Está en la página 1de 59



Submitted by


Registration No:

Under the guidance of
Lalit Bhardwaj

in partial fulfillment of summer internship for the award of the
degree of


School of Business
Phagwara , Punjab

July, 2016-2018


I take this opportunity to express my gratitude to Mr.Nitin srivastva who has been instrumental
in the successful completion of this project.

I am thankful to his guidance and constant supervision for providing necessary information
regarding the successful completion of the project. I would like to express my gratitude towards
employees of JIO for their kind co-operation and encouragement.

The guidance and support received from all the members who contributed to this project, was
vital for the success of the project. I am grateful for their constant support and help.

Master in commerce (M.Com) programme is one of the most reputed professional courses in
the field of commerce . This course includes both theory and its applications as per contents of
its curriculum Summer Training project report is an integral part of Master in commerce. It
gives exposure to our practical knowledge and also to get interact with the various aspects of
present market conditions. Each student is required to undergo practical training, after the
completion of second semester examination.

The Training project programmers are designed to give the managers the future of the
corporate happenings and work culture. The real life situation is really different from the
stimulated exercise enacted in an artificial environment inside. The Training project
programmers are designed, so that the managers or tomorrow do not feel when the time comes
to take responsibilities.

The Training project report presented here is a result of my hard work. This project helps
me to learn about of working in Telecom Sector.


This is to declare that this Summer Training Project report on “Winning the strikers” is a
record of genuine work done by meunder the guidance of Mr. NITIN SRIVASTVA in the partial
fulfillment of the requirement for Master in commerce.
I declare that this Summer Training project report is original and not submitted to any
other university before.

Signature of the Student:

Student’s Name: SHAGUN SHARMA


Certified that the summer internship project report “Winning the strikers” is the
bonafide work of “Shagun Sharma” , “11616668” student of “MCom” of School of
Business, Lovely Professional University carried out under my supervision during
26-05-2017 to 22-07-2017

Signature of the Industry Supervisor:
Date: 22 JULY 2017
Name of Supervisor: Nitin Sirivastva
Designation: Sr. Manager

As a result customer has lot of choices to get the best with least cost. My job was to collect the feedback from the distributors and also to get their suggestions about the product. Each company faces stiff competition from its competitors. . This project is aimed at understanding the strategies adopted by Reliance JIO and its impact on the perception of Reliance JIO Customers. EXCEUTIVE SUMMARY This Summer Training project report is based on telecom sector as the telecom sector is growing at a very good pace. it is very important to know customer’s behavior towards different products and services. and there is no better way to retain a customer than to exceed his expectations. Finally the results of the research verify the fact that keeping the customer satisfied is the best strategy to not only retains the existing customers but also to expand the business to new horizons. The present business scenario is totally customer oriented. each provides the best services at competitive rates. To face this competition. There can be no better opportunity to interact with the external as well as the internal customers of an organization. Research has showed that it is far more important to win a new customer than it is to maintain an existing one. For this purpose it is essential to know the level of customer satisfaction. The focus of my research was the measurement of customer satisfaction level for the services provided by Reliance JIO.

1. Conclusion 52 11.No. Research Mthodology 21-23 6. Winning the strikers 15-18 4. Attachments 55-59 COMPANY PROFILE RELIANCE JIO . Data Analysis and interpretation 23-49 7. Suggestion 53 12. Findings 50 9. Organisational structure 14 3. Company Profile 8-13 2. Customer satisfaction towards Jio 19-20 5. Bibliography 54 13. Limitations 51 10. Description Page No.TABLE OF CONTENTS S.

Maharashtra. Navi Mumbai Formerly called  Infotel Broadband Services Limited (2009 - 2013)  Reliance Jio Infocomm Limited (2013 .Jio's headquarters in RCP.2015) Type Subsidiary Industry Telecommunications Headquarters Navi Mumbai. India Key people Sanjay Mashruwalla (Managing Director) Jyotin dra Thacker (Head of IT) Akash Ambani (Chief of Strategy) .

and digital services in India. .It is headquartered in Navi Mumbai. JioPlay. JioMags. a subsidiary of Reliance Industries Limited (RIL). JioBeats. JioSecurity. The telecom leg of Reliance Industries Jio also known as Reliance Jio and officially as Reliance Jio Infocomm Limited (RJIL). it was incorporated in 2007 and is based in Mumbai. broadband services.Formerly known as Infotel Broadband Services Limited (IBSL). Jionet WiFi Parent Reliance Industries Subsidiaries LYF Website www. is the first telecom operator to hold pan India Unified License. JioChat. India.Router and 4G Data services Jio Apps MyJio. Mobile telephony. Products Wifi. JioMoney.[is an upcoming provider of mobile telephony. Reliance Jio Infocomm Limited (RJIL). Jio will provide 4G services on a pan-India level using LTE technology. broadband. India’s largest private sector company. JioOnDemand. JioJoin. JioDrive.

are expected to double up as street lights and surveillance systems.23% Market Share  Vodafone India --. reliable (4th generation) high speed internet connectivity.18% Market Share  Idea Cellular --. setup its internet point of presence. financial services. RJIL plans to provide seamless 4G services using FDD-LTE on 1800 MHz and TDD-LTE on 2300 MHz through an integrated ecosystem. healthcare. operate and sell undersea and/or terrestrial fibre connectivity. planned to provide connectivity between South East Asia. the Middle East and Far East Asia. and provide real-time monitoring of traffic and advertising opportunities The Dominant Players  Bharti Airtel --. the 4G network will provide voice services from / to non-RJIL network. Reliance Jio is part of the “Bay Of Bengal Gateway” Cable System. R-Jio is also in the process of installing hundreds of monopoles.15% Market Share . South Asia and the Middle East. rich communication services and various digital services on pan India basis in key domains such as education. said the company executive quoted above.RJIL is setting up a pan India telecom network to provide to the highly underserviced India market. thereby propelling India into global leadership in digital economy RJIL is also deploying an enhanced packet core network to create futuristic high capacity infrastructure to handle huge demand for data and voice. In addition to high speed data. government citizen interfaces and entertainment. and also to Europe. RJIL’s subsidiary has been awarded with a Facility Based Operator License (“FBO License”) in Singapore which will allow it to buy. RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22 circles) capable of offering fourth generation (4G) wireless services. unlike the regular rooftop- mounted telecom towers typically used by telcos. or ground-based masts (GBMs). offer internet transit and peering services as well as data and voice roaming services in Singapore. security. RJIL aims to provide anytime. Africa and to the Far East Asia through interconnections with other existing and newly built cable systems landing in India. applications and services. anywhere access to innovative and empowering digital content. Monopoles.

And the key people are Sanjay Mashruwalla (Managing Director). Reliance Industries Chairman Mukesh Ambani committed an investment of Rs. Akash Ambani is being launched in business as a chief of strategy in Reliance JIO. Isha Ambani is involved in branding and marketing.000 direct and indirect jobs.00. founder of Reliance Industries.8% Market Share  TATA Infocomm --.involved in day to day operations in business or Ms.10% Market Share  Aircel --. Mr.12% Market Share  BSNL --. 2.50.  Reliance Communications --.7% Market Share  Others --.000 crores on "Digital India" and said he expected the group's initiatives under it will create over 5. . Jyotindra Tacker (Head of IT).7% Market Share The services were beta launched to Jio's partners and employees on 27 December 2015 on the eve of 83rd birth anniversary of late Dhirubhai Ambani.

gives the authority to a person to drive a motor vehicle. learns.000 crores across the Digital India pillars. such growth rates can be greatly attributed to the drastically falling price of mobile handsets. maintain or use a telegraph. (ii) annual license fee. And by 2018. There are three main types of license fee which the government charges: (I) initial license fee. Subscribers in certain regions can acquire the handset at almost no cost. " Ambani said the launch of Digital India initiative was a momentous occasion in an information age where digitization was changing the way one lives.50. section 4 gives power to the government to grant license to any person to establish. The Indian consumer can buy a handset for $150 or less.000 people. and (iii) additional fee for allocation of spectrum.Reliance JIO has invested over Rs. thanks to the mass-market stage these technologies have reached internationally. which generally is non-refundable. Before analyzing the telecom licensing framework in India.3 billion Indians will have high-speed. This market is growing at an extremely fast pace and so is the competition between the mobile service providers. a driver’s license issued by the government. 2.2 billion Indians using the power of digital technology. given to a person upon certain conditions to do something which would have been illegal or wrongful otherwise. mobile Internet. It can transform the lives of 1. . all of India would be covered by this digital infrastructure. with price playing a fundamental role in Indian subscriber requirements. License issued by the government is an authority." According to recent strategic research by Frost & Sullivan. It automatically solves the problem of eavesdropping on ones calls. company would cover 90 percent. It helps you achieve higher sell capacity and better speech quality and one can enjoy crystal clear reception on ones mobile phone. adding: "I estimate Reliance's 'Digital India' investments will create employment for over 5. Under the Indian Telegraph Act. Indian Cellular Services Market. And by 2017."Digital India as company has seen empowers them to fulfil their aspirations. Global System for Mobile Communication (GSM) is a new digital technology developed by the European community to create a common mobile standard around the world. This should lead to increased subscribership. 1885. works and plays.00." Ambani said. Licensing framework has been an integral part of India’s telecommunication law. it is imperative that one must examine what is a license. For example. And as well as "So 80 percent of the 1.

development and well-being of communities by improving health.  Appreciate uniqueness of each customer’s requirements and serve the customers with product flexibility. Create a global awareness about jainethos. Mission: - JIO is committed to building a co-operative environment and social infrastructure for overall growth. peace & prosperity by way of contentment and mutual respect for every living being and strive for a world free of violence. poverty & disease. knowledge and spirituality. Our aim is to provide fair & optimum opportunities for strong social relationships amongst jains from all fields. OBJECTIVE OF INTERNSHIP  Create synergistic effect by creating high quality and diversified portfolio.  Provide diversified financial services with focused people. which benefits humanity and our environment. wealth.  Diversification of sources of fund. . values and philosophy of our noble principles.Vision: - JIO intends to bring global harmony.  Enhance corporate value through sustained growth.

R. Head .E. ORGANISATION STRUCTURE C.O Marketingggg gg Admin Legal Information Technology HRM Network Finance Customer sales delivery Marketing Head Enterprise Revenue plan Blue Segment analysis Gold segment Marcom and Brand Account MIS Compliance H.

Objective:  Brand à Seeding Jio proposition to 100% Industry .  Not all the OEM promoter have any technical certification .  Business à Maximizing attach rate with every new device sold.In this project we want that if any promoter sells any device there should be 100% Jio in every device sold.  Communication à Technology updates of latest development and product across segment in one go. Background:  80% of these smartphones are being sold through Promoter outlets. Recruitment Backup And Support Retention Device Winning the Industry STRiKERS !!! Winning the strikers is my overall project in which I enrolled the promoters for 5G Guru.

Oppo (94) and Gionee (63).STRIKER ENROLLMENT We have enrolled 40% Industry STRIKERS enrolled till date (519 headcount)  Highest enrollment from Vivo (151) followed by Samsung (97).  Maximum participation from Bilaspur (107 enrollments) followed by Mandi and (101) and Kullu (69). .

Competition vs Jio 5. Device updates. Jio leadership STATUS AND IMPACT:  STATUS  75% Enrollments done through On-line mode (5G Guru. 2. Competition New Data Plans 4. Knowledge Transformation & Daily communication (5 : 2) 1. GST @Telecom 3.  100% daily engagement of enrolled participants  IMPACT: .com)  All enrolled Strikers has been sent a Digital Enrollment Certificate.

9% to 15.4%  Oppo : from 8. Ongoing Daily Knowledge Transformation/Communication on various subjects like Device Updates including Jio HBOs / New Competition Data Plans / Competition vs Jio / Jio Leadership.9% to 8. Lava and Apple strikers where Jio latch rate has dropped over previous month .5% to 3.1% to 2.3% to 8.7%) due to clear plan comparison shared and explained to Strikers.7%  Jio attach rate also improved in highest online selling Xiaomi (from 3. Vivo. Special focus on Micromax.8%  Gionee : from 3.3%) and Lenovo (2.  Regaining Jio attach rate:  Samsung : from 14.

These business owners know that weaknesses in the production or delivery of goods lead to distressed customers. it is also a key point of differentiation that helps you to attract new customers in competitive business environments. Successful business owners and managers quickly realize that keeping customers costs less than finding new ones. identify unhappy customers. so they use online surveys to collect feedback. reduce churn and increase revenue. Customer satisfaction surveys can become imperative tools for improving your business and ensuring your customers are happy and loyal. a business repeatedly spends time and money on advertising and other efforts to recruit more. “CUSTOMER SATISFACTION TOWARDS JIO” Customer satisfaction plays an important rolewithin your business. . If certain practices drive customers away. Not only is it the leading indicator to measure customer loyalty.

Angry customers can use unfair criticism and untrue statements to harm a firm's reputation. a follow-up survey can be used to measure whether changes worked. as much detail as possible should be included in the questionnaire. Update your customers If survey results lead to a plan to improve weak areas of operation. It is also valuable to let your customers know you're endeavoring to make improvements and to thank them for their help. These perceptions are especially important because of the increased use of social media by people of all ages.Build your brand Studies show satisfied clients tend to buy products more often and develop loyalty to a particular brand. Customer satisfaction surveys also reveal data that can be used to gauge estimated customer satisfaction rates of competitors. Customer satisfaction surveys give firms specific information about positive and negative perceptions. OBJECTIVE OF THE STUDY  To know the awareness of customers about Jio network  To study the preference of customers towards other networks with jio. One negative comment posted on a social media site could be seen by thousands of potential customers. Repairing the damage or countering false representations could prove costly.  To analyze the customer’s satisfaction towards Jio network. along with an area for independent customer comments. . When drafting survey questions. which could improve marketing or sales efforts. Measure your results A customer satisfaction survey might be worthless unless it creates statistical data that can be scientifically analyzed. The first step to developing a meaningful online survey is to establish intended goals and a process for comparing results.  To give findings and suggestions. Employees responsible for analyzing survey results should have some background in statistics to make the survey meaningful. They often spread the word by recommending products and services to friends and family as an informal referral process. Information can again be analyzed and compared to earlier feedback.

1. which will facilitate the identification of an opportunity of problem situation and to assist manager in arriving at the best possible decisions when such situations are encountered. Marketing research is the systematic gathering recoding and analyzing of data about problem retaining to the marketing of goods and services. particularly if any experiment is run. which according to their applicability. the research may come close to . The essential purpose of marketing research is to provide information. and requirements used before selecting proper type of research. When a marketing executive makes a decision are course of action is being selected from among a number of available. Conclusive research provides information. The alternatives may be as few as two or virtually infinite. This includes the overall design. RESEARCH METHODOLOGY Research Design : The purpose of the methodology is to design the research procedure. the data collection method and analysis procedure. strength. their suitability must be seen with respect to a specific problem two general types of researches are exploratory and conclusive. In some instances. They may be well defined or only vaguely glimpsed. it is designed to help executives of action that is to make decision. the sampling procedure. which helps the executives make a rational decision. Conclusive Research: It is also known as quantitative research. Basically there are two types of researches. weaknesses.

is transformed into one with more precise meaning in exploratory studies. Sampling Technique The sample design provides information on the target information and final sample sizes. Sampling Area: While conducting sample. The characteristic features of research are as follows: –  Flexible Design  Non-Probability Sampling Design  No pre-planned design for analysis  Unstructured instruments for collection of data  No fixed decisions about the operational procedures Sample Size Sample size refers to the numbers of respondents researcher have selected for the survey. I used conveyed convenient sampling surveyed in research. specifying the precise alternatives to choose. broadly defined initially. The type of research here is “Descriptive Research Design”.I went many places of Shimla. which in fact may necessitate changes in research procedure for gathering relevant data. It has inbuilt flexibility. Data collection tool . in their cases especially with descriptive studies the research will only particularly clarify the situation and much will be left to the executive’s judgment. This kind of design is used for more precise investigation or of developing the working hypothesis from an operational point of view. I have selected 300 sample units from market and individual customers. which is needed because the research problem.

Because the keep on responding and one has tick mark the right choice accordingly.. Data was collected through two sources: Primary Source: Primary data was collected directly from the customers through a questionnaire. Method of sampling Convenient sampling is used to do sampling as all the customers in the sites are Surveyed.I have used Questionnaire. The data Collected from secondary sources is also used to analyse on one particular parameter. The questionnaire consisted closed ended questions designed in such a way that it should gather maximum information possible. Secondary Source: The secondary source was the company website and my colleagues. If choices are given it is easier for the respondent to respond from the choices rather they think and reply also it takes lesser time. Ag % of respondents No. DATA ANALYSIS AND INTERPRETATION TABLE  Age group of respondents . The questionnaire was a combination of 15 questions. as the research instrument to conduct the market survey. Qualitative analysis was done on the data collected from the primary as well as secondary. of e respondent s . Data Analysis Data analysis was done mainly from the data collected through the customers.

33% of the respondents are above 35 years of age.  30% of the respondents are between the age group 30 – 35.20.00% 20-25 23.  23.66% of the respondents are between the age group 25 – 35.  26. .00% INTERPRETATION:  20% of the respondents are between the age group 20 – 25.33% 25-30 30-35 Above 35 26.66% 30. 20% 60 25 Sales 20.

66% 30 Private employees 30% 90 Govt.66% 50 Business man 26. employees 26% 80 . of respondents Students 16.TABLE  Occupation of the respondents Occupation % of respondents No.

employees 26.  26.Services .  30% of the respondents are from Private employees.66% of the respondents are Students.21% INTERPRETATION:  16.  26% of the respondents are Govt. Sales 16.18% Students Business man Private employees Govt.66% of the respondents are Businessmen.84% 30.77% 26.

of respondents Yes 100% 300 No 0% 0 .Do you have a mobile phone? a)yes b)No Mobile users % of respondents No.TABLE 1: 1.

TABLE 2: 2. of respondents Yes 93.Are you aware about Reliance JIO? a)Yes b)No Awareness % Of respondents No.00% INTERPRETATION:  100% of the respondents are Mobile users.33% 280 . Sales Yes No 100.

 6. Vodafone Operator user % of respondents No.which operator’s service do you use? 1. of respondents Airtel 30% 90 Reliance JIO 23.33% of respondents are aware about Reliance JIO.Reliance JIO 3.Airtel 2.No 6.66% 20 Sales 6.66% yes No 93.66% of respondents are not aware about Reliance JIO TABLE 3: 3.34% INTERPRETATION:  93.33% 80 Idea 20% 60 .Idea 4.

TABLE 4: 4.What is your average monthly expenditure on mobile (in RS)? a)Rs100-Rs200 B)Rs200-Rs300 c)Rs300-Rs400 d)Above Rs500 Expenditure (Rs) % of respondents No.14% 90 .00% 23. of respondents Rs100-Rs200 35.00% Reliance JIO Idea Vodafone 20.66% 30.Vodafone 26.33% INTERPRETATION  30% of respondents are Airtel users  23.71% 100 Rs200-Rs300 32.33% of respondents are Relianc JIO users.66% 70 Sales Airtel 26.

57% 80 Above Rs500 10.  28.From which source you came to know about Reliance JIO? a)News paper b)Advertisement c)Mouth publicity d)Hoardings .Rs300-Rs400 28.71% 30 Sales 10.00% Rs100-Rs200 Rs200-Rs300 33.33% Rs300-Rs400 26.57% of respondents are monthly expenditure on mobile.14% of respondents are monthly expenditure on mobile.67% Above 500 30. TABLE 5: 5.00% INTERPRETATI ON:  35.71% of respondents are monthly expenditure on mobile.  32.

.  28.42% INTERPRETATIO N:  32. of respondents News paper 32.85% News paper 32.14% 90 Advertisement 21.42% 60 Mouth publicity 28.42% of respondents are known by Advertisement.57% of respondents are Mouth publicity.58% 21.85% 50 Sales 17.85% of respondents are Hoardings.  21.Sources % of respondents No.15% Advertisement Mouth publicity Hoarding 28.57% 80 Hoarding 17.  17.14% of respondents are known by News paper.

Since how long you are using Reliance JIO services? a)Less than one month b)2-3 months c)4-5 months d)Non user Users % of respondents No. of respondents .TABLE 6: 6.

85% 30 month 2-3 months 35.38% Less than one month 2-3 months 46.46% INTERPRETATION: .15% 4-5 months Non users 38.Less than one 42.28% 15 Non users 0% 0 Sales 15.71% 25 4-5 months 14.

Which feature of Reliance jio convinced you to use this? a)Connectivity b) Schemes c) Advertisements d)Goodwill Convincing factor % of respondents No.  42. TABLE 7: 7. of respondents Connectivity 21.71% of respondents are user of 2-3 months.85% of respondents are user of  35.  0% of respondents are Non user.28% of respondents are user of 4-5 months.  14.14% 40 .42% 15 Scheme 57.

28%% 10 Goodwill 7.Advertisement 14.14% 5 Sales 7.14% 21.28% of respondents are convinced with Advertisement.42% of respondents are convinced with connectivity.14% of respondents are convinced with scheme.  14.  57.  7.14% of respondents are convinced with goodwill. .42% 14.28% Connectivity Scheme Advertisement 57.15% INTERPRETATION:  21.

TABLE 8: 8.57% 20 Network coverage 14.28% 10 .Which service do you like most while using the Reliance jio services? a)Data services b)Call rate c)Network coverage d)Value added services services % of respondents No. of respondents Data services 50% 35 Call rate 28.

57% of respondents are in favour of Call rates.57% INTERPRETATION:  50% of respondents are in favour of Data services.28% of respondents are in favour of Network coverage. .14% 5 services Sales 7.01% Value added services 28.  28.14% of respondents are in favour of Value added services.14% Data services 14.Value added 7.28% Call rate Network coverage 50.  7.  14.

28% 10 services Unlimited Data 35.  7.Unlimited sms services d). . TABLE 9: 9) Why did you choose this service provider a).Unlimited calling services b)..71% of respondents are chosen to Unlimited Data services. of respondents Unlimited calling 14.  35.Unlimited Data services c)..14% of respondents are chosen to Unlimited Sms services.85% of respondents are chosen to All services.71% 25 INTERPRETATION: services  14.85% 30 Unlimited calling services.14% 5 services respondents are chosen to All services 42.  42.All services Choose the service % of respondents No.28% of Unlimited sms 7.

TABLE 10: often you call at customer care? 1.Daily . of respondents Yes 100% 70 No 0% 0 If Yes.Do you call at customer care? a)Yes b)No Respondents % Of respondents No.

14% Daily 14.Once in month 4.  50% of respondents are made call customer care weekly.01% INTERPRETATION:  28. .  14.28% 10 Rarely 7.28% of respondents are made call customer care monthly.28% 28.2.57% of respondents are made call customer care daily.Rarely Customer call % of respondents No.14% 5 Sales 7.57% Once in week Once in month Rarely 50.Once in week 3. of respondents Daily 28.57% 20 Once in week 50% 35 Once in month 14.

For what reason do you call customer care? a)Value added services b) Information regarding new schemes c)Complaints d)Other queries Reason % of respondents No. of respondents Value added services 21.28% 10 .14% 40 Complaints 7.42% 15 Schemes 57.14% of respondents are made call customer care rarely.  7.14% 5 Queries 14. TABLE 11: 11.

 7.42% of respondents are made call for value added services. Sales 14. TABLE 12: 12.  14.14% of respondents are made call for complaints.42% services 7.15% INTERPRETATION:  21.42% 50 No 28.57% 20 .28% of respondents are made call for other queries.  57.28% Value added 21.14% of respondents are made call for new schemes. of respondents Yes 71. Are you satisfied with Reliance JIO services? a)Yes b)No Satisfaction level % Of respondents No.14% Schemes Complaints Queries 57.

57% of respondents are not satisfied.57% no 71. Sales yes 28. TABLE 13: 13. of respondents .What should be improved in Reliance JIO services a)Improve in Network coverage b)Remove calling congestion c)Upgrade in Android version d)Others Improvement % of respondents No.  28.43% INTERPRETATION:  71.42% of respondents are satisfied.

00% Upgrade in adroid version Others 40.00% 5. . Improve in Network 9% 10 coverage Remove calling 8% 7 congestion Upgrade in Android 2% 3 version Others 1% 2 Sales 10.00% INTERPRETATION:  9% of srespondents are dissatisfied with poor network coverage.00% Improve in Network coverage Remove calling congestion 45.

28% 10 . TABLE 14: 14. Would you like to recommend others? a)Yes b)No Recommendation % Of respondents No. 8% of respondents are dissatisfied with call drop. of respondents 85.14% Yes 60 No 14.  1% of respondents are dissatisfied others.  2% of respondents are dissatisfied with old version.

14% of respondents are recommended others. Sales 0.  14.85 yes No 14. .28 INTERPRETATION:  85.28% of respondents are not recommended others.

TABLE 15: 15.Rate the following Reliance JIO services on basis of your satisfaction? Services Excellent Very Fairly Average Poor good Good Network  Coverage Data service  Calling service  Value added  Services Customer care  New schemes  and offers .

3.LYF handsets are highly selling products in Shimla markets.all the customers are preferred its products & services.Reliance JIO is enhanced the potential market share in Shimla.Because unlimited 4G schemes are considered by customers.I found that most of 71. 9. 7.Customers are satisfied the 4G unlimited services as comparison to others services. 4. FINDINGS The following are the findings of the study.While conducting the survey. 5.Because still they have network problem in deep rural areas.Most of the customers are preferred to buy and utilize the LYF handsets because its demand is very high in the area of Shimla. 1.Reliance JIO is the market leader in Shimla areas.Reliance JIO has wide market captured in Shimla .77% of respondents are not satisfied.Highly competition among other mobiles Samsung.HTC. But LYF handsets are more preferred by the customers. 8.23% respondents are satisfied with Reliance JIO.Wide network coverage is available in Shimla areas. 2.LYF handsets are highly demanded in the market by its customers. 6.Redmi.and 29. .

Study accuracy totally based upon the respondents response. 2. The first problem I faced is in getting the co-operation of the customers. . Many of the respondents I approached did not agree to the need and utility of the project and hence did not agree to provide me with information. 3. the results may have some prone to errors. The behavior of the customer is unpredictable which may result in the lacking of accuracy in the data. 5. Stipulated short span of time for survey. As the sample size of the survey was so small and comprise of only 300 customers. 4. At last it can be said that there are a lot of scope of Reliance jio market in near future LIMITATIONS 1.

attractive 4G schemes & customer services to cover one of the widest areas. attractive 4G schemes & customer services as well as lifetime roaming free services. CONCLUSION Reliance JIO has become a very successful brand in India & providing customer satisfaction is to be there main motive.Because 3G services was unable to meet out customer needs and wants. Reliance JIO possesses congestion free & wide network coverage. It possesses congestion free & wide network.That’s why 4G has been evolved for Indian customers.It provides unlimited free calling and data services & SMS on the move as people are more dependent on it in their daily lives like wide network coverage and good 4G services. Providing customer satisfaction is the most crucial step of the company as they are to be satisfied and provides Internet access on the move such as Wide network coverage and good 4G services as they are important and technology advanced stuff required by almost everybody in today’s environment. . Reliance JIO is a home brand company and a very emerging brand in India and will be successful in overseas market in upcoming years.

Get the feedback from existing customers about Reliance JIO and take the reference for making new customers.boards. 4.Because most of rural people are not having the knowledge about Reliance JIO.recognition & honour on several occasion for our retailers would help a lot. 2.Make the advertisement of Reliance JIO by putting hoardings.We should try building a good relationship with all retailers.Spread out the awareness about Reliance JIO in deep rural areas.praise. .posters. 6.where it is lacking.It should be highlighted punch line”LYF DEKHO LYF JAISI”. SUGGESTIONS 1. 3.The customer care people and also employees in Reliance JIO should try to convey brand Reliance JIO while talking to people.Remove(exterminate) the problem of calling congestion & call drop.Replenish the products on Retailer’s shop on right time.In today’s era the Reliance JIO must focus on rural areas to get the people attention and gather the rural people interest. 7. 8.and neon (electric) sign boards in every areas. 5.

2015  Reliance Industries buys 95% stake in IBnfotel Broadband for Rs o www. discount on 4G service.800 cr. Gadgets 360 - NDTV. begins at telecom arm Reliance o www. BIBLIOGRAPHY  Articles:  Mukesh Ambani's son Akash Ambani joins Reliance Industries. set to kick off pricing war. December 27. 2015  Reliance to launch Jio by Dec. retrieved December 29. The Economic . Business Standard  Web Sites: o www.MYLYF. The Economic Times  Reliance Jio Infocomm launches 4G services for employees. 2015. retrieved December 29. The Economic Times Business Line  Reliance Jio employees to get freebies. December 25.

NAME: ------------------------------------ AGE: ------------------------------------ SEX: ------------------------------------ OCCUPATION: .Do you have a mobile phone? a)yes b)No 2.Are you aware about Reliance JIO? a)Yes b)No .----------------------------------- MOBILE NO: ------------------------------------ ADDRESS : ------------------------------------ ATTACHMENTS Questionnaire 1.

Idea 4.What is your average monthly expenditure on mobile (in RS)? a)Rs100-Rs200 B)Rs200-Rs300 c)Rs300-Rs400 d)Above Rs500 5.Airtel 2.which operator’s service do you use? 1.Vodafone 3.From which source you came to know about Reliance JIO? a)News paper b)Advertisement c)Mouth publicity d)Hoardings 6.3.Since how long you are using Reliance JIO services? a)Less than one month b)2-3 months .Reliance JIO 4.

c)4-5 months d)Non users 7. Why did you choose this service provider a).Unlimited sms services .Unlimited Data services c).Which service do you like most while using the Reliance jio services? a)Data services b)Call rate c)Network coverage d)Value added services 9.Unlimited calling services b). Which feature of Reliance jio convinced you to use this? a)Connectivity b) Schemes c) Advertisements d)Goodwill 8.

how often you call at customer care? 1.Daily 2.For what reason do you call customer care? a)Value added services b) Information regarding new schemes c)Complaints d)Other queries 12. Are you satisfied with Reliance JIO services? a)Yes b)No .d).Once in week 3.Once in month 4.All services 10.Rarely 11.Do you call at customer care? a)Yes b)No If Yes.

13. Would you like to recommend others? a)Yes b)No 15.What should be improved in Reliance JIO services a)Improve in Network coverage b)Remove calling congestion c)Upgrade in Android version d)Others 14.Rate the following Reliance JIO services on basis of your satisfaction? Services Excellent Very Fairly Average Poor good good Network coverage Data service Calling service .

Value added services Customer care New schemes and offers .