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Manage human
resources services
BSBHRM501B
Student Workbook
Student Workbook
BSBHRM501B Manage human
resources services
1st Edition 2014
Innovation and Business Industry Skills Council (IBSA) would like to acknowledge
Impact Training and Development Solutions for their assistance with the original
development of the resource for BSBHRM501A.
Writer: Joanna Hull Industry reviewer: Kristen Miller
This resource for BSBHRM501B was developed by IBSA.
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Published by: Innovation and Business Industry 1st edition published: January 2014
Skills Council Ltd
1st edition version: 1
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ISBN: 978-1-925123-10-4
Stock code: BSBHRM501B1D
Table of Contents
Introduction .........................................................................................................................1
Features of the training program .................................................................................1
Structure of the training program ................................................................................1
Recommended reading ................................................................................................1
Section 1 Develop Human Resources Delivery Strategies............................................3
What skills will you need? ............................................................................................3
Human resources requirements ..................................................................................4
Strategic and operational plans ...................................................................................7
Review external business environment.................................................................... 13
Consult with managers .............................................................................................. 17
Human resources service delivery models and strategies ..................................... 18
Develop models ......................................................................................................... 27
Assess costs and benefits for delivery options ........................................................ 31
Develop strategies and action plans ........................................................................ 35
Section summary ....................................................................................................... 46
Further reading .......................................................................................................... 46
Section checklist ........................................................................................................ 47
Section 2 Deliver Human Resources Services ............................................................ 48
What skills will you need? ......................................................................................... 48
Develop service level agreements ............................................................................ 49
Negotiate service level agreements ......................................................................... 52
Document service level agreements ........................................................................ 58
Training requirements ............................................................................................... 65
Quality assurance ...................................................................................................... 66
Identify and rectify underperformance ..................................................................... 72
Section summary ....................................................................................................... 73
Further reading .......................................................................................................... 74
Section checklist ........................................................................................................ 74
Section 3 Evaluate Human Resources Service Delivery ............................................ 75
What skills will you need? ......................................................................................... 76
Establish systems for monitoring and evaluation .................................................... 76
Client feedback .......................................................................................................... 79
Analyse client feedback............................................................................................. 85
Evaluate business impact ......................................................................................... 89
Recommend variations ............................................................................................. 91
Section summary ....................................................................................................... 94
Further reading .......................................................................................................... 94
Section checklist ........................................................................................................ 95
Section 4 Integrate Business Ethics in Human Resources Practices ....................... 96
What skills will you need? ......................................................................................... 97
What are business ethics? ........................................................................................ 97
Codes of ethics and codes of conduct ..................................................................... 99
Human resources policies and practices ............................................................... 103
Human resources team member behaviour .......................................................... 104
Observe confidentiality requirements .................................................................... 106
Deal with unethical behaviour ................................................................................ 107
Section summary ..................................................................................................... 112
Further reading ........................................................................................................ 112
Section checklist ...................................................................................................... 113
Glossary .......................................................................................................................... 114
Appendix DuPonts new HR model ............................................................................ 119
Student Workbook Introduction
Introduction
Features of the training program
The key features of this program are:
Student Workbook Self-paced learning activities to help you to understand key
concepts and terms. The Student Workbook is broken down into several sections.
Facilitator-led sessions Challenging and interesting learning activities that can be
completed in the classroom or by distance learning that will help you consolidate
and apply what you have learned in the Student Workbook.
Assessment Tasks Summative assessments where you can apply your new skills
and knowledge to solve authentic workplace tasks and problems.
Your facilitator may choose to combine or split sessions. For example, in some cases, this
Training Program may be delivered in two or three sessions, or in others, as many as eight
sessions.
Recommended reading
Some recommended reading for this unit includes:
Anthony, W., Kacmar K. and Perrewe, P., 2005, Human resource management: A
strategic approach, 5th edn, Cengage South-Western, Ohio.
Barry, V. and Shaw, W., 2001, Moral issues in business, Wadsworth, California.
Cole, K., 2001, Supervision: The theory and practice of first-line management,
Pearson Education Australia, NSW.
Compton, R., Morrissey, W. and Nankervis, A. 2009, Effective recruitment and
selection practices, 5th edn, CCH Australia, Sydney.
Josefowitz, O., 2008, The Global HR Delivery Model (Diploma thesis, Haute cole de
Gestion de Genve) viewed January 2014, retrieved from:
<http://doc.rero.ch/lm.php?url=1000,41,9,20090123123638-
DM/Travail_de_Diplome_Olivier_Josefowitz_V1_2.pdf>.
Kramar, R., Bartram, T., De Cieri H., Noe, R., Hollenbeck, J., Gerhart, B. and Wright,
P., 2013, Human Resource Management in Australia, 5th edn, McGraw-Hill
Australia.
Sullivan, J., 2008, Selecting an HR strategy, WorkInfo.com, viewed January 2014,
<http://www.workinfo.com/Free/Downloads/138.htm>.
Ulrich, D., Younger, J., Brockbank, W. and Ulrich, M., 2012, HR from the outside in:
Six competencies for the future of human resources, McGraw-Hill, USA.
review the business environment and its impact on the organisation's human
resources requirements
develop and agree on strategies and action plans for delivery of human resources
services
agree and document roles and responsibilities of human resources team, line
managers, and external contractors.
Depending on the organisation and the HR structure, HR service delivery planning and
strategising may be the responsibility of HR professionals in different areas and at
different levels of the organisation. For example, HR managers at a senior level may
consult with all areas of the business to develop an overall approach to service delivery.
HR professionals embedded in business units and reporting to line managers may make
more localised decisions on customised service delivery, sometimes mediating services
requested by employees and line managers and provided by centralised HR. Human
resources professionals may also be specialists in recruitment, policy development or
training, for example, and work within HR centres of excellence providing services to
other business units as they are required.
To determine requirements and ensure that the most appropriate strategies are used for
the delivery of human resources services, human resources professionals are required to:
analyse organisational strategic and operational plans
A centralised HR?
HR officers embedded in business units?
An HR centre of excellence?
A variety of HR professions who share responsibility and accountability for
the delivery of services to the business?
Use the link below to access the University of Birmingham human resources strategy.
This is a good example of what is required when developing a human resources
strategy.
University of Birmingham, HR strategy 20072012, viewed January 2014,
<https://anhnguyet.files.wordpress.com/2012/04/university-
birmingham_hr_strategy.pdf>.
Once you have reviewed the strategy, answer the questions below.
What is the university trying to achieve through the human resources strategy?
What areas of human resources service delivery does the strategy cover?
How do you think the university will benefit from having such a strategy in place?
What approach will the organisation take to achieving its vision and strategic
goals?
If no plans are available to you, you may wish to study examples of simulated business
documentation for:
Australian Hardware
CoffeeVille.
1 Anthony, W., Kacmar, M. and Perrewe, P., 2002, Strategic compensation systems, Human
resources management, South-Western, Ohio, Ch. 11, p. 17.
Research a copy of an organisations strategic plan and complete the table below. You
can either access one from your current organisation or visit
<http://simulations.ibsa.org.au/>.
Using the same strategic plan example you used for the previous activity identify the
following.
Organisations:
Strengths
Weaknesses
Opportunities
Threats.
Organisational goals
Strategies and
actions to be
implemented to
achieve
organisational goals
Strategies and
actions to be
implemented to
achieve
organisational goals
related to diversity
and equity
P E S T
Political Economic Social Technological
(includes legislation)
As you develop strategies to deliver HR services, you will need to consider all four aspects
of the external environment. Lets look at these in more detail.
Political environment
The political environment includes legislation and government legislative direction that
could affect what HR services are necessary and how they are delivered.
When determining the most appropriate model for the delivery of human resources
services it is important that human resources professionals consider the relevant
legislative requirements and organisational policies that may be impacted by the model
chosen.
Legislative requirements can include:
award and enterprise agreements, and relevant industrial instruments
Competition and Consumer Act 2010, including the Australian Consumer Law
(ACL).
Economic environment
The economic environment includes factors which affect the ability of organisations to
compete with other organisations and to maintain or improve profitability.
2 IBISWorld, 2011, Aussies Going Blockbusters for DIY, IBISWorld Press Release.
From a human resourcing perspective, the economic environment is important for the
delivery of services. Naturally, Australian Hardware HR needs to ensure costs of
services are kept low enough to contribute to the achievement of profitability goals. HR
also needs to consider the changing marketplace in order to take a more strategic
approach to helping the organisation meet its need to provide value to customers. For
example, HR needs to consider customer needs related to the economic environment.
What are they able to or willing to pay? What economic forces might indicate a rise in
demand for some products or services? HR will need to consider how it can contribute
to helping the organisation meet the needs of customers through more effective and
targeted recruiting practices, rewards and recognition to retain the right people, and
partnering with the store managers and customer-facing employees to support their
needs.
Social environment
The social environment includes all demographic and psychographic factors (customers
ways of thinking, values and lifestyle) that influence the organisations image and success
in marketing its products and services. The social environment may also have a more or
less direct influence on how an organisation may position itself as an employer and
attempt to attract the right people to work for it. Lets look at another Australian Hardware
example.
Consumers are increasingly aware of the impact of business activity on the local
community. Consumers demand that businesses consider the impact of their activities
and work to promote healthy community involvement. Consumers are also becoming
more aware of working conditions in other countries want to contribute to better global
social and economic outcomes.
Consumers are also concerned about the environment. Australian Hardware will
endeavour to promote itself as environmentally and socially responsible and conduct
business operations accordingly. In this way, Australian Hardware will offer value to the
socially and environmentally aware consumer and position itself as a leader in social
and environmental responsibility.
From a human resourcing perspective, Australian Hardware needs to ensure the
delivery of HR services lives up to its environmental commitments. Australian Hardware
will also need to position itself as a responsible employer in order to attract talented
staff and staff who are committed to upholding and promoting values of Australian
Hardware.
Technological environment
The technological environment includes the rapidly changing telecommunications
environments including the rise of the internet as a business channel and e-commerce.
The technological environment also includes business tools to increase efficiency and
reduce the cost of delivering HR services to internal clients and gathering performance
information. Lets look at an Australian Hardware example.
Consider your own organisation or an organisation you would like to research. Research
the PEST environment and analyse its possible effect of the delivery of HR services.
Political
Economic
Social
Technological
Consultation methods
There are a number of consultation methods that human resources professionals can use
to obtain information from managers regarding their human resources service needs.
These include the following.
Meetings: Meetings are most effective for obtaining information regarding the
specific needs of a team or department. They are also an excellent opportunity to
engage managers in the design of the human resources strategy which will often
prove to be beneficial during implementation. Managers that are consulted with
during the design phase often feel like a valuable contributor and then are more
likely to actively support a successful implementation.
One-on-one meetings/interviews: A one-on-one meeting is for situations where
feedback is obtained by speaking with one person at a time. This is particularly
important when trying to obtain very specific feedback or when the subject matter
maybe confidential or controversial and feedback where people might be
uncomfortable sharing the information with others or speaking in groups.
Focus groups: Focus groups are used to consult with groups of people. They are
often the most time efficient method for obtaining information from large
departments that have several managers responsible for teams of employees who
all do the same thing. For example, a focus group could be used to consult with
managers in a call centre where the team members complete the same role under
the same work conditions.
Surveys: Surveys are an excellent tool for obtaining information from large groups
of managers regarding their human resources needs. Surveys to obtain information
regarding human resources requirements could include the following questions.
How many roles have you recruited in the last 12 months?
What orientation and induction programs do you currently provide to newly
hired employees?
What training and development programs has your team participated in?
How many workplace injuries have occurred in your team in the last 12 months?
Develop a survey that you could provide to managers or other stakeholders to obtain
information regarding their human resources service requirements.
Traditional approaches to HR
In the traditional HR model, HR is a single team, comprised of generalists, specialists and
administration.3
The model may be applied in different ways, mainly based on the size of the organisation.
HR may be comprised of a single team of HR generalists, as is common in smaller
organisations. In such organisations, an HR generalist may be a jack-of-all-trades;
performing the range of HR functions from administrative tasks to some aspects of
business planning. In larger organisations, HR service delivery may be more specialised.
HR service delivery may be organised into HR specialists (such as industrial relations
experts, recruitment experts or training experts) and administration, or several teams
organised by business units or locations in accordance with the corporate strategy.
The traditional HR model in contrast with the Dave Ulrich model discussed below may
be characterised as administration-focused. Principally, HR provides essential services to
the business, as decided by the business, which then is enabled to perform the real work
and achieve the vision of the organisation.
It is important to note that the traditional, administrative-focussed, less strategically
engaged model of HR is still very common in many organisations.
3Swift, G., 2012, Human resource service delivery in Managing people and organisations, Eds.
Taylor, S, Woodhams, C, CIPD.
shared services
centres of excellence.
Centres of excellence
Create HR frameworks
Deliver strategic initiatives
Comprise specialist areas
and expertise: training,
recruitment, etc.
Note that the model retains the functions of traditional HR, but organises them into three
main coordinated areas. The main addition within the Ulrich model is the prominence of
business partnering, which is given its own element in the Ulrich model.
Note that particular organisations may take their own distinctive approaches to HR
service delivery to meet particular needs. For example, they may apply the Ulrich model
wholesale; or, they may retain older HR structures, overlaying a more strategic, business
partnering approach to service delivery.
Lets take a closer look at the application of HR models and various strategies that may
form components of organisations specific models of HR service delivery.
Call Centre Managers and employees access human resources support and
information through a telephone call centre.
This article provides a summary of ten human resources service delivery strategies
including the advantages and disadvantages of each.
After reading the article, summarise each of the ten strategies described including the
advantages and disadvantages of each and the situations that each strategy is best
suited for.
Model Summary
1. Advantages
Disadvantages
2. Advantages
Disadvantages
Model Summary
3. Advantages
Disadvantages
4. Advantages
Disadvantages
5. Advantages
Disadvantages
Model Summary
6. Advantages
Disadvantages
7. Advantages
Disadvantages
8. Advantages
Disadvantages
Model Summary
9. Advantages
Disadvantages
10. Advantages
Disadvantages
A generalist model for providing human resources services would not be in the best
interests of Tuff Plastics as it would not provide the specialist human resources
knowledge and skills required to ensure compliance with industrial relations and
work/occupational health and safety legislation. Under a generalist model, the human
resources professional supporting Tuff Plastics would need to have expertise in
industrial relations, union management, health and safety, injury management as well
as all other functions of human resources. This is such a diverse range of skills and
focus that important aspects of the legislation may be overlooked.
Tuff Plastics would benefit from an outsourced or centres of excellence model where
experts could be engaged to provide the specialist advice and services required. Under
these models, the human resources professional would have time to focus on
supporting the organisation to achieve its strategic goals, and experts in industrial
relations and occupational health and safety could be engaged to ensure legislative
requirements were being met. Under these models the organisation is getting all of the
support and focus it needs to achieve all of its goals and meet all of its obligations.
Consider each of the organisations below and detail the service delivery strategic
options that could be appropriate for that organisation and why they are appropriate.
Medium size
manufacturing
organisation
with 1,000
employees
across
Australia. The
organisation
relies heavily
on performance
data to manage
the business.
Three-year-old
small business
with 150
employees and
a new HR
function.
A global
organisation
with over
10,000
employees that
is focused on
minimising
costs through
maximising
productivity.
Develop models
After considering the models and strategies available for structuring the delivery of HR services, HR professionals need to translate those
options into customised models that are relevant to their organisation. This involves demonstrating how different strategies can support the
provision of human resources services across the business, including the strengths and weaknesses of each. These strengths and weaknesses
include consideration of costs, benefits and risks, which will be discussed in more detail in the next topic.
The following is an example of a TAFEs generalist delivery model. The TAFE is considering the strengths and weaknesses of their current
generalist model (below) in comparison with a centres of excellence model.
Teams
Support the following campuses: Support the following campuses: Support the following campuses:
Coonabarabran Narrabri Goondiwindi
Gunnedah. Tingha.
Strategy
organisational culture and change recruitment and employment conduct and performance
strategies
workforce planning occupational health and safety/WHS.
workplace communication.
equity and diversity.
Services
workforce planning recruitment and employment safety working and learning strategies.
strategies
organisational culture and change.
workplace communication.
The table below details the strengths and weakness that the TAFE has identified for each of the models including the cost benefits and risks.
Strengths Weaknesses
High customer contact with a high level of Difficulty in attracting and recruiting HR team members with knowledge
line manager support provided. and skills across all HR functions.
HR team members build close relationships Expensive due to high salaries required to attract and retain broad skill set
with the business, which allows them build required for generalist HR team members and the fact that external
solutions that fit the unique needs of the consultants are required for specialist support.
Generalist model (current)
business unit.
HR team members can become too loyal to their business unit leadership
Due to close relationship with the business, and less so to corporate leadership resulting in inconsistent HR strategies
HR team members respond quickly to and initiatives being implemented across the broader business.
business needs.
Generalists can spend too much time hand holding and doing tactical
High personal credibility between HR team work rather than focusing on strategic issues resulting in the organisations
members and line managers. ability to meet strategic goals being negatively impacted.
HR team members may have insufficient technical knowledge to solve
complex one-of-a-kind problems which can expose the organisation to risk.
No central HR knowledge base is established because information transfer
between HR team members in different business units is often limited and
most information is never captured in central HR.
Strengths Weaknesses
Issues are identified and solved quickly, as Inability to attract and recruit HR team members with the specialist
HR team members are focused on specific knowledge required which could expose the organisation to risk by not
areas. having access to the skills and knowledge required to resolve complex
issues.
Internal HR team members have a better
understanding of the business and its Significant set-up costs and time to build teams with the skills and
operation than external consultants. knowledge required.
Centre of Excellence Model
Less need for use of expensive external Unable to use knowledge that external consultants have attained through
specialist consultants. This can significantly supporting other organisations with similar issues which could delay the
reduce costs. identification of resolutions and impact the organisations ability to
implement best practice.
Expert knowledge held within the
organisation, which builds organisational Line managers have more than one contact within the HR team which can
capability. lead to frustration as to who to contact for what support and often results
in not engaging with HR as it is considered too hard.
Ability to manage risks proactively as HR
team members have the specialist Managers may continue to use existing relationships with external
knowledge required to work with the consultants and therefore double the cost to the organisation for the same
business in a proactive capacity rather than services, for example managers continue to use external recruitment
reactive which is often the case when agency instead of in-house functions.
engaging external consultants.
Human resources professionals should use tables like this one when presenting options to management teams. These tables allow
management teams to understand the strengths and weaknesses of each option which allows them to make an informed decision as to which
option is most appropriate for their organisation.
Read the DuPont scenario provided in the Appendix at the end of this book. DuPont is a
large company that required an updated approach to HR.
Once you have read the four options identified by the workgroup outline some possible
advantages and disadvantages to for each option in the space provided below.
Decide on an option, then read the case study conclusion provided below.
Advantages Disadvantages
Option 1
Option 2
Option 3
Option 4
Cost
When presenting options for the delivery of human resources services it is important to
include information regarding the costs of each option.
This involves identifying all of the associated costs both set-up and ongoing costs for
each option and presenting those costs to management teams to allow them to
compare cost implications of each model.
Human resources service delivery model costs could include:
salaries and wages
other costs (stationery, travel, venue hire for training, printing, etc.).
The total costs for each option are presented in the following cost comparison table:
Cost-benefit analysis
Costs are not the only consideration for organisations, otherwise the least-cost option
would always be chosen. Benefits must also be considered and weighed against the total
costs of options.
Cost-benefit analysis involves identifying the costs of an action (such as implementing a
HR model) and assessing the benefits to the organisation as a result of taking this action.
Essentially, the benefits to the organisation should outweigh the costs associated with
implementing and operating the model.
The evaluation of options may be as simple or complex as required. Evaluation may
require only a projected income against cost. On the other hand, for actions that will have
a longer-term impact, you may need to determine the future value of revenues, future
operational costs, depreciation of assets such as HR software systems, for example, to
fully account for all costs and benefits associated with the provision of services.
If a cost-benefit analysis is required, at a minimum, you should at least provide a detailed
list of costs alongside the associated benefits. This breakdown will assist decision-makers
in their determination whether to proceed with the proposed action or to decide on a
modified approach to the action.
Often such values must be estimated and are subject to a fair amount of uncertainty.
The basic formula for ROI is:
( )
In the example above where the anticipated cost saving is $500,000 and the risk-
weighted projected benefit is $450,000, lets assume that the cost of this option is
$375,000. In this case, ROI weighted for risk would be calculated as follows:
( )
4Standards Australia, 2009, AS/NZS ISO 31000:2009 Risk management principles and
guidelines, p. 4.
Once you have performed risk analysis, you will need to determine whether the risk or the
expected value of the benefit is acceptable to the organisation. If not, you may need to
consider other options in order to offload risk to others. For example, you may consider
outsourcing some functions or purchasing insurance. You may also need to consider less
risky options or consider ways to implement the option that will more effectively control
the risks.
Consider the total set-up costs of options A and B for the initial year of each option
(provided in the cost analysis on page 32). Now consider the following information:
Calculate the ROI and the risk weighted ROI for each option.
The HR The delivery model is how the human resources team is structured
delivery model to support the business (some delivery models are listed on
page 18). For example, support could be provided through a:
1. self-service model
2. centres of excellence model
3. outsourced model
4. business partner model.
The HR The human resources strategy details how services are managed
strategy across the business to support the achievement of the
organisations vision and goals. For example, the recruitment and
selection strategy defines the organisations approach to attracting
and retaining the right people to ensure the organisation has the
resources it needs to achieve its goals.
Action plans Action plans detail how the strategies are implemented across the
business. For example, the recruitment and selection action plan
details exactly what activities need to be undertaken and who is
responsible for developing and implementing the policies and
procedures for recruitment and selection. This includes the policies
and procedures for activities such as: managing applications
(internal and external), assessing candidates, checking references
and making job offers.
Developing strategies
Human resources professionals are responsible for developing the strategies to deliver
human resources services that support the business to achieve their vision and goals.
The model below describes the process for developing human resources service
strategies.
Organisation vision
and strategic goals
Human resources
strategic goals
Motivation,
Motivation
Hiring strategies maintenance and
strategies
retention strategies
Performance
management
Remuneration
Workforce and benefits Termination
planning Learning and Resignation
Recruitment development Redundancy
and selection Work health Retirement
and safety
Employee
relations
Hiring strategies
Hiring strategies need to be in place to ensure that the organisation has the right
resources at the right time. It includes functions such as workforce planning to forecast
needs and recruitment and selection to acquire those resources.
Separation strategies
Separation strategies provide policies and procedures for managing both voluntary and
involuntary separations.
When developing these strategies, human resources professionals need to consider the
vision and goals of the organisation as these will influence the focus areas of these
strategies. For example, an organisation that is focused on reducing operations and
making employees redundant would not benefit from having strategies focused on hiring.
It is far more valuable to the organisation to focus on strategies that motivate the
employees that need to be retained to perform in the reduced operation and manage the
separation of those employees impacted by redundancy.
JMH Insurance specialise in providing car insurance to its customers across Australia. It
has a contact centre based in Melbourne to manage new business and existing
customer enquiries. The organisation currently employs 500 employees including those
in management roles. The business has experienced substantial growth in the last 12
months and is looking to expand operations over the next 12 months. It will be opening
a new contact centre in Sydney in six months time which will increase staffing levels by
approximately 200 employees over a two year period.
Human resources services are currently provided through a business partner model
with two human resources business partners based at the Melbourne site who support
line managers in their resourcing needs. The two human resources business partners
provide all human resources services themselves.
After realising the vision and strategic goals of the organisation the human resources
manager knew the organisations human resources services delivery model and
strategy needed to be reviewed to ensure it supported the achievement of these goals.
The human resources manager developed the following service delivery model and
strategies for the provision of human resources services for the business.
JMH Insurance
Human resources services strategic goal
To provide human resources services that support the growth of the organisation
through a focus on attracting and retaining key talent, fostering a high performance
culture through rewarding exceptional performance and providing learning and
development opportunities.
Service strategies
Hiring strategies
Work health and Human resources business partners to work with third-party
safety WHS and injury management specialists to support business
leaders and line managers to provide a safe working
environment and comply with legislative requirements.
Separation strategies
Retirement
You are the new human resources manager at either of the following simulated
businesses:
Australian Hardware
CoffeeVille.
What would be the focus areas of your service strategy and why?
Document the service strategies you might deploy for each of the following strategic
focus areas;
(For help with completing this activity, refer to the example above for JMH Insurance).
Hiring strategies
Workforce
planning
Recruitment
and selections
Performance
management
Remuneration
and benefits
Learning and
development
Workplace
health and
safety
Employee
relations
Separation strategies
Termination
Resignation
Redundancy
Retirement
line managers
third-party providers.
Failing to clearly outline who is responsible for what can result in confusion and a failure
to complete tasks in time causing disruptions in the organisations performance and
lowered productivity.
Roles and responsibilities are best defined when documenting and agreeing the policies
and procedures that will be implemented to manage the provision of the service.
When completing the action plan for the implementation of the recruitment and
selection strategy for JMH Insurance the human resources manager included the
following tasks:
recruitment policies to be agreed upon, documented and posted on the employee
intranet
recruitment procedures to be agreed upon, documented and posted on the
employee intranet.
It is during the completion of these two tasks that the roles and responsibilities of the
human resources team, line managers and third-party providers should be detailed.
For example, the procedure for advertising a vacant role was documented at JHM
Insurance as follows.
The human resources manager at JMH Insurance has completed the following action
plan to manage the implementation of the organisations recruitment and selection
strategy.
Action Plan
Develop an action plan for implementing one of the strategies you identified in the
previous learning activity (starting on page 39).
Action Plan
Strategy
Strategy goal
Strategy owner
how the strategy deliverables link to the organisations strategic and operational
plans
key performance indicators for the strategy (how success of the strategy will be
measured)
the action plan for implementation.
As the human resources manager for either Australian Hardware or CoffeeVille, you are
required to present your strategy and action plan (as completed above) to the
management team to obtain their agreement.
The management team requires you to present your strategy and action plan at the
next management team meeting. They have advised that while they do not require a
formal presentation; they would like you to come to their next management meeting
and provide an outline of the proposed strategy and action plan. They need you to
demonstrate a clear link as to how the strategy and plan will assist the organisation to
achieve its objectives.
Plan your strategy and action plan presentation for the management team to obtain
their approval of your proposal.
Your preparation should include how you will present the following information:
the goals of the strategy
how the strategy deliverables link to the organisations strategic and operational
plans
any appropriate performance metrics such as KPIs to help in monitoring
successful implementation
the action plan for implementation.
It should also include details of any supporting documentation that you would use to
support your proposed strategy and action plan.
Section summary
You should now understand how to develop a human resources strategy that supports an
organisation to achieve its business goals.
Further reading
Anthony, W., Kacmar, K. and Perrewe, P., 2002, Human resources management: A
strategic approach, South-Western, Ohio, Ch. 11.
Cole, K., 2001, Supervision: The theory and practice of first-line management,
Pearson Education Australia, Frenchs Forest, NSW.
Josefowitz, O., 2008, The Global HR Delivery Model (Diploma thesis, Haute cole de
Gestion de Genve), available online, viewed January 2014,
<http://doc.rero.ch/lm.php?url=1000,41,9,20090123123638-
DM/Travail_de_Diplome_Olivier_Josefowitz_V1_2.pdf>.
Kramar, R., et al., 2013, Human Resource Management in Australia, 5th edn,
McGraw-Hill Australia, Part 1: Chapters 15.
Section checklist
Before you proceed to the next section, make sure that you are able to:
review the business environment and its impact on the organisation's human
resources requirements
develop and agree on strategies and action plans for delivery of human resources
services
agree and document roles and responsibilities of human resources team, line
managers, and external contractors.
Connie has now completed her review of the organisations HR requirements. She has
consulted widely to understand the HR needs of internal stakeholders at every level of
the organisation. Connie has also considered the external business environment and
how it may impact on the longer-term strategic positioning of Australian Hardware.
Connie has modified the HR strategy at Australian Hardware and completed action
planning to implement the HR changes. She has also planned regular monitoring of
activities to ensure successful deployment. To successfully implement changes
however, she will need to:
ensure the HR unit effectively partners with management to implement HR
changes
build the credibility of the HR unit to participate in overall Australian Hardware
strategic planning
work to build Australian Hardwares capability through delivery of HR services
and facilitating learning and development throughout the organisation
effectively manage change
All of the above will be essential to effectively delivering on the vision of Australian
Hardware where the work is actually done: in the stores, providing value to customers.
One of the key next steps Connie will take is to finalise agreement on Service Level
Contracts for the delivery of HR services to business partners.
develop and negotiate service level agreements between the human resources
team, service providers and client groups
Use the link below to access an interesting article in the Beijing Review e-magazine
discussing the increase in the number of organisations outsourcing human resources
services.
Tapping the HR market The US outsourcing firm ADP is expanding its footprint
in China, Beijing Review, viewed December 2013, <http://www.bjreview.com.
cn/business/txt/2010-04/30/content_268935.htm>.
This article highlights the need for human resources professionals to have skills in
managing services provided by external service providers to ensure that the
organisations human resources requirements are being met.
Service level agreements with external providers do not replace contracts for service but
support the way in which the services are provided by clarifying aspects of the service
such as service specifications, performance indicators, monitoring and maintenance
schedules or dispute resolution processes, for example.
When developing and negotiating service level agreements with an external provider, it is
good practice to engage legal counsel to review the agreement and ensure any legal
implications are identified.
The first step in developing a service level agreement is to identify and agree on the key
terms such as:
start and end date of the agreement fees and payment terms for the
services
scope of services provided
monitoring and reporting processes
how services are provided
dispute resolution processes.
service level targets
Identifying the key terms of a service level agreement involves the following steps.
1. Document the full process for the service (for example, document the hiring
process from application to induction of the new employee).
2. Define who is responsible for each step of the process. This will determine the
scope of the services to be provided for each service provider (for example, an
external recruitment agency is responsible for all process steps from application to
interview and the human resources team will manage the process from interview to
orientation and induction).
3. Discuss and agree with external service providers and line managers on:
a. applicable fees and payment terms
b. service level targets
c. monitoring and reporting processes
d. dispute resolution processes.
The human resources manager at JMH Insurance has identified a need to develop a
service level agreement for the advertisement of vacant roles. This agreement will be
used to provide clear expectation for all parties involved in the process and to ensure
that all vacant roles are advertised according to organisational requirements.
The HR Manager at JMH Insurance documents the process as follows.
The HR Manager then met with the line manager and external service provider to
discuss and agree the following key terms of the service level agreement.
This agreement commences on 1 January 201X and ceases on 31 December
201X.
JMH Insurance line manager to provide completed Request for Hire form and
position description to third-party provider. Quality information is to be provided.
Advertisements are completed using templates provided by JMH Insurance.
You are the new human resources manager at either of the following simulated
businesses:
Australian Hardware
CoffeeVille.
In previous activities, you have identified service delivery options, strategies and action
plans for the delivery of strategies, including roles and responsibilities.
Imagine you are responsible for negotiating a service level agreement with an external
provider to deliver some aspect of service to managers, employees or business units.
What specifications would you suggest to include in the agreement to cover business
needs? Consider the scope of service and performance measures in particular.
Simulated business information, including business and operational plans, financial
information, and policies and procedures (including performance management) can be
located online at <http://simulations.ibsa.org.au/>.
Negotiation skills
Negotiation skills help you to resolve situations where what you want conflicts with what
someone else wants. The aim of negotiation is to explore the situation to find a solution
that is acceptable to both parties.
The style used to manage a negotiation largely depends on the long term relationship
requirements of the person you are negotiating with. If you are never going to see or deal
with a person again you may choose a style that is focused on getting what you want
without consideration of the other persons needs. For example, when buying a car, the
buyer and seller participate in a negotiation of a price. As there is generally no long-term
relationship after the purchase, neither party cares about how the other person feels at
the end of the negotiation; they just care about the end result for themselves. This often
results in a tough negotiation where each party competes for their desired outcome.
However, if you are going to have to deal with the person again in the future, then
maintaining a positive relationship can be quite important. A more collaborative style
would is a more appropriate negotiation style when you need to maintain a positive
relationship. This is often the case in the workplace where negotiations with colleagues
and long-term or regular internal or external clients occurs on a daily basis.
Objective What do you want out of the negotiation? For example; range of
services, best price. resources.
What out of these is most important?
Background What is the background of your relationship with the person you are
negotiating with?
Have relationships in the past been positive or negative?
Have negotiations in the past typically worked well with both parties
happy with the outcome?
Options What are some suitable options that may satisfy the needs of both
parties?
Identifying options that consider the needs of the other party
demonstrates a commitment to participate positively in a negotiation.
This can often help with building rapport with the other party and
setting the scene for a constructive and successful negotiation.
Negotiating successfully
Negotiation involves finding a solution that meets the needs of all parties. It involves each
party understanding and valuing the needs of the other and exploring possible solutions
that meet as many of those needs as possible.
A successful negotiation usually involves:
compromise
innovative thinking
teamwork.
Conflict management
Often when negotiating contracts or agreements, conflict arises. For this reason, having
good conflict management skills is important. Managing conflict requires you to use
different approaches depending on the desired outcome.
Competing When both parties compete against each other for a resolution.
A competitive style involves:
insisting on having your needs met
For example, when buying a car, the buyer and seller compete
against each other with regards to the price. Neither party cares
about the others needs or wants; they just care about the end
result for themselves.
Accommodating When one party accommodates the needs of the other to the
extent that their needs do not form any of the solution.
An accommodating style involves:
giving in to the other person
Avoiding When one party avoids conflict with another resulting in the conflict
not being resolved.
An avoiding style involves:
refusing to engage in conflict
Collaborating When the two parties work together to find a mutually agreeable
solution.
A collaborating style:
involves both parties being fully satisfied
utilises assertion.
Level of cooperation
Step 1 Open the discussion with a clear statement that explains why
you have requested the discussion.
Initiate a
discussion Communicate openly and honestly.
5Cole, K., 2001, Supervision: The theory and practice of first-line management, Pearson
Education, NSW, pp. 735736.
Suppose you are the new human resources manager at Australian Hardware or
CoffeeVille. You are negotiating the service level agreement you began to sketch out in
the previous learning activity (on page 51).
Unfortunately, you disagree with the external party on the scope of the services to be
provided. What services are provided and to what standard is, for you, non-negotiable.
You also disagree on the price. They are proposing to charge 40% more than you would
like to pay to include the required services within the scope of the agreement. You
have, however, authorisation from the board of directors to pay 15% more and would
be willing to do so if you could be assured of a sufficiently high quality of service. The
negotiations have become heated and the other party has threatened to walk out on
negotiations. You know that an agreement needs to be made. Its in both partys
interests.
Outline the approach you would take to reach agreement.
Research examples of service level agreements. If you are currently employed you
should try and find examples within your workplace. If you are not currently employed
you can access examples on the internet.
Consider the following examples:
Birkbeck, University of London HR
<www.bbk.ac.uk/sec/information/servicelevelagts/humanresources>.
Johns Hopkins HR/Payroll Shared Services
<http://ssc.jhmi.edu/hr_payroll/DataFiles_HR_Payroll/sla_hrpr.pdf>.
Review the examples that you find and answer the following questions.
How is the information formatted?
Does your example include more than just information about service specifications,
performance standards and timeframes? If yes, what additional information does it
include?
Timeframes
Performance targets
Service level agreements typically follow a format such as that shown below.
<Company Name>
<Date>
Contents
1. Service level agreement <title> page <number>
2. Scope of services page <number>
3. Fees and payment terms page <number>
4. Service level targets page <number>
5. Monitoring and reporting page <number>
6. Dispute resolution page <number>
7. Signing page page <number>
Service Scope
6. Dispute resolution
In the event that either party needs to raise a dispute the following process must be
followed:
<Insert dispute process see example process below>
Issue identified
7. Signing page
I agree to the terms and conditions of this agreement.
what is produced/provided
technology requirements
resource requirements.
The human resources manager at JMH Insurance has completed the following service
specifications table to be included in the service level agreement for the third party who
is providing services for developing and posting job advertisements.
Draft job The external provider will complete the draft advertisement
advertisement using JMH Insurances job advertisement templates and the
information provided by the line manager in the Request for
Hire form and position description.
Draft advertisements must be sent to the line manager for
approval via email.
Final job The external provider must incorporate feedback from the line
advertisement manager in the final version of the advertisement.
The external provider must send the amended advertisement
to the line manager for approval.
The external provider must send the final job advertisement to
the line manager and the human resources manager.
The external provider must keep a record of all advertisements
completed for future reference.
Advertise the The external provider must obtain quotes for posting the job
position advertisement externally.
externally
The external provider must provide quotes to the line manager
for approval.
Once approval for the advertising cost has been received, the
external provider is to post the approved job advertisement
externally.
The human resources manager at JMH Insurance has completed the following table to
be included in the service level agreement for the external service provider detailing the
performance standards and timeframe for developing and posting job advertisements.
Advertise the 100% of quotes provided to the relevant line manager within
position 24 hours of the final advertisement being provided to the
externally service provider.
100% of external job advertisements posted within 24 hours
of approval for the quote being provided to the service
provider.
Service The external service provider must complete and send to the
reporting JMH Insurance human resources manager the following
reports by the 10th day of every month:
number of roles advertised externally for the previous
month and year-to-date
costs of advertisements for the previous month and
year-to-date.
Using the service specifications and other details you have prepared in previous
learning activities and an appropriate template, document a formal service level
agreement. Ensure you cover the essentials:
scope of services
Training requirements
When discussing the terms of the agreement it may become apparent that training is
required for some parties. Training often assists with compliance with the terms of the
agreement as it ensures that all parties understand what they are expected to do under
the agreement and to what standard.
Training requirements could include the following.
reporting
negotiation skills
relationship management.
Line managers policies and procedures specific to the services they provide
The human resources manager at JMH Insurance has identified the following training
requirements to ensure the successful implementation of the service level agreement
that has been developed to manage the services provided by an external service
provider for job advertisements.
reporting
communication skills
negotiation skills.
Consider the service level agreement you documented in the previous learning activity.
What training might be required to implement the agreement?
Develop an action plan to provide for the training needed. Remember to provide as
much detail as required:
activities
timelines
strategies or approaches
monitoring of effectiveness
resources
Quality assurance
Quality assurance is about managing business processes to ensure that both the service
provider and the client are satisfied with the quality and consistency of the services
provided.
Quality assurance programs:
ensure quality is built into the process check for quality at every stage of the
process
focus on preventing problems
rely on everyone. 6
monitor quality constantly
Effectively managing human resources services involves working with internal or external
service providers and the business to ensure that the processes in place support the
consistent delivery of a quality service. This includes agreeing with line managers and
service providers what is to be included in the quality assurance program and how the
program will be monitored.
6Cole, K., 2001, Supervision: The theory and practice of first-line management, Pearson
Education, NSW, p. 263.
checklists used by service providers to ensure that all steps of a process are
followed
policies and procedures that provide rules of how services are to be completed
The human resources manager at JMH Insurance has developed the following quality
assurance program to ensure that job advertisements are produced at a consistently
high standard each and every time.
Line managers are provided with a template to complete a Request for Hire
form to ensure the service provider receives all the necessary information to
complete a job advertisement.
Line managers are provided with a checklist and template to ensure that all
position descriptions contain all of the information required to produce a quality
job advertisement.
Job advertisement templates are provided to the service provider to ensure a
consistent format.
Benchmark costs are provided to the service provider to provide guidance with
regards to acceptable job advertisement costs.
JMH Insurance recruitment and selection policies and procedures include
specific information and guidance with regards to the production of job
advertisements.
Feedback is sought from all candidates who are interviewed regarding the quality
of the job advertisement and how useful it was in providing them information
about the job and whether it had any impact on their decision to apply for the
role.
Reporting is completed regarding the number draft advertisements completed
before a final advertisement is approved.
The human resources manager at JMH Insurance has developed the following audit
tool and schedule for monitoring the quality assurance program implemented for the
development and posting of job advertisements.
1 1 March 201X
2 1 June 201X
3 1 September 201X
4 1 December 201X
Develop a quality assurance audit tool for the quality assurance program you
developed in the previous learning activity.
What strategies have you used in the past to ensure that a service provider (in any
area) was appropriate for providing the services you required, and how did you
measure the effectiveness of services provided?
This could be an example of service provided in the workplace by an internal or external
service provider.
Were the strategies you deployed able to minimise the risk posed by poor service
provision and protect your anticipated return on investment?
Could you apply these same strategies when implementing a services agreement for
the provision of human resources services? Why?
Interim action
This is action that aims to buy time until the real cause of the problem can be identified
and fixed. Interim measures aim to minimise the damage of a performance problem until
it can be properly addressed, so the actions are temporary actions, for example,
temporarily using manual systems to deliver services until technologies can be restored.
Adaptive action
Sometimes performance targets for HR services are set unrealistically high. There may be
a number of valid reasons: errors, over enthusiasm, changes in circumstances and so on.
At some point it becomes clear that a performance deficit is inevitable. Adaptive action
involves reviewing the performance standards and bringing them in line with the new
reality. Care should be taken that this response is not used to cover-up poor
performance by service providers.
Corrective action
Corrective action targets the cause of the substandard performance. It is designed to get
the performance back on track. Examples of corrective action with respect to personnel
delivering services include training or coaching.
Preventative action
Preventative action removes the cause of potential performance shortfalls before they
occur. Effective monitoring provides the early warning system that enables appropriate
preventative action to be taken.
Contingency action
Contingency action is action taken just in case, or plan b. It includes actions that are
planned during the service delivery planning process, to be taken should risks be
realised. Your monitoring system may hint that there is a problem looming that is deemed
to be serious enough to warrant contingency action. In many cases the contingency action
would be guided by the contingency plan developed as part of the planning process for
service delivery.
What strategies would you use to identify underperformance for the services provided
to Australian Hardware or CoffeeVille?
Imagine that you have identified that the service provider is failing to provide the
services as agreed in the service level agreement. Detail how you would rectify this
situation.
Amend action planning you completed in Section 1 to include contingency planning for
anticipated risks to return on investment.
Section summary
You should now understand how to manage the delivery of human resources services.
Further reading
Cole, K., 2001, Supervision: The theory and practice of first-line management,
Pearson Education, NSW.
Kramar, R., et al., 2013, Human Resource Management in Australia, 5th edn,
McGraw-Hill Australia, Part 1: Ch. 67; Part 3: Ch. 10.
Ulrich, D., Younger, J., Brockbank, W., Ulrich, M., 2012, HR from the outside in: Six
competencies for the future of human resources, McGraw-Hill, USA, Ch. 59.
Section checklist
Before you proceed to the next section, make sure that you are able to:
develop and negotiate service level agreements between the human resources
team, service providers and client groups
It has been eight months since Connie began to implement HR changes at Australian
Hardware. Feedback has largely been positive.
In a recent audit of HR performance over the organisation, the following results were
obtained:
85% of managers have high confidence in the ability of store HR officers in
delivering services and mediating services delivered by the corporate HR centre
of excellence
75% of managers believe HR has had a strong impact on business performance.
Client value
Service Performance
rating/10
Connie will need to continue to monitor HR performance on a regular basis and use the
results of data gathering to continuously improve the HR system.
establish systems for gathering and storing information needed to provide human
resources services
Coordinating Coordinating what and how you monitor in line with the needs
monitoring and strategic planning of the organisation. How are the goals of
activities the organisation promoted by the monitoring? Are you sure you
are measuring the aspects of HR performance that really matter
to the business?
In order to take a systematic approach you will need to develop monitoring plans and
schedules, keep records and evaluate performance data within a useful framework of
evaluation.
Monitoring plans
You will need to create appropriate and realistic plans or schedules for monitoring
activities. You should consider including a schedule or outline of the monitoring plan in
service level agreements. Monitoring action plans should include monitoring activities,
timelines, and strategies for integrating monitoring activities with existing business
culture, practices processes and policies and procedures, resources and clear roles and
responsibilities for carrying out monitoring activities.
Recordkeeping
It is important to enter and store performance information using an effective system of
recordkeeping. HR management systems, enterprise resource management systems and
accounting systems may capture and store some performance information automatically.
Some types of monitoring activities such as the use of audit tools and surveys will require
you to make decisions regarding proper storage and file naming. You will need to ensure
you follow all organisational policies and procedures for recordkeeping. You will also need
to ensure storage of performance information is in accordance with legislation such as
privacy laws and ethical business practices.
Evaluation frameworks
A key part of monitoring HR delivery performance is determining what to measure and
evaluate. You cannot ensure your monitoring and evaluating planning aligns with
business need if you cannot determine what kinds of measures will give you information
on what sort of business performance. It is important, therefore, to work within a clear
framework for evaluation.
Because this model is tailored to evaluate training programs, it can be difficult to apply
the Kirkpatrick levels of evaluation model to evaluating all areas of HR services delivery.
7 Phillips, J. and Phillips P., 2010, Measuring Return on Investment in HR a global initiative for HR
Client feedback
To effectively evaluate human resources service delivery, feedback must be obtained
from clients. This involves having a process for capturing both:
Ongoing feedback
Ongoing feedback is feedback that is received as part of normal business interactions. It
typically occurs as a result of a particular negative or positive experience that for some
reason has prompted the person to provide feedback. While this feedback is not part of a
formal feedback program, it is very important as it is often very specific and useful in
identifying specific problems.
Read the article HR transformation survey on pages 813. The article discusses a
survey, completed by Deloitte Consulting, of more than 150 global companies to
understand those organisations views on human resources service delivery in the 21st
century.
It is a good example of how useful surveys can be in providing information regarding
the provision of human resources services. The survey has produced interesting
information regarding the different service delivery models and the values those
models provide across different industries.
developing and implementing a database for recording feedback to ensure that the
feedback can be incorporated in formal reviews completed at a later date
providing feedback forms to participants to assist with capturing feedback when
they want to provide it rather than having them wait and remember their feedback
when asked to provide it as part of formal feedback programs conducted some
time later.
Think of a time you have provided casual feedback for services provided to you.
What prompted you to provide the feedback?
Was there a process in place for you to provide that feedback? If yes, what was the
process and how did it assist you to provide your feedback?
Did you feel your feedback was captured and taken seriously? Why or why not?
What could the company, individual or department that you were providing to, done
better to improve your experience as a client providing feedback?
Requested feedback
Outside of ongoing feedback, the other way to obtain feedback is to seek it out through
requested feedback. This involves surveying clients to determine their level of satisfaction
with the services provided. Requested feedback is typically requested at specific times,
for example, monthly, quarterly, biannually or annually as part of a formal review program.
It is important to remember that, when requested feedback is part of a formal review
program, those providing the feedback usually want to see an outcome or next step. They
want to know the results of the feedback received and what action is going to be taken
with regards to that feedback. Failing to address this requirement can result in
participants not providing feedback when it is requested in the future as they see no
value in participating.
The two popular methods used for surveying clients are focus groups and written
feedback forms.
Focus groups
Focus groups involve meeting with small groups of clients to listen to their feedback
regarding the services provided. It is a good idea to prepare some questions to prompt
the discussion to ensure the value of the session for all participating. Focus groups also
usually discuss solutions to issues or ways in which services could be improved.
See below for an example of a feedback form for human resources services.
Disagree
Disagree
Strongly
Strongly
Neutral
resources team member in providing human
Agree
Agree
resources to your business.
General comments/feedback
Assume you have already implemented planned HR service delivery options at either
Australian Hardware or CoffeeVille. Develop a written feedback form to gather
information from staff members that will be engaging with HR services.
Question
Disagree
disagree
Strongly
Strongly
Neutral
Agree
Agree
The human resources manager at JMH Insurance used the human resources services
feedback form on the previous page to obtain feedback from 15 managers regarding
the effectiveness of the human resources team. The human resources manager then
compiled the feedback using the following table.
Disagree
Disagree
Strongly
Strongly
Question
Neutral
Agree
Agree
Total
Disagree
Disagree
Strongly
Strongly
Question
Neutral
Agree
Agree
Total
7 Demonstrates strong analytical
1 2 2 5 5 15
skills in diagnosing issues.
8 Effectively supports the business
throughout the implementation of 2 2 1 5 5 15
organisational change.
9 Takes into account both strategic
and operational plans when 4 4 2 3 2 15
providing advice.
10 Ensures the alignment of people
5 5 1 2 2 15
initiatives with business priorities.
11 Possesses strong technical human
1 2 1 6 5 15
resource skills.
12 Acts as a strong role model by
upholding and promoting business 0 1 2 6 6 15
values.
The human resources manager then analysed the data using the following
methodology.
strongly disagree and disagree summarised as unfavourable
This methodology allows the human resources manager to see what areas of services
are viewed by managers as working well (favourable rating) and what areas need to be
improved (unfavourable rating). The human resources manager also views those areas
rated neutral as areas that can be improved.
The human resources manager applied the methodology using the following table.
The human resources manager has identified that all questions with an unfavourable
rating of 50% or more require improvement. As result the following areas will be further
reviewed to identify what improvements can be made to ensure a more effective
service.
Recall the Kirkpatrick and Philips models discussed in the opening to this section.
In the JMH insurance example above, what level/s of evaluation is the information
useful for? Is the information provided on the feedback form useful for all levels of
evaluation?
Do you think other levels of evaluation are important? Why? Why not?
What further investigations would you undertake to get a full picture of the
performance of HR service providers?
What tools, methods or performance measures would you use to gather information for
business impact or ROI?
According to David Ulrich in Measuring Human Resources, there are three main areas
related to the balanced scorecard relevant for the monitoring and evaluation of HR
service delivery: productivity, people and process. These areas are related to a number of
important metrics for directly or indirectly measuring the business impact.
8 Ulrich, D., 1997, Measuring Human resources: An Overview of Practice and a Prescription for
Results, Human Resources Management, Vol. 36, No 3, pp. 303320, available online viewed
January 2014, <http://www.e-rh.org/documents/ISO/measuring-hr-kpi-for-hr.pdf>.
Note that, in accordance with the balanced scorecard methodology, not all of the
measures are directly related to financial impact. In order to measure the business
impact of HR services and explain the importance of HR service delivery to the success of
the organisation, you will need to focus on tools and information gathering that allows you
to gather useful data on productivity, people impact and process impact directly
attributable to HR programs and activities.
Review your work for the previous activity: Establish systems for evaluation (page 79).
Ensure that your monitoring and evaluation system includes tools and measurements
of productivity, people, and process directly attributable to HR programs and initiatives.
Recommend variations
As a result of collecting and evaluating performance data on HR performance, it may
become apparent that changes need to be made to the way in which services are
provided. In order to make recommendations, you will need to analyse variation between
agreed service levels and actual performance to determine root causes of
underperformance. You will need to provide appropriate support for your
recommendations to vary service delivery, present recommendations in accordance with
business reporting processes, and ensure you support the process of change through
appropriate planning and activities.
Example: 5-Whys?
The HR manager at Australian Hardware needed to know why the profit per employee
and revenue per employee was falling below target.
The following questioning process was undertaken:
Q: Why were the results below target?
A: Employees didnt know how to increase their productivity.
Q: They were trained in the relevant skills, so why didnt they know how?
A: They were not performance managed to ensure they could apply their skills and
set meaningful targets.
Q: Why were they not performance managed?
A: Line managers did not receive enough support and training from HR in a timely
manner.
Clearly, there were a number of reasons for the poor performance; the root cause,
however, as discovered through investigations and questioning, was that the HR
personnel negotiating service level agreements did not understand the needs of the
line managers for timely support in performance management.
The HR manager decided to recommend that HR service providers partner with the line
managers responsible for managing customer facing staff to determine needs and
renegotiate service level agreements. To ensure understanding and buy in from all
stakeholders, new agreements, which should include metrics and timelines for
performance management, would be strategically promoted. To show organisational
commitment to the changes, senior management would participate and lend their
support to the communication activities which would include a senior and line
management conference call.
To support your recommendations, you will need to explain how any variations to services
that you recommend will specifically address performance issues. Once you have
established and explained the root cause or causes of underperformance, you will need
to explain how proposed changes will close any performance gaps. When presenting
recommendations to management teams or colleagues you need to ensure that you
clearly outline:
what the performance issue is
You should also ensure that your recommendation is supported by documentation to help
demonstrate the issue or recommendation, which could include:
a brief document summarising the issue and recommendation (PowerPoint or Word
is appropriate)
action plan status reports
timelines
Consider the following scorecard for JMH insurance and the manager feedback
information presented earlier in the section (page 85).
Write a 34 page evaluation report addressed to senior management. Include in your
report:
An executive summary
% professional
Provide leadership to
development (PD) 70% completed on
support superior
plans completed by time
performance
managers
Section summary
You should now understand how to effectively use a variety of tools and methods to
evaluate human resources service delivery.
Further reading
Kramar, R., et al., 2013, Human Resource Management in Australia, 5th edn,
McGraw-Hill Australia, Ch. 18.
Yeung, A. and Berman, B., 1997, Adding value through human resources:
Reorienting human resource measurement to drive business performance, Human
Resources Management, Vol. 36, No 3, pp. 321335, available online, viewed
January 2014, <http://deepblue.lib.umich.edu/bitstream/handle/2027.42/
34580/4_ftp.pdf>.
Ulrich, D, 1997, Measuring human resources: An overview of practice and a
prescription for results, Human Resources Management, Vol. 36, No 3, pp. 303
320, available online, viewed January 2014, <http://www.e-rh.org/documents/
ISO/measuring-hr-kpi-for-hr.pdf>.
Ulrich, D., Younger, J., Brockbank, W., Ulrich, M., 2012, HR from the outside in: Six
competencies for the future of human resources, McGraw-Hill, USA. Ch. 10,
Appendix A: Ideas for how HR professionals can develop their competence and
Appendix B: HRCS Competency Self-assessment.
Section checklist
Before you proceed to the next section, make sure that you are able to:
establish systems for gathering and storing information needed to provide human
resources services
quality
performance excellence
value for investors, customers and employees
personal and professional development
diversity
sustainability
respect others and treat others fairly
The organisations code of conduct has been designed to support the integration of
business ethics with elements of business planning, namely the business mission,
vision and strategic goals.
Connie needs to ensure business ethics are integrated into the way HR delivers
services. She will need to ensure communication and training are adequate; she will
also need to ensure delivery strategies embody and promote the values of the
organisation. Above all she will need to ensure HR personnel exemplify ethical business
partnering and leadership.
ensure that personal behaviour is consistently ethical and reflects values of the
organisation
ensure that the code of conduct is observed across the organisation and that its
expectations are incorporated in human resources policies and practices
ensure that all persons responsible for the human resources functions are clear
about ethical expectations of their behaviour.
9 Barry, V. and Shaw, W., 2001, Moral issues in business, Wadsworth, California, p. 4.
many refugees she had with her. Yet, she broke the law and could have spent the
rest of her life in prison for her actions.10
There are a number of pieces of legislation that apply to organisations and employees
that human resources professionals must ensure are complied with when providing
human resources services and support. As discussed in Section 1, these include:
Fair Work Act 2009
anti-discrimination legislation.
Organisations aim to address legal and ethical obligations by developing and promoting
the use of codes of ethics, codes of conducts, policies and procedures to ensure
employees understand and have the practical tools to implement ethical practices.
Human resources professionals are responsible for ensuring that both business ethics
and legal compliance are incorporated into all human resources policies and practices.
Business ethics is often incorporated into organisational strategic planning. For example,
organisational vision statements and values statements articulate ethical principles that
all employees are expected to adhere to. HR professionals are expected to implement
company values into service delivery strategies and exemplify ethical attributes such as
fairness and openness.
10Tchividjian, E., October 2007, Archive: ethical and illegal, Ruder Finn, viewed January 2014,
<http://www.ruderfinn.com/blogs/ethics/2007/10>.
Use the link below to access the University of Western Australia Code of Ethics.
Code of ethics, University of Western Australia, viewed January 2014,
<http://www.hr.uwa.edu.au/publications/code_of_ethics>.
Codes of ethics
A code of ethics provides a set of guiding principles for the way in which employees
should behave. In comparison to a code of conduct, a code of ethics will tend to:
have a broader focus and provide general information with regards to expected
behaviour
provide guidance as to how employees should behave rather than what they must
do
set the foundation for an organisations code of conduct.
the workplace is a safe and challenging environment where people can grow
professionally and personally.
Obtain a copy of an organisations code of ethics and review the contents to answer the
questions below.
What principles does the code of ethics provide for employee behaviour?
Tip: If you are currently employed you can use your organisations code of ethics,
however, if you are not employed you can obtain an example by searching the internet
for code of ethics.
Codes of conduct
A code of conduct is a continuation of organisations code of ethics but it provides more
specific detail with regards to what behaviour is expected by the organisation. Codes of
conduct sometimes also include the consequences for employees for failing to meet
those expectations.
Below is an example of a code of conduct for the Australian Public Service Commission
(APS). You will note that it provides very specific details of how it expects employees to
behave.
when acting in connection with APS employment, treat everyone with respect and
courtesy, and without harassment
when acting in connection with APS employment, comply with all applicable
Australian laws
comply with any lawful and reasonable direction given by someone in the
employee's Agency who has authority to give the direction
maintain appropriate confidentiality about dealings that the employee has with
any Minister or Ministers member of staff
disclose, and take reasonable steps to avoid, any conflict of interest (real or
apparent) in connection with APS employment
use Commonwealth resources in a proper manner
inside information, or
the employees duties, status, power or authority in order to gain, or seek
to gain, a benefit or advantage for the employee or for any other person;
at all times behave in a way that upholds the APS Values and Employment
Principles, and the integrity and good reputation of the employees Agency and
the APS
while on duty overseas, at all times behave in a way that upholds the good
reputation of Australia
comply with any other conduct requirement that is prescribed by the regulations
(regulations available here).
Source: APS code of conduct, Australian Public Service Commission, viewed January
2014, <http://www.apsc.gov.au/aps-employment-policy-and-advice/aps-values-and-
code-of-conduct/code-of-conduct>.
Above all, you will need to act to redress breaches of the code, by acting immediately to
correct behaviour or bring the behaviour to the attention of designated persons.
Obtain a copy of an organisations code of conduct and review the contents to answer
the questions below.
What specific behaviours does the code of conduct cover?
Does it include information regarding the consequences for failing to meet the detailed
expectations? If yes, what are the consequences?
Tip: If you are currently employed, you can use your organisations code of conduct,
however, if you are not employed you can obtain a copy by searching the internet for
code of conduct.
all applications will be treated as confidential and care and diligence will be
undertaken for all applications received
it is expected that all applicants provide honest information and in return honest
feedback will be provided
all applications will be regarded on merit and in accordance with anti-discrimination
and equal opportunity legislation
applicants and hiring managers must disclose, and take reasonable steps to avoid,
any conflict of interest (real or apparent) in connection with recruitment activities
applicants must not provide false or misleading information in response to a
request for information regarding their application
hiring managers must not make improper use of:
inside information, or
the employee's duties, status, power or authority, in order to gain, or seek to
gain, a benefit or advantage for any applicant
hiring managers must at all times behave in a way that upholds the APS values and
the integrity and good reputation of the APS.
As you will note in this example, by using the APS code of conduct as the foundation of
these elements, the recruitment policy then ensures that it provides hiring managers and
employees with specific information as to how they are expected to behave during the
recruitment process. This is an example of how human resources professionals can
integrate the code of conduct into human resources policies and practices.
Using the code of conduct you sourced in the previous activity Code of conduct, detail
the elements that would need to be included to integrate the organisations code of
conduct within a performance management policy.
(Use the APS recruitment policy elements example above to assist you with completing
this activity.)
Locate the Australian Hardware recruitment or performance management policies and
procedures on the IBSA simulated business website.
How have organisational values, ethical considerations and legal concerns been
integrated and written into these policies and procedures?
Note: Simulated business information, including business and operational plans,
financial information, and policies and procedures (including performance
management) can be located online at <http://simulations.ibsa.org.au/>.
What strategies could you implement to ensure that your team behaves in a way that is
consistently ethical and reflects the values of the organisation?
performance
job applications
promotions
You are the HR manager at Savings Financial Solutions and have just assisted the
finance director to recruit a new accountant to join the accounting team. This team
have been disgruntled for some time regarding their salaries and have been asking the
finance director for a pay rise which has been refused.
You are good friends with Simon, one of the accountants. On the weekend you are
having dinner with Simon and he explains that he is upset because he has heard the
new accountant is being paid $10,000 more than he is. He says he is thinking he will
leave as this is unfair. You know this is not true and in actual fact the new accountant
is being paid less than Simon.
How would you respond to Simon?
Human resources professionals must ensure that they have considered the
organisations policies and procedures for dealing with breaches of the code of conduct
before taking any action. It is also critical that human resources professionals consider
the legislative requirements applicable to dealing with breach of the code of conduct for
their organisation.
Use the following links to access cases where employees have been dismissed for
breaching their organisations code of conduct or for unethical behaviour.
Review each of the cases and answer the following questions.
Case 1
Timothy Presbury vs. Australian Rail Track Corporation Limited
(U2009/12786) Fair Work Australia, viewed January 2014,
<http://www.fwa.gov.au/decisionssigned/html/2010fwa2282.htm>.
How did the employee breach the code of conduct or behave unethically?
What does this case teach you about dealing with breaches of the code of conduct or
unethical behaviour in the workplace?
Case 2
Ms Jennifer Delaney vs. Parramatta Leagues Club Limited
(U2009/11060) Fair Work Australia, viewed January 2014,
<http://www.fwa.gov.au/decisionssigned/html/2010fwa1164.htm>.
How did the employee breach the code of conduct or behave unethically?
What does this case teach you about dealing with breaches of the code of conduct or
unethical behaviour in the workplace?
Case 3
Martine Magers vs. Department of Health and Ageing
(U2008/8103), Fair Work Australia, viewed January 2014,
<http://www.fwa.gov.au/decisionssigned/html/2010fwa831.htm>.
How did the employee breach the code of conduct or behave unethically?
What does this case teach you about dealing with breaches of the code of conduct or
unethical behaviour in the workplace?
You are the human resources manager at Black and White Printing. You have just
received information from a manager that one of your human resources team members
has disclosed the details of an employee in the printing teams performance
management program to other employees in the printing team.
Detail the steps you would take to deal with alleged breach.
As a result of your investigation you have established that your team member did in
fact disclose this confidential information. The employees response to the allegation
was that it was stupid mistake. He was out with the printing team on Friday night at the
pub and one of the team asked him what was happening regarding this particular
employee, to which he responded that the employee is on performance management
program and is now on his second warning.
What action would you take and why?
Section summary
You should now understand how to manage the integration of business ethics in human
resources practices.
Further reading
Australian Public Service Commission, APS code of conduct, viewed January 2014,
<http://www.apsc.gov.au/aps-employment-policy-and-advice/aps-values-and-code-
of-conduct/code-of-conduct>.
Barry, V. and Shaw, W., 2001, Moral issues in business, Wadsworth, California.
Kramar, R., et al., 2013, Human Resource Management in Australia, 5th edn,
McGraw-Hill Australia, Ch. 15.
St James Ethics Centre, 2012, Codes of ethics, viewed January 2014
<http://www.ethics.org.au/about/what-is-ethics>.
Section checklist
Before you proceed to the next section, make sure that you are able to:
ensure that personal behaviour is consistently ethical and reflects values of the
organisation
ensure that code of conduct is observed across the organisation and that its
expectations are incorporated in human resources policies and practices
ensure that all persons responsible for the human resources functions are clear
about ethical expectations of their behaviour.
Glossary
Term Definition
financial goals
return on investment
process or management efficiency
the perspective of the customer (customer focus):
customer value
environmental responsibility
market share
the perspective of the employee:
Term Definition
Classic HR model David Ulrich and others developed an HR model, often referred
to as the classic HR model but also known as the three-legged
stool model or the business partner model. It comprises three
elements:
business partners
shared services
production team
administration team
accounting team.
Term Definition
classic HR model.
centralised HR
dedicated HR.
Key performance Performance measures that focus on achieving results that are
indicators (KPI) seen as critical to the success of the organisation.
Indicators may be lagging or leading:
lagging: measures that indicate past performance
Term Definition
divisional
matrix.
Term Definition
Stakeholder All those people who have an interest in a task or system you
are completing or modifying. These may include customers,
partners, employees, shareholders, owners, government, and
regulators.
Two challenges
In order to have an efficient HR function, DuPont realised that each country having their
own processes for managing people results in a considerable duplication of work. For
example, the HR/employee ratio (employees per dedicated HR person) in the company
was 1/60, while 1/100 is closer to industry best practice. One of the main goals of
DuPonts European HR transformation was therefore to improve that ratio, while
maintaining or even increasing HRs value to the business units.
It was in the year 2000 when Tim Farrell, at the time HR Director for Europe, noticed that
the companys HR function faced two challenges:
the roles and responsibilities of HR were unclear
Based on these facts, a project team was created in 2001 in order to complete a
benchmarking study and to come up with solutions to overcome these challenges. The
proposal included an updated integrated HR platform for EMEA (SAP 4.6C) and four
options.
11 Adapted from: Josefowitz, O., 2008, The Global HR Delivery Model (Diploma thesis, Haute cole