 Early Evng 31 17 30 15 2
1523 100 954 100 60 Evng News 31 18 34 17 -10
Prime Evng 31 18 37 18 -15
Spend by Position 2008
Spend by Position 2008 Overnight 28 16 35 17 -20
2007 2007 176 100 204 100 -14
(Millions US$ - Semi Logarithmic) (Millions US$ - Semi Logarithmic)

1400 200
Spend by Daypart 2008
180 2007
1200 (Millions US$ - Semi Logarithmic)
160
40
1000 140
35
120
800 30
100
25
600 80
20
60
400 15
40
10
200 20
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TOP 30 LEAGUE OF Y2008 (000 US$)


JANUARY - DECEMBER 2 YEAR MEDIA SPLIT % - JAN - DEC 2008
Rank & Brand
2008 2007 TOTAL AVG TV NP MG OT*
1 Etisalat 31,886 35,036 66,922 33,461 57.93 33.84 1.28 6.95
2 Deyaar 14,882 6,711 21,593 10,796 1.79 95.62 2.00 0.59
3 Dynasty Zarooni 14,678 173 14,851 7,425 0.00 99.84 0.16 0.00
4 Du 13,572 23,224 36,796 18,398 30.92 60.95 2.96 5.16
5 Roads & Transport 10,705 7,048 17,753 8,877 17.78 75.52 0.00 6.70
6 Nakheel 10,635 6,043 16,678 8,339 4.64 84.48 3.51 7.36
7 Emaar 10,269 9,292 19,561 9,780 16.86 81.13 1.85 0.16
8 Damas 9,460 8,100 17,560 8,780 8.73 16.84 40.17 34.26
9 Hydra 9,434 2,955 12,389 6,194 71.29 25.74 2.19 0.78
10 Sherwoods 9,021 6,306 15,327 7,663 0.00 98.53 1.47 0.00
11 Emirates Airline 8,244 8,109 16,353 8,177 22.79 68.22 5.37 3.63
12 Watani - Uae 8,231 13,633 21,864 10,932 96.68 3.32 0.00 0.00
13 Gowealthy 8,038 1,957 9,995 4,998 0.00 96.71 2.11 1.19
14 Landmark Prop. 7,722 6,065 13,787 6,894 0.00 98.95 1.05 0.00
15 Meydan 7,261 486 7,747 3,874 45.69 47.66 0.50 6.16
16 Better Homes 7,192 8,349 15,541 7,771 0.00 95.89 4.11 0.00
17 Samsung 6,713 4,289 11,002 5,501 2.32 77.65 13.49 6.54
18 A.c.i.real Est. 6,381 4,724 11,105 5,553 0.00 91.36 8.65 0.00
19 Engel & Volkers 6,318 2,371 8,689 4,345 0.00 97.47 2.54 0.00
20 Mcdonald`s 6,227 3,967 10,194 5,097 0.15 32.45 3.00 64.40
21 Kentucky 6,091 6,116 12,207 6,104 0.94 51.60 0.22 47.24
22 Nokia 5,966 4,577 10,543 5,271 3.94 52.74 9.15 34.17
23 Hsbc 5,959 3,196 9,155 4,578 6.09 78.25 6.28 9.39
24 Limitless 5,904 1,299 7,203 3,602 0.00 94.27 5.05 0.69
25 National Bonds 5,886 1,727 7,613 3,806 11.25 75.54 2.04 11.18
26 Ocean View 5,849 4,548 10,397 5,198 0.00 99.90 0.10 0.00
27 N.b.abu Dhabi 5,830 2,935 8,765 4,383 0.01 92.15 2.34 5.49
28 Al Qudra Holding 5,491 1,356 6,847 3,424 13.24 72.43 1.74 12.60
29 Mashreq Bank 5,392 2,441 7,833 3,916 3.96 81.81 5.36 8.87
30 Hydra - Aqeelah 5,274 0 5,274 2,637 98.99 0.93 0.08 0.00
*OT=Radio+OutDoor+Cinema

PARC Url: www.arabiandemographics.com I Email: parcmain@emirates.net.ae I Tel: +9714 337 6696 I Fax: +9714 334 4456