Facilitator Guide Assessment Instructions

Assessment Instructions
Assessment Task 1: Identify marketing opportunities

Required documents and equipment

Marking Guide 1

Assessment Task 1

access to office equipment and resources

access to organisational strategic and marketing plans

BBQfun simulated business (if required).

Instructions for assessor

In this task, the candidate will demonstrate the skills and knowledge required to identify
marketing opportunities.
The candidate will analyse a real or simulated business (provided) to identify two
marketing opportunities, research potential new markets, assess opportunities with
respect to contribution to the business, and explore innovative approaches. The
candidate will then prepare a brief presentation for marketing peers to support and
explain the two marketing opportunities they have identified.
The candidate may base their analysis and report on:
an organisation they are familiar with, such as a current or previous employment,
and from which they can access organisational strategic and marketing plans to
identify and evaluate marketing opportunities.
Note: The candidate should ensure enough information is available for the
organisation to complete the assessment task to specification.
BBQfun simulated business.

During the presentation, ensure that the candidate has the opportunity to use appropriate
language and level of formality to satisfy the needs of the presumed audience (marketing
peers). For example:
respond positively to professional but semi-formal language

ask questions on technical vocabulary; potential need to define more obscure

marketing terms or statistical methodologies
ask questions on specific organisational policies and marketing strategies.

BSBMKG501 Identify and evaluate marketing opportunities 1st edition version: 1

2015 Innovation and Business Industry Skills Council Ltd
Facilitator Guide Assessment Instructions

Planning the assessment

Recommended date for assessment: After Session 2.

Time required for assessment: Two to three hours.

The candidate must:

deliver a 1520-minute presentation

submit their presentation notes and other materials used in the presentation,
such as PowerPoint slides and handouts.
Arrange a time with the candidate to observe the presentation.

Adjusting assessment for distance learning

This assessment task can be adjusted for distance learners. Recommended

adjustments are provided below.

Preparation
Email/send the assessment task to the candidate.

Email/send any required support material to the candidate.

Identify a timeframe to return the work and inform the candidate.

Procedure
No variation of the task is required.

A follow-up interview may be required (at the discretion of the assessor).

Evidence
Documentation can be submitted electronically or be paper-based.

The presentation may be conducted via video or teleconferencing.

Record evidence in the Marking Guide.

BSBMKG501 Identify and evaluate marketing opportunities 1st edition version: 1

2015 Innovation and Business Industry Skills Council Ltd