Documentos de Académico
Documentos de Profesional
Documentos de Cultura
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PGDM (2010-2012)
Syllabus
For
Bhubaneswar
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PGDM Syllabus
HDF School of Management
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Page No.
1. Introduction 3
2. Course Schedule 3
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PGDM Syllabus
HDF School of Management
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10.1 Core Courses 58
10.2 Elective Courses 59
1.0 Introduction
The syllabus for the Post Graduate Diploma in Management (PGDM) describes the
course schedule, area-wise list of courses and syllabus of each course.
TERM-I
Code No. Name of the Course Credit
OM01 Quantitative Technique - I 3
HR01 Individual and Group Behaviour in Organizations 3
IT01 Business Computing 1.5
FM01 Financial Accounting for Managers 3
SM01 Managerial Analysis and Communication - I 1.5
DM01 Managerial Economics 3
SM03 Indian Social and Political Environment 1.5
SM04 Management Thought 1.5
TERM-II
MM01 Marketing Management – I 3
SM02 Managerial Analysis and Communication - II 1.5
OM02 Quantitative Technique - II 1.5
DM02 Macro Economics 3
HR02 Organization Structure, Design and Change 3
FM02 Financial Management 3
OM03 Business Research Methods 1.5
SM06 Global Environment for Business 1.5
TERM-III
MM02 Marketing Management - II 3
OM04 Production and Operations Management 3
HR03 Human Resource Management and Industrial Relations 3
IT02 Management Information System 3
SM05 Strategic Management 3
OM05 Project Management 3
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HDF School of Management
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TERM-V
FM04 Legal Aspects of Business 3
Electives
TERM-VI
Electives
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HDF School of Management
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3. List of Area-wise Courses (Compulsory and Elective) for the PGDM (2010 – 2012)
Sl No Code Course Credits Core/Elective
1 MM01 Marketing Management-I 3 C
2 MM02 Marketing Management-II 3 C
3 MM03 Consumer Behaviour 3 E
4 MM04 Product and Brand Management 3 E
5 MM05 Industrial Marketing 3 E
6 MM06 Advertisement Management 3 E
7 MM07 Services Marketing 3 E
8 MM08 International Marketing 3 E
9 MM09 Marketing Research 3 E
10 MM10 Strategic Marketing 3 E
11 MM11 Sales & Distribution Management 3 E
12 MM12 Retail Management 3 E
13 MM13 Rural Marketing 3 E
14 MM14 Customer Relationship Management 3 E
15 MM15 Sale Promotion Management 3 E
16 MM16 Marketing of Social Services 3 E
Marketing Management Area
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HDF School of Management
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HDF School of Management
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HDF School of Management
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4. Marketing Area
The description of core and elective courses in Marketing Management Area is given
below.
Text Book:
V.S. Ramaswamy & S. Namakumari, Marketing Management: Planning,
Implementation & Control (New Delhi: Macmillan, 2007, 3rd Edition).
Reference Books:
1. Philip Kotler, Kevin Keller, A. Koshy & M. Jha, Marketing Management: A South
Asian Perspective (Pearson Education, 2007)
2. Rajan Saxena, Marketing Management, (Mumbai: TMH, 2006, 3rd Edition)
3. Perreault,William D, Basic Marketing,(New Delhi, TMH,2007,15th Edition)
4. Etzel,Michael J and Others , Marketing Concept and Cases,(New Delhi,
TMH,2007,15th Edition)
Syllabus: Developing new market offerings and global market offerings; developing the
product and branding strategy; services marketing; designing pricing, marketing channels
& physical distribution and communication strategies; sales management; rural
marketing; Internet marketing; marketing strategy implementation and control.
Text Book:
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V.S. Ramaswamy & S. Namakumari, Marketing Management, Planning Implementation
& Control (New Delhi: Macmillan, 2007, 3rd Edition).
Reference Books:
1.Philip Kotler, Kevin Keller, A. Koshy & M. Jha, Marketing Management: A South
Asian Perspective (Pearson Education, 2007)
2. Rajan Saxena, Marketing Management, (Mumbai: TMH, 2006, 3rd Edition)
3. Perreault,William D, Basic Marketing,(New Delhi, TMH,2007,15th Edition)
4. Etzel,Michael J and Others , Marketing Concept and Cases,(New Delhi,
TMH,2007,15th Edition)
Objective: To enable the students to understand the influences of individual and Group
behavior on consumer buying.
Text Books:
Schiffman and Kanuk, Consumer Behavior (New Delhi: Pearson Education, 2006).
Reference Books:
1. Lauden & Bitta, Consumer Behaviour, (New Delhi: TMH, 15th Edition, 2007).
2. Jain,P.C & Bhatt,Monica, Consumer Behavior, (New Delhi: S.Chand, 2003).
3. Hawkins, Del.I Best,Roger and Coney,K.A. Consumer Behavior, (New
Delhi,TMH,2004,9th Edition).
4. Batra, Satis K & Kazmi, S.H.H, Consumer Behavior, (New Delhi,Excel,2008,2nd
Edition)
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Syllabus: Introduction to product management, product policy planning understanding
competitive set. Product life cycle, New Product development, Product line extension,
product line pruning, product positioning/ repositioning strategies. Brand Management,
Brand leverage, Brand image, Brand personality, Brand loyalty, Brand equity, Brand
extensions.
Text Book:
Verma,Harsh.V, Brand Management Text & Cases, (New Delhi: Excel, 2008, 2nd ed.).
Reference Books:
1. Donald R Lehmann, Product Management, (New Delhi:TMH,2008, 4th ed.).
2. Ramanuj Majumdar, Product Management in India, (New Delhi: PHI, 2005).
3. Y.L.R Moorthy, Brand Management: The Indian Context, (New Delhi: Vikas
Publishing, Reprint 2001).
4. Pati,Debashis,Branding Concept and Cases, New Delhi, Macmillan,2002
Objective: To enable students to handle business to business (B2B) sales and marketing.
Syllabus : The course syllabus are: Role of advertising in marketing mix, positioning
decision; kinds of advertising, setting of advertising objectives & planning; Formulation
of strategies & budgets; Media Planning development, media buying and research; copy
designing & testing; evaluation of advertisement campaign; direct marketing; public
relations as an element of marketing mix, Ethics in advertising.
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Text Book:
S. H. H. Kazmi and S. K. Batra, Advertising and Sales Promotion (New Delhi: Excel,
2004, 2nd ed.).
Reference Books:
1. S.A. Chunawala and K.C. Sethia, Foundations of Advertising – Theory and Practice,
(New Delhi: Himalaya Publishing, 2007, 17th ed.).
2. G.K.Ackers, D. Myers and R. Batra, Advertising, (New Delhi: PHI,2007, 5th ed.).
3. Jethwaney, Jaishri, & Jain, Shruti, Advertising Management (New Delhi, OUP, 2004)
4. Arens,William F, Contemporary Advertising, (New Delhi,TMH,2006)
Objective: To understand the pivotal role that services are playing today in the economy.
Text Books:
Rajendra Nargundkar, Services Marketing: Text & Cases (New Delhi: TMH, 2008, 2nd
ed.).
Reference Books:
1. Govinda Apte, Services Marketing, (Oxford Publication).
2. K. Ramamohan Rao, Services Marketing, (New Delhi: Pearson Edition, 2006).
3. C. Bhattacharjee, Services Marketing: Concepts, Planning & Implementation, (New
Delhi: Excel Books, 2008).
4. Christopher Lovelock & Jochen Wirtz, Services Marketing: People, Technology,
Strategy, (New Delhi: Pearson Edition, 2007, 5th ed.).
Objective: To understand the global marketing process and have a global perspective of
decision making.
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marketing segmentation; different types of entry mode- exporting, licensing, franchising,
contract manufacturing, joint ventures, market selection; International product policy,
strategies, standardization vs. customization, positioning; pricing strategies, inflationary
situations, transfer pricing, advertising & culture, promotional strategies, international
sales force strategies, culture strategies, expatriates, cross cultural strategy, channel of
distribution, logistics, counter trading, new dimensions of international marketing.
Text Books:
Onkvisit,S & Shaw,John J International Marketing: Analysis & Strategy, (New
Delhi,Pearson2000).
Reference Books:
1. Warren J. Keegan, Global Marketing Management, (New Delhi: PHI, 2007, 7th ed. ).
2. P.K. Vasudeva, International Marketing, (New Delhi: Excel Books, 2008, 3rd ed.).
3. Rakesh Mohan Joshi, International Marketing, (Oxford Publication).
4. Albaum,Geraid & Others, International Marketing,( New Deali,Pearson,2006)
Objective: To expose students to the various principles, tools and techniques in the area
of Marketing Research which are of great value to firms involved in marketing of
products and services.
Text Book:
Rajendra Nargundkar, Marketing Research: Text & Cases (New Delhi: TMH, 2006).
Reference Books:
1. AAker,D.A,Kumar,V & Day,G.S Marketing Research, (New Delhi,Willey,2002)
2. Sengupta,S.L Marketing Research, (New Delhi, Excel,2003).
3. N. K. Malhotra, Marketing Research: An Applied Orientation (New Delhi: PHI, 2007)
4. Pati, Debashis, Marketing Research,(New Delhi, Universities Press, 2002)
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Syllabus : Strategic Marketing: An effective tool for Business Planning, Scanning the
environment for scenario building, Identifying the Market structure & trends,
Understanding the requirements of consumers, assessing the capabilities of competitors,
Mapping the competency profile of company, Analysing the Marketing Mix, Formulating
strategies for sustainable competitive advantage.
Text Books:
M. J. Xavier, Strategic Marketing, (Sage Publication).
Reference Books:
1. Mathur,U.C, Strategic Marketing, (New Delhi,Macmillan,2006).
2. Anderson,& Vincze, Strategic Marketing,(New Delhi, Biztantra,2006)
3. Ferrel,O.C & Hartline,Michael D,Marketing Strategy (New Delhi, Thompson,2005)
4. Best,Roger J,Market Based Management :Strategies for Growing,(New
Delhi,PHI,2005)
Syllabus : Sales Management & Personal Selling, Objective of Sales Management, sales
Management & Control, Recruiting sales personal, sources of sales force recruitment and
a comparative study, staffing process, Qualities required in sales personnel, personnel
recruiting, Sales Budget, Purpose of sales budget, mechanism of control, instrument of
planning, types of budgetary procedure, Quota System, definition & objective,
Quantitative performance standards, tighter controls, motivational forces, sales syllabus;
Buyer-Seller dyads, diversity in personal selling, theories of selling, Prospecting,
Objection handling & closing; Formulating personal selling strategy, different market
situations, personal selling objectives & strategy, size of sales force, sales compensation
plan& its type; Sales organization, Purpose of sales organization; defining objectives of
setting a sales organization, basic structure; Distribution Mgmt, Distribution flows,
different levels of distribution for FMCG & industrial goods.
Text Books:
1. Richard R. Still, Edward W. Cundiff, Norman A. P. Govoni, Sales Management:
Decisions, Strategies and Cases, (PHI).
Reference Books:
1. S.L. Gupta, Sales & Distribution Management, (New Delhi: Excel Books, 2008).
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2. Panda, T.K. Sahadev, Sales & Distribution Management, (Oxford Publication).
3. K.K. Havaldar & V.M. Kavale, Sales & Distribution Management, (New Delhi: TMH,
2008).
4. Kapoor, Ramneek, Fundamentals of Sales Management,(New Delhi, Macmillan,2005)
Syllabus: Retailing in India, Retail formats & theories, Retail Strategy, Understanding
Retail Consumers, Location, Store Design & Layout, Retail Merchandising,
Merchandising Buying & Control, Retail Pricing & Merchandise, Retail Operations,
Measuring Retail Performance, Retail Management Information System, Retail
Marketing & Communication, Service in Retail Sector, Design and Visual
merchandising, Importance of Supply Chain Management
Text Books:
Chetan Bajaj, Rajnis Tuli & Nidhi Srivastava, Retail Management,(Oxford Publication).
Reference Books:
1. Rosemary Varley & Mohammed Rafiq, Principles of Retail Management, (MacMillan
Publication).
2. Levy & Weitz, Retail Management, (New Delhi: TMH, 2008, 8th ed.).
3.B. Berman & J. Evans, Retail Management: A Strategic Approach (New Delhi: PHI,
2007, 10th
ed.).
4. Gillbart, David, Retail Marketing Management, (New Delhi, Pearson, 2002, 2nd
Edition)
Objective: To learn the knowledge, skill and attitude related to rural marketing.
Syllabus : The Indian rural market; Rural Marketing mix the role of middleman;
Research in rural markets; Media habits of the rural masses; Mandis; Marketing of
agricultural inputs and equipments; Marketing of consumer durables and non- durables;
Marketing of services; Agricultural marketing and marketing of handicrafts and
handloom products.
Text Book:
C.G.K. Krishnamarcharyulu & Lalitha Ramakrishnan, Rural Marketing: Text & Cases,
(Pearson Education).
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Reference Books:
1. Velayudhan, Sanal Kunmar, Rural Marketing,(New Delhi, Response,2007).
2. Pradeep Kashyap & Sidhartha Rout, Rural Marketing (New Delhi: Biztantra, 2005).
3. Dogra,Balrama, Rural Marketing: Concepts And Practices (New Delhi,TMH,2008)
Reference Books:
1. Jilli Dychi, The CRM Handbook, (New Delhi,Pearson Education,2002).
2. Baran,R.J and Others, Customer Relationships Management, (New Delhi,
Cengage,2008)
3. Chaturvedi, Mukesh & Chaturvedi, Abhinav, Customer Relationships
Management, (New Delhi, Excel,2005)
4. Harvard Business Review, Customer Relationships Management,(Boston,
HBR,2001)
Syllabus: Sales Promotion and Marketing Mix; Nature and types of sales promotion;
Consumer behaviour and sales promotion; Economic theories of promotion, Sales
Promotion’s Impact on Sales; Evaluation of Sales promotion experiment; Choice and
purchase timing models; Manufacturer promotion planning process; Retailer promotion
planning process; Strategic issues in designing promotional strategies, Substantive
Findings and Issues on coupons, Trade Dealings and Retail Promotions.
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Text Books:
Blattbert Robert and Scott, A. Neslin, Sales Promotion: Concept, Methods and
Strategies, (New Jersey: Prentice Hall Inc, 1990).
Reference Books:
1. Ulanoff, M. Stanepey, Handbook of Sales Promotion, (New York:McGraw-Hill, 1985).
2. Roger A. Strang, The Promotional Planning Process, (New York: Prageger, 1980).
3. Ailloni and Charas, Promotion: A Guide to Effective Promotional Planning, Strategies
and Executions, (New York: John Wiley, 1984).
Text Books:
1. Phillip Kotler and Edurado Roberts, Social Marketing: Strategies for Changing Public
Behaviour, (New York: Free Press, 1989).
Reference Books:
1. B.Jena and R.Pati, Health and Family Welfare Services in India, (New Delhi:
Ashis1986)
2. K.E.Hyenion, Ecological Marketing, (Ohio: Columbus, 1976).
3. T. Maitra, Public Services in India, (New Delhi: Mittal, 1985).
4. S.M. Jha, Social Marketing, (Himalaya Publishing House, 2002).
The description of core and elective courses in Finance and Accounting Management
Area is given below.
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HDF School of Management
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Objective: To familiarize the students with basic accounting principles, concepts and
conventions; to enable the students to read and analyze the financial statements; to study,
use and interpret the results and accounting information for decision making purposes.
Objective: To equip the participants with the Basic Concepts of Financial Management;
to acquire knowledge about the techniques of long term financial decision making
process; to enable them to apply theoretical concepts to real life problems of Finance
Managers
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Text Book:
Bhabatosh Banerjee, Financial Policy & Management Accounting, (PHI).
Reference Book:
1. I.M Pandey, Financial Management; Theory, Concepts & Problems (New Delhi:
Vikas, 2005)
2. Prasanna Chandra, Financial Management - Theory & Practice (New Delhi:TMH,
2007, 7th ed.).
3. I.M Pandey, Cases in Financial Management (New Delhi: Vikas).
4. Khan & Jain, Financial Management (New Delhi: TMH, 2005, 5th ed. ).
3. Financial Institutions, Instruments and Markets(FM 03)
Objective: To familiarize the students with principal laws regulating business & enable
them to interpret various legal provisions for appropriate decision making; to equip the
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students with the legal framework for starting a business venture & manage it in
conformity with legal parameters.
Text Book:
Gulshan,S.S, Mercantile Law, (New Delhi, Excel,2006)
Reference Books:
1. A.K. Majumdar and Dr. G.K.Kapoor, Student’s Guide to Company Law (New Delhi:
Taxmann’s, University Edition, 2007).
2. Rohini Agarwal, Student’s Guide to Mercantile & Commercial Laws (New Delhi:
Taxmann’s University Edition, 2007).
3. N D Kapoor, Mercantile Law, (Vikas Publishing House).
4. Gulshan,S.S, Business Law, (New Delhi, Excel,2006)
Objective: To understand the use of cost information for decision making and the use of
costing concepts, methods and procedure as tools for management control.
Text Book:
Lal, Jawahar & Srivastava,Seema Cost Accounting, (New Delhi, TMH,2009,4th Edition)
Reference Books:
1. Cost Accounting, M Y Khan & P K Jain, TMH
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2. Bhattacharyya,A.K Management and Cost Accounting, (New Delhi,PHI,2007,7th
Edition).
3. Kishore, Ravi M Cost & Management Accounting, (New Delhi, Taxman, 2006, 4th
Edition)
4. Horngren, Charles T, & Others Cost Accounting, (New Delhi, Pearson, 2008, 12th
Edition)
Syllabus: International Financial System & The Market for Foreign Exchanges,
International Monetary System, Evolvement of Floating Rate Regime, Foreign Exchange
Market in India, Determination of Exchange Rates & International Parity Conditions,
Balance of Payments, Exchange Rate Forecasting, Managing Foreign Exchange Risk,
Interest Rate Risk Management, International Investment & Financing, Financing the
Global Firms, Foreign Investment Decisions, International Trade Finance.
Text Book:
Eitman, Stonehill, Mofett, Multinational Business Finance, (New Delhi: Pearson
Education, 2006, 10th ed.).
Reference Books:
1. M. D Levi, International Finance (TMH).
2. P.G Apte, International Financial Management (New Delhi: TMH, 2007, 4th ed.).
3. Seth, A.K, International Financial Management, (New delhi,Galgotia,2000)
4. Eun, Cheol, S, International Financial Management, (New Delhi: TMH, 2008, 4th ed.).
Objective: To give an insight to the participants with various aspects of mergers and
acquisition.
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Text Book:
J.F.Weston, Chung,K.S and S.E.Hoag, “Mergers, Restructuring, and Corporate Control
(New Delhi,Prentice Hall,1990 3rd Edition).
Reference Book:
1. Vadapalli, R, Mergers, Acquisitions and Business Valuation, (New Delhi,Excel,2007)
2.Krishnamurti, C.S & Vishwanath, S.R, Mergers, Acquisitions , and Corporate
Restructuring
3. Harvard Business Review on Mergers & Acquisitions (Boston, Harvard Press, 2001)
8. Project Appraisal (FM08)
Objective: To get the students acquainted with identification of a project, need of funds
and how to utilise it. This involves green field as well as running ones.
Syllabus: This involves differentiating corporate as well as project cash flows. Special
purpose vehicles are analysed as well and contracts are looked at. Sponsor support
agreement forms a part of any project. Social aspects of any project are evaluated for any
kind of project. Sources of financing form an integral part of evaluation.
Text Book:
Prasanna Chandra, Project Planning, Analysis, Selection, Financing, Implementation
and Review (New Delhi: TMH, 5th ed.).
Reference Book:
John D. Finnerty, Project Financing.
Websites: www.nhai.org, www.investopedia.com, www.projectfinance.com
Objective: To familiarise the students with the different investment avenues for a
company and individuals under a particular economic environment.
Text Book:
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D. E. Fischer and R. J. Jordon, Security Analysis & Portfolio Management (New Delhi:
PHI, 2007, 6th ed.).
Reference Books:
1. Ranganatham,M & Madhumathi,R Investment Analysis and Portfolio Management
(New Delhi: Pearson,2006).
2. Bodie, Kane, Marcus, Investments (New Delhi: TMH, 6th ed.).
3. W. F. Sharpe, G. J. Alexander and J. V.Bailey, Investment (New Delhi: PHI, 2007, 6th ed.).
4. Charles P. Jones, Investments Analysis & Management.
5.Bhalla, V.K, Portfolio Analysis and Management, (New Delhi, S.Chand,2002)
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Text Book:
S. N. Maheshwari, Banking Law and Practice (Ludhiana: Kalyani Publishers).
Reference Books:
1. Machiraju, H.R, Modern Commercial Banking.
2. Natarajan and Gordon, Banking Theory, Law and Practice (Mumbai: HPH, 2007, 12th
ed.).
3. Swain, B.K, Commercial Banking In a Changing Scenario, (New Delhi, Excel, 2006)
4. Natarajan, S, Indian Banking, (New Delhi, S.Chand,2007)
Objective: To familiarize the students with the different types of risk the companies face,
method of calculating risks, and instruments and strategies for hedging the risks.
Text Book:
S.L.Gupta, Financial Derivative (New Delhi: PHI, 2007).
Reference Books:
1. John C Hull, Option, Futures and Other Derivatives (New Delhi: PHI, 2007).
2. Dubofsky & Miller, Derivative (Oxford University Press).
3. Don M Chance, An Introduction to Derivative & Risk Management (Thomson).
4. Robert W. Kolb, Understanding Futures Market (New Delhi: PHI, 2007, 3rd ed.).
Syllabus: Residential status and planning, Business expenditure and planning, avoiding
disallowances, capital gains and planning, other income and planning, losses and
planning, corporate restructuring and planning, securities and taxation, group entities and
planning, financial management decisions and taxation, new industries, MAT &
planning, International taxation, Overview of CEA and CENVAT, VAT
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Text Book:
V.K. Singhania, Direct Tax Law & Practice (New Delhi: Taxmann, 2007).
Reference Books:
1. V.K. Singhania, Direct Taxes Planning & Management, (New Delhi: Taxmann, 2007).
2. V.S.Datey, Indirect Tax Laws, (New Delhi: Taxmann, 2007).
Objective: To acquaint the students with the concepts of risk & risk management
pertaining to life and general insurance.
Syllabus: Risk &Uncertainty, The Role of Risk mgt - Uncertainty types, Classification,
Costs & Ways of handling risks, Scope & Objectives of Risk Mgt, Personal risk
management, Corporate risk management, Risk Mgt Processes & administration, Risk
Manager’s role, Risk Financing Types, Risk Retention, Contingency Fund, Risk Transfer.
Reasons for buying insurance, Limitations to the benefit of Insurance, Premium Rating,
Burning cost methods, Basic Principles of Insurance, Insurance Pricing, , Liberalization
of Insurance Sector-New players, Restructuring, Regulation, Insurance Regulations
Insurance Act, 1938, Life Insurance Act, 1956, GIBNA, 1972 IRDA Act, 1999,
Classification of insurance business-long term & short term, Types of general insurance
Various products of private non- life insurance players, Special features of life insurance
Types of policies, , Mortality tables, Life insurance products, various product offerings of
private life insurance players.
Text Books:
1. Insurance Institute of India, Principles of Insurance - (IC-01), (Mumbai).
2. Insurance Institute of India, Practice of Life Insurance - (IC-02), (Mumbai).
3. Insurance Institute of India, Risk Management - (IC-86), (Mumbai).
Reference Books:
1. George E. Rejda, Principles of Risk Management and Insurance (New Delhi: Pearson,
2006, 9th ed.).
2. Insurance Institute of India, Life Assurance Management - (IC-25), (Mumbai).
3. Insurance Institute of India, Applications of Life insurance - (IC-23), (Mumbai).
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Syllabus: Shareholder Value Maximisation and Corporate Strategy; Financial Statement
Analysis; Estimation of Cash Flows; Estimation of discount rates; Special Cases in
Valuation: Cyclical firms, firms in financial distress; private firms, technology firms etc.;
Different valuation models & their application in real world, Overall Business Valuation
for Acquisition decisions, Valuation of Intangibles, EVA Vs. MVA, Brand valuation.
Text Book:
Aswath Damodaran, Corporate Valuation.
Reference Books:
1. Foster, George, Financial Statement Analysis,(New Delhi, Pearson,1986)
2. Mathur,Satish B, Understanding Balance Sheets,(New Delhi, Macmillan, 2005)
3. Wild, John. J and Others, Financial Statement Analysis, (New Delhi, TMH, 2003)
4. Bodhanwala, Ruzbeh J, Understanding and Analysing Balance Sheets Using
Excel Worksheet, (New Delhi, PHI,2005)
Text book:
Iyengar, VijayaRagavan, Introduction to Banking,( New Delhi,Excel, 2007)
Reference Books:
1. Swain, B.K, Commercial Banking In a Changing Scenario, (New Delhi, Excel, 2006)
2. Natarajan, S, Indian Banking, (New Delhi, S.Chand,2007)
3. IIBF, Banking Product & Services,(New Delhi, Taxman,2007)
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6. Organisational Behaviour and Human Resource Management
The description of the core and elective courses in OB & HR Management Area is given
below.
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bureaucracy; professional bureaucracy; divisional form; adhocracy; five organisational
forms as a system.
Text Book:
Reference Books:
3. Gareth R. Jones, Organization Theory, Design and Change (New Delhi: Pearson
Education, 2006).
Objective: To familiarise the students with the tools to manage human resource for
effective organisational performance.
Syllabus: Concepts of HRM, Strategic HRM, Job Analysis, Job Design, HR Acquisition,
HRD, Performance Management, Potential Appraisal, Assessment Centre, Training,
Compensation, Rewards & Benefits, Organization Analysis & Transformation, Legal
Framework of HRM, Industrial Relation, Trade Unionism, Conflict Resolution,
Collective Bargaining, Discipline & Grievance, HR Challenges.
Text Book:
V.S. P. Rao, Human Resource Management (New Delhi: Excel Books, 2008, 2nd ed.).
Reference Books:
1. Bohlander and Snell, Managing Human Resources (Thomson Education).
2. J.Braton and Gold, Human Resource Management (MacMillan).
3. Wayne F. Casio, Managing Human Resources (New Delhi: TMH, 2008, 7th ed.).
4. Dessalr, G Human Resource Management, (New Delhi, PHI,2007)
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Objective: To familiarize the students with legal framework of HR, and labour laws
affecting the Indian industries.
Syllabus: Introduction to Labour Law, Trade Union Act 1926, Industrial Disputes Act
1947, Industrial Employment (Standing Orders) Act, 1946; Minimum Wages Act, 1948;
Payment of Wages Act, 1936; Equal Remuneration Act 1976, Factories Act, 1948, Mines
Act, 1952, Contract Labour (Regulation and Abolition) Act, 1970, Child Labour
(Prohibition and Regulation) Act 1986, The Payment of Bonus Act, 1965, The
Employees’ State Insurance Act 1948; Workmen’s Compensation Act, 1923; Payment of
Gratuity Act, 1972; Employees Provident Fund Act, 1952; Maternity Benefit Act, 1961;
Critical analysis and recommendation of Second National Commission on Labour.
Text Book:
K. M. Pillai, Labour and Industrial Law (Allahabad Law Agency, 10th Edition).
Reference Books:
1. P.L. Malik, Hand Book of Labour and Industrial Law, (Luknow: Eastern Book
Company, 2001).
2. Labour Law Reporter - Journal
3. Sinha and Shekhar, Industrial Relations, Trade Unions, and Labour Legislation,
(Pearson Education).
4. H.L. Kumar, HRD & Labour Law.
5. S. N. Mishra, Labour and Industrial Law,(Central Law Publications).
__________________________________________________________________________________ 29
PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
Text Book:
R.P Lynton and U. Pareek, Training for Organizational Transformation, Part -1 & 2,
(Sage Publication).
Reference Book:
1. Raymond A. Noe, Employee Training and Development (Singapore: McGrawHill
International, 2005)
2. B. Rathan Reddy, Effective Human Resource Training and Development Strategy
(Mumbai: Himalaya Publishing House, 2007).
3. Irwin L. Goldstein and J. Kevin Ford, Training in Organizations, Bangalore:
Thomson Learning, 2007)
4. An Introductory Course in Teaching & Training Methods for Management
Development,(ILO Publication).
Objective: To acquaint the students with the concept, processes and mechanics of
performance management system as practiced in business organizations. To learn all the
aspects essential for designing a compensation structure to attract, retain and motivate
human resources for individual and organizational performance management.
Syllabus: What are PMS and its sub-system?, Performance Appraisal systems, Types of
performance appraisal: Advantages and disadvantages, 360 degree appraisal: merits and
demerits, Performance Appraisal Process: Performance Analysis: Facilitating factors and
inhibiting factors, Performance Ratings: subjectivity, BARS, critical incident technique,
Performance Review Discussions, Performance Coaching and Counselling, Performance
linked incentive, Performance appraisal in new economic environment. Reward
management principles and processes in the context of performance management; Wage
vs. Salary; Pay structures; Contingent pay: Paying for performance, competence and
skill; Employee benefits and total remuneration; Special aspects of reward management
with respect to; Development of Salary Structure: Definition, Types of salary structure
and methods of determining: Job evaluation; Hays Profile method.
Text Book:
T.V.S. Rao, Performance Appraisal (New Delhi: Excel Books, 2008).
Reference Books:
1. George T. Milkovich and Jerry M. Newman, Compensation (New Delhi: Tata
McGraw-Hill Publishing Company Ltd., 2005)
2. Robert L. Cardy, Performance Management: Concept, Skill & Exercise (New Delhi:
PHI, 2007).
3. B. Gerhart and S.L. Rynes, Compensation: Issues and Implications (Sage
Publication).
4. S.C.Gupta, Performance Appraisal (Macmillan).
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PGDM Syllabus
HDF School of Management
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Objective: To help, as a leader, to enhance and effectively use power not only for
achieving goals, but also in enabling followers to lift themselves up for better service
delivery.
Syllabus: Team Building and Development, Decisions and Implementation, the structure
of moral leadership, diagnosing power and dependence, location in communication
network, interpersonal influence, managing political dynamics productively and
managing with power, managing conflict, ethics and leadership.
Text Book:
1. Peter Northouse, Leadership: Theory and Practice (Sage, 2006, 4th ed.).
Reference Book:
1. John McManus, Leadership: Project and human Capital Management,
Butterworth-Heinemann, 2005.
2. Subir Chowdhury, Organization 21 C, FT Press, 2002
3. Howard Hills, Team-Based Learning, Gower Publishing Ltd., 2001.
4. Roger Gill, Theory and Practice of Leadership (Sage, 2006)
5. Huges, Ginnet, Curphy, Leadership: Enhancing the lesions of experience (New
Delhi: TMH, 2006)
Text Book:
Thomas G Cummins and Christopher.G. Worley, Organizational Development &
Change, (Southwestern College Publishing,7th Edition).
Reference Books:
Wendell L French, Organization Development: Behavioral Science In
terventions for Organization Improvement, (University of Washington, 4th Edition).
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PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
Text Book:
Alexander Styher and Mats Sundgren, Managing Creativity in Organizations: Critiques
& Practices, Palgrove MacMillan.
Reference Books:
1. Chris Bilton, Management and Creativity, Blackwell Publishing, 2006.
2. Tudor Rickards, Creativity and the Management of Change, Blackwell
Publishing, 1999.
3. Richard Luecke, Managing Creativity & Innovation, Havard Business Press,
2003.
Syllabus: The syllabus includes understanding culture- introduction, key concepts and
determinants of cultural identity, frameworks for mapping culture, studies on national
culture and implications for management theory and practice. Cross cultural leadership &
decision making, Cross cultural communication and negotiation. International
recruitment and selection, Performance management, Expatriate training and
development, International HRM roles in multinational organizations, Expatriate
problem, International Compensation, Repatriation process. Labour Unions and
International labour relations, Industrial relations & employee representation. HRM
practices in countries specially in Japan, Germany, Netherlands, Scandinavian Countries,
USA.
Text Book:
1. Terence Jackson, International HRM a Cross-Cultural Approach,
(New Delhi: Sage Publications, 2004).
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PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
2. David C. Thomas, Cross-Cultural Management: Essential Concepts
(Sage: 2008, 2nd ed.).
Reference Books:
1. K. Aswathappa & Sadhna Dash, International Human Resource
Management (New Delhi: Tata McGraw-Hill Publishing Company
Ltd., 2008).
Objectives: To familiarise the students with the concepts of Human Resource Planning
(HRP) and its applicability in organizations.
Syllabus: Introduction, objectives, need for the current interests in HRP; evaluation of
HRP and its dimensions; approaches to HRP; Human Resource Information Systems
(HRIS) – concepts, macro and micro perspectives; HR demand forecasting – macro and
micro perspectives; HR supply forecasting – wastage analysis, age population balance
and internal movement in organisations; Models in HRP; career planning; career
development activities, succession plans, HR audit, HR accounting; Recent trends in HR
planning and development.
Text Book:
Vivek Paranjpee, Strategic HR Planning.
Reference Books:
1. D.J.Bell, Planning Corporate Manpower.
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PGDM Syllabus
HDF School of Management
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2. Gorgen Mc Beath, The Handbook of HRP.
3. Gareth Steiner, Manpower Planning.
4. A.K.Sen, HRD, Planning & Development.
Objectives: To enable the students to understand the importance of research and its
implications in designing a good HRD system for effective administration and better
customer service; and to acquaint the students with the various instruments and
techniques available for measurement of various psychological and behavioural attributes
of human being, to familiarize them with the scientific knowledge and processes involved
therein and to make them skillful and competent to design, use, evaluate and interpret
instruments for decision-making.
Syllabus: HRD systems - Basic concepts: HRM vs. HRD; Importance of HRD;
Challenges to HRD Professionals. The Concept and boundaries of HR System;
Contextual factors in HRDS Design with reference to social and cultural background.
Designing Components of HRD. Subsystems of HRD: Training system, developing the
person in the Role. Career System: Preparing for career advancement. Appraisal system:
managing performance of a subsystem. Developing Self Renewal. HR Issues in
Designing. Implementation Issues and Problems: Introducing HRDS in Public Sector.
HRD Climate Diagnosis. HRD Audit and its advantages; HRD Audit Questionnaire
HRD Instruments: Importance and uses of HRD Instruments. Historical and current
trends – tools and techniques, instruments and processes. Instruments for HRD:
Managerial styles: MAO-S. Administration and Interpretation. Reliability – importance
& its types. Validity – importance & Types. Instrument Development - Concepts and its
dimensions. Item development, Pilot texting of the instrument; Statistical texting of the
instrument – Item Selection Using SPSS; Standardization & Development of Norms.
Text Book:
Udai Pareek, HRD Training Instruments, (New Delhi:TMH, 2008, 2nd ed.).
Reference Books:
1. T.V. Rao, Reading in HRD, (Oxford University Press).
2. A. Anastasi, Psychological Testing, (Pearson Education).
Objective: To expose the students to the nature of relationship between employer and
employees and the factors influencing this relationship. To equip the future managers
how to manage the conflict, negotiation, and bargaining which is an essential part of
workplace relationship.
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PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
Syllabus: Impact of Liberalisation on Industrial Relations, Labour-Management
Relations, Approaches to Industrial Relations, Human Resource Management and
Industrial Relations , Trade Union –structure, function, Disputes, Managing Conflict,
Collective bargaining, Role of Government, Managing Discipline, Managing Grievance,
Employee Participation and labour-management cooperation, Building positive
Employee Relations.
Text Book:
B.D. Singh, Industrial Relations – A Paradigm Shift (New Delhi: Excel Books, 2008).
Reference Books:
1. C.S. Venkat Ratnam, Industrial Relations (Oxford University Press).
2. Ratna Sen, Industrial Relations in India (New Delhi: MacMillan, 2006).
3. Sinha, Sinha & Shekhar, Industrial Relations, Trade Unions, and Labour Legislation
(New Delhi: Pearson Education, 2007).
Syllabus: Introduction and overview; the nature and importance of leadership; traits,
motives and characteristics of leaders; charismatic and transformational leadership;
leadership behaviours, attitudes and styles; contingency and situational leadership;
leadership ethics and social responsibility; power, politics and leadership; influence
tactics of leaders; developing teamwork; motivation and coaching skills; creativity,
innovation, and leadership; communication and conflict resolution skills; strategic
leadership and knowledge management; international and culturally diverse aspects of
leadership; leadership development, succession and followership.
Text Book :
Andrews J. DuBrin, Leadership (New Delhi: Biztantra, 2008).
Reference Books :
1. S.Covey , Seven Habits of Highly Successful People.
2. Debashsis Chatterjee , Break Free,(Penguin).
3. Robert J. Allio, Leadership: Myths and Realities, (New Delhi: TMH, 2008).
Objective: To familiarise the students with the strategic role of HR in organisations. The
HR in international perspective and the HR practices of Multinational Corporations to
meet the global need.
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PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
Curriculum : Overview of business environment and strategic Management, Emerging
role of HR Manager, Competitive advantage: strategic Management & HR, models of
SHRM, Issues of fit or flexibility, critical success factor vis-à-vis business performance,
formulating and implementing HR strategy, Strategy and OD, strategic HR and Change
management, strategy and culture, International Recruitment and Selection, Expatriation,
Performance Management, Training and Development, International Compensation,
Repatriation, Labour Relations, Integration, Issues and Challenges.
Text Book:
1. Strategic Management - Course Materials
2. P. Dowling, D.E Elch, R.S.Schuler, International Human Resource Management,
(Thomson Learning).
Reference Books:
1. D.R.Briscoe and R.S.Schuler, International Human Resource Management, (New
York: Routledge).
2. C. Mabey, G. Salaman & J. Storey, Strategic Human Resource Management, (Sage
Publication).
3. Mendenhall & Oddou, Readings and Cases in International Human Resource
Management, (South Western College Publishing).
Objective: To understand current best practices for developing and using competencies
through job analysis.
Syllabus: Introduction to job analysis; the repertory grid; the critical incidence technique;
the card sort; visionary interview; planning a job analysis project; designing
competencies; application of job analysis; introduction to assessment centres; assessment
and development centres; how should assessment be made; methods of assessment;
assessment training; managing the centre; the assesses’ perspective; using assessment
centres with vision – establishing policy; reviewing assessment centres; justifying
assessment centres; the role assessment in OD.
Text Book:
1.Margaret Dale& Paul Iles, Assessing Management Skills (Mumbai: Jaico
Books, 2002).
Reference Books:
1. Ganesh Shermon, Competency based HRM (New Delhi: Tata
McGraw-Hill Publishing Company Ltd., 2007).
2. Charles Woodruffe, Development and Assessment Centres.
3. Nitin Swardekar, Assessment Centres: Identifying Potential and
Developing Competency, Response book.
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PGDM Syllabus
HDF School of Management
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PGDM Syllabus
HDF School of Management
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7. Information Technology Management
Text Book:
P.K.Sinha and Priti Sinha, Foundations of Computing (New Delhi: BPB publications,
2007)
Reference Book:
1.Peter Norton, Introduction to Computers. (New delhi,TMH,2007)
2.Madan, Sushila, Introduction to computers and information system,(New delhi,
Taxman,2007)
3. ITL Education, Introduction to Computer Science, (New Delhi, Pearson,2006)
4.Leon, Alexis, Fundamentals of Information Technology (New Delhi, Leon Vikas,1999
Objective: To equip the participants with skills to analyse information requirements for
managerial decision-making. It will enable students to integrate their learning from other
functional areas and provide scope for better understanding of the decision-making
process in the organization.
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PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
strategy. Ethical and Social Issues Related to Systems and Information Society.
Managing Knowledge in the Organisation: Organisational learning and KM. Systems
and infrastructure for KM. Decision Support Systems. MIS & DSS. Group Decision
Support Systems (GDSS). Redesigning the organization with Information Systems:
Building Information systems – Framework for design of MIS. Business value of systems
and managing change. Importance of change management in information system success
and failure. Information Systems Security & Systems Quality.
Text Book:
C. Laudon andJ. P. Laudon, Management Information Systems (New Delhi: PHI, 2007,
9th ed.).
Reference Book:
1. Effy Oz, Management Information Systems (Thomson Learning Press).
2. Jaiswal, Mahadeo & Mital, Monika, Management Information Systems (New
Delhi: OUP, 2004.).
3. Goyal, D.P, Management Information Systems Managerial Perspectives (New
Delhi: Macmillan, 2006.).
4. Arora, Ashok & Bhatia, A Management Information Systems (New Delhi: Excel,
1999.).
Text Book:
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PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
Nilesh Shah, Database Systems Using Oracle—A Simplified Guide to SQL and PL/SQL
(New Delhi: PHI, 2007).
Reference Book:
1. Ivan Bayross, Understanding Oracle (BPB Publications).
2. Ramakrishnan,Raghu, Database Management System, (New Delhi,TMH,2003)
3. Elmasri,Ramez & Others Fundamentals of Database System,(New Delhi,
Pearson,2006)
4. Hoffer, Jeffrey.A & Others, Modern Database Management,(New Delhi,
Pearson,2008)
Text Book:
Turban & Aronson, Decision Support Systems & Intelligent Systems, (New Delhi:
Pearson Education, 2006, 7th ed.).
Reference Book:
George M. Marakas, Decision Support Systems: In the 21st Century, (New Delhi: PHI,
2007, 2nd ed.).
Objective: To impart knowledge about the emerging trends of Data Mining and
Warehousing and to help students understand and appreciate the importance of making
meaningful use of large volume of data for the purpose of decision-making in the
complex and ever changing business environment.
__________________________________________________________________________________ 40
PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
Warehousing Architecture. Multidimensional data model. OLAP Operations.
Warehouse Schema. OLAP Engine. Data Warehouse Implementation. What is data
mining-KDD vs Data Mining, -DBMS vs DM. DM Techniques, DM Application Areas.
Association Rules. Methods to discover association rules. Clustering & Classification.
Data mining in soft computing paradigm. Web Mining
Text Book:
A.K.Pujari, Data Mining, (Oxford University Press)
Reference Books:
1. R. Kimball, Data Warehouse Toolkit.
2. J. Hahn and Micheline Kamber, Data Mining: Concepts and Techniques.
Objective: This course will introduce the participants to different stages of system
Development Life Cycle (SDLC) to enable them to solve organizational problems using
system concepts.
Text Book:
V. Rajaraman, Analysis and Design of Information Systems (New Delhi: PHI, 2007, 2nd
ed.).
Reference Books:
Cashman, Shelly and Rosenbelt, System Analysis and Design, (Thomson Learning Press).
__________________________________________________________________________________ 41
PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
Design. Software Texting. Software Reliability and Quality Management. Computer
Aided Software Engineering. Software Maintenance and Reuse.
Text Book:
Roger S Pressman, Software Engineering: A Practitioner’s Approach (New York:
McGraw Hill International, 2005, 6th ed.).
Reference Book:
Rajib Mall, Fundamentals of Software Engineering (New Delhi: PHI, 2007).
8. E-Commerce (IT08)
Text Book:
Kenneth C. Laudon and Carol G. Traver, Electronic Commerce (New Delhi: Pearson
Education, 2006).
Reference Book:
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PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
Objective: To introduces the participants to basic concepts of networking and
communication and developing understanding of networking through the study of
different OSI layers.
Text Book:
Douglas E.Comer, Computer Networks & Internets with Internet Application (New
Delhi: Pearson, 2007, 4th ed.).
Reference Books:
1. Andrew S. Tanenbaum, Computer Networks (New Delhi: PHI, 2007, 4th ed.).
2. B. A. Forouzan, Data Communication & Networking (New Delhi: TMH, 2007, 2nd
ed.).
Text Book :
__________________________________________________________________________________ 43
PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
Awad Elias M. and Hassan M. Ghaziri, Knowledge Management (New Delhi: Pearson
Education, 2007 3rd ed.).
Syllabus: Introduction to information security. The need for security. Security Analysis
– Risk Management. Logical Design – Blueprint for security, Planning for continuity.
Physical Design – Security Technology, Physical Security. Implementation.
Maintenance and Change.
Text Book:
Michael E. Whitman & Herbert J. Mattoro, Principles of Information Security,(Thomson
Learning Press).
Objective: To make participants understand how a business works and how information
systems fit into business operations, more specifically it would be dealing with the
processes that make up a business enterprise and how ERP software can improve the
performance of these business processes.
Text Book:
Ellen Monk & Bret Wagner, Concepts in Enterprise Resource Planning, (Thomson
Learning Press).
Objective: To equip the participants with the concepts and knowledge of the different
dimensions that lead to the development of IT strategy of an organization.
__________________________________________________________________________________ 44
PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
Syllabus: Introduction - Why IT Strategy is required? What are the various dimensions
of IT Strategy? Aligning Business Objectives with IT Strategy. Technology Dimension
of IT Strategy – ERP Concepts. Technology Dimension of IT Strategy – ERP
Implementation Process. Technology Dimension of IT Strategy – SCM Concepts.
Technology Dimension of IT Strategy – CRM Concepts. Process Dimension of IT
Strategy – Governance. Process Dimension of IT Strategy – Business Continuity &
Disaster Recovery. Process Dimension of IT Strategy – Monitoring Effectiveness
(Service Levels). Process Dimension of IT Strategy – Security, ISO, CMM, and Quality.
Outsourcing & Managing Outsourcing Relationship. People Dimension of IT Strategy.
Risk Assessment. Strategy to Integrate Technology with Operations.
Text Book:
Rich Schiesser, IT Systems Management, (New Delhi: PHI, 2007).
Objective: To make the participants aware about how to manage effectively the
environment in which IT entities coexist and thrive i.e. to manage the processes that
contribute to a stable and responsive IT infrastructure.
Text Book:
Rich Schiesser, IT Systems Management, (New Delhi: PHI, 2007).
__________________________________________________________________________________ 45
PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
8. Operations Management Area
The description of core and elective courses in Operations Management Area is given
below.
Objective: To appreciate the relevance of the use of quantified facts in the complex
world of development and business decision making. The emphasis is on conceptual
understanding of the basic mathematical and statistical tools and techniques and its
meaningful applications.
Syllabus: Quantitative data analysis and problem solving through logical reasoning
(graphs, charts, tabulations); descriptive statistics, averages, dispersion, coefficient of
variation; basic probability concepts; standard probability distributions (binomial,
Poisson and normal); sampling and sampling distributions; confidence intervals; concepts
of hypothesis; research design and hypothesis testing; introduction to tests of hypotheses;
correlation, regression analysis; time-series analysis.
Text Book:
1. R. I. Levin and D. S. Rubin, Statistics for Management (Pearson Education, 7th
Edition).
Reference Books:
1. Sweeny W. Andeson, Statistics for Business & Economics (Thomson).
2. G. C. Beri, Statistics for Management (TMH).
3. Tephan Berenson Leivene, Statistics for Managers using MS Excel (New Delhi: PHI,
2007, 4th ed.).
4. S.C.Gupta, Fundamentals of Statistics (Mumbai: Himalaya Publishing House 2005,
th
17 ed.).
Objective: To provide students with working knowledge of Operations Research and its
applications in development and managerial decision making.
Syllabus: Introduction to Operations Research (OR), models and modeling, OR
methodology and OR techniques, Linear programming (graphical, simplex and duality),
Transportation model, Assignment model, Queuing theory, Game Theory (pure and
mixed strategies), Network Analysis (PERT, CPM), Monte Carlo simulation.
__________________________________________________________________________________ 46
PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
Text book:
2. N. D. Vora, Quantitative Methods (New Delhi,TMH,2004).
Reference Books:
1. Sweeny W. Andeson, Statistics for Business & Economics (Thomson).
2. Fredrick Hillier and Mark Hillier, Introduction to Management Science (TMH).
3. Tephan Berenson Leivene, Statistics for Managers Using MS Excel (New Delhi: PHI,
2007, 4th ed.).
4. Sounder Pandyan, Statistics for Management, (TMH).
Text Book:
1. Cooper, Busines Research Methods (New Delhi: TMH, 2008, 9th ed.)
Reference Books:
1. Naresh Malhotra, Marketing Research (New Delhi: Pearson, 2007, 5th ed.).
2. Nargundkar, Marketing Research: Text and Cases (New Delhi: TMH, 2007)
3. Zikmund, Business Research Methods (Thomson).
4. W.Henn and Ford, Social Research (New Delhi: Vistaar).
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PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
Objective: To make the student aware of the concept and tools of operation management
that are widely used in business.
Reference Books:
1. Roger G. Schroeder, Operations Management (Irwin McGraw-Hill).
2. B.Mahadevan, Operations Management: Theory & Practice (New Delhi: Pearson
Education, 2006).
3. R.P Mohanty & SG Deshmukh, Advanced Operations Management (New Delhi:
Pearson, 2006).
4. Prof. L.C. Jhamb, Production and Operation Management,(Everest Publishing).
Objective: To help students to learn the tools and techniques of project management.
Syllabus: Concept of the project life cycle; peculiarities of agribusiness and development
projects; skills needed in project management; project selection; design; appraisal;
execution including resource management; monitoring and control; network techniques
like PERT; appreciation of project management software; differences in approach to
management between commercial projects and social development programmes;
identification; formulation; appraisal including social-cost benefit analysis; participatory
approach and tools like LFA; monitoring and evaluation; and issues in large-scale
replication of project.
Text Book:
1. Prasanna Chandra, Projects: Planning, Analysis, Financing, Implementation and
Review, (New Delhi: Tata McGraw Hill, 2008).
Reference Books:
1. Harold Kerzner, Project Management; A Systems Approach to Planning,
Scheduling and Controlling, (CBS Publishers and Distributors).
2. GOPALAKRISHNAN,P and MOORTHY, V.E RAMA , TEXT BOOK OF PROJECT
MANAGEMENT, NEW DELHI: MACMILLAN,1993
3. MAYLOR, HARVEY
PROJECT MANAGEMENT.-- NEW DELHI: PEARSON, 2003
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PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
4. DESAI, VASANT
POJECT MANAGEMENT: PREPARATION,APPRAISAL, FINANCE AND
POLICY.-- MUMBAI: HIMALAYA, 1999
8.2 Elective Courses
Text Book:
Sunil Chopra & Peter Meindl, Supply Chain Management: Strategy, Planning and
Operation, (Pearson Education Asia, 3rd Edition).
Reference Books:
1. K. Simchi-Levi, Designing & Managing the Supply Chain (Prentice Hall).
2. Donald J. Bowersox and David J. Closs, Logistical Management: The Integrated
Supply Chain Process (Tata McGraw Hill).
3. Benjamin Blanchard, Logistics Engineering and Management (New Delhi: Pearson
Education, 2006, 6th ed.).
4. Bardi Langley Coyle, The Management of Business Logistics (Thomson Education, 7th
Edition).
Objective: To provide the students with the concepts and strategies for an integrated
quality management for superior business performance.
Text Book:
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PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
1. James R. Evans and William M. Lindsay, The Management and Control of Quality
(Thomson Learning).
Reference Book:
1. Dale H. Besterfield, Carol Besterfield, Glen H. Besterfield and Marry Besterfield –
Sacre, Total Quality Management (New Delhi: PHI, 2007).
Text Book:
N.D.Vora, Quantitative Techniques in Management,(Tata McGraw Hill).
Reference Books:
1. F S Hillier and G J Liberman, Introduction to Operation Research-Concepts and
Cases (Tata McGraw Hill, 8th Edition).
2. B. Render, M. E. Hanna and R. M. Stair, Quantitative Analysis for Management (New
Delhi: PHI, 2008, 8th ed. ).
__________________________________________________________________________________ 50
PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
Objective: The objective of the course is to help students to learn how technology can be
used at the organizational level for competitive advantage.
Syllabus: Technology and development linkage, technology, technological capability,
technology development, technology transfer, technology strategy, technology policy and
planning, innovation triangle, technology climate.
Text book:
Gerard H. Geynor (eds.), Handbook of Technology Management, McGraw Hill, 1996.
Reference Book:
Journal articles and case studies from variety of sources.
Objective: To provide students with the concepts and tools necessary to effectively
manage a service operation.
Reference Book:
Haksever, Render, Russell & Murdick, Service Management & Operations (Pearson
Education).
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PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
9. General Management Area
The description of core and elective courses in General Management Area is given
below.
Objective: To make the students learn about case method of pedagogy. The course will
help to sharpen students’ analytical skills and their ability to use systematic frameworks
for managerial decision-making. It will also help students to develop their written and
oral communication ability.
Text Book:
1. John Seely, Oxford Guide to Writing and Speaking (New Delhi: Oxford University
Press, 2007).
2. Bovee, Thill and Schatzman, Business Communication Today (New Delhi: Pearson
Education,2007, 3rd ed.).
Reference Books:
1.Meenakshi Raman and Prakash Singh, Business Communication,
(New Delhi: OUP, 2006).
2. C. L. Bovee, J. V. Thill and B. E. Scatzman, Business
Communication Today, (New Delhi: Pearson: New Delhi, 2007, 3rd
Impression).
3. D.J.Young, Foundations of Business Communication, (New Delhi: Tata McGraw-Hill,
2006).
4. P.D. Chaturvedi and Mukesh Chaturvedi, Business Communication: Concepts, Cases,
and Applications, New Delhi: Pearson, 2006).
Objective: To build on the communication skills acquired by the students during the Ist
Trimester and focus on their acquisition of advanced managerial communication skills.
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PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
Syllabus: Telephoning Skills, Oral Instructions & Team Briefing, Conflict Management
& Negotiation Skills, Meetings & Conferences, Drafting Notices, Agenda, and Minutes
of Meetings, Executive Summary Writing, Writing Business Proposals, Writing Summer
Project Reports, Writing a Case Analysis, Technology-enabled Business Communication.
Text book:
Meenakshi Raman and Prakash Singh, Business Communication, (New Delhi: OUP,
2006).
Reference Books:
1.C.L.Bovee, J. V. Thill and B. E. Scatzman, Business
rd
Communication Today, (New Delhi: Pearson, 2007, 3 Impression).
Syllabus: The course has two distinct modules; namely; Indian Society Polity covering
Structure and functioning of society and polity in India with an emphasis on caste, class
and power structures; urban social structure and processes; issues; processes and
problems of social change in rural setting with a focus on different sections of society in
India; and implications for the rural managers.
Text Book:
A.R. Desai, Rural Sociology in India.
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PGDM Syllabus
HDF School of Management
______________________________________________________________________________________
emergence of management and organization theory; The Social Person Era including the
search for organizational integration, peoples and organizations and human relations in
concepts and practice; and The Modern Era including the renaissance of general
management, organizational behaviour, science and systems in management, obligations
and opportunities of management.
Text Book:
Daniel A.Wren, The History of Management Thought, (NJ: John Wiley and Sons, 5th
Edition, 2005).
Reference Book:
1. Peter F. Drucker, The Practice of Management, (New York: Harper and Row, 1954).
2. Frederick W. Taylor, Shop Management, (New York: Harper and Row)
Syllabus: Nature of strategy and strategic decisions; processes; contexts and practices of
strategic management; strategic analysis through an understanding of business
environment; organisational resources and purposes; and stakeholder expectations;
Strategic choices; alternative directions and methods of strategy development; strategy
evaluation and selection; strategy implementation encompassing organisation structure
and design; resource allocation and control; managing strategic change; and turnaround
management
Text Book:
1. Gerry Johnson and Kevan Scholes, Exploring Corporate Strategy, (New Delhi:
Pearson Education).
Reference Books:
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6. M. Goold, Andrew Campbell and Marcus Alexander Corporate-Level Strategy:
Creating Value in the Multi-business Company, (1994).
Objective: To understand the global environment of the business looking from the
political, economic, social, technological, ecological and legal context.
Syllabus: Global politics and business, global economy and business, global socio-
cultural setting and business, technology development and transfer at the global level,
global ecological environment and the business, patents, copy rights tariff and non-tariff
barriers affecting business.
Text Book:
C. Hill, International Business: Competing in the Global Marketplace (New Delhi:
McGraw-Hill, 2005, 5th ed.).
Reference Books:
1. G. Johnson and K. Scholes (eds.), Exploring Public Sector Strategy, (Financial
Times/Prentice Hall, 2001).
2. L. Fahey and V.K. Narayanan, Macro-environmental Analyses for Strategic
Management, (West, 1986).
3. R. D’Aveni, Hypercompetitive Rivalries, (Free Press: 1995).
Syllabus: The Resource Based views of the firm, Integrating with industrial
organizations paradigm, resources- conceptual and analytical schema, resource based
approach to competitive strategy, resource based approach to corporate strategy and
review and integration.
Text Book:
1. D. J.Collis, and C. A. Montgomery, 1998, Corporate Strategy – A resource based
approach; Irwin McGraw Hill
2. R. Venugopal, Contemporary Strategic Management (New Delhi: Vikas, 2000).
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Reference Books:
1. E. T. Penrose, Theory of the growth of the firm; Basil, Blackwell Publishers, 1959
& 1984.
2. A. V. Bhide, The origin and evolution of new businesses, Oxford University
Press, 2000.
1. E. G. Flamholtz, and Y. Randle, Growing Pains – Transitioning from and
entrepreneurship to a professionally managed firm, Jossey-Bass Inc Publishers,
2000.
Objective: To familiarise the students with the best governance practices in Corporate all
over the world.
Text Book
The Institute of Company Secretaries of India, Corporate Governance (Modules of Best
Practices), (Taxman’s Publication).
Reference Books/Materials
Text of Clause-49 of the Listing Agreement by Govt. of India Publications Company’s
(Compliance Certificate) Rules, 2001 Secretarial Standards & Reports of the Committees
Set up by Govt. of India & Other International Bodies.
Objective: To introduce the participants to the ethical concepts that are relevant to
resolving moral issues in business; to impart the reasoning and analytical skills needed to
apply ethical concepts to business decisions; to identify the moral issues involved in the
management of specific problem areas in business; to provide an understanding of the
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social, technological and natural environments within which moral issues in business
arise and to supply case studies of actual moral dilemmas faced by businesses.
Syllabus: Ethics & Business, - Nature of Morality, Ethics & Business Ethics,
Globalization, Cultural differences, Technology, Moral Development & Reasoning,
Arguments for and against Business Ethics, Moral Responsibility, blame, Ethical
Principles in Business :Utilitarianism: Rights & Duties , Justice & Fairness, Ethics of
Care, Virtue Ethics The Business System: Government, Ethics in the Market Place
Business & its External Exchanges-Ecology & Consumers, Ethics of Consumer
Production & Marketing, Business Firm’s duties to Consumers, Due care theory ,Social
costs view; Advertisement Ethics; Consumer Privacy, Business & Internal
Constituencies: Employee Issues, Ethics of Job Discrimination, Affirmative action The
individual in the Organization, Employees Obligation to the Firm, Firms’ duties to the
Employees: Employee Rights, Organizational politics, Caring Organization Management
Integrity Management Integrity in Ethical Decision Making Dimensions of Management
Integrity Management Judgment / Process / Developmental Integrity.
Text Book:
1. Manuel G. Velasquez, Business Ethics-Concepts & Cases, (PHI).
Reference Books:
1. Petrick & Quinn, Management Ethics-Integrity at Work, (Response Books).
2. R.C.Sekhar, Ethical Choices in Business, (Response Books).
Text Book:
G. S. Bhalla, State of Indian Farmer: A Millenium Study, Vol. 19, Globalisation and
Indian Agriculture, Academic Foundation
Reference Book:
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Vandana Shiva and Geetanjali Bedi, Sustainable Agriculture and Food Security: The
Impact of Globalisation (eds.), Sage, Delhi, 2002.
Text Books:
1. Won W. Koo and L. Lynn Kennedy, International Trade and Agriculture , (Random
House, 2004, pp.256 [ITA])
Reference Books:
1.Global Agricultural Trade and Developing Countries Editors M. Ataman Aksoy, John
C. Beghin. © 2005 The International Bank for Reconstruction and Development / The
World Bank (http://econbeta.worldbank.org) (GAT).
2. M.N Cardwell, M.R Grossman, C. Rodges (ed), Agriculture and International Trade:
Law, Policy and the WTO (CABI Publishing, 2003 pp 352 [AIT]).
Syllabus: There will be 3 core modules covering production, agro processing and
marketing sub-systems to include procurement, contract farming, supply chain, value
addition in fresh produce sector, value addition through agro processing, agro produce
wholesaling and retailing agro produce and food products.
Text Book:
Humanshu, Agribusiness Management, 2006.
Reference Book:
J. G. Beirlein, K. C. Schneeberger, D. D. Osburn, Principles of Agribusiness Management,
Wareband Press, 2003.
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Objective: To make the students understand the basic concepts and tools and techniques
used in supply chain management focusing on agriculture.
Text Book:
Book chapters, journal articles and case studies from different sources.
Objective: The course enables the students to learn concepts unique to cooperatives as
well as apply concepts from other functional areas and develop a deep understanding that
is required for successful management of cooperatives.
Text Book:
Cooperative Management: Principles and Techniques, Deep and Deep, (2006),
Reference Books:
Samar K. Datta, Cooperatives in Agriculture, Academic Foundation, Delhi
Book chapters, journal articles and case studies from different sources.
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HDF School of Management
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Syllabus: Introduction to commodity trade and marketing system, market formation in
agriculture, determinants of market supply and demand, market integration, price
determination and price discovery in commodity markets – dimensions of transportation
(space) and storage (time), marketing efficiency and regulation, managing commodity
risk, current issues and trends in commodity trade and marketing
Text Book:
1. S. S. Acharya, A State of the Indian Farmer - A Millennium Study, (New Delhi:
Academic Foundation, Vol.17).
2. R. L. Kohls and J.N. Uhl, Marketing of Agricultural Products, (Upper Saddle River,
NJ: Prentice Hall Inc., 9th Edition).
Syllabus: The firm and its goal, Analysis of demand and supply, Analysis of elasticity,
Estimation and forecasting of demand function, Estimation of production and cost
function, Breakeven analysis, Market structure, conduct and performance including
perfect competition and economic efficiency, monopoly, allocative efficiency, oligopoly;
Pricing methods covering pricing of multiple products, employment inputs; Taxes and
subsidies, and price controls.
Text book:
H. Craig Petersen and W. Cris Lewis, Managerial Economics, (Pearson Education, 4th
Edition).
Reference Books:
1. Keat and Young, Managerial Economics: Economic Tools for Today’s Decision
Makers, (Pearson Education).
2. Suma Damodaran, Managerial Economics, (Oxford University Press).
3. Salvatore, Managerial Economics, (Thomson).
4. K. K. Seo, Managerial Economics- Text, Problem, Short Cases, (Surjeet Publication,
6th Edition).
2. Macro-economics (DM02)
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Objective: To develop an understanding of different macroeconomic concepts and learn
their applications in the process of development and business decision making.
Text book:
2. Paul Samuelson and W. D. Nordhaus, Economics, (New Delhi: TMH, 200818th ed.).
Reference Books:
1. Andrew B. Abel. and S. Bernake Ben, Macro Economics, (Pearson Education).
2. N. Gregory Mankiw, Economics, (New York:Worth Publishers,2003).
3. M. C. Vaish, Macro Economics Theory, (Vikash Publishing House).
4. Justin Paul, Business Environment, (McGraw-Hill Companies).
5. M. L. Seth, Macro Economics.
6. D. N. Dwivedi, Macro Economics.
Text Book:
1. P. W. Preston, Development Theory, (Blackwell).
Reference Books:
1. Five Year Plans, Planning Commission, Government of India
2. Book chapters, journal articles and case studies form different sources
3. Jan N Pieterse, Development Theory, (New Delhi: Vistaar).
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Syllabus: Roles of civil society, market and state; different generations of organizations;
settlement patterns; choice of scale and unit of interventions; vision; mission and goals in
a development organization; Community management; emergent situations; institution-
building; succession planning; alignment of systems; structures and processes to the goals
of organisation and needs of community; conflict resolution and negotiating strategies;
Culture as control mechanism for development organisations; participatory management
processes; issues of accountability and transparency; gender sensitivity; scaling up and
withdrawal strategies, methods used by social entrepreneurs and leaders;
Text Book: -
Reference Books: -
Text Book:
1. M. Kerr, D. K. Marothia, Katar Singh, C. Ramasamy and W. R. Bently, Natural
Resource Economics: Theory and Application in India, (Oxford and IBH).
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Text Book:
Geoffrey C. Unaegbu, Issues in Urban and Regional Planning: An Introductory
Handbook on the Concept of Planning
Reference Book:
Amitabh Shukla, Regional Planning and Sustainable Development, (eds.), 2000.
Text Book:
R. Baumgartner and R. Hogger, In Search of Sustainable Livelihood Systems, (New
Delhi: Sage Publication).
Syllabus: Market failures; government failures; and the need for collective action;
reasons for absence and/or failures of collectives; methods and strategies for collective
action; illustrative cases from farmers’ movements; co-operatives and other sectors;
theories of leadership and the role played leaders in making collective efforts succeed;
institutional economic theory of co-operation; agency theory; theory of contracts;
transaction cost economics; game theory and robustness of reciprocity; and welfare
economics and co-operatives.
Text Book: Mancur Olson Jr., The Logic of Collective Action, Harvard University Press,
MA, 1971.
Reference Book:
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Russel Hardin, Collective Action, Rff. Press, 1982.
Text Book:
Katar Singh, Rural Development, (New Delhi: Sage Publication).
Syllabus: Functional use of various legal documents like acts; rules; notifications and
executive orders for managerial purposes; salient features of commercial and regulatory
laws of general interest and laws related to organisational forms and recent developments
in alternative dispute settlement mechanisms; specific module on evolution of co-
operative laws; trends in co-operative legislation; multi-state co-operatives and producer
companies; mutually aided co-operatives; and other state co-operative acts; and aspects
relating to internal regulation of co-operative enterprises
Text Book:
1. Rohini Agarwal, Student’s Guide to Mercantile and Commercial Laws,(University
Edition).
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Text Book:
1. Srinivas Melkote, Communication for Development in the Third World: Theory and
Practices, (New Delhi: Sage).
Objective: To make the students understand the need for and process of decentralized
governance and the roles and responsibilities of local government towards this end.
Text Book:
Ravindra Sharma, (eds.), Grass-root Governance: Changes and Challenges in Rural
India, Jaipur: Aalekh Publishing, 2005.
Reference Book:
Surat Singh, (eds.), Decentralised Governance in India: Myth and Reality (New Delhi:
Deep and Deep, 2004).
Syllabus: Types of and political economy approach to rural urban relations, historical
background and spatial models of rural urban relations, changing functional relationships
between town and country in the industrial era, the thesis of urban bias, market relations,
rural-urban migration, rural-urban transfer mechanism, policy implications and
alternatives for rural development.
Text Book:
1. R.B. Potter and T. Unwin, The Geography of Urban Rural Interactions in Developing
Countries, (Routledge).
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Objective: The course will develop an understanding of the role of ICT in human
development.
Syllabus: Understanding ICT, convergence, ICT and agriculture development, ICT and
manufacturing sector development, ICT and service sector development, role of ICT in
ensuring accountability and transparency at social and political level, ICT and quality of
life linkage.
Text Book:
Rahul Tongia, E. Subrahmaniam and V. S. Arunachalam, Information and
Communication Technology for Sustainable Development: Defining a Global Research
Agenda, (Allied: Bangalore, 2005).
Reference Books:
Ashwini Sheth and Vijayabhaskar, (eds.), ICTs and Indian Economic Development:
Economy, Work and Regulation, (Sage: Delhi, 2005).
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