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Vision Statement
We strive to become the best in class mobile handset provider with a focus on delivering value
to the customers by producing mobile devices with cutting edge features at an affordable price.
Mission Statement
We adapt and innovate to provide best quality products by having:
Objective
Round 1
Round 6
Operate at full capacity for T1 and T2, reducing prices through economies of scale -
Achieved
Asia- Launch affordable handsets (price sensitive market) - Achieved
Aggressive focus on promotions to increase sales of existing products - Achieved
Round 8
Sustaining existing market share while pushing for new products with added features at
a higher price
Strategic outsourcing of T3 and T4 to cater to the demand in Europe and USA
Round 9
Sustain market share and build upon the investments made earlier - Achieved
Description/Round 0 1 2 3 4 5 6 7 8 9 10
Product Mix
USA T12 T12 T14 T16,T22 T17,T22 T17,T22,T32,T42 T17,T24 T17,T25,T32 T17,T26,T35 T17,T28,T37,T45 T17,T28,T47
Asia T12 T12 T14 T16 T17,T22 T17,T22 T14 T14 T15,T22 T16,T24 T16,T25,
Europe T12 T12 T14 T16 T17,T22 T17,T22 T17,T24, T25,T34 T26,T35 T28,T37,T45 T28,T37,T47
Production
Strategy
Production Mix
USA 12 12 12 12 12 12 12 12 12 12 12
Asia 0 0 0 3 3 6 6 6 6 6 6
R&D Strategy
New Features In
house 0 T1-2 T1-2 T1-1 T2-2 T2-2 T2-1 T2-1,T3-1,T4-1 T2-2,T3-2,T4-2 T4-2 0
New Features
Outsourced 0 0 0 T2-2 0 0 0 0 0
Investment
Strategy