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Business Plan Workbook

https://www.vertex42.com/WordTemplates/business-plan-template.html © 2016 Vertex42 LLC

About This Template
The purpose of this workbook is to provide examples of tables, charts, and financial statements
that can and should be customized.

For comments and questions about this template, you may contact Vertex42.com via email. See
the link above to return to the web page that describes this template.

Using This Template
In most cases, cells with white backgrounds and/or gray borders are for manual entry.

Gray and blue filled cells are calculated for you.

Pasting Tables and Charts into Word
Pasting tables from Excel to Word
Use Copy/Paste to copy a table from Excel to Word. This will typically paste the data as a
formatted and editable table in Word, though none of the formulas will be functional within
Word (and the table will not be linked to Excel). If you don't want the table to be editable in
Word, you can "Paste as a Picture" using Paste Special or by choosing the "Picture" option when
you right-click in the document to paste the table.

Pasting charts from Excel to Word
When you paste a chart object into your business plan, make sure to "Paste as a Picture"
because pasting the chart as an embedded object means that the entire spreadsheet becomes
embedded in your Word document (even though what you see is only the chart).

Additional Resources
Each worksheet includes a resources section with helpful templates, links and references.

Terms of Use
By Vertex42.com
https://www.vertex42.com/WordTemplates/business-plan.html

© 2016 Vertex42 LLC

This spreadsheet, including all worksheets and associated content is a copyrighted work
under the United States and other copyright laws.

Do not submit copies or modifications of this template to any website or online
template gallery.

Please review the following license agreement to learn how you may or may not use this
template. Thank you.

License Agreement
https://www.vertex42.com/licensing/EULA_privateuse.html

000 $300.000) .000 $25.000 Year 2 $200.Highlight Charts Highlights $350.000 $55.000 $0 Year 1 Year 2 Year 3 Sales Costs Net Profit X-Axis Label Sales Costs Net Profit Year 1 $100.000 Year 3 $300.000 Surplus (17.000 $100.000 $175.000 Assets 100.000 $50.000 $75.000 $200.000 $150.000 $250.000 $145.000 $125.000 Startup Requirements Expenses 117.

000 Young Couples 30.000 40.000 47.250 27.0% 30.613 52.00% Families 5.000 32.100 34.67% 100.411 5.00% Total 5.751 39.786 124.000 0 Year 1 Year 2 Year 3 Year 4 Year 5 .347 36.941 30.000 105.563 28.67% Market Analysis 60.000 26.0% 25.699 5.388 5.000 50.250 49.094 54.600 111.523 117.00% Older Couples 7.000 Older Couples Families 20.Market Analysis Customers Segment Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR Young Couples 5.324 7.0% 45.000 10.

000 42.000 .000 42.322 Milestone #4 12/14/2015 120 4/12/2016 $20.412 Total $110.000 42.Milestones 5 5 15 15 15 15 /1 /1 /1 6 /1 6 /1 6 /1 6 6/ 2 6/ 1 5/ 3/ /2 3 /1 2 3 1 2 1 1 0 2 9 4 / 5/ 7/ 9 / 10 12 1/ 3/ 5/ 6/ Milestone #1 Milestone #2 Milestone #3 Milestone #4 Milestone #5 Milestone #6 Milestone Start Date Duration End Date Budget Invisible Milestone #1 9/15/2015 60 11/14/2015 $10.382 Milestone #6 2/12/2016 30 3/13/2016 $20.352 Milestone #5 1/13/2016 120 5/12/2016 $10.000 42.292 Milestone #3 11/14/2015 60 1/13/2016 $30.000 42.000 0 Milestone #2 10/15/2015 60 12/14/2015 $20.

000 Utilities $5.000 Salaries / Wages $5.000 Website Development $5.000 Owner 2 Cash $50.000 Total Fixed Costs $45.000 Start-up Assets Owner Funding Owner 1 Cash $50.000 Stationery and Supplies $3.000 .000 Insurance $10.000 Average Monthly Costs Rent $2.000 Rent $2.000 Brochures $5.Start-up Requirements Start-up Expenses Fixed Costs Legal and Permits $5.000 Total Startup Expenses $117.000 Total Average Monthly Costs $12.000 Print Advertisements $10.000 Other Total Owner Funding $100.000 x Number of Months: 6 Total Monthly Costs $72.000 Loans Bank Loan 1 $0 Bank Loan 2 $0 Other Total Loans $0 Other Grant 1 $0 Grant 2 $0 Other Total Other Funding $0 Total Start-up Assets $100.000 Office Equipment $5.

000 38.000 10.000 Product 2 18.000 58.000 20.000 10.000 15.000 10.000 15.000 2.000 15.000 18.000 40.000 Product 4 30.000 10.000 40.000 40.000 20.000 8.000 20.000 50.000 2.000 Product 3 Product 2 20.000 10.000 10.12-Month Sales Forecast Product Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Product 1 10.000 18.000 25.000 60.000 47.000 3.000 8.000 3.000 45.000 Product 3 10.000 10.000 58.000 45.000 12-Month Sales Forecast 70.000 2.000 Product 1 10.000 20.000 40.000 8.000 25.000 10.000 2.000 3.000 10.000 20.000 25.000 0 th 1 th 2 th 3 th 4 th 5 th 6 th 7 th 8 th 9 10 11 12 h th th on on on on on on on on on ont on on M M M M M M M M M M M M .000 40.000 2.000 2.000 10.000 Product 4 2.000 3.000 2.000 10.000 18.000 18.000 10.000 18.000 58.000 20.000 9.000 Total 40.

584 $305.177 .656 $86.610 $82.120 $159.048 $97.312 Total $247.202 Product 4 $675 $677 $713 Total $3.109 $645.398 $1.3-Year Sales Forecast 3-Year Sales Forecast $700.713 $361.487 $1.944 $67.300 $199.450 Total $228.526 $274.774 Product 4 $32.337 Total Sales Year 1 Year 2 Year 3 Product 1 $123.600 Product 2 $76.684 TOTAL NET SALES Year 1 Year 2 Year 3 Product 1 $46.145 $1.600 Product 2 $159.000 Product 2 $83.287 $98.856 $189.000 $0 Year 1 Year 2 Year 3 Number of Sales Year 1 Year 2 Year 3 Product 1 326 360 400 Product 2 194 229 253 Product 3 140 168 187 Product 4 48 61 74 Total 708 818 914 Unit Price Year 1 Year 2 Year 3 Product 1 $379 $417 $399 Product 2 $824 $828 $825 Product 3 $1.000 Product 2 $200.808 $92.000 Product 3 $300.297 $52.139 Unit Cost of Sales Year 1 Year 2 Year 3 Product 1 $235 $230 $195 Product 2 $432 $403 $389 Product 3 $519 $492 $465 Product 4 $301 $273 $288 Total $1.080 $224.424 $137.762 Total $476.861 Total Costs Year 1 Year 2 Year 3 Product 1 $76.110 $580.417 Product 3 $72.107 $3.653 $21.000 Product 1 $100.000 $500.612 $208.554 $150.644 $31.023 $3.400 $41.325 $110.952 $24.396 $284.448 $16.725 Product 3 $160.955 Product 4 $14.000 Product 4 $400.640 $116.320 $81.185 $1.000 $600.800 $78.660 $82.308 Product 3 $87.819 Product 4 $17.

49 $15.10 $3.485 $22.49 $15.394 $105.495 $10.00 $4.835 $11.394 $10.970 $44.990 $18.970 Unit COGS Avg COGS Product/Service A $4.99 $19.970 $318.10 $3.99 $14.49 $15.99 $19.50 $4.745 $8.980 $37.99 $14.50 $4.663 Total Gross Profit $25.890 $11.132 $8.50 $4.10 $3.863 $14.99 $14.863 $17.50 $4.132 $8.99 $19.89 $11.227 $41.780 $29.485 $26.475 $44.557 .89 $11.994 $12.520 $8.99 $14.49 $15.670 $252.99 $19.99 $19.10 $3.980 $37.10 $3.99 $14.995 $10.99 $14.1-Year Monthly Sales Forecast .99 $15.99 $15.769 $23.835 $17.50 $4.50 $4.520 $8.469 $57.738 $18.89 $11.10 $3.99 $14.89 $11.732 $32.485 $25.494 $10.89 $11.89 $11.50 $4.38 Product/Service B $3.89 $11.99 $14.022 $20.50 $4.50 $4.89 Gross Profit Total Product/Service A $7.2 Products First Month: 1/16/2016 Year 1 Units Sold Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Total Units Sold Product/Service A 500 525 550 575 550 525 525 550 575 600 650 650 6775 Product/Service B 1500 1000 1000 1250 1250 1500 1500 1750 2000 2500 3000 3000 21250 Unit Price Avg Unit Price Product/Service A $19.89 $11.10 $3.964 $453.99 $14.064 $358.964 $57.907 $8.99 $14.670 $35.995 $11.980 $32.10 $3.967 $29.327 $32.995 $10.99 $19.49 $15.808 $23.994 $135.49 $15.495 $10.49 $15.738 $22.10 Margin Per Unit Avg Margin Product/Service A $15.594 $10.99 $19.895 Product/Service B $17.480 $25.485 $14.319 $46.494 $11.495 $10.985 $30.89 $11.474 $49.62 Product/Service B $11.687 $39.967 $25.233 $29.99 $19.520 $8.990 $14.10 $3.432 Product/Service B $22.99 Sales Growth Rate Avg Growth Rate Product/Service A 0% 5% 5% 5% -4% -5% 0% 5% 5% 4% 8% 0% 2% Product/Service B 0% -33% 0% 25% 0% 20% 0% 17% 14% 25% 20% 0% 8% Revenue Total Revenue Product/Service A $9.064 $46.49 $15.99 $19.99 $19.99 $15.99 $19.99 $14.890 $14.725 $35.410 $23.538 Total Revenue $32.132 $8.99 Product/Service B $14.89 $11.10 $3.835 $20.89 $11.99 $19.99 $14.907 $9.10 $3.994 $12.89 $11.10 $3.995 $11.382 $25.232 $29.00 $4.00 $4.580 $20.49 $15.

50 $4.336 $45.432 Product/Service B $22.99 $49.997 $17.49 $15.99 $14.99 $49.976 $52.710 $32.99 $14.89 $11.863 $17.99 $19.895 Product/Service B $17.851 $60.835 $20.132 $8.55 Margin Per Unit Avg Margin Product/Service A $15.99 $14.745 $8.49 $15.55 $1.62 Product/Service B $11.495 $10.99 $49.49 $15.89 $11.863 $14.89 $11.49 $15.99 $49.464 Total Revenue $39.995 $10.99 $15.485 $22.89 $11.89 $11.497 $14.99 $14.44 $48.99 $15.670 $252.55 $1.995 $11.394 $10.50 $4.641 $53.99 $19.55 $1.10 $3.10 $3.596 $60.475 $44.49 $15.997 $14.376 $16.343 $45.725 $35.995 $10.49 $15.961 $72.50 $4.3 Products First Month: 1/16/2016 Year 1 Units Sold Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Total Units Sold Product/Service A 500 525 550 575 550 525 525 550 575 600 650 650 6775 Product/Service B 1500 1000 1000 1250 1250 1500 1500 1750 2000 2500 3000 3000 21250 Product/Service C 150 200 250 300 350 400 400 350 350 300 300 300 3650 Unit Price Avg Unit Price Product/Service A $19.738 $22.376 $19.482 $45.10 $3.99 Product/Service B $14.99 $14.00 $4.44 $48.954 $14.44 $48.99 $14.10 $3.266 $9.38 Product/Service B $3.44 $48.961 $636.44 $48.670 $35.44 $48.688 $12.846 $29.996 $19.99 $19.89 $11.998 $12.724 $58.494 $10.99 $49.954 $19.10 Product/Service C $1.497 $17.907 $8.99 $14.44 $48.50 $4.970 $44.10 $3.485 $14.229 $47.89 $11.890 $14.495 $10.44 $48.50 $4.994 $12.520 $8.970 $318.55 $1.44 $48.99 $14.50 $4.994 $135.44 $48.229 $52.497 $19.498 $14.363 .99 $19.976 $54.99 $19.485 $26.990 $14.99 $49.806 Total Gross Profit $32.99 $49.971 $64.10 $3.55 $1.538 Product/Service C $7.979 $35.495 $10.99 $49.301 $40.532 $14.835 $17.99 $14.520 $8.49 $15.10 $3.994 $12.99 $15.343 $46.00 $4.99 $19.99 $14.499 $9.433 Unit COGS Avg COGS Product/Service A $4.596 $535.44 Gross Profit Total Product/Service A $7.997 $182.50 $4.89 $11.483 $38.89 $11.132 $8.997 $14.99 Sales Growth Rate Avg Growth Rate Product/Service A 0% 5% 5% 5% -4% -5% 0% 5% 5% 4% 8% 0% 2% Product/Service B 0% -33% 0% 25% 0% 20% 0% 17% 14% 25% 20% 0% 8% Product/Service C 0% 33% 25% 20% 17% 14% 0% -13% 0% -14% 0% 0% 7% Revenue Total Revenue Product/Service A $9.466 $72.55 $1.10 $3.99 $14.99 $19.996 $17.281 $49.738 $18.663 Product/Service C $7.10 $3.907 $9.55 $1.10 $3.50 $4.10 $3.89 $11.99 $49.99 $19.99 $14.394 $105.99 Product/Service C $49.980 $37.780 $29.10 $3.110 $14.835 $11.00 $4.808 $23.890 $11.1-Year Monthly Sales Forecast .532 $14.44 $48.49 $15.99 $49.55 $1.99 $19.532 $176.99 $19.594 $10.990 $18.55 $1.55 $1.55 $1.132 $8.99 $49.99 $19.532 $16.494 $11.99 $19.89 Product/Service C $48.44 $48.954 $16.520 $38.520 $8.99 $49.49 $15.89 $11.50 $4.55 $1.89 $11.233 $29.995 $11.

770 $162.945 $58.437 Product/Service B $252.44 $53.33 Product/Service B $11.36 ($0.33) Product/Service B $3.99 $14.99 $5.188 $73.04) ($0.99 $19.364 Total Revenue $636.219 $88.786 Avg Unit COGS Difference Product/Service A $4.15) Avg Margin Per Unit Difference Product/Service A $15.459 $871.912 $14.432 $149.99 $0.75 ($0.48 $58.55 $1.185 Product/Service C $176.05) ($0.00 Product/Service C $49.925 $176.29 $0.08 $3.117 $89.550 $213.24 $0.00 $5.99 $54.91 $16.435 Product/Service C $182.04 $5.99 $0.210 .669 $144.00 $0.940 $97.012.581 $329.913 $89.895 $119.04 Product/Service C $48.663 $326.98 $0.095 $192.987 Product/Service B $318.99 $14.431 $143.04) Product/Service C $1.464 $240.05 $0.15 Total Gross Profit Difference Product/Service A $105.89 $11.536 $24.38 $4.62 $15.478 $505.538 $408.00 $0.00 Avg Sales Growth Rate Difference Product/Service A 2% 1% 2% -1% 1% Product/Service B 8% 6% 4% -2% -2% Product/Service C 8% 2% 3% -6% 1% Total Revenue Difference Product/Service A $135.3-Year Sales Forecast Year 1 Year 2 Year 3 Yr 2 vs Yr 1 Yr 3 vs Yr 2 Total Units Sold % Change Product/Service A 6775 7500 8850 11% 18% Product/Service B 21250 27250 33750 28% 24% Product/Service C 3650 4375 5500 20% 26% Avg Unit Price Difference Product/Service A $19.99 $59.003 $405.51 $1.05 $3.984 $1.364 $679.806 $234.94 $11.025 $322.99 $19.868 $13.10 $3.588 Total Gross Profit $535.434 $798.493 $26.613 $57.30) ($0.340 $79.63 $5.00 Product/Service B $14.01 ($0.

. - Utilities . $0 . - Gifts Given . . - Advertising .3-Year Profit and Loss INCOME 2012 % of OI 2013 % of OI 2014 % of OI Operating Income Category 1 . . . - Travel . - Rent . $0 . Equipment & Software . . $0 - Non-Operating Income Interest Income Rental Income Gifts Received Donations Total Non-Operating Income $0 $0 $0 Total INCOME $0 . . . . . . - Interest Expense . . $0 - EXPENSES Operating Expenses Accounting and Legal . . - Category 2 . . - Telephone . - Salaries and Wages . $0 - Net Income Before Taxes $0 $0 $0 Income Tax Expense NET INCOME $0 $0 $0 Owner Distributions / Dividends Adjustment to Retained Earnings $0 $0 $0 . $0 . - Research and Development . . $0 . - Maintenance and Repairs . $0 . - Dues and Subscriptions . . . . . - Total Non-Recurring Expenses $0 . $0 - Non-Recurring Expenses Furniture. - Taxes and Licenses . $0 - Total EXPENSES $0 . - Depreciation . - Payroll Expenses . . . - Total Operating Expenses $0 . - Category 4 . - Insurance . - Office Supplies . . . . - Total Operating Income (OI) $0 . . - Postage . - Category 3 . - Web Hosting and Domains .

06 Working Capital (Current Assets .Balance Sheet Assets 2017 2016 Current Assets Cash $11.874 $0 Fixed (Long-Term) Assets Long-term investments $1.178 Retained earnings $4.874 Accounts receivable Inventory Prepaid expenses Short-term investments Total current assets $11.340 (Less accumulated depreciation) -$2.200 Intangible assets Total fixed assets $14. and equipment $15.Current Liabilities) 669 - Assets-to-Equity Ratio (Total Assets / Owner's Equity) 2.205 $0 Long-Term Liabilities Long-term debt $3.389 Total owner's equity $11.222 $0 {42} Common Financial Ratios Debt Ratio (Total Liabilities / Total Assets) 0.222 $0 Liabilities and Owner's Equity Current Liabilities Accounts payable $8.56 Current Ratio (Current Assets / Current Liabilities) 1.145 Accrued salaries and wages Unearned revenue Current portion of long-term debt Total current liabilities $11.450 $0 Owner's Equity Owner's investment $7.208 Property.27 .348 $0 Other Assets Deferred income tax Other Total Other Assets $0 $0 Total Assets $26.567 $0 Total Liabilities and Owner's Equity $26. plant.450 Deferred income tax Total long-term liabilities $3.060 Short-term loans Income taxes payable $3.27 Debt-to-Equity Ratio (Total Liabilities / Owner's Equity) 1.

000 $5.Cash Flow Projection CASH BALANCE 2015 2016 2017 Date Ending 9/3/2015 9/3/2016 9/3/2017 Cash at Beginning of Period $5.000 $5.000 $5.000 Cash at End of Period $5.000 $5.000 CASH INFLOWS 2015 2016 2017 Cash from Operations Receipts from Customers Gross Rents Total Cash from Operations $0 $0 $0 Cash from Financing Issuance of Stock Borrowing Total Cash from Financing $0 $0 $0 Cash from Investing Sale of Property and Equipment Collection of Principal on Loans Sale of Investment Securities Total Cash from Investing $0 $0 $0 Total Cash Inflows $0 $0 $0 CASH OUTFLOWS 2015 2016 2017 Operations Wages Inventory Purchases General Operating Expenses Interest Income Taxes Total Outflows from Operations $0 $0 $0 Financing Repayment of Loans Repurchase of Stocks Dividends Paid Total Outflows from Financing $0 $0 $0 Investing Purchase of Property and Equipment Making Loans to Other Entities Purchase of Investment Securities Total Outflows from Investing $0 $0 $0 Total Cash Outflows $0 $0 $0 NET CASH FLOW $0 $0 $0 .

Equipment and Software $0 Gifts Given $0 Total Non-Recurring Expenses $0 $0 $0 Total EXPENSES $0 $0 $0 Net Income Before Taxes $0 $0 $0 Income Tax Expense $0 NET INCOME $0 $0 $0 .Budget INCOME Actual Budget Difference Operating Income Category 1 $0 Category 2 $0 Category 3 $0 Category 4 $0 Total Operating Income $0 $0 $0 Non-Operating Income Interest Income $0 Rental Income $0 Gifts Received $0 Donations $0 Total Non-Operating Income $0 $0 $0 Total INCOME $0 $0 $0 EXPENSES Operating Expenses Accounting and Legal $0 Advertising $0 Depreciation $0 Dues and Subscriptions $0 Insurance $0 Interest Expense $0 Maintenance and Repairs $0 Office Supplies $0 Payroll Expenses $0 Postage $0 Rent $0 Research and Development $0 Salaries and Wages $0 Taxes and Licenses $0 Telephone $0 Travel $0 Utilities $0 Web Hosting and Domains $0 Total Operating Expenses $0 $0 $0 Non-Recurring Expenses Furniture.

000.17% Break-Even Point Break-Even Units 100 units Break-Even Sales $1.00 Variable Costs based on percentage per unit Commissions 7.12 .50% Other (specify) Total 0 Total Variable Cost per Unit $1.Break-Even Analysis Selling Price (per unit) $12.00 Accounting Insurance Manufacturing Payroll Rent Supplies Taxes Utilities Other (specify) Total Fixed Costs $1.00 VARIABLE COSTS Per Unit Variable Costs based on dollar amount per unit Cost of Goods Sold $1.10 Contribution Margin Ratio 84.000.00 Direct Labor Overhead Other (specify) Total $1.00 FIXED COSTS Advertising $1.90 Contribution Margin per Unit $10.188.