Lisandra Maioli

Mobile phone #: +31 6 14 77 91 52 | E-mail: lisandramaioli@gmail.com | Skype: lisandramaioli

Portfolio: uxpressocafe.com / slideshare.net/lmaioli | Linkedin: linkedin.com/in/lisandramaioli
Nationality: Brazilian (Italian Citizenship)

SUMMARY

Bilingual professional (English & Portuguese) with B.A. in Journalism with over 17 years experience in
different positions in Digital Communication has developed the core skills to be a UX Researcher & UX
Designer.

Highly collaborative, hands-on approach, data-driven, ability to work cross-functionally and on own
initiative, with a strong experience leading multidisciplinary teams and working in cross-team projects
for web-based, smarTVs, digital outdoor media and mobile platforms, in agile and international
environments, for large agencies and portals, as well as for small companies, start-ups based in Brazil,
US, Italy, Ireland, China, Germany and Netherlands.

Author of a chapter on UX focused on Conversion for a Brazilian book on Digital Marketing, recently
invited by a publisher based in UK to write a book focused on Fixing Bad UX Deigns and reviewing a
book on UX for Mobile for the same publisher. Ready to be relocated and available for traveling.

EDUCATION
Certificate in User Experience Design Immersive (FHEQ level 6) | General Assembly, Los Angeles,
CA (2015)
Post-graduate Diploma in Marketing focused on Digital (+UX Design class) (FHEQ level 7)
| UCLA Extension, Los Angeles, CA, USA (2015)
Post-graduate Diploma in Marketing (FHEQ level 7) | UC Berkeley Extension, San Francisco, CA,
USA (2013)
Post-graduate Diploma in Interactive Digital Medias (FHEQ level 7) | Senac So Paulo, So Paulo,
Brazil (2004)
Post-graduate Diploma in Cultural Journalism (FHEQ level 7) - Minor in Digital Journalism | PUC-
SP, So Paulo, Brazil (2002)
Bachelor Degree in Journalism (FHEQ level 6) |Universidade Metodista, So Paulo, Brazil (2000)


TOOLS AND SKILLS
User Experience (IA, Usability Tests, Eye Tracking, User Journey, User Interview, Competitive
Analysis, Task Analysis, Card Sorting, Concept Maps, Personas, Tree Testing, Benchmarking,
Content Strategy, Heuristic Analysis, Documentation, Responsive design for multiple devices
Contextual Inquiries, Online Surveys, Sketching, Wireframing, Mockup, Lo-Mid-Hi Prototyping,
Design Thinking - OminGrafle, Silverback, SEO, Axure, myBalsamiq, Sketch, InVision, FluidUI etc)
Researching (Interview, focus group, online surveys, quali & quanti, Primary & Secondary)
Social Media (Management platforms, monitoring software, reports)
Web Analytics & Data Analysis (ComScore, Google Analytics, Certifica, Ominiture, Webtrends)
Website and Layout Softwares (Photoshop, HTML, Illustrator, Coreldraw)
Content Management Systems (Vignette, Fabrica Tools, Calandra, Alligator, Wordpress, etc.)
Microsoft Office Package (Excel, PowerPoint, Word)
Video Editing Software (Pinnacle, Windows Media Encoder & Real Encoder, Camtasia)
Project Management (Trello, Scrum, Kanban, Agile Methods etc)


LANGUAGES
Brazilian Portuguese (Native), English (Advanced), Spanish (Basic), Italian (Basic)

WORK EXPERIENCE

UX Specialist and PO at Crowdynews.com
May 2016 October 2017 (5-months project) | Netherlands
(Social Media curation platform http://crowdynews.com)
Participating of Brainstorms sessions to redefine the company Strategy
Doing competitive analysis and market opportunities
Defining priorities for backlog and roadmap
Conducting Stakeholder interviews
Doing User Research for products improvement
Leading UX studies on clients websites
Analyzing user behaviour (Heatmaps, interviews, tests etc)
Creating and presenting reports
Participating in brainstorm sessions in several projects
Getting feedback from CSM, Sales and CS team
Organizing Educational sessions on UX
Leading internal UX workshops
Defining Roadmap with PMB and organizing backlog
Reported to the CEO
Achievements: Leading different UX strategy projects, I was invited to share the PO role with the
IT leader thanks to an initiative to do interface between departments and working closely with
Designers, Dev, AI, Data and other teams, improving communication and feedback flow. I am
also part of the PMB group, selected by the CEO.

Founder & UX Designer at UXpressoCafe
Jun 2015 Present | USA, Italy, Brazil, Ireland
(UX and Digital Communications Consultancy http://uxpressocafe.com)
Founder and working remotely and in person for several clients located in Brazil, US, Italy,
Ireland and China
Developing remotely and in person projects focused in UX using different methodologies
Collaborating with Product, Dev and Design teams
Participating in in-person and online meetings with clients and stakeholders
Producing business requirements to IT and Dev team (prototypes and documentation)
Presenting UX Research findings and UX Design results (Wireframes and Prototypes)
Organizing events and talk tours with international UX professionals
Giving lectures and online lectures on Social Media and UX
Managing remote multidisciplinary teams
Leading workshops with teams, clients and stakeholders
Key clients: Cheetah Mobile, O Estado de So Paulo (newspaper), Editora Alto Astral (publisher),
Agncia Plvora (digital agency, different clients, including Telefonica Foundation), Agncia
Usuall (UX agency)
Achievements: Was invited to write a chapter about "UX for High Performance" for a Digital
Marketing book (http://bit.ly/DigitalMktbook-UX), and invited to write articles about UX for an
Irish blog, after having been interviewed for them about my career transition to UX. Developed
online workshops about UX for Brazilian schools (i.e.: http://bit.ly/brempreendeUX).


UXer, Blogger, Business Development & Partnerships at FluidUI.com
Aug 2016 May 2017 | Ireland
(Online Prototyping Platform http://fluidui.com)
Identified potential leads to connect them to our partners
Established partnerships with Design, Development and User Research providers
Led a Marketing and UX Research project (User Interview, Online Survey, Secondary Research,
Competitor Analysis, Task Analysis etc)
Guest blogger (http://blog.fluidui.com/author/lisandramaioli/)
Organized an event on UX (http://bit.ly/ROIofUX-FluidUIevent)
Participated as a panelist (http://bit.ly/2iYrq8n)
Reported to the CEO
Achievements: Invited to be part of the Marketing team as a Blogger and Researcher freelancer
after have been interviewed for their blog: The most important thing about UX with Lisandra
Maioli" (http://bit.ly/LisUX-part1) and "Lisandra Maioli: How I got into UX" (http://bit.ly/LisUX-
part2).
Achievements: Invited to be part of the Marketing team as a Blogger and Researcher freelancer
after have been interviewed for their blog: The most important thing about UX with Lisandra
Maioli" (http://bit.ly/LisUX-part1) and "Lisandra Maioli: How I got into UX" (http://bit.ly/LisUX-
part2).


Community & Social Media Manager at Talenthouse.Com
Feb 2013 - May 2015 | San Francisco & Los Angeles, USA
(Digital Platform for Creative Community and Brand Marketing - https://en.wikipedia.org/wiki/Talenthouse)
Community & Social Media Manager (Global channels) | 05/2014 05/2015
Presented an UX project to renew the current website
Managed Social Media channels for the Global market (in English and Portuguese)
Led Social Media global team and projects
Created and conduct Online Surveys and Usability test projects
Created campaign reports and Social Media data analysis for clients
Supported Sales team with weekly data and community feedback
Developed and coordinate the Social Media Strategy to support Global campaigns
Researched new tools and platforms to support report creation and content management
Produced and edit digital Portuguese and English content for Blog and Social Media platforms
Community & Social Media Manager (Country Manager for Portuguese-speaking markets) |
02/2013 05/2014
Translated newsletters, marketing content and all website content into Portuguese
Created strategy to grow the Portuguese and Global Community
Contacted the Brazilian press and influencers to promote sponsored contests to the
Portuguese speaking market
Identified and reach potential partners to develop Talenthouse projects in the Brazilian and
Portuguese-speaking markets
Represented the company at events and meetings with partners in Brazil
Key clients: Microsoft, Viber, Coca-Cola, Nokia, DC Shoes, Sony, Spotify, Airbnb, Yahoo, 20th
Century Fox, global artists, etc.
Achievements: Promoted to Global Social Media Manager due to an outstanding work
performance managing Portuguese-speaking markets, reporting to the Managing Director and
the CEO. Has increased the Facebook page likes from about 120K to almost 1MM in 1 year.


Head of Digital at CDN Digital & Mquina da Notcia Agencies
Oct 2010 Oct 2011 | Rio de Janeiro, Brazil
(PR and Digital Communication agencies)
Head of Digital (CDN, Rio de Janeiro) | 01/2011 10/2011
Implemented and coordinated the Digital Department in Rio de Janeiro's subsidiary, reporting
to the Director of Digital
Selected, trained and led digital team of professionals
Developed proposals, planned and coordinated Digital and Social Media projects based on
Research
Organized and presented workshops on Social Media to CDN clients
Assisted the Sales Team during visits to clients and kick-off meetings
Conducted UX and Social Media presence analysis for various clients and prospects as a
freelancer
Key clients: TIM, Furnas, Coca-Cola, Instituto Ayrton Senna, Lreal (Vichy and Innev), Facebook,
etc.
Manager of Digital (Mquina da Notcia, So Paulo) | 08/2010 - 12/2010
Coordinated the Digital Department and led multidisciplinary team
Developed proposals, planned and coordinated Digital Marketing and Social Media projects
Assisted with the Social Media monitoring and report creation for the clients
Assisted the Sales Team during the visits to clients and kick-off meetings
Key clients: Telefonica, Ambev, Gafisa, Hypermarcas, etc.
Achievements: Even after having left the company, is frequently invited to lead projects as a
freelancer, especially those focused in the UX and Social Media.


Senior UX Product Analyst at Terra Network - Telefonica (LatAM)
Jun 2008 Jul 2010 | So Paulo, Brazil
(International web portal - https://en.wikipedia.org/wiki/Terra_Networks)
Senior UX Product Analyst | 01/2010 - 07/2010
Assisted and led the UX team of designers and information architects (projects for Web,
Mobile, Tablets, SmarTV, etc.)
Developed, surveyed, interviewed and interpreted Usability Testing and User Experience
projects
Organized and led internal workshops on UX and other related topics
Participated in strategic meetings
Senior Product Analyst (LatAm) | 06/2008 - 12/2009
Managed MMORG partnership with Disney Digital
Redesigned a new Customer Experience process
Managed and improved digital projects and premium digital products
Implemented e-mail service in Latin America subsidiaries
Managed the development and improvement of marketing strategies
Built creative campaigns supported by the Marketing Department
Achievements: As a Product Analyst has increased the number of subscribers by 50% in one year
(established goal was 30%). Thanks to the previous experience in Usability tests and Design
projects, was invited to create the first UX department at the company.





Coordinator of Projects for Digital Platforms at Lance! Newspaper

Nov 2006 May 2008 | Rio de Janeiro, Brazil
(Sports Newspaper and web portal - https://en.wikipedia.org/wiki/Lance!)
Coordinator - Digital & Mobile Content and Special Project | 05/2007 - 05/2008
Coordinated Digital Marketing projects
Assisted Sales Team in designing projects on Digital
Led Usability Tests, Focus Groups and User interviews
Multimedia Editor and Team Coordinator - Digital Department (11/2006 - 04/2007)
Implemented a new digital department and selected, hired, trained and led team
Drafted and implemented a new process to distribute digital audiovisual content (Main
Partner: Microsoft)
Managed and edited digital content production for portal and mobile products
Achievements: Invited to create the first Digital Department at the company, thanks to
outstanding performance, was promoted to coordinate special/commercial Digital projects,
reporting to the Director of Digital. Besides being selected among of over 450 employees, to
integrate, with more 4 professionals, a special Web 2.0 study group to the portal redesigning.


Digital Content Editor at Senac SP School
Dec 2004 Oct 2006 | So Paulo, Brazil
(Brazilian School chain)
Digital Content Editor (Social Development) | 07/2005 - 10/2006
Planned and managed the Digital Communications Strategy
Evaluated and edited partnerships content
Digital Journalist (Social Development) | 12/2004 - 06/2005
Traveled to different cities to cover special stories
Produced digital content, articles and interviews
Achievements: Has invited by the Social Development Director to work direclyt with him on
special projects.


Senior Marketing Consultant at Medcenter Solutions Digital Agency
Aug 2004 Nov 2005 | So Paulo, Brazil
(Digital agency specialized in Medical and Pharmaceutical linkedin.com/company/medcenter-solutions)
Digital Content Producer and Consultant (freelancer) | 12/2004 - 11/2005
Produced digital content for specialized pharmaceutical company websites
Senior Marketing Assistant | 08/2004 - 11/2004
Assisted the Sales Team during visits to clients and kick-off meetings
Led website projects and managed specialized websites
Key Clients: Novartis, Pfizer, Roche, etc.
Achievements: Even after having left the company, was invited to be a Consultant and freelancer
producing specialized content.


Digital Content Coordinator and Product Manager at iG Web Portal
Jul 2001 Jul 2004 | So Paulo, Brazil
(International web portal - https://en.wikipedia.org/wiki/Internet_Group)
Coordinator - Digital Content Production | 11/2002 - 07/2004
Implemented and coordinated a new content production department with 15 professionals


Selected, trained and led multidisciplinary content producing team

Reported directed to the Content Director
Participated of strategic meetings
Manager - Digital Products | 06/2002 - 07/2004
Reported directed to the Business Director
Updated and managed websites, premium content and digital projects
Managed strategic partnership and redefined contracts
Established new strategic partnerships and renegotiated contracts
Coordinated website UX redesign and implemented a new repositioning strategy
Editor Website/Portal | 03/2002 - 05/2002
Invited to participate of a special group to brainstorm new products and projects
Edited and updated digital content
Reporter Website/Portal | 07/2001 - 02/2002
Produced and updated digital content
Achievements: Increased the number of subscribers of a digital product by 110% (established goal
was 20%). Promoted 3 times over 3 years, thanks to outstanding performance was invited to lead
the new content production department. Assumed 2 roles simultaneously (Content and Product).
Was invited by the CEO to participate of a special group to brainstorm new digital products.


Digital Content Assistant at e-bit Digital Marketing and E-commerce Research Agency
Jul 2000 Jun 2001 | So Paulo, Brazil
(Digital Marketing and Ecommerce Research Agency)
Assistant of Digital Content and Projects (01/2001 - 06/2001)
The first company in Brazil specialized in Usability Tests for e-commerce platforms
Developed e-mail marketing projects
Assisted and surveyed Usability Tests
Trainee of Digital Content and Projects (07/2000 - 12/2000)
Produced and edited digital content specializing in e-commerce
Achievements: Has proudly participated in the first usability tests for e-commerce platforms done
in Brazil.


SIDE PROJECTS/WORK

Digital Media Lecturer at ComSchool
Nov 2010 - Present | So Paulo, Brazil
(International school and Publisher - linkedin.com/company/ecommerce-school)
Developed and gave in-person and online classes on Social Media Content Management
Developing online UX workshops and lectures
Led, implemented and coordinated the Rio de Janeiro subsidiary
Recruited teachers and instructors for the Rio de Janeiro subsidiary
Conducted Primary Research and Online Surveys for the Marketing, created Business Plan
Wrote a chapter about UX for a book written by the instructors and organized by the school
Achievements: Invited personally by the school owner to join the team of teachers, was the first
instructor in giving online classes for the school and one of the best students evaluation for over 5
years. Invited to write a chapter about UX for a book (launched in June, 2016).




Head of Digital Communication at Wish International Event Management

May 2012 - Sep 2012 | San Francisco, USA
(International Event and Luxury Travel Agency)
Developed and coordinated the Social Media Strategy
Produced and edited digital content for various Social Media platforms
Integrated event production teams
Accompanied groups of Brazilian journalists in international events
Supported international event organisation team
Key clients: Nivea, Samsung, Disney (Florida)
Achievements: Has invited to participate of the team which assisted journalists invited by
Samsung to join CES 2015, in Las Vegas.


UX Intern (Career Preparation Program) at MyERP.Com (OneUp)
Apr 2012 - Jun 2012 | San Francisco, USA
(Online SAAS platform startup)
Experience in company as part of the Career Preparation Program of the ELS school Intrax
Supported the lead of UX with researching and website redesign
Achievements: Thanks to the performance well evaluated by the company, was invited to do a
presentation about the experience in the Career Preparation program to the Intrax board
directors, which has resulted in a invitation to be a Student Ambassador at the school, working
directed with the Center Director.


Marketing Consultant at Intrax International Institute (Stafford House International)
Aug 2012 Jan 2015 | San Francisco, USA
(ESL international school)
Marketing Consultant | 11/2012 - 05/2015
Led Primary and Secondary Researches in depth with local market (Brazil)
Led webinars for the Brazilian Market about How to Study English Abroad
Produced press-releases and pitches for Brazilian Journalists and Bloggers
Helped the company identify, reach and meet potential partners in Brazil
Searched and created content for Social Media Channels (especially Facebook)
Represented the company at events and meetings with partners in Brazil
Gave workshops and webinars to promote the schools and their programs
Student Ambassador | 08/2012 - 11/2012
Developed special projects such as Marketing and Communications Strategy focused on the
Brazilian Market and Social Media Content strategy
Assisted new students onboarding and online prospects
Translated marketing material such as e-mail marketing, You Tube subtitles, flyers,
presentations and other documents into Portuguese
Achievements: Invited to be a Student Ambassador, thanks to outstanding performance during
the Career Preparation program, reporting directly to the Center Director. Later, was invited to be
a Marketing Consultant specialized in Brazilian Marketing reporting directly to the VP of
International Sales & Marketing. In this last position, helped the company to increase the number
of Brazilian students by 40% in 6 months (the Brazilian market jumped from the 4th to the 1st
market for the school)




"Digital Media Post-Graduate Diploma" Course Coordinator at Senac RJ School

Jul 2009 Dec 2013 | Rio de Janeiro, Brazil
(Brazilian School chain)
Developed and coordinated two post-graduate diplomas courses in Digital Communication
Invited to develop and coordinate the post-graduate diplomas courses Digital and Interactive
Media Management and "Social Media Management"
Led "Secondary Research" to identify demands and market potential for specific courses in
Digital Communications
Recruited teachers and instructors for the graduate courses
Selected students and provided orientation for the final projects
Organized events to promote the courses
Was trained and invited to create the first course about how to plan content producing and
use Ginga technology (the first platform for Digital TV in Brazil)
Created and organize courses and lectures, and teach Digital Communications, UX, Digital TV
and SEO
Achievements: Invited to develop and coordinate two of the most successful post-graduate
diplomas courses at the school (Digital and Interactive Media Management and "Social Media
Management"). Still invited to participate of lectures and events organized by the school.



TESTIMONIALS

Jill DaSIlva (General Assembly)

Co-Founder + Consultant + Educator + Mentor + Public Speaker
"Lisandra is truly one of the best UX Researchers that I have ever worked with. She goes above and
beyond in her research and makes sure that every feature and function in her projects is based on solid
user research. She has no fear of contextual inquiry and will get out "into the wild" and observe people to
understand their needs more clearly. She uncovers many solutions in her research processes that would
often go unnoticed in a typical project. She is objective in her work and aware of any possible biases. Her
journalism background and her gentle, attentive candor makes her a great interviewer of target
demographics. She is a great collaborator and critical thinker and a true delight to work with. I would
work with her again in a heartbeat."

Michael Eisler (Talenhouse)
Co-Founder & CEO @ startup300
Lis was part of my team @Talenthouse and after she showed within country management the most
successful Social-Media results in terms of reach and engagement I personally recommended her to be in
charge of all Social Media Activities @Talenthouse. Lis was able to grow the numbers to >1mio fans and
was passionate about getting better and better. Creativity, Engagement, Passion, Team are just a few of
the values that I could experience working with Lis for almost 1 year. I truly respect the perfect
combination of a number-driven approach combined with a very emotional basis on performing work
targeted to users, fans, customers on Social Media. Lis' input on user feedback and user experience also
helped the product development working towards user satisfaction. I was lucky to be able to have Lis on
my team! Michael Eisler, serial entrepreneur, former Managing Director @Talenthouse Inc.

Beni Goldenberg (Terra/Telefonica)
VP, Product at UUX Ultimate User eXperience
Lisandra has a lot of experience in working and consulting for large media companies and startups. I


have worked with Lisandra at Terra Networks where she leaded UX and costumer insights to a broad
range of social media, news and entertainment products. Very passionate and hands-on she always had
a very positive impact in all projects.

Samantha Burke (General Assembly/Uxpressocafe)
UX Designer at Sony Pictures Entertainment
Lisandra is an experienced, energetic and passionate professional. Shes a knowledgeable entrepreneur
who works hard to solve problems for people. Throughout our time as students of the General Assembly
UX program, it became abundantly clear that Lisandra was incredibly motivated and had a natural talent
for the design process. She was a pleasure to work with throughout the course and Id be more than
happy to work with her again in the future.

Andre de Abreu (Uxpressocafe)
Manager, Latin America Public Relations at Blizzard Entertainment
Lisandra is one of the most knowledgeable UX professionals that I had the chance to met. We can say
she is a perfect UX expert since she has deep knowledge on communications, human behavior and the
technology behind the interfaces people use in a daily basis; such deep knowledge on such diverse
disciplines is really rare to find in a single professional and, at the same time, so essential when come to
UX.

Juliana Junqueira Vieira (iG/Uxpressocafe)
Digital Director na MSLGROUP Andreoli
She is one of the best among all people I have ever worked with. Lisandra is a precise, intelligent and
insightful UX Designer. Experienced and dedicated employee, she is a person you can trust when you
want to be sure that important tasks will be completed in a precise way. Lisandra has great sense of
humor. She is an asset to any company.

Mauricio Salvador (ebit/ComSchool)
President at ABComm
Lisandra is a top expert in digital business. I've been working with her in many different projects since
2001. Multitasks, fast, focused and high assertiveness in her work. She has a strategic vision and know
the right tools to reach digital performance. Strong networking connections and she is always in a good
mood :) I definitely recommend Lisandra and wish to work with her again in many other projects.

Grant Maeda - User Experience Designer (General Assembly/Uxpressocafe)
UX Research | UX Design
Lisandra is an amazing UX professional. I am very thankful I had an opportunity to work with and learn
from her. She is extremely thorough when it comes to her user research. From survey building, persona
creating, to competitive research. The data she gathered helped the team and business to make good
design/business decisions. More importantly, she is extremely personable and intentional with her
relationships with others. She is a delight to be around and definitely loves what she does. Lisandra
would be a great addition to any future team.

Johnny Soares (Senac Rio)

Digital Media Professional, Teacher at Senac Rio, Actor, Marketing and Advertising Consultant
Lisandra is a business strategist of the digital era. Her knowledge of the technology market is now
recognized worldwide. She has a profound experience in UX, social media and digital marketing with the
broad international background. She easily deals with challenges, because she is a natural leader, highly
admired by colleagues, and will be a valuable asset to any organization. It was a nice and valuable


experience to work with Lisandra. She taught me lots of professional knowledge and motivated me by
lots of awesome insights and ideas!

Gavroche Fukuma (CDN)
Content Marketing Director na Economdia
Lisandra is one of a kind! She is committed, dedicated and always happy to fulfill her tasks. If you have
someone you would love to work with, that person is Lisandra .
We worked together at CDN Communication and this was an experience of great importance as we could
exchange rich information. Lisandra has an incredible ability to share knowledge, discuss options and
generate positive insights for all jobs.

Ricardo Grandinetti (Terra/Telefonica)
Business Development at Moip Pagamentos
Lisandra was one of the best clients I had the opportunity to work with. Her sense of partnership and
openness to new ideas in user experience solutions provided the possibility of developing 2 outstanding
projects with Terra.

Andra Beccaro (Terra/Telefonica/UXpressocafe)
Digital Product Manager | UX Expert Consultant | Project Manager
I had the opportunity to work on UX projects with Lisandra at Portal Terra. She is very focused and
dedicated with a strong will to get things done and share knowledge. In addition, she has a great passion
for UX which causes her to exceed her results. Work with Lisandra is very good because she works quickly
and efficiently both as a team player and by her own.

Euler Arajo (Terra/Telefonica/Uxpressocafe)
Diretor at Red Cube Tecnologia e Comunicao
A professional who cares about every detail in UX design, she delivers functioning studies of each stage
of the project by simplifying and streamlining the information architecture work, creation and layout.
Another important feature is deepening in technological innovation and research that generates the
documentation necessary to defend and discuss with the client. In short, a professional who will bring
knowledge and differentiated vision in any team, project or company that will work.

Rafael Esberard (Senac Rio)
Head Consultant Sales Enablement Practitioner Helping companies to sell more and to properly
I had the AMAZING opportunity to work with Lisandra directly at SENAC and also co-worked with her at
E-Commerce School, and both times I was very proud to be part of her team and be on her team.
Lisandra is the kind of professional who has always a positive behavior, very pragmatic and optimist, is
hard not get motivated working with her, extremely wise and visionary on everything about online
marketing, Lis is a precious asset of any marketing department for any company "looking two steps
ahead".

Lincoln Siebra (Senac Rio)
Profissional de televiso e vdeo
As I already commented before, Lisandra was one of the best professionals I have met in my life. Her
work at my post-graduation at Senac Rio as a course coordinator was very inspiring for all my colleagues
and me. Lisandra Maioli is very reliable and enthusiastic. I learned a lot with her as an example as a role
model for business relations.

Carlos Cidra (CDN)


Consultor de mdia social na Crowdynews

Lisandra is one of the most qualified person I have ever known. She is always searching for new
knowledges, new experiences and new challenges. Besides been this multitask, focused and very
intelligent professional, she is also a really good human being. Always in a good mood and spreading her
good humour all over she passes by. I would be blessed if I have the opportunity to work with her again.

Fernanda Dantas (CDN)
Diretora-executiva de Comunicao Corporativa e Comunicao Digital at CDN Comunicao
Corporativa
Lisandra is one of those breathtaking people! Breathtaking for her passion and enthusiasm
demonstrated in everything she does. From the simplest to the most complex task, she demands from
herself the best. From the team, she is able to take out that energy that only the leaders can extract.
Working with Lisandra is a lesson. A class of good humor, of passion for what she does, of focus and
looking for the new, for what is still unknown. Miss our brainstorms and the moments we spent together,
even distant for miles! Unparalleled and special!

Gustavo Cobra (Lance!)
Consultor | Facilitador de Treinamentos | Coach
Lisandra is very good on everything that she is envolved with.
She knows how to work as a time and she gives all she has always.
Tanks to work with you.

Carlos Neto (Lance!)
IT Analyst at Dataprev
During the time we worked together she showed a lot of quality, with a contagious motivation and
good humor she has incredible networking and can handle multiple tasks very well.

Sutheerawan Arreeras (UC Berkeley)
English Instructor | Customer Relations | Hospitality
Lisandra was a good student and always ever so curious. She is great with analysis and a great team
player. She paid a lot of attention to details and was never hesitated to go an extra mile with any
project. And above all, she is every fun to work with.