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Presented by:
ANDERSON ANDRS PIEDRAHITA PATIO
CC 1088265320
The Caramelos del Eje S.A is a company based on the production and
marketing of candies kind product or service belongs to the industrial sector
characteristics of the good or service the business purpose is the transformation
of the raw product ready for distribution completed (candies). GENERAL
objective to develop a Business Plan for the creation of a producer of candies
for marketing in the valle del cauca main cities and surrounding areas. In
addition to be able to identify the procedures that must be performed for its
realization. OBJECTIVES specific contextualize relevant and necessary
elements for the development of research for the implementation of the project.
A study of markets in which can be clearly identified the supply and demand of
cheese and its derivatives in addition a study to identify the competition and
potential customers that will allow the elaboration of the marketing mix of the
company.
Study to identify the competition and potential customers that will allow the
elaboration of the marketing mix of the company.
FEATURES of the product or service is rice candies of high nutritional level and
low in fat compared to other types of candies . Rice candies is a product
obtained from the cooking of soybean grain and the subsequent formulation of
the major component of water containing minerals and vitamins, and separate
preservatives. This product can be used in the food industry since it acts as a
nutritious drink for athletes, children and adults for all ages but especially to
lactose intolerant people. Nutritionists argue that a good meal should always
finish with a good dessert.
The candies of soy in its preparation may serve as: refreshing drink. ANALYSIS
of the SECTOR in terms General candies is a productive reality, but your area
can be expanded by the acceptance of both local markets such as those from
abroad. PRICE the price of our product of litre. It will be $6,900 weights.
Customers who purchase larger volumes and pay cash will receive preferential
treatment when it comes to prioritize orders always driving philosophy "satisfy
the customer delivering the candies in the quantity, time and place, you need
2. MARKET COMPETENCE
Investigate about two products or services from the competition.
CHOCOSO PRODUCT
MY PRODUCT CHOCOSO
ADVANTAGES
It presents a lower content of sugars with respect to their competence, making it
more healthy.
Its fat content is lower than that of its competitor.
It has a similar to its competitor calorific content.
It does not present any particles deposited on the bottom of the container,
otherwise its competitor, which come from the lack of stability in its concentrate.
Its packaging is portable and screw cap allowing open and close several
times rather than consumer end portion
DISADVANTAGES
It uses chemicals and preservatives for the preservation of food.
To flavor the beverage contains artificial flavoring to vanilla.
It is not a reinforced product with vitamins or minerals which makes it lower in
nutritional content over its competitor.
It needs to be refrigerated for its conservation.
DISADVANTAGES
CHOCORAMO
ADVANTAGES
This product is packaged in Tetra Pak, which allows non-
necessary to the use of chemicals for its conservation.
It is flavored with the mixture of natural fruit juice concentrates.
It presents lower calorific content that the product being presented here.
It is a product with vitamins A and C helping to strengthen the immune system to
its consumers.
DISADVANTAGES
Its container does not allow consumer carry the product after
Open.
It contains more percentage of sugars and fats that the presented product.
It uses higher chemical content than CHOCOSO: acidulant, flavoring, thickener,
sweetener, which affects their image healthy product
CHOCOSO is of high nutritional level and low in fat in relation to other types of
CHOCORAMO . CHOCOSO is a product obtained from baking soybeans and
the subsequent formulation of the major component of water containing
minerals and vitamins, and other preservatives. This product can be used in the
food industry since it acts as a nutritious drink for athletes, children and adults
for all ages but especially to lactose intolerant people. Nutritionists argue that a
good meal should always finish with a good dessert. In preparing CHOCOSO
can serve as: drink refreshing, dessert, food
3. SELECTING PROVIDERS
Providers CHOCOSO
RAW MATERIAL SUPPLIERS AND SUPPLIES
SEEDS SOYA provider NEIVA S.A
Origin and Path Comercializadora RIOPAILA is a milling company located in the
city LA PALA VALLE DEL CAUCA The overland route would -Florence
Description Our main market is primarily regional, have presentations of 500
grams to 10,000 grams
SUPPLIERS DEALERS.
Assess the importance of input for
business. Offering product lines similar to yours
Analyze the overall profile of the provider but are not direct competition
References and customers Knowing what your experience in our sector.
Technology, infrastructure and logistics. Offering products that
Philosophy and way of working This complement we need
Distributors who have the ability to offer
After Sales everyone.
Price and financial issues the products needed to complete a project
Quality of supplies. and not just a part of them
Term reliability of supplies. With commercial networks established and
Flexibility Supplier Contacts with key buyers.
Have you liquidity and financial clean record
ask for references
Have the staff and budget
suitable marketing
Visit their facilities and evaluates the ability
their stores
SUPPLIERS DESCRIPTION
RIOPAILA Comercializadora VALLE this is a
company S.A
molinera located in the City la paila valle del cauca,
the overland route would
select the best supplier and distributor for your product or service.
PRESIDENT
ANALYST OPERATORS
HEAD OF
OPERATIONS