Documentos de Académico
Documentos de Profesional
Documentos de Cultura
SUMMARY
Bilingual professional (English & Portuguese) with B.A. in Journalism with over 17 years experience in
different positions in Digital Communication has developed the core skills to be a UX Researcher & UX
Designer.
Highly collaborative, hands-on approach, data-driven, ability to work cross-functionally and on own
initiative, with a strong experience leading multidisciplinary teams and working in cross-team projects
for web-based, smarTVs, digital outdoor media and mobile platforms, in agile and international
environments, for large agencies and portals, as well as for small companies, start-ups based in Brazil,
US, Italy, Ireland, China, Germany and Netherlands.
Author of a chapter on UX focused on Conversion for a Brazilian book on Digital Marketing, recently
invited by a publisher based in UK to write a book focused on Fixing Bad UX Deigns and reviewing a
book on UX for Mobile for the same publisher. Ready to be relocated and available for traveling.
EDUCATION
Certificate in User Experience Design Immersive (FHEQ level 6) | General Assembly, Los Angeles,
CA (2015)
Post-graduate Diploma in Marketing focused on Digital (+UX Design class) (FHEQ level 7)
| UCLA Extension, Los Angeles, CA, USA (2015)
Post-graduate Diploma in Marketing (FHEQ level 7) | UC Berkeley Extension, San Francisco, CA,
USA (2013)
Post-graduate Diploma in Interactive Digital Medias (FHEQ level 7) | Senac So Paulo, So Paulo,
Brazil (2004)
Post-graduate Diploma in Cultural Journalism (FHEQ level 7) - Minor in Digital Journalism | PUC-
SP, So Paulo, Brazil (2002)
Bachelor Degree in Journalism (FHEQ level 6) |Universidade Metodista, So Paulo, Brazil (2000)
TOOLS AND SKILLS
User Experience (IA, Usability Tests, Eye Tracking, User Journey, User Interview, Competitive
Analysis, Task Analysis, Card Sorting, Concept Maps, Personas, Tree Testing, Benchmarking,
Content Strategy, Heuristic Analysis, Documentation, Responsive design for multiple devices
Contextual Inquiries, Online Surveys, Sketching, Wireframing, Mockup, Lo-Mid-Hi Prototyping,
Design Thinking - OminGrafle, Silverback, SEO, Axure, myBalsamiq, Sketch, InVision, FluidUI etc)
Researching (Interview, focus group, online surveys, quali & quanti, Primary & Secondary)
Social Media (Management platforms, monitoring software, reports)
Web Analytics & Data Analysis (ComScore, Google Analytics, Certifica, Ominiture, Webtrends)
Website and Layout Softwares (Photoshop, HTML, Illustrator, Coreldraw)
Content Management Systems (Vignette, Fabrica Tools, Calandra, Alligator, Wordpress, etc.)
Microsoft Office Package (Excel, PowerPoint, Word)
Video Editing Software (Pinnacle, Windows Media Encoder & Real Encoder, Camtasia)
Project Management (Trello, Scrum, Kanban, Agile Methods etc)
LANGUAGES
Brazilian Portuguese (Native), English (Advanced), Spanish (Basic), Italian (Basic)
WORK EXPERIENCE
UX Specialist and PO at Crowdynews.com
May 2016 October 2017 (5-months project) | Netherlands
(Social Media curation platform http://crowdynews.com)
Participating of Brainstorms sessions to redefine the company Strategy
Doing competitive analysis and market opportunities
Defining priorities for backlog and roadmap
Conducting Stakeholder interviews
Doing User Research for products improvement
Leading UX studies on clients websites
Analyzing user behaviour (Heatmaps, interviews, tests etc)
Creating and presenting reports
Participating in brainstorm sessions in several projects
Getting feedback from CSM, Sales and CS team
Organizing Educational sessions on UX
Leading internal UX workshops
Defining Roadmap with PMB and organizing backlog
Reported to the CEO
Achievements: Leading different UX strategy projects, I was invited to share the PO role with the
IT leader thanks to an initiative to do interface between departments and working closely with
Designers, Dev, AI, Data and other teams, improving communication and feedback flow. I am
also part of the PMB group, selected by the CEO.
Founder & UX Designer at UXpressoCafe
Jun 2015 Present | USA, Italy, Brazil, Ireland
(UX and Digital Communications Consultancy http://uxpressocafe.com)
Founder and working remotely and in person for several clients located in Brazil, US, Italy,
Ireland and China
Developing remotely and in person projects focused in UX using different methodologies
Collaborating with Product, Dev and Design teams
Participating in in-person and online meetings with clients and stakeholders
Producing business requirements to IT and Dev team (prototypes and documentation)
Presenting UX Research findings and UX Design results (Wireframes and Prototypes)
Organizing events and talk tours with international UX professionals
Giving lectures and online lectures on Social Media and UX
Managing remote multidisciplinary teams
Leading workshops with teams, clients and stakeholders
Key clients: Cheetah Mobile, O Estado de So Paulo (newspaper), Editora Alto Astral (publisher),
Agncia Plvora (digital agency, different clients, including Telefonica Foundation), Agncia
Usuall (UX agency)
Achievements: Was invited to write a chapter about "UX for High Performance" for a Digital
Marketing book (http://bit.ly/DigitalMktbook-UX), and invited to write articles about UX for an
Irish blog, after having been interviewed for them about my career transition to UX. Developed
online workshops about UX for Brazilian schools (i.e.: http://bit.ly/brempreendeUX).
UXer, Blogger, Business Development & Partnerships at FluidUI.com
Aug 2016 May 2017 | Ireland
(Online Prototyping Platform http://fluidui.com)
Identified potential leads to connect them to our partners
Established partnerships with Design, Development and User Research providers
Led a Marketing and UX Research project (User Interview, Online Survey, Secondary Research,
Competitor Analysis, Task Analysis etc)
Guest blogger (http://blog.fluidui.com/author/lisandramaioli/)
Organized an event on UX (http://bit.ly/ROIofUX-FluidUIevent)
Participated as a panelist (http://bit.ly/2iYrq8n)
Reported to the CEO
Achievements: Invited to be part of the Marketing team as a Blogger and Researcher freelancer
after have been interviewed for their blog: The most important thing about UX with Lisandra
Maioli" (http://bit.ly/LisUX-part1) and "Lisandra Maioli: How I got into UX" (http://bit.ly/LisUX-
part2).
Achievements: Invited to be part of the Marketing team as a Blogger and Researcher freelancer
after have been interviewed for their blog: The most important thing about UX with Lisandra
Maioli" (http://bit.ly/LisUX-part1) and "Lisandra Maioli: How I got into UX" (http://bit.ly/LisUX-
part2).
Community & Social Media Manager at Talenthouse.Com
Feb 2013 - May 2015 | San Francisco & Los Angeles, USA
(Digital Platform for Creative Community and Brand Marketing - https://en.wikipedia.org/wiki/Talenthouse)
Community & Social Media Manager (Global channels) | 05/2014 05/2015
Presented an UX project to renew the current website
Managed Social Media channels for the Global market (in English and Portuguese)
Led Social Media global team and projects
Created and conduct Online Surveys and Usability test projects
Created campaign reports and Social Media data analysis for clients
Supported Sales team with weekly data and community feedback
Developed and coordinate the Social Media Strategy to support Global campaigns
Researched new tools and platforms to support report creation and content management
Produced and edit digital Portuguese and English content for Blog and Social Media platforms
Community & Social Media Manager (Country Manager for Portuguese-speaking markets) |
02/2013 05/2014
Translated newsletters, marketing content and all website content into Portuguese
Created strategy to grow the Portuguese and Global Community
Contacted the Brazilian press and influencers to promote sponsored contests to the
Portuguese speaking market
Identified and reach potential partners to develop Talenthouse projects in the Brazilian and
Portuguese-speaking markets
Represented the company at events and meetings with partners in Brazil
Key clients: Microsoft, Viber, Coca-Cola, Nokia, DC Shoes, Sony, Spotify, Airbnb, Yahoo, 20th
Century Fox, global artists, etc.
Achievements: Promoted to Global Social Media Manager due to an outstanding work
performance managing Portuguese-speaking markets, reporting to the Managing Director and
the CEO. Has increased the Facebook page likes from about 120K to almost 1MM in 1 year.
Head of Digital at CDN Digital & Mquina da Notcia Agencies
Oct 2010 Oct 2011 | Rio de Janeiro, Brazil
(PR and Digital Communication agencies)
Head of Digital (CDN, Rio de Janeiro) | 01/2011 10/2011
Implemented and coordinated the Digital Department in Rio de Janeiro's subsidiary, reporting
to the Director of Digital
Selected, trained and led digital team of professionals
Developed proposals, planned and coordinated Digital and Social Media projects based on
Research
Organized and presented workshops on Social Media to CDN clients
Assisted the Sales Team during visits to clients and kick-off meetings
Conducted UX and Social Media presence analysis for various clients and prospects as a
freelancer
Key clients: TIM, Furnas, Coca-Cola, Instituto Ayrton Senna, Lreal (Vichy and Innev), Facebook,
etc.
Manager of Digital (Mquina da Notcia, So Paulo) | 08/2010 - 12/2010
Coordinated the Digital Department and led multidisciplinary team
Developed proposals, planned and coordinated Digital Marketing and Social Media projects
Assisted with the Social Media monitoring and report creation for the clients
Assisted the Sales Team during the visits to clients and kick-off meetings
Key clients: Telefonica, Ambev, Gafisa, Hypermarcas, etc.
Achievements: Even after having left the company, is frequently invited to lead projects as a
freelancer, especially those focused in the UX and Social Media.
Senior UX Product Analyst at Terra Network - Telefonica (LatAM)
Jun 2008 Jul 2010 | So Paulo, Brazil
(International web portal - https://en.wikipedia.org/wiki/Terra_Networks)
Senior UX Product Analyst | 01/2010 - 07/2010
Assisted and led the UX team of designers and information architects (projects for Web,
Mobile, Tablets, SmarTV, etc.)
Developed, surveyed, interviewed and interpreted Usability Testing and User Experience
projects
Organized and led internal workshops on UX and other related topics
Participated in strategic meetings
Senior Product Analyst (LatAm) | 06/2008 - 12/2009
Managed MMORG partnership with Disney Digital
Redesigned a new Customer Experience process
Managed and improved digital projects and premium digital products
Implemented e-mail service in Latin America subsidiaries
Managed the development and improvement of marketing strategies
Built creative campaigns supported by the Marketing Department
Achievements: As a Product Analyst has increased the number of subscribers by 50% in one year
(established goal was 30%). Thanks to the previous experience in Usability tests and Design
projects, was invited to create the first UX department at the company.
have worked with Lisandra at Terra Networks where she leaded UX and costumer insights to a broad
range of social media, news and entertainment products. Very passionate and hands-on she always had
a very positive impact in all projects.
Samantha Burke (General Assembly/Uxpressocafe)
UX Designer at Sony Pictures Entertainment
Lisandra is an experienced, energetic and passionate professional. Shes a knowledgeable entrepreneur
who works hard to solve problems for people. Throughout our time as students of the General Assembly
UX program, it became abundantly clear that Lisandra was incredibly motivated and had a natural talent
for the design process. She was a pleasure to work with throughout the course and Id be more than
happy to work with her again in the future.
Andre de Abreu (Uxpressocafe)
Manager, Latin America Public Relations at Blizzard Entertainment
Lisandra is one of the most knowledgeable UX professionals that I had the chance to met. We can say
she is a perfect UX expert since she has deep knowledge on communications, human behavior and the
technology behind the interfaces people use in a daily basis; such deep knowledge on such diverse
disciplines is really rare to find in a single professional and, at the same time, so essential when come to
UX.
Juliana Junqueira Vieira (iG/Uxpressocafe)
Digital Director na MSLGROUP Andreoli
She is one of the best among all people I have ever worked with. Lisandra is a precise, intelligent and
insightful UX Designer. Experienced and dedicated employee, she is a person you can trust when you
want to be sure that important tasks will be completed in a precise way. Lisandra has great sense of
humor. She is an asset to any company.
Mauricio Salvador (ebit/ComSchool)
President at ABComm
Lisandra is a top expert in digital business. I've been working with her in many different projects since
2001. Multitasks, fast, focused and high assertiveness in her work. She has a strategic vision and know
the right tools to reach digital performance. Strong networking connections and she is always in a good
mood :) I definitely recommend Lisandra and wish to work with her again in many other projects.
Grant Maeda - User Experience Designer (General Assembly/Uxpressocafe)
UX Research | UX Design
Lisandra is an amazing UX professional. I am very thankful I had an opportunity to work with and learn
from her. She is extremely thorough when it comes to her user research. From survey building, persona
creating, to competitive research. The data she gathered helped the team and business to make good
design/business decisions. More importantly, she is extremely personable and intentional with her
relationships with others. She is a delight to be around and definitely loves what she does. Lisandra
would be a great addition to any future team.
experience to work with Lisandra. She taught me lots of professional knowledge and motivated me by
lots of awesome insights and ideas!
Gavroche Fukuma (CDN)
Content Marketing Director na Economdia
Lisandra is one of a kind! She is committed, dedicated and always happy to fulfill her tasks. If you have
someone you would love to work with, that person is Lisandra .
We worked together at CDN Communication and this was an experience of great importance as we could
exchange rich information. Lisandra has an incredible ability to share knowledge, discuss options and
generate positive insights for all jobs.
Ricardo Grandinetti (Terra/Telefonica)
Business Development at Moip Pagamentos
Lisandra was one of the best clients I had the opportunity to work with. Her sense of partnership and
openness to new ideas in user experience solutions provided the possibility of developing 2 outstanding
projects with Terra.
Andra Beccaro (Terra/Telefonica/UXpressocafe)
Digital Product Manager | UX Expert Consultant | Project Manager
I had the opportunity to work on UX projects with Lisandra at Portal Terra. She is very focused and
dedicated with a strong will to get things done and share knowledge. In addition, she has a great passion
for UX which causes her to exceed her results. Work with Lisandra is very good because she works quickly
and efficiently both as a team player and by her own.
Euler Arajo (Terra/Telefonica/Uxpressocafe)
Diretor at Red Cube Tecnologia e Comunicao
A professional who cares about every detail in UX design, she delivers functioning studies of each stage
of the project by simplifying and streamlining the information architecture work, creation and layout.
Another important feature is deepening in technological innovation and research that generates the
documentation necessary to defend and discuss with the client. In short, a professional who will bring
knowledge and differentiated vision in any team, project or company that will work.
Rafael Esberard (Senac Rio)
Head Consultant Sales Enablement Practitioner Helping companies to sell more and to properly
I had the AMAZING opportunity to work with Lisandra directly at SENAC and also co-worked with her at
E-Commerce School, and both times I was very proud to be part of her team and be on her team.
Lisandra is the kind of professional who has always a positive behavior, very pragmatic and optimist, is
hard not get motivated working with her, extremely wise and visionary on everything about online
marketing, Lis is a precious asset of any marketing department for any company "looking two steps
ahead".
Lincoln Siebra (Senac Rio)
Profissional de televiso e vdeo
As I already commented before, Lisandra was one of the best professionals I have met in my life. Her
work at my post-graduation at Senac Rio as a course coordinator was very inspiring for all my colleagues
and me. Lisandra Maioli is very reliable and enthusiastic. I learned a lot with her as an example as a role
model for business relations.
Carlos Cidra (CDN)