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interpret an income statement, balance sheet, and cash flow statement in order to find a
company with a durable competitive advantage. The writers, Mary Buffett and David
Clark, explained how to read financial statements from the point of view of Warren
Buffett. Warren Buffett determined that companies with a durable competitive advantage
sell either a unique product or service, or they are the low-cost buyer and seller of a
product or service that the public consistently needs (p.12). Companies that provide a
unique product or service include brand names such as, Coca Cola, Pepsi, and Wrigley.
This report will explain why these companies have a durable competitive advantage.
Warren Buffett always starts by reading the firms income statement. One of the
most important calculations derived from the income statement is the gross profit margin.
To calculate this number, one simply divides gross profit by gross revenue. This number
is the gross profit expressed as a percentage of total revenue. Warren Buffett looks
for companies with a 40 to 60% gross profit margin because they tended to be companies
Next, when analyzing the income statement, Warren Buffett also prefers
companies with small selling, general and administration costs because these companies
tend to be the most efficient. The guru investor avoids companies with large research and
development costs, such as tech companies, as well. He believes that companies with
large R and D costs are not predictable and are risky for investors because there is too
much speculation and competition. For example, Intel spends nearly 30% of its gross
profit on R and D per year. Warren Buffett would much rather invest in companies with
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low R and D costs, such as Coca Cola, which has been producing the same beverage
since 1892. Companies that produce the same good can continuously lower the cost of
production over time, especially as quantity increases. In short, Warren Buffett would
rather invest in production or manufacturing rather than in R and D and SGA expenses.
Gross profit operating expenses yields operating income. This is the profit left over
after the business has paid for the cost of goods sold, SGA, Research and Development,
and depreciation.
Companies that depreciate at rates over 15% per year are poor investments according to
Warren Buffett. Also, if a business has to spend money on interest expenses, the business
is indebted to its original investors and may be a bad investment. The general rule is that
the company with the lowest ratio of interest payments to operating income is the
company that most likely has a durable competitive advantage. After businesses have
paid for manufacturing, SGA, R and D, and have accounted for depreciation, they must
pay business taxes of around 35% of their income. Operating Expenses Taxes= net
earnings (income). This is probably the most important statistic on the income statement
because it shows how much profit the business has made after paying for everything.
Companies with historical upward trends (5 years+) are companies that Warren Buffett
becomes very interested in investing in. He also says he is more interested in companies
that have high net earnings: total revenue ratio. For example, Warren Buffett would much
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The next step to analyze the Income Statement is to determine the companys per-
share earnings. To do this, simply take net income (net earnings) and divide it by the
per-share earnings, Buffett looks for companies with a consistent and upward trend. The
next financial statement that this book discusses is the balance sheet. The main difference
between a balance sheet and an income statement is that a balance sheet provides a
financial summary of a company for a particular day. In short, a balance sheet has three
main categories: assets, liabilities, and shareholder equity. In the end, assets must equal
For example, assets refer to cash, inventory, accounts receivable (inventory sold
to vendors), and pre-paid expenses. The second component of the balance sheet,
liabilities, comprise of all debts. Warren Buffett looks for companies that do not have a
lot of long-term debt nor high interest payments. Assets Liabilities= shareholders
equity, the third component of the balance sheet. This represents the amount of money
that the companys initial investors and shareholders invested and have left in the
the price of a share times the number of shares outstanding. This gives the investor a
good idea of how large the company is. Sometimes, shareholders are rewarded with
Warren Buffett retained 100% of Berkshire Hathways net earnings, which helped
drive its shareholders equity from $19 a share in 1965 to 78,000 a share in 2007 (p. 132).
Buffett did this by stopping the dividend cash payments the day he took control of
the
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company. One type of stock, preferred stock, a type of stock that pays fixed or adjustable
dividends and have priority over common shareholders. One of the most important
profit that companies invest back in a business. Companies that consistently retain a large
Companies such as Coca-Cola and Wrigley typically retain 10 to 15% of their net
One of the most important calculations that Warren Buffett does with the balance
sheet is determining the shareholders return on equity. This is done by taking Net
Earnings and dividing it by shareholders equity. High returns on shareholders equity are
a great sign of a durable competitive advantage. The final financial statement that Mary
Buffett and David Clark analyzed in this book is the cash flow statement. One aspect of
the cash flow statement that Warren Buffett strongly considers is the capital expenditures
category. This includes capital and patents. Buffett does not like patents because
once they expire; the company with the patent loses its competitive advantage.
Companies with durable competitive advantages use between 20 to 35% of its net
earnings to fund capital expenditures i.e. American Express 23%, Coca-Cola 19% (p.
155).
Warren Buffett also buys back stock from his companies, which reduces the
number of shares outstanding and raises the price-per share (treasury stocks). To find this
category on the cash flow statement, search for the title: issuance (retirement of stocks),
net (p. 158). Another important calculation is to take net earnings divided by # of shares
outstanding in order to find the price per share. Companies that have a consistent, upward
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long-lasting competitive advantage. The main way to value a company is to multiply the
price of a share times the number of shares outstanding. This number is called market
capitalization. As opposed to day-traders who monitor the price of the stocks, Buffett is
more concerned with how that stock is growing over time and how a company gets its
money. For example, Warren Buffett initially invested in The Washington Post for $6.36
per share. Twenty years later the stock grew to $54 per share, which gave Warren Buffett a
Overall, Mary Buffett and David Clarks Warren Buffett and the Interpretation of
much more profitable, reliable method. It was also interesting that the book discussed
every category of each financial statement and explained what trends to look for and what
calculations are important. I realized that if I read this book every day for 10 days, I
would have most of it memorized and it would be completely worth it. In short, this book
was extremely informative and I intend to use it as a reference for the rest of my life.