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Usted y su equipo de trabajo han sido contratados por la empresa Ceramicol para
que realicen un estudio de mercado que contengan los siguientes puntos:
Distribution channels
Case study Ceramicol.
English prepositions.
The distribution centers have gained importance, the enterprises know that
transactions within the distribution area are a source of competitive opportunities
and advantages.
The distribution center is responsible for product delivery in the correct place, with
the required quantities and at the right time and if the distribution center fails, can
result in serious problems that are reflected in dissatisfied customers and financial
losses for the company.
The objetive to identify and initially describe the fundamental operations carried out
in the Company's distribution center Ceramicol such as storage of merchandise,
order preparation, the loading of containers, etc. in order to make the process of
distributing and everything involved to get the dishes to customers.
Identifies and analyzes the indicators belonging to the range to help keep track and
monitor all activities carried out within this area. The purpose of analyzing the
indicators in the area of distribution is to find critical points and provide solutions to
problems that prevent proper operation of the range, this analysis is done monthly
and after analysis and search for causes, proceed with the decision making and
corrective actions to continuously improve and prevent errors continue committing
actions.
Logistics operators:
Logistics operators offer their services consisting be a specialist in controlling the
distribution and transport through systems that integrate the flow of products and
information Ceramicol Company Which means that specializes in the management
of supply, storage, transport and final distribution to the customer. Ceramicol
Company has several companies that facilitate the performance of logistics
operations and among them are:
USA It is not a homogeneous market, because considering its size and the varied
ethnic and religious composition of its population have resulted in the existence of
many different sub markets or markets, which would argue that there will always be
a niche in which venture.
USA market is highly competitive market, a new exporter must develop marketing
strategies that allow, in addition to highlighting the attributes of your product apart
from the competition.
The North American market present high demands of quality and price of products
imported from any country in the world. Because, entry to this market requires
compliance with international quality standards and an aggressive pricing strategy.
For the small business first attempt to enter the US market as indirect exporters, it
is highly recommended to explore the market first of suppliers, with the aim to
know the market better and gain experience in the different export processes. In
the sector there are two main options for suppliers:
There is no "one" best way to access a market. The best way depends on the
competitive environment, legal environment, degree of urgency, among others. It
has been found that precisely the successful international companies are able to
access different markets in a variety of ways. For example, start from scratch
provides the opportunity to choose all in line with our corporate culture, develop our
own people, but offers very high risks because they have no previous experience
in the market. In contrast, strategic alliances offer great advantages in terms of
market experience, but they have great problems in terms of cultural, commercial
or other integration.