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Media Advisory

Key West High Students to Experience Dangers of Distracted Driving


Through Virtual Reality

3-D Immersive Experience Designed to Steer People Away from Smartphone Driving
Distractions

WHAT: Distracted driving is never OK. Youre never alone on the road, even when youre
alone in your car. Thats the message AT&T hopes to drive home with students
when its 3-D Virtual Reality (VR) tour visits Key West High School.

The VR experience is part of AT&Ts IT CAN WAIT campaign, launched 10 years


ago to address the dangers of texting while driving. AT&T has since expanded the
focus of the IT CAN WAIT campaign to address other smartphone driving
distractions.

Using the AT&T IT CAN WAIT VR app with the Samsung Gear VR headset, Galaxy
Note smartphone and Bose headphones, students will experience the
consequences of glancing at your phone while driving, in a 3-D setting.

The VR tour was spawned by research from AT&T that shows:


Nearly 4 in 10 smartphone users tap into social media while driving.
Almost 3 in 10 surf the net.
About 1 in 7 is on Twitter behind the wheel.
And surprisingly, 1 in 10 video chat.

August 25, 2017


2016 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property.
WHEN: Friday, Sept. 1, 2017
8 a.m. 1:30 p.m.

WHERE: Key West High School


2100 Flagler Avenue

VISUALS: Students taking part in the VR experience


Interview opportunities with students
Reporters are invited to try out the simulator

SOCIAL: #ItCanWait
@ItCanWait

STATS: Please see attached statistics related to smartphone distracted driving

For more information, contact:


Kelly Starling
AT&T Media Relations
kelly.starlnig@att.com
561-301-1414

August 25, 2017


2016 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property. Page 2