CAPABILITY STATEMENT

Robert Barlow

Professional Writer

Capability Statement.

robbarlow235@gmail.com
0434067723

CAPABILITY STATEMENT ROBERT BARLOW

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CONTENTS

General Overview
Mission Statement and Values
Speeches
Advertisements
Business Profiles
Personal Profiles
Event Profiles
Resumes/Cover Letters
Funding Applications
Expression of Interest Statements
Capability Statements
Official Procedures and Practices
Company Correspondence
Formal Correspondence
Condensed Summaries
Informative Articles
Brochures
Summary

CAPABILITY STATEMENT ROBERT BARLOW

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GENERAL OVERVIEW
My name is Robert Barlow, I am a Brisbane based professional writer. Since graduating in
QUT in 2014 with a BFA in Creative and professional writing I have written correspondence,
advertisements and a wide variety of other services for a range of companies. I work
primarily over the internet, delivering content in a timely and professional manner to any
location.
I operate at reasonable rates, either based on length of piece for straightforward work, or
hourly for research or editing heavy assignments.
My most fundamental skill is the ability to communicate vital information quickly and
effectively to any audience. I can target my message to see that it is best received, eliminate
extraneous information and deliver clear concise and relevant information, targeted to
whatever audience my client needs to reach.

VALUES AND MISSION

I am a big believer in the power of words, spreading quality rhetoric to boost the popularity
and image of quality brands and individuals. I do this through a wide range of advertising,
correspondence and material, both official and unofficial. I believe in equal opportunity,
catering to any product or service of quality.
Punctuality is my watchword and I pride myself on the fact that I have never missed a
professional deadline. I am willing and able to work tirelessly to get the job done.
I delight in finding innovative and original things ways to present my clients in the best light.
My work makes an impact and the world of advertising and promotion is all about impact.

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SPEECHES
Everyone knows that public speaking is one of the biggest fears of most of society. Surveys
say that most people regard it as their single greatest fear, second being death. This is not a
joke, there are legitimate statistics to support it.
While I cannot actually perform the speech for you I can at least provide you with the
security of knowing that the speech youll be making is presentable, professional and
appropriate. With the information you provide me I can tailor a speech to your audience
and specifications. Whether the intention is informative, motivational, persuasive or
comedic I can facilitate. With my own research into different demographics regarding age,
economics, politics, etc. Ive already done the detailed work so you dont have to. All youll
need to do is speak the words.

ADVERTISMENTS
Advertising is a necessity these days. No matter how good you are, how smart, effective or talented
at what you do it wont mean a thing if you cant convince people that youre doing good work for
them. We live in an age where perception of success is often just as important as success itself. Facts
dont speak for themselves anymore, not without someone to tell the public why these facts are
relevant. Thats where I come in.

Writing, whether its flyers, print ads, social media or short pieces designed to catch attention I can
present your work, image and reputation in the best light.

My specialty is embedded advertising, for those who dont know what that means its a simple
concept. People dont like to be talked down to, or told what to do. People, in short, dont like being
advertised to. Embedded advertising is informative and interesting articles designed to steer the
prospective client subtly toward your product rather than your competitors. To guide clients toward
making the right choice, with subtlety and tact.

Whether you want to take the direct approach, or go subtler with it as long as you know where you
want to put your ads I can facilitate.

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BUSINESS PROFILES
In business people want to know who theyre dealing with, who theyre working for and who theyre
buying and selling with. With the internet feeling more and more impersonal these days knowing
who youre working with can be more important than ever. If that wasnt the case, you wouldnt be
reading this.

I can help with that. With a few simple details and a short explanation of what you can do I can help
you present the best possible face to your prospective customers and partners. I can give them a
quick breakdown of what you do, your personal values and mission and the key players in your
company. Most companies have an about us section, but theres a difference between giving a
vague idea of what you do, and letting your audience know what makes your company great.

In a few paragraphs, I can let anyone who visits your website know whats important to you, what
you do and how you do it. A good first impression matters and you need to put your best foot
forward. No matter your business you live and die on your reputation.

PEROSNAL PROFILES
Sometimes it really should be all about you. Business profiles are all well and good for some
companies, but for performers, artists, entrepreneurs and key players in large businesses people
must know who you are. They need to know where youve been, what youve done and most
importantly what you can do for them. Some people live and die on their public persona and if
people dont know you, youre just a face in the crowd.

To that end I offer personal profiles for individuals both in and out of larger organizations. These
tend to be a little more in depth than company profiles, because rather than talking about an entire
group I am only advocating for one person. Within the profile I will detail your personal values and
experience, some key events in your life and your skill set. Anything that you feel is important,
relevant, or that will help you land your net big project.

EVENT PROFILES
Most people think telling someone about an event, whether its a show, party or retreat is as simple
as positing up time and date and a loose idea of what you have going on and just waiting for people
to come. That is simply not the case. With all the offers we receive over social media for things to do,
the bombardment of events the amount of choices and lack of energy most people have unless you
have some way to stand out youre going to find empty chairs.

Letting your guests know whats going on in the best possible light is part of my business. Short
pieces about acts or performers, about opportunities presented and the rules of the event, a quick
building of the mood and a few teasers to build anticipation. Just enough to get bodies in seats,
because thats what it all comes down to.

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RESUMES/COVER LETTERS
Resumes are the most common service requested for obvious reasons, everyone needs them and no
one really knows how to write them. There are many details and issues and almost everyone tackles
them by writing too much, not enough or in the wrong tone. Its a minefield on paper and the worst
part is if you want virtually any job on the market youre going to need a good one.

Resume writing services are common enough, everyone thinks they can write one, but theres a
difference between being able to do something and doing it well. A good resume must be concise,
clever and tell a little bit about you without compromising professionalism. People want to know
you, but they also want to see you in a professional light. Thats a difficult balance to walk.

For a competitive fee I can write, edit and format your resume in a professional style that makes the
best of your abilities.

A cover letter is similar to a resume and often accompanies them. It introduces who you are, lets a
prospective employer know why you want the job and why your skills and abilities match up to the
requirements of the position.

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FUNDING APPLICATION
Most major projects need some level of government funding. Small businesses need it to get off the
ground and even the biggest companies need a government hand up to get the job done on time. If
youre going to get off the ground and produce a major project you will need funding. To that end
you need to be able to communicate why they should fund you, what you intend to do and how it
will be good not just for you, but for businesses and the community as well.

There are a few issues that need to be addressed, and a few specific formatting and content issues
that the people making the big calls require. Thats where I come in, a tool to shorten the path to the
money you need.

EXPRESSION OF INTEREST STATEMENTS

Expression of interest statements are new, but theyre becoming important, especially for
government and large agency proposals. They fulfil the role that pitching once did, but theyre faster
and written. Where funding proposals seek money for your project, and resumes attempt to gain
long term employment an expression of interest is about applying for one piece of offered work.

An expression of interest statement is a short piece linking you or your companys ethos to that of
the group you wish to take on a project for, and a statement about why you are the best qualified
candidate. You lay out exactly why youre the one with the skill, experience and drive to do the
specific task youre being contracted for.

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CAPABILITY STATEMENT
A capability statement is, in short, what youre reading now. It is a complete and comprehensive
guide to what you do, everything you do. It tells any client, employee, supplier distributer or
consumer exactly who you are, what you do and what you want so they can make an educated and
complete decision as to whether or not they want to be in business with you. This is a much more
detailed piece than a resume or profile. Once the first interest is established, once attention is
grabbed the next question is going to be okay but what exactly can they do for me? I can give them
the answers they need for you.

A capability statement begins with an overview of your company, mission statement, values and
history. I then go into the details of all the available services, and then into some personal details
about some of the key players in your business. Depending on your business they can range in tone
from conversational, to stiffly formal, based on who youre trying to talk to.

Having a capability statement available allows anyone who visits your website to see everything you
do, functioning as a profile and an FAQ all at once. If there are any questions, no matter how is
asking them your official answer is clear. It can mean a lot to have an official answer to the question
can you do this for me? presented in a comfortable and easy to follow format.

As a side effect your clients will also know what you dont do, which will save you a lot of time
wasters.

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OFFICIAL PRACTICES AND PROCEDURES

How to do things efficiently and consistently in a workplace can get a little confusing. Often small
businesses have dozens of employees each doing things their own way according to how things
should be done. Even fi employees are all capable and work well together a business will suffer
without central organization. On the other hand, no one wants to figure out official standards and
practices, and no one wants to write down all the rules, its boring and it takes forever.

I can, in a couple of days and with minimal inconvenience on your part, put together a series of
practices and protocols which will give your employees a central point of information to consult
when they need to know how to act. Having a basic way to do it will stop people who, while
perfectly competent, have an idea of how to do things that doesnt gel with the rest of the company.
From technology and behaviour standardisation to official formats in which paperwork is to be done
and different kinds of forms are to be drawn up. Having official practices and procedures in place
allows one to, with minimal effort, figure out what they should be doing and how they should be
doing it. A quick establishment of standards now can save you from headaches and unnecessary
paperwork later.

COMPANY CORRESPONDENCE
Anyone can write a letter, but the art of quick and effective communication is a delicate one. A piece
of official correspondence needs to communicate quickly and effectively what you want, what
youre willing to accept, what the party youre writing to gets out of it and any official formalities
and rules that you take as implicit but the other party may not.

Whether its a message to the company from the CEO, a monthly briefing a state of the company
address company correspondence can be handled easily and professionally. The more professionally
and effectively its handled, the less chance of costly and problematic misunderstandings.

FORMAL CORRESPONDENCE
Writing company correspondence is one thing, formal correspondence is much more exacting and
complex. Every aspect of your communication has to be wright as you are often writing for people
who do not have much time, do not impress easily and whose attention you require. When writing
formally every aspect of the subject matter must be appropriate. You must hit every point and even
the formatting must fall within the slightest margin of error. To that end I tailer every aspect of my
writing to whomever you are hoping to impress.

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CONDENSED SUMMARIES
During my time as an intern for the Fair Work Commission I was handed dozens of pages of needless
information and compressed it to one or two of true relevance. A condensed summary is extracting,
condensing and isolating the relevant information. For a business with a lot of information but not a
lot of time hiring someone who can extract and present only the relevant information is a valuable
time saver. From legal briefs, to case files, to presentations, having someone to cut through the
meaningless extra words will save time and effort.

Through correct use of key phrases and terminology, the removal of extraneous detail and efficiency
I can get rid of the annoying details and streamline your process, letting you get on with the vital
business of what you actually do for a living.

BROCHURES
Brochures are one of the most basic and, if done well, one of the effective forms of self-promotion.
It gives a brief and clear promotional picture of what you do, how you do it and the things that make
you special. Your promotional material puts you in the best possible light.

As soon as someone picks up a brochure theyre getting a real picture of what you represent, and
you want the best foot forward. With a few well-chosen words and some clever design choices I can
be sure that no one is confused about who you want to be.

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SUMMARY
It has been millions of times by millions of people over the years, communication is key. The ability
to be understood and make a good impression on people can be the difference between a success
and a failure. We live in a world where results no longer speak for themselves, you need someone to
tell your audience what the results are, and how they apply to them. Whether youre talking to
friends and loved ones, clients, employees or customers I can help you communicate the exact
message you need.

With reasonable rates, quick turnaround and my qualifications I can provide the comfort of knowing
you will have the right words at the right time. Contact me now at robbarlow235@gmail.com or call
on 0434067723

CAPABILITY STATEMENT ROBERT BARLOW